• Title/Summary/Keyword: design diversity

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The effects of the Store attributes and Relationship quality on the Conversion intent of fashion store -Focused on Internet shopping mall and Local store- (의류점포속성 및 관계품질이 점포전환의도에 미치는 영향에 관한 연구 - 인터넷 쇼핑몰과 재래시장 패션전문상가를 중심으로 -)

  • Chung, Young-Ju;Jang, Eun-Young
    • Journal of Fashion Business
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    • v.16 no.4
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    • pp.75-87
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    • 2012
  • This study was to investigate the conversion intent of fashion store among college undergraduates. The conversion intent in internet shopping mall and local store was associated with store attributes and relationship quality. A random sample of undergraduate students completed a questionnaire that contained measure of Store attributes, Relationship quality, Conversion intent of fashion store. The results revealed that store attributes of local store were store comport/salesman service, product diversity, store location, price and the store attributes of internet shopping mall were product diversity/easy of navigation, store reliability, screen configuration, sales promotion. Also, the result founded that the conversion intent of fashion store is related to store comport/salesman service in local store and is related to product diversity/easy of navigation, screen configuration, promotion in internet shopping mall. Relationship quality is highly effected of the conversion intent of local store and internet shopping mall. We expect that this research results can be used as a basic material for another study and setting up the marketing strategies in fashion store.

The Effects of Service Quality of Internet Shopping Malls on Consumer Satisfaction and Word of Mouth Intention (인터넷 쇼핑몰의 서비스 품질이 소비자 만족과 구전의도에 미치는 영향)

  • Jun, Dae-Geun;Kang, Eun-Mi;Choi, Joo-Young
    • Fashion & Textile Research Journal
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    • v.10 no.6
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    • pp.890-899
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    • 2008
  • This study aimed to identify the effects of service quality of internet shopping malls on consumer satisfaction and word of mouth intention. The data were obtained from questionnaires completed by 345 people aged between 20 and 39 living in Busan. The SPSS package was used for data analysis whose methods included factor analysis, ANOVA, cluster analysis and regression analysis. The results of this study were as follows: First, the service quality factors were determined to be reliability, diversity, convenience, accuracy & communicability. Differences among the groups divided by service quality factors were found to be meaningful in consumer satisfaction and word of mouth intention. Second, reliability, diversity, convenience & accuracy significantly affected consumer satisfaction, however all the service quality factors significantly effected word of mouth intention. Finally, consumer satisfaction, reliability, diversity, accuracy & communicability had an significant effect on word of mouth intention. It would be helpful for the managers of internet shopping malls that consumers can be satisfied with right fashion products and efficient inter-communication based on trustfulness in the long-term relationship.

Genetic Algorithms based on Maintaining a diversity of the population for Job-shop Scheduling Problem (다양성유지를 기반으로 한 Job-shop Scheduling Problem의 진화적 해법)

  • 권창근;오갑석
    • Journal of the Korean Institute of Intelligent Systems
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    • v.11 no.3
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    • pp.191-199
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    • 2001
  • This paper presents a new genetic algorithm for job-shop scheduling problems. When we design a genetic algorithm for difficult ordering problems such as job-shop scheduling problems, it is important to design encoding/crossover that is excellent in characteristic preservation and to maintain a diversity of population. We used Job-based order crossover(JOX). Since the schedules generated by JOX are not always active-schedule, we proposed a method to transform them into active schedulesby using the GT method with c)laracteristic preservation. We introduce strategies for maintaining a diversity of the population by eliminating same individuals in the population. Furthermore, we are not used mutation. Experiments have been done on two examples: Fisher s and Thompson s $lO\timeslO and 20\times5$ benchmark problem.

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A Study on Tourist Satisfaction of Rural Tourism Products in Southern Jiangsu Area of China

  • Shan YI;Xu YING
    • The Journal of Industrial Distribution & Business
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    • v.14 no.9
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    • pp.13-19
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    • 2023
  • Purpose: Rural tourism, as a green and sustainable new development method, has become a new economic growth point in China's rural revitalization. The current research on rural tourism has not formed a complete and mature theoretical system, especially the study of tourist satisfaction. This paper is based on the perspective of tourist satisfaction and takes rural tourism in southern Jiangsu, China as the research object. Starting from the current situation of rural tourism development in southern Jiangsu, it elaborates on the current situation of rural tourism development in southern Jiangsu. Research design, data and methodology: Through literature analysis, it is concluded that the factors that affect tourist satisfaction are divided into four major aspects: personal factors, perceived effect factors, destination experience factors, and social factors. Design a survey questionnaire from four aspects: diversity, safety, convenience, agreeableness, and draw conclusions through data analysis. Results: From the four dimensions of the survey, tourists pay more attention to the diversity, agreeableness, and convenience of rural tourism products. This requires increasing the development of tourism products and improving the richness and diversity of rural tourism products. Conclusions: Therefore, optimization measures such as continuously implementing local rural cultural construction, establishing brand effects, and increasing policy support have been proposed.

A Corner-Fed Microstrip Circular Antenna with Switchable Polarization

  • Sung, Young-Je
    • ETRI Journal
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    • v.30 no.5
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    • pp.718-722
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    • 2008
  • In this paper, a design for a novel microstrip antenna with circular polarization diversity is proposed and experimentally investigated. This antenna is excited by a microstrip line, which is located at the corner of a circular patch. The polarization state can be switched electrically by setting a diode to on or off. The novel structure we describe here enables the optimization of the input match for both polarizations. From the measured result, good axial ratios are observed at the operating frequencies.

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Evaluation on MRC Diversity Reception of M-ary PSK and DPSK Signals on Wireless Fading Channels

  • Kim, Chung-Sock;Kim, Chang-Hwan;Jin, Yong-Ok
    • Journal of electromagnetic engineering and science
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    • v.7 no.3
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    • pp.109-115
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    • 2007
  • The performances of M-ary PSK(MPSK) systems using L-branch maximum ratio combining(MRC) diversity reception in frequency-nonselective slow Rician fading channels are derived theoretically. Especially we investigate the effect of number of symbols on the difference between the approximation to bit error probability and the exact bit error rate(BER) in evaluating the performance of MPSK signals through numerical analyses. On the other hand, when M-ary DPSK(MDPSK) signals experience the Rician fading channels, the general formula for evaluating BER of MDPSK signals in the independent branch diversity system is presented using the integral-form expressions.

Design of OFDM receiver for 18GHz wireless video transmission (18GHz 객실감시시스템의 터널구간에서의 영상전송특성 시험 18GHz 무선 영상 전송을 위한 OFDM 수신기의 설계)

  • Jeong, Sang-Guk;An, Tae-Ki;Kim, Back-Hyun;Choi, Gab-Bong;Hong, Dong-Kyu
    • Proceedings of the KSR Conference
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    • 2010.06a
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    • pp.2089-2094
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    • 2010
  • The importance of broadband wireless communication implemented at subway tunnels is growing up. At 18GHz wireless video transmission system, the transmitter requires a digital modulation method. At subway tunnel, A 18GHz's influence of the multi-pass padding is strong. OFDM digital modulation that is strong for multi-pass padding is recommended. In this paper, Suitable to a subway wireless video transmission OFDM receiver is designed. OFDM receiver system has 6dB gaion because uses diversity of space diversity and MRC(Maximum Ratio Combining) diversity. The transmitter system use C&ITechnologies's transmitter board. IF frequency of receiver is 480MHz. OFDM modulation parameter is as follow, The bandwidth is 8MHz, The numuber of carrier if 2,000, The modulation methode is QAM16, The guard interval is 1/32.

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DIVERSITY DESIGN FOR SENSOR DATA ACQUISITION AT COMS SOC

  • Park, Durk-Jong;Koo, In-Hoi;Ahn, Sang-Il
    • Proceedings of the KSRS Conference
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    • 2007.10a
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    • pp.479-481
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    • 2007
  • COMS will transmit its observed data, Sensor Data, through L-Band with linear polarization. To avoid link loss caused by polarization discrepancy between satellite and SOC DATS, the L-Band antenna at SOC DATS should be linearly polarized. However, SOC DATS is supposed to share single antenna with SOC TTC, so the antenna should be circularly polarized. To cope with about 3dB loss, SOC DATS is designed to receive Sensor Data through two orthogonal circular polarizations, RHCP (Right-Hand Circular Polarization) and LHCP (Left-Hand Circular Polarization). Eventually, SOC DATS can obtain 2.6dB of combining gain through diversity combiner in MODEM/BB. This paper presents the verification on the diversity combining of SOC DATS with test configuration and results in depth.

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Monitoring of Complementary Forest of Village according to Restoration Project - in Case of Dubang Village in Wanju-gun - (복원 사업에 따른 마을 비보숲 모니터링 - 완주군 구이면 두현리 두방 마을을 사례로 -)

  • Park, Jae-Chul;Han, Sang-Yub
    • Journal of Korean Society of Rural Planning
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    • v.16 no.4
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    • pp.45-51
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    • 2010
  • The purpose of this study is on monitoring complementary forest of village according to restoration project. Accordingly, this study was accomplished in case of Dubang complementary forest of village in Wanju-gun which was indicated as beautiful village forest by Korean government. This study describes the restoration project and identifies the change of species diversity and succession through monitoring. For this, vegetational survey was performed in 2003 and 2010. D(Dominant degree) and S(Sociability degree) was measured by Brown-Blanquet's method. The results demonstrate significant increase of species diversity and progress of natural succession. It means ecological structure and function have improved. Also ecological disturbance appears here and there on account of insufficient management.