• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.4
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• pp.31-46
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• 2016

This study would inquire into the fashion image and design characteristics of Peng Liyuan, the first lady of China that has a mighty influence on the recent global economy and consumption. For this purpose, first, this study investigated the fashion image of Peng Liyuan according to the role which she performs as a first lady and analyzed how the fashion image appears and changes by year and role type. Second, this study analyzed the design characteristics of Peng Liyuan's fashion image, focusing on the silhouette, fashion items, coordinated items, colors, and textile patterns. The scope of the research was limited to the dresses worn by Peng Liyuan from March 14, 2013 to September 30, 2015. The fashion image of Peng Liyuan changed from classic and elegant image to modern image till 2015, and she reduced ethnic image and emphasized romantic image. In international diplomatic visits, she tried to express the confidence and potential of China through classic, ethnic and modern image, while in formal events of China, she showed an intention to communicate with the Chinese public with soft intimacy through elegant and ethnic images. As design characteristics in her fashion image, she flexibly changed her fashion image by the composition of silhouettes and items, which could cover her mid-life body type and made use of the form and detail of Chinese traditional qipao, appropriate coordination of scarves and brooches, the combination of chromatic color and achromatic color, appropriate uses of textile patterns and the delivery of China's image according to place and purpose. The study of Peng Liyuan's fashion image has significance to understand the fashion trend as a role model of fashion for the Chinese people and can help the domestic fashion industry that aims at the Chinese market in the future by predicting Chinese women' Fashion trend.

• Fashion & Textile Research Journal
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• v.4 no.1
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• pp.11-18
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• 2002

The purpose of this study was to investigate the characteristic and composition factor of Japanese costume design. The stimulus were 25 contemporary costume design which represented the traditional image of Japanese. The main survey of questionary consisted of their evaluation of the Japanese costume image by 26 semantic differential bipolar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyzed by Factor analysis, Multidimensional Scaling Method and Regression Analysis. The major findings were as follows. As a result of design analysis, contemporary Japanese costume design which represented the traditional image had traditional form, color, texture, pattern, etc. Through factor analysis about Japanese costume image 7 factors were identified; Attractiveness, Attention, Cool and warm, Neatness, Activeness, Maturity, Classics. According to image positioning, Japanese costume design was classified by simple-decorative, soft-hard. As the result of regression analysis, The preference of Japanese costume image was related to attractive factor.

• Journal of the Korean Society of Costume
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• v.60 no.7
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• pp.61-73
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• 2010

This study aims to develop an fashion color design system based on personal color and sensorial images. This web-based system has a parallel structure which a user can search her own personal color, sensorial, and fashion images. The fashion image was presented according to the type of personal color image and sensorial image: futuristic fashion image from alluring image on all of personal color images; elegant fashion images from calm with pure/splendid images or faint/calm with alluring images; modern fashion image from pure/calm with alluring images or faint with lively images; plain fashion image from plain images with all personal color images but pure image; romantic fashion image from calm image with all personal color images but calm image. Fashion color and color combination palettes based on personal color images were presented with the each of those fashion images.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.653-667
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• 2008

Despite of the importance of design, relatively little research has been conducted on consumers' behavioral responses to product design and especially, the empirical studies which are related to consumers' psychological responses to product design. Understanding of the relationship between the response to product design and brand image or brand equity is limited. This research investigated the effect of the design image which can be formed by the response to product design on brand image and equity in two kinds of product types (utilitarian and symbolic product). The result shows that the product design image has a strong effect on the brand image in both products. Design image of the product influences brand equity in the symbolic product. However, there was no significant effect of the product design image on brand equity in the utilitarian product. In addition, the research found that brand image has a strong effect on brand equity in both products.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.3
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• pp.452-473
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• 2018

This study analyzed the expressions of racing girl uniforms that promote automobile brands shown at Seoul and Busan motor shows. The results are as follows. In each of the design components expression, the glossy and plain material, the achromatic color, and the dress style appeared most frequently in the uniform design of both domestic and foreign automobile brands. In the fashion image expression, sexy image appeared the most, followed by modern image, romantic image, active image, elegance image and ethnic image. Based on the analysis results, the following expressive characteristics were identified: First, sexy images were used in uniform design to express the streamline and speedy feeling of a car metaphorically. Second, modern image, glossy material, and achromatic color were used for a uniform design to express advanced technology and the future orientation of an automobile. Third, fashion images that match the automobile type emphasized the brand image of the car. Fourth, some of the manufacturers that prevailed in the automobile market promoted several automobile brands exhibited with a unified uniform design that expressed the design philosophy and concept. As such, the motor show racing girl uniform contributed to promoting automobile brand identity and the automobile industry.

• Archives of design research
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• v.13 no.3
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• pp.313-320
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• 2000

Currently, The new wave of information technology has enormously influenced every field. In the Held of design, it is time to strive possible efforts in order to accumulate the design-related knowledge by maintaining, managing and controlling design information in a systematic manner, getting out of the old stage of mere use of data itself. Due to remarkable progress in communication media and speed, and file compression technology, text-centric data has been shifting to multimedia data such as image and motion picture. So it is currently required that methologies be developed to effectively utilize the related information. With respect to the processing of image data, it is certain that the optimal method should be come up with reflecting the unique characteristics and utilization of image data, apart from the traditional way of processing and storing the legacy text-based data. The study suggests the system of indexing and implementing design image information through the case of analyzing design image data, abstracting data elements of image itself, and finally applying it to building image-oriented database for use.

• Archives of design research
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• v.16 no.2
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• pp.375-384
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• 2003

This study is on the strategy for establishing successful corporate brand image, by understanding the need for increasing brand value based on the level of brand recognition. In order to carry this out, the PICS (Product Image Concentration System) is suggested, which includes Brand Image Analysis on a high-level, Product Image Programming based on the result of the image analysis, and Product Image Coherency Assessment and Management, resulting in setting up a guideline for gaining competitive advantage and brand management. Brand Image Analysis is a method that utilizes image association to understand brand disposition by analyzing the association pattern among available visual materials to measure the corporate and brand image inclinations. As the next step, Product Image Programming establishes design philosophy and principles based on the analysis of brand image, and the Visual Programming is a process for visualizing the intended product image direction. Lastly, Product Image Coherency Assessment examines whether to incorporate design philosophy and principles or not to arrive at an agreed evaluation criteria for developing designs coherent with the brand image. The PICS (Product Image Concentration System) is a practical method for increasing a company' competitive advantage and managing brand. The expectation on this system is to provide a guideline for applying brand image in design process more objectively. For further study, diversification of image spectrum based on expressive keywords and comparative analysis on images as well as a product image interpretation program to understand the order of visual materials will be necessary.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.2
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• pp.61-71
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• 2006

The purpose of this study is to present a contents production process for costume design analysis by take advantage of the image media of Chinese historical backgrounds. The production process of contents for lectures on fashion design analysis can be summarized as follows: The contents for the design analysis of Chinese costumes can be divided into major media and supplementary media. Major media can be completed through the processes including the selection of Chinese historical backgrounds. images and media (video, DVD title or VOD), verification of image capture parts, image captures, and applications of PPT files. Supplementary media consist of production of analysis materials for each item and TPO, report preparation methods and discussions, and printed matters to be used at the stage of image comparison and verification. This way, a process applicable to the design analysis of Chinese costumes can be presented.

• The Research Journal of the Costume Culture
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• v.5 no.1
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• pp.71-83
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• 1997

It is the important situation that the fashion industry is faced to enormous changes in the nation and worldwide market. To cope with this situations, it is necessary to clarify that the concept of fashion design and its process. This study was conducted as followings : 1. Fashion design is the process of problem solving including the steps of understanding problem, visualizing the image of a design concept. 2. The systematic and intuitive approach is harmonized to solve the process of fashion design. 3. The step of understanding problem is consist of the analysis of environments, the explanation of problem, the determination of purposes, the definition of problem and the visualizing the image of a design concept. 4. In the step of the visualizing the image of a design concept, the intuitive approaches can be clarifies as the importance of start, the step by step process, the determination of a design concept, the fixations of an image, the image realization through real objects, the diminution a difference between a concept and a visualizing the image and the necessity of exercises.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.2-3
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• 2005