• Journal of Distribution Science
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• v.12 no.4
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• pp.55-63
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• 2014

Purpose - Brands and products often play key roles in enabling consumers to experience a good attitude, resulting in mentally enacting a specific prototype and reliving the experience by retelling a specific story. Brand storytelling can function as an important tool for managing the brand. To successfully apply a firm's brand storytelling, it is important to prove the effectiveness of storytelling. Therefore, by utilizing the research of Escalas (1998) and Fog et al. (2005), a list of measurements for storytelling component quality (SCQ) was applied. In addition, customer attitudes toward brand storytelling were tested. In particular, if customers encounter a dynamic and interesting story, although the brand is not widely known, they can be in communion with the brand and establish an emotional connection (Hill, 2003). Thus, brand reputation was divided into two levels (high vs. low), and the difference in effectiveness between storytelling component quality and consumers' advertisement attitude, brand attitude, and purchasing intention was examined. Research design, data, and methodology - By using the measurement list used in Choi, Na, and Hwang (2013), 12 categories in the level of message quality, conflict quality, character quality, and plot quality were measured. In addition, categories of brand reputation, advertisement attitude, brand attitude, and purchasing intention were measured. The study was based on 181 final survey samples targeting undergraduate and graduate students in Gwangju Metropolitan City. Results - Consumer responses toward storytelling were researched in the context of brand characteristics or product attributes, such as brand reputation, differentiated from extant simple effects of storytelling. Some brands with high reputation enjoy a halo effect due to prior learning, while other brands with comparatively low reputation have trouble generating positive responses despite attempts to enhance the level of reputation or induce favorable attitudes. Although not all due to the component quality of storytelling, the case of brands with low reputation exerted more positive impact on consumer attitudes than did brands with high reputation. As mentioned earlier, consumer evaluation of the component quality of storytelling was categorized into advertising attitudes, brand attitudes, and purchase intention for this study; this provides managerial implications in other ways. The results imply that an effective application of storytelling could be an important emotional tool for the development of both brands with low brand awareness and of well-known brands. Finally, this study serves to increase consumers' understanding and ability in interpreting brand stories that marketers tell about themselves, as well as to highlight differential experiences with products by level of brand hierarchy. Conclusions - This research aimed to provide an objective guideline for storytelling component quality while considering brand awareness. Thus, brand reputation was considered for proving the baseline effectiveness of storytelling, and this study provided directions for strategic establishment of storytelling. Based on this, we conclude that in further studies, it will be necessary to systematically manage brand story by considering other situation variables and various story patterns, and studying their differences.

• Journal of Distribution Science
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• v.13 no.9
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• pp.103-112
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• 2015

Purpose - This paper aims to provide a step-by-step approach to factor analytic procedures, such as principal component analysis (PCA) and exploratory factor analysis (EFA), and to offer a guideline for factor analysis. Authors have argued that the results of PCA and EFA are substantially similar. Additionally, they assert that PCA is a more appropriate technique for factor analysis because PCA produces easily interpreted results that are likely to be the basis of better decisions. For these reasons, many researchers have used PCA as a technique instead of EFA. However, these techniques are clearly different. PCA should be used for data reduction. On the other hand, EFA has been tailored to identify any underlying factor structure, a set of measured variables that cause the manifest variables to covary. Thus, it is needed for a guideline and for procedures to use in factor analysis. To date, however, these two techniques have been indiscriminately misused. Research design, data, and methodology - This research conducted a literature review. For this, we summarized the meaningful and consistent arguments and drew up guidelines and suggested procedures for rigorous EFA. Results - PCA can be used instead of common factor analysis when all measured variables have high communality. However, common factor analysis is recommended for EFA. First, researchers should evaluate the sample size and check for sampling adequacy before conducting factor analysis. If these conditions are not satisfied, then the next steps cannot be followed. Sample size must be at least 100 with communality above 0.5 and a minimum subject to item ratio of at least 5:1, with a minimum of five items in EFA. Next, Bartlett's sphericity test and the Kaiser-Mayer-Olkin (KMO) measure should be assessed for sampling adequacy. The chi-square value for Bartlett's test should be significant. In addition, a KMO of more than 0.8 is recommended. The next step is to conduct a factor analysis. The analysis is composed of three stages. The first stage determines a rotation technique. Generally, ML or PAF will suggest to researchers the best results. Selection of one of the two techniques heavily hinges on data normality. ML requires normally distributed data; on the other hand, PAF does not. The second step is associated with determining the number of factors to retain in the EFA. The best way to determine the number of factors to retain is to apply three methods including eigenvalues greater than 1.0, the scree plot test, and the variance extracted. The last step is to select one of two rotation methods: orthogonal or oblique. If the research suggests some variables that are correlated to each other, then the oblique method should be selected for factor rotation because the method assumes all factors are correlated in the research. If not, the orthogonal method is possible for factor rotation. Conclusions - Recommendations are offered for the best factor analytic practice for empirical research.

• Korean Journal of Agricultural Science
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• v.30 no.1
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• pp.41-58
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• 2003

This study was conducted to investigate bird community and to suggest a proper way how to manage protect bird community in Gap stream. The survey was carried out over four sections by the line transect method and point counts method from September 2001 to August 2002. Natural stream region as Gasuwon Bridge - Mannyeon Bridge are observed birds were 11 orders 29 families 67 species, Artificial stream region as Mannyeon Bridge - Daedeok Bridge are observed birds were 6 orders 10 families 30 species, Daedeok Bridge - Wonchon Bridge are 8 orders 12 families 28 species, Wonchon Bridge - Gap Stream Bridge are 8 orders 18 families 40 species. All the observed birds in artificial stream region are 8 orders 19 families 47 species. Number of species in natural stream region was higher than artificial stream region owe to a various habitat environment such as forest, cultivated land, streamside forest, sandy plain, gravelly field, reedy field etc. and can not add with the interface and the usage of the human. Number of species in artificial stream region was lower than natural stream region owe to a simple habitat environment and the water ecosystem is severed with embankment block and grass plot with the land ecosystem. The furtherance of various habitat environment which considers the ecosystem like the natural stream as the water ecosystem is joined together with the land ecosystem is desired to attract various wildbirds in Gap stream. The design is desired with the maintenance of the stream to consider the stream corridor which plays ecological important role as connect the fragment habitats.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.60 no.3
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• pp.343-348
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• 2015

Soybean is one of the important food crop around the world. Especially in East Asia, it is the main ingredient for traditional food like soy sauce and soy paste. The double cropping system including soybean following onion, Chinese cabbage, and potato is widely adopted in Southern region of Korea. In this system, sowing date of second crop (soybean) can be delayed depending on first crops' growth period and weather condition. When planting date is delayed it is known that soybean yield is declined because of shorter vegetative growth period and earlier flowering induced by warm temperature and changes in photoperiod. The objective of this study was to determine soybean growth and yield responses as plant populations at late planting date. Field experiment was conducted at Department of Functional Crop, National Institute of Crop Science, RDA located in Miryang, Gyeongsangnam-Do for two years ('13-'14) in upland field with mid-late maturity cultivar Daewon. A split-plot block design was used with three replications. Main plots were three sowing dates from June 20 to July 20 with 15 days intervals, and subplots were 4 levels of planting densities. Data of maturity (R8) was recorded, yield components and yield were examined after harvesting. Experimental data were analyzed by using PROC GLM, and DMRT were used for mean comparison. Optimum planting population for maximizing soybean yield in late planting which compared with standard population. In mid-June planting, higher planting density causes increased plant height and decreased diameter which lead to higher risk of lodging, however, reduced growth period due to late planting alleviated this problem. Therefore higher seeding rates can provide protection against low seedling emergence caused by late planting in this region.

• Journal of Preventive Medicine and Public Health
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• v.49 no.4
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• pp.205-219
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• 2016

Objectives: No children-specified review and meta-analysis paper about the short-term effect of fine particulate matter ($PM_{2.5}$) on hospital admissions and emergency department visits for asthma has been published. We calculated more precise pooled effect estimates on this topic and evaluated the variation in effect size according to the differences in study characteristics not considered in previous studies. Methods: Two authors each independently searched PubMed and EMBASE for relevant studies in March, 2016. We conducted random effect meta-analyses and mixed-effect meta-regression analyses using retrieved summary effect estimates and 95% confidence intervals (CIs) and some characteristics of selected studies. The Egger's test and funnel plot were used to check publication bias. All analyses were done using R version 3.1.3. Results: We ultimately retrieved 26 time-series and case-crossover design studies about the short-term effect of $PM_{2.5}$ on children's hospital admissions and emergency department visits for asthma. In the primary meta-analysis, children's hospital admissions and emergency department visits for asthma were positively associated with a short-term $10{\mu}g/m^3$ increase in $PM_{2.5}$ (relative risk, 1.048; 95% CI, 1.028 to 1.067; $I^2=95.7%$). We also found different effect coefficients by region; the value in Asia was estimated to be lower than in North America or Europe. Conclusions: We strengthened the evidence on the short-term effect of $PM_{2.5}$ on children's hospital admissions and emergency department visits for asthma. Further studies from other regions outside North America and Europe regions are needed for more generalizable evidence.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.7 no.1
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• pp.123-127
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• 1969

The studies were conducted to know the relationship between $\beta$-amlyase activities and hardiness for the germinated seedlings of, winter wheat varieties which were classified with eye estimated cold resistance in field as, susceptible, moderate and resistant. These varieties were tested in continued five days from germination in four replicated split plot design. For the measurement of $\beta$-amylase, improved A. K. Balls method (2) was employed. Result obtained will be summarized as follows. 1. Tested varieties showed highly significant differences in $\beta$-amylase activity, while no differences were obtained between dates after germination. 2. Winter hardy varieties, Yukseung ＃3, Chin Kwang and Suwon＃85 showed higher amylase activities than the moderate hardy varieties, Jukdalma, Kangdosinryuk and Norin ＃4, while lower activities were measured in susceptible varieties, Norin ＃6, Kangdo and Norin＃12. 3. With measurement of $\beta$-amylase activity, rurther detail classification to cold resistance is seemed available than eye-estimating in the field condition. 4. In accordance with testing dates, amylase activities were not so clear on 1st, 2nd, 4th and 5th days from germination, while clear differences were found on 3rd day from germination. 5. Amylase activity obtained on 3rd day after germination is considered easy and effective method to estimate cold resistance of wheat varieties with a classification standard.

• Journal of The Korean Society of Grassland and Forage Science
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• v.26 no.4
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• pp.293-300
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• 2006

This study was carried out to determine the effect of chemical fertilizer and two fermented types of pig slurry on the dry matter(DM) yield of three crops and chemical properties. The experiment design was a split plot with three replications. Main plots consist of three crops : $sorghum{\times}sudangrass$ hybrid('SS405'), sudangrass('Jumbo'), corn('DK501'). Sub plots consist of three treatments : chemical fertilizer (CF N-200, P-150, K-150 kg/ha), aerobic fermented pig slurry (APS 200kg N/ha), and aerobic fermented pig slurry treated with probiotics (APS+P 200 kg N/ha). Plant heights with three crops per sudangrass (380.3cm) was the longest (p<0.01). Dry matter yield of aerobic fermented pig slurry treated with probiotics was the highest the other treatments (p<0.01). Crude protein (CP) content were highest in $sorghum{\times}sudangrass$ hybrid than in the other crops. Cupper content(%) were highest in aerobic fermented pig slurry treated with probiotics than in the other treatments.

• Journal of The Korean Society of Grassland and Forage Science
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• v.26 no.4
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• pp.277-284
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• 2006

Seed priming is a useful technique for early establishment of seedling. In this experiment, the conditions for priming of pasture seeds (tall fescue, orchardgrass, alfalfa and white clover) have been optimized to ensure an early germination and more uniform growth of seedlings. The experiment was conducted in a split plot design with three replications. The main plots consisted of five different materials such as $KNO_3,\;KH_2PO_4,\;K_3PO_4,\;Ca(NO_3){_2}$ and PEG. The subplots were consisted of three chemical concentration groups such as 500mM (or 10%), 100mM (or 20%) and 200mM (or 30%). Effect of priming materials and its concentrations were different in all four pasture seeds examined. Chemical concentration did not show any significant effects on the germination of tall fescue, however, germination of tall fescue primed with $Ca(NO_3){_2}\;and\;K_3PO_4$ materials were higher than the others. The concentration of prime materials did not affect on the germination of orchardgrass, but germination of orchardgrass primed with $KH_2PO_4$ was showed better result than the other materials examined. The seeds of alfalfa and white clover primed with PEG showed better germination capability than the other priming materials. In addition, chemical concentration of primed seeds also showed significant difference on the germination of alfalfa and white clover. These results suggest that seed priming induced earlier and higher germination for all four pastures tested. However, the, degree of priming effectiveness on pasture species depending on the priming materials and its concentrations.

• Journal of The Korean Society of Grassland and Forage Science
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• v.28 no.4
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• pp.281-288
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• 2008

Seed priming is an useful technique for increasing germination and early establishment of seedlings. In this experiment, the conditions for priming of pasture seeds (tall fescue, orchardgrass, alfalfa and white clover) have been optimized to ensure an early germination and more uniform growth of seedlings. The experiment was conducted in a split plot design with three replications. The main plots consisted of four different priming duration such as 2, 4, 6 and 8 days for grass, and 1, 2, 3 and 4 days for legume. The subplots were consisted of three priming temperature such as 10, 15 and $20^{\circ}C$. Effects of priming duration and temperature were different in all four pasture seeds examined. The germination of primed grass (tall fescue and orchardgrass) was the highest on 6 days in priming duration, whereas that of legume (alfalfa and white clover) was the highest on 2 days. In priming temperature, the germination of primed orchradgrass increased as decreasing temperature, however that of legume increased as increasing temperature. These results suggest that seed priming induced earlier and higher germination for all four pastures tested. However, the degree of priming effectiveness on pasture species depending on the priming duration and its temperature.

• Journal of Fashion Business
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• v.13 no.1
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• pp.152-166
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• 2009

By virtue of the development of mass media, the cinema, the composite space art taking the visual and auditory elements together, exhibits the actual life of the realities, thereby having a mutually close relationship to social, cultural and economic fields and continuing to generate the fashion code as well as reflecting the image of the times. Especially, fashion style in movies delivers their image and atmosphere and becomes the means for containing the personality, spiritual world and inner thinking of the characters in the movie and inducing its plot. Therefore, this study was intended to make clear that fashion fuses and shares with a diversity of genres such as movies and the like, becomes the cultural model that proceeds to create a new culture in relation to daily life and induces and presents the trend of contemporary fashion. For this purpose, this study attempted to analyze fashion style in the movie. Lolita is the fiction published by the Russian?American writer Vladimir Nabokov($1899{\sim}1977$) in 1954. It is the fiction that portrays the unethical love between Humbert, a middleaged man, and Lolita, a girl in her 10s. It was cinematized by the director Stanley Kubrick for the first time in 1962 and revived by the movie director Adrian Lyne in 1997. The character of Lolita has a younger look like a girl and looks immature in the movie directed by the movie director Stanley Kubrick and the movie director Adrian Lyne. But the character of Lolita has the commonality that she showed an incomplete female image of having a sexually freewheeling thinking. Thereby, this study sought to prove that the created fashion style of the character in the film not only became the clue to enable us to know the time and space background in the film but also helped the film develop effectively by performing a role of portraying the character in the movie. And it attempted to present that it becomes both the foundation for leading the fashion trend shown in contemporary fashion and the code of mass culture. Fashion style of Lolita in the movie appears to be reflected diversely in mass culture as well as fashion style in the contemporary times.