• 제목/요약/키워드: design factor

검색결과 10,173건 처리시간 0.034초

패션 윈도우 디스플레이의 디자인 독창성이 브랜드 태도와 구매의도에 미치는 영향 (The Effect of Design Originality in Fashion Window Display on the Attitudes Toward Fashion Brands and the Purchasing Intention)

  • 최은영
    • 복식
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    • 제63권1호
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    • pp.120-134
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    • 2013
  • This study was intended to investigate the designs that are displayed on fashion windows, specifically the originality of its designs, from here on noted as "design originality", and the effects it has on the attitudes of consumers toward fashion brands and their purchasing intentions depending on their level of clothing involvement. For the purpose of this study, 10 pictures of creative fashion window display designs from Fifth Avenue in New York were selected and they were shown to 200 college students in Busan in order to collect data for the analysis. The results are as follows: 1) Factor analysis identified four factors that impacted how consumers judged design originality, uniqueness, humor, favorable impression and advanced design. 2) The four factors of design originality in fashion window display significantly affected consumer's evaluation on usefulness of information provided by the window display, attitudes toward fashion brands and purchase intention. 3) The respondents were separated into two groups depending on their level of clothing involvement. Consumers with high level of clothing involvement showed that they were influenced more by the design originality when making purchase decisions. Especially, the uniqueness factor and advanced design factor had more effect on brand attitudes and purchase intention in high level of clothing involvement group. The results revealed that creative fashion window display design are important marketing strategic tools that affect attitudes of consumers toward brands and their purchasing intentions.

전시공간중 전시조형이 정보전달에 미치는 영향에 관한 연구 (A Study On The Impact Of Display Modeling for Message In Exhibition Space)

  • 이양;홍관선
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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    • pp.67-70
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    • 2008
  • The one of the most important thing for the successful realization of display functions in modern exhibition activities is based on exhibition space and the information communication between designers and visitors. Therefore, the information transmission has become an important function of modern exhibition activities. How to transmit information effectively is the key factor of successful exhibition design. However, 'people flow' and 'transportation' are taken as the main issues for a lot of the design works in space design of exhibition. But the information transmission is seldom taken into account as an important factor. The ultimate objective of exhibition design is to transmit the exhibits' information effectively to visitors, so the effective transmission of exhibiting information becomes the most important criteria in exhibition design. The successful exhibition can be well designed through information transmission by means of material objects, a lighting, properties, sounds, color, performance, etc The successful effects of the exhibition also depends on a great extent of the display design and a modeling in exhibition space. Modern exhibition design is getting more importance on the research on forms including basic features and exhibition space relations of forms. This research discusses on the design method that is favorable to information transmission In order to deal with the factor of display and modeling in exhibition space.

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시선 추적을 활용한 패션 디자인 인지에 관한 연구 (A Study on Fashion Design Cognition Using Eye Tracking)

  • 이신영
    • 한국의류산업학회지
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    • 제23권3호
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    • pp.323-336
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    • 2021
  • This study investigated the cognitive process of fashion design images through eye activity tracking. Differences in the cognitive process and gaze activity according to image elements were confirmed. The results of the study are as follows. First, a difference was found between groups in the gaze time for each section according to the model and design. Although model diversity is an important factor leading the interest of observers, the simplicity of the model was deemed more effective for observing the design. Second, the examination of the differences by segments regarding the gaze weight of the image area showed differences for each group. When a similar type of model is repeated, the proportion of face recognition decreases, and the proportion of design recognition time increases. Conversely, when the model diversity is high, the same amount of time is devoted to recognizing the model's face in all the processes. Additionally, there was a difference in the gaze activity in recognizing the same design according to the type of model. These results enabled the confirmation of the importance of the model as an image recognition factor in fashion design. In the fashion industry, it is important to find a cognitive factor that attracts and retains consumers' attention. If the design recognition effect is further maximized by finding service points to be utilized, the brand's sustainability is expected to be enhanced even in the rapidly changing fashion industry.

도시지역의 최적 배수관망 설계를 위한 Risk Safety Factor 관계의 설정 (Derivation of the Risk-Safety Factor Relation for Optimal Storm Sewer Design in Urban Area)

  • 김문모;이원환;조원철
    • 대한토목학회논문집
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    • 제12권4호
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    • pp.129-134
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    • 1992
  • 본 논문은 도시유역의 최적 배수관망설계를 위한 위험도-안전도계수 관계를 설정하는 것이다. 배수관망의 신뢰도 분석을 위하여는 하수관의 용량과 하중을 결정하는 식을 구성하는 여러가지 매개변수들의 불확실성이 고려되어야 하며, 이에 따른 위험도를 결정하게 된다. 본 연구에서는 신뢰도 분석기법을 유역면적 $381,000m^2$인 성산 유수지 유역에 적용하였다. 하수관망의 용량을 결정하는 식으로는 Darcy-Weisbach식을, 하중을 결정하는 식으로는 합리식을 사용하였으며, 하수관의 용량과 설계유량과의 비로 나타나는 안전도계수를 구하여 이를 하수관망의 위험도와 상관시켰다. 이에 따라 재현기간별 위험도-안전도계수를 얻었으며, 이는 배수관망의 최적설계에 이용될 수 있다.

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직립무공케이슨방파제 한계상태설계를 위한 하중저항계수 보정 (Load & Resistance Factors Calibration for Limit State Design of Non-Perforated Caisson Breakwater)

  • 김동현
    • 한국해안·해양공학회논문집
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    • 제31권6호
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    • pp.351-355
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    • 2019
  • 무공케이슨 방파제의 한계상태설계를 위한 하중저항계수를 제시하였다. 전국 항만의 16개 방파제에 대한 신뢰성해석을 수행하여 부분안전계수를 산출하였으며 이를 하중과 저항계수로 전환하였다. 개별적으로 구한 하중저항계수에 최적화기법을 적용하여 최종 하중저항계수를 보정하였다. 최종적으로 얻은 하중저항계수를 이용하여 방파제를 재설계한 후 목표수준을 만족하는지 검증하였다. 목표신뢰도수준의 변화에 따른 하중저항계수를 제시하여 한계상태설계가 용이하도록 하였다.

구난장갑차 윈치 마운트의 안전율 향상을 위한 구조설계 연구 (A Study on the Structural Design for Safety Improvement of the Winch Mount of an Armored Recovery Vehicle)

  • 류정민;박경철;강태우
    • 한국기계가공학회지
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    • 제16권1호
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    • pp.58-62
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    • 2017
  • In this paper, we studied the structural design for safety improvement of the winch mount of the armored recovery vehicle. From the finite element analysis using the safety factor of the original winch mount, the results determined that the safety factor was very low, namely 1.14 at $-15^{\circ}$ when towing the maximum force. For considering the usage and safety, the safety factor needs to increase to between 1.4 and 1.6. To improve the safety factor, a re-design, such as shape modification and strengthening the welded zone, was performed. After the improvement of the structural design, the safety factor of the improved mount was calculated at 1.78, an increase of about 56.1% from that of the original mount.

Evaluating the effective spectral seismic amplification factor on a probabilistic basis

  • Makarios, Triantafyllos K.
    • Structural Engineering and Mechanics
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    • 제42권1호
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    • pp.121-129
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    • 2012
  • All contemporary seismic Codes have adopted smooth design acceleration response spectra, which have derived by statistical analysis of many elastic response spectra of natural accelerograms. The above smooth design spectra are characterized by two main branches, an horizontal branch that is 2.5 times higher than the peak ground acceleration, and a declining parabolic branch. According to Eurocode EN/1998, the period range of the horizontal, flat branch is extended from 0.1 s, for rock soils, up to 0.8 s for softer ones. However, from many natural recorded accelerograms of important earthquakes, the real spectral amplification factor appears to be much higher than 2.5 and this means that the spectrum leads to an unsafe seismic design of the structures. This point is an issue open to question and it is the object of the present study. In the present paper, the spectral amplification factor of the smooth design acceleration spectra is re-calculated on the grounds of a known "reliability index" for a desired probability of exceedance. As a pilot scheme, the seismic area of Greece is chosen, as it is the most seismically hazardous area in Europe. The accelerograms of the 82 most important earthquakes, which have occurred in Greece during the last 38 years, are used. The soil categories are taken into account according to EN/1998. The results that have been concluded from these data are compared with the results obtained from other strong earthquakes reported in the World literature.

컴퓨터 그랙픽을 이용한 커피숍 녹시율에 관한 시뮬레이션 실험연구 (An Experimental Study on the Greenery Ratio of coffee Shop based the Computer Graphics)

  • 안옥희
    • 한국실내디자인학회논문집
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    • 제17호
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    • pp.60-64
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    • 1998
  • The results of simulation on greenery ratio using CG are as follows: arrangement type of optimal condition and greenery ratio were summarized as below as dispersion type and 5% ratio greenery for 20 pairs of assessment items and these assessment items were classified into 5 factors as a result of factor analysis,. These factors were Harmony Animation Atmosphere texture Peculiarity. Verification results of factors differences according to each condition can be. there was no apparent difference among factors in accordance with gender, In case of arrangement type dispersion type was higher than concentration type in all factors. Based on the above results dispersion type was assessed higher than concentration type the most suitable condition of Harmony Factor was 5% dispersion type Animation Factor was 5% dispersion type Animation Factor was 7% dispersion type Atmosphere Factor was 10% dispersion type Texture Factor was 5% concentration type and $\ulcorner$Peculiarity Factor$\lrcorner$was 7% concentration type.

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패밀리 레스토랑의 물리적 환경이 고객만족에 미치는 영향 (The Effect of Physical Environment of Family Restaurants on Customers' Satisfaction)

  • 김기영;김성수;천희숙
    • 한국조리학회지
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    • 제13권2호
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    • pp.22-34
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    • 2007
  • We researched the previous study about the restaurant's physical environment and had made up questionnaires. The purpose of this study is to analyze the effect of physical facilities of family restaurants on customers' satisfaction. The result was as follows: First, customers visited with friends or family irrespective of days $2{\sim}3$ times a month. Second, the physical environment factors of family restaurants were interior design, interior, making atmosphere and exterior. Third, it was the interior factor(0.268), making atmosphere factor(0.353) and exterior factor(0.244) that affected customers' satisfaction in family restaurants(p<0.001). $R^2$ change was 0.659 and the regression model was suited to our study(F=56.475). To increase customers' satisfaction, the physical environment of family restaurants needs remodeling in proper time.

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현대 패션 디자인의 그래픽 요소에 나타난 매개 소스별 미적 특성 -유희본능적 시각 표현을 중심으로- (Aesthetic Characteristics of Graphic Factor in Contemporary Fashion Design Categorized by Media Source -Focusing on Play-Instinct Visual Expression-)

  • 제갈미;이연희
    • 복식문화연구
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    • 제19권5호
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    • pp.945-956
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    • 2011
  • The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer's brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer's name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.