• Title/Summary/Keyword: depletion condition

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Public Service Good Health Advertising: Effects of Elaboration Likelihood and Construal Level on Consumer Attitudes (보건 관련 공익광고에서 정교화가능성과 해석수준이 광고태도에 미치는 영향)

  • Park, Jong-Chul;Kim, Kyung-Jin
    • Journal of Distribution Science
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    • v.12 no.6
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    • pp.67-79
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    • 2014
  • Purpose - This study aims to accomplish three major research goals. First, it strives to change consumers' focus from peripheral routes to a central route of public service advertising related to the good health policy, without problematic effects, by influencing consumers' knowledge or involvement. Second, this study examines the elaboration likelihood model (ELM) and construal level theory (CLT). Specifically, we consider that the central route of ELM might correspond with the focal goal of CLT. Third, this study analyzes ELM through CLT. That is, ELM predicted that low involvement would take the peripheral route, and high involvement would take the central route. Research design, data, and methodology - This study consisted of three experiments. The first experiment had a 2×2 between-subject design. The subjects were university students and the research period was approximately one year. The first independent variable was the involvement of the overweight issue; this variable was measured and split by the median. The second independent variable was the temporal distance (near vs. distant future); this variable was manipulated. The second experiment also had a 2×2 between-subject design. The first variable was the involvement of cervical adenocarcinoma prevention, and was considered already manipulated by sex. Specifically, males had a low involvement of the disease, but females had high involvement. The second independent variable was priming (power vs. submissive). Power priming would induce abstract thinking, but submissive priming would take concrete processing. The third experiment had a 2×2×2 between-subject design. The first variable was cognitive depletion, and was manipulated by memorizing 9-digit numbers. The second and third independent variables were involvement and abstract thinking induction, such as prior experiments. Data were collected through questionnaires, and were analyzed by an SPSS program. Major hypotheses were tested by examining the interaction effects through ANOVA. Results - Major findings are as follows. First, even for low-involved consumers in the overweight category, distant future manipulation induced them to focus not on the peripheral route but on the central route of the public service advertisement. This result does not correspond to the typical ELM prediction. Second, under power priming, low-involved males of the cervical adenocarcinoma category focused on the peripheral route because of the induction to abstract thinking. This result replicated the first experiment, and confirmed the theoretical robustness. Third, high-involved females focused not on the central but on the peripheral route under the mixed condition of cognitive depletion and near future manipulation. Depletion consumed cognitive resources, and the processing mode of consumers changed from systematic to heuristic. Conclusions - ELM needs to be complemented through CLT in context of public service good health advertising. Specifically, the involvement of ELM may impact consumers' thinking mode (abstract vs. concrete), and the interaction effects may influence consumers' focus on advertising (central vs. peripheral route). This study's limitations were bounded subjects, limited stimuli, and somewhat weak external validity.

Watershed Scale Drought Assessment using Soil Moisture Index (토양수분지수를 이용한 유역단위 가뭄 평가)

  • Kim, Ok-Kyoung;Choi, Jin-Yong;Jang, Min-Won;Yoo, Seung-Hwan;Nam, Won-Ho;Lee, Joo-Heon;Noh, Jae-Kyoung
    • Journal of The Korean Society of Agricultural Engineers
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    • v.48 no.6
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    • pp.3-13
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    • 2006
  • Although the drought impacts are comparably not catastrophic, the results from the drought are fatal in various social and economical aspects. Different from other natural hazards including floods, drought advances slowly and spreads widely, so that the preparedness is quite important and effective to mitigate the impacts from drought. Soil moisture depletion directly resulted from rainfall shortage is highly related with drought, especially for crops and vegetations, therefore a drought can be evaluated using soil moisture conditions. In this study, SMI (Soil Moisture Index) was developed to measure a drought condition using soil moisture model and frequency analysis for return periods. Runs theory was applied to quantify the soil moisture depletions for the drought condition in terms of severity, magnitude and duration. In 1994, 1995, 2000, and 2001, Korea had experienced several severe droughts, so the SMI developed was applied to evaluate applicability in the mid-range hydrologic unit watershed scale. From the results, SMI demonstrated the drought conditions with a quite sensitive manner and can be used as an indicator to measure a drought condition.

Nitrogenase Derepression and Associated Metabolism in a Microaerophilic Cyanobacterium, Plectonema boryanum

  • Pandey, Kapil Deo;Sukla, Sarkar;Naz, Shaheen;Smita, Chaturvedi;Ajaikumar, Kashyap
    • Journal of Microbiology and Biotechnology
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    • v.11 no.2
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    • pp.179-185
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    • 2001
  • Nitrate grown cells of cyanobacterium Plectonema boryanum, transferred to nitrogen stress, evolved nitrogenase catalyzed $H_2$ under microaerophilic condition. Nitrogen ($N_2$) in gs phase, low light intensity, and reducing substances in incubation phase stimulated $N_2$fixation ($H_2\;evolution$). Cyanobacterium grew slowly under microaerobic condition with a low intracellular ammonia pool. Nitrogen sources (${NO_3}^-,{NH_4}^+,\;and\;CH_3NH_3$) inhibited nitrogenase and glutamine synthetase (GS) transferase activity, and methylamine behaved like an ammonical nitrogen source. Depletion of molybdenum (Mo) and addition of tungsten (W) in the incubation medium inhibited $H_2$ evolution, Cyanobacterium was able to take up nitrate and expressed nitrate reductase (NR) activity under microaerophilic condition at an extremely slow rate.

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Oxygen Supersaturation in Korean Streams as a Stress Factor to Fish (어류 스트레스 요인으로서 우리나라 하천의 산소과포화 실태)

  • Lee, Saeromi;Lee, JaeYong;Choi, Jaeseok;Kim, Sunjung;Ahn, Buyoung;Kim, Bomchul
    • Journal of Korean Society on Water Environment
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    • v.28 no.2
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    • pp.213-218
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    • 2012
  • Abnormal dissolved oxygen concentration in aquatic habitat, both depletion and supersaturation, can be stress factor to aquatic animals. In this study the nationwide distribution of oxygen supersaturation was analyzed for three categories of streams (43 urban streams, 15 rural streams, and 14 forest streams) by using monitoring network data of the Korean Ministry of Environment. From the distribution analysis 30% of urban streams showed hyperoxic condition of eutrophic level, while no forest stream showed hyperoxic condition. The physiological effect of hyperoxia on fish was examined using two species of fish Zacco koreanus, which resulted in higher concentration of a stress hormone (cortisol) in fish exposed to hyperoxic concentration (196%) of oxygen. This study shows that hyperoxic condition is ubiquitous in urban and rural Korean streams, and it can be a stress factor to aquatic animals.

A Study on the Korea Weather Environment for Icing Airworthiness of Military Helicopter (군용헬기 결빙 감항인증을 위한 국내 기상환경에 관한 연구)

  • Hur, Jangwook;Shin, Baekcheon
    • Journal of the Korea Institute of Military Science and Technology
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    • v.17 no.3
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    • pp.304-310
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    • 2014
  • Based on atmosphere weather data by balloon in Osan and Gwangju area, if icing condition occurs in weather environment of altitude range where helicopter is operated was analyzed in quantitative way. Yearly icing occurrence frequency for daytime during recent three years was average 102 days in Osan, average 91 days in Gwangju. Icing weather environment to highly affect operation of helicopter varies a little according to analysis methods but icing intensity at MDT level was calculated in all the methods, and 14.5~38 times was suggested in Osan; 2.5~30 times in Gwangju. Icing at MDT level was calculated in common in all the analysis methods through wide periods such as Jan., Feb., Mar., and Nov. in Osan. In Gwangju, icing at MDT level was suggested focusing on Jan. only. Therefore, military helicopter developed in Korea is required to strive obtaining certificate of airworthiness about icing condition at MDT level for implementation of perfect operational mission and safe operation.

Fabrication of Ultra Fast Recovery Diodes using Proton Irradiation Technique (양성자 주입 기술을 이용한 초고속 회복 다이오드의 제작)

  • Lee, Kang-Hee;Kim, Byoung-Gil;Lee, Yong-Hyun;Baek, Jong-Mu;Lee, Jae-Sung;Bae, Young-Ho
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.17 no.12
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    • pp.1308-1313
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    • 2004
  • Proton irradiation technology was used for the improvement of power diode switching characteristics. Proton irradiation was carried out at the energies of 2.32 MeV, 2.55 MeV, 2.97 MeV so that the projection range of irradiated proton would be at the metallurgical junction, depletion region and neutral region of pn diode, respectively. Dose conditions were varied into three conditions of 1${\times}$10$^{11}$ cm$^{-2}$ , 1${\times}$10$^{12}$ cm$^{-2}$ , 1${\times}$10$^{13}$ cm$^{-2}$ at each condition of energies. Characterization of the device was performed by I-V(current-voltage), C-V(capacitance-voltage) and trr(reverse recovery time) measurement. At the optimum condition of irradiation, the reverse recovery time of device has been reduced about 1/5 compared to that of original un-irradiated device.

Effect of Thermal Cycle and Stress on the Intergranular Corrosion in 316 Stainless Steel (316 스테인리스강의 입계부식에 미치는 열사이클과 응력의 영향)

  • Jung, Byong-Ho;Kim, Moo-Gil
    • Journal of Advanced Marine Engineering and Technology
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    • v.30 no.6
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    • pp.709-715
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    • 2006
  • The effects of thermal cycle condition and applied stress on the intergranular corrosion in austenitic 316 type stainless steels were investigated. Specimens were solution-treated at 1100$^{\circ}C$ for one hour and then sensitized in the temperature range of $500{\sim}800^{\circ}C$ by holding $2{\sim}300s$ with a various applied stresses of $0{\sim}8kg/mm^2$. Degree of sensitization. DOS %, was measured through polarization curve by electrochemical DL-EPR test. Microstructural observations were also conducted DOS % increased with an increase of sensitization temperature and/or holding time. Increase of applied stress resulted in increase of DOS % and more corroded surface because of acceleration of intergranular corrosion and fine grain size due to the stress. Cr depleted zone near grain boundary was observed. The amount of depletion was profounded with an increase of sensitization temperature, holding time and applied stress. $M_{23}C_6$ carbides were precipitated discontinuously at grain boundary. However, its amount was relatively small in the thermal cycle condition of 800$^{\circ}C$, 300sec and 4kg/mm$^2$.

NEUROTOXICITY OF TRIMETHYLTIN IN HIPPOCAMPUS: A HYPEREXCITATORY TOXICITY

  • Chang, Louis W.
    • Toxicological Research
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    • v.6 no.2
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    • pp.191-204
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    • 1990
  • Trimethyltin (TMT) induced lesions in the rat hippocampal formation was reviewed. Adult rats were treated with a single dose of 6.0 mg TMT/kg b.w. and were sacrificed between 3-60 days following exposure. On the hippocampal formation, the granule cells of fascia dentata showed early changes which subsided considerably at a later time when the destruction of the pyramidal neurons of the Ammon's horn became increasingly pronounced with time, leading to severe destruction of the structure. It is interesting to note that there was an inverse relationship of pathological involvement between the f.d. granule cells and the Ammon's horn neurons; i.e., when there was a large sparing of the granule cells. there was an extensive damage to the Ammon's horn and vice versa. This inverse relationship was also true between the $CA_3$neurons and the $CA_{1,2}$neurons in the Ammon's horn. Progressive zinc loss, as demonstrated by Timm's method, on the Mossy fibers was also observed. Similar Mossy fiber zinc depletion has been demonstrated in electrical stimulatory excitation condition of the perforant path to the hippocampus. Depletion of corticosterone, an inhibitor to the hippocampal neurons, by means of adrenalectomy will exaggerate the TMT induced hippocampal lesion. Neonatal study revealed that a unique degenerative pattern of the Ammon's horn could be established in accordance with exposure to TMT at specific maturation periods of the fippocampal formation: increasing destruction of the Ammon's horn with increasing synaptogenesis between the f.d. granule cells and the Ammon's horn neurons. Thus it is apparent that the damage of the Ammon's horn, upon exposure to TMT, may depend on the integrity and functional state of the f.d. granule cells. A hyperexcitory scheme and mechanism as the toxicity basis of TMT in the hippocampal formation is proposed and discussed.

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Simulating the Future of Nakdong River Basin for the Sustainable Use (낙동강 유역의 지속적인 이용을 위한 미래예측)

  • Kim, Jin-Lee;Lee, Suk-Mo
    • Journal of Environmental Science International
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    • v.10 no.4
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    • pp.253-258
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    • 2001
  • A macroeconomic minimodel was simulatedto suggest the public for sustainable us of Nakdong River Basin. The minimodel for the simulation shows the interrelationships between natural environment and economic activity. Topsoil, water, economic assets, and money stock are plotted for 300 years, beginning with 1996 in each simulation. The computer simulation runs suggest that the Nakdong River Basin system in the near future may strongly be influenced by the favorable availability of outside resources, while the economic assets and money stock may be declined by indigenous environmental stock depletion. The simulation run made under the constant decrease in systems purchased inputs with investment ratio of developed country and for sustainable use. The results of simulation shows the recover of natural environment and decrease of economic activity under these condition. Therefore, the economic structure of Nakdong River Basin should be transformed from the present industrial structure to the social-economic structure based on an ecological-recycling concept which depend on renewable resources rather than industrial structural which depend on outside resources.

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Comparison of Alternate Approaches for Reversible Geminate Recombination

  • Khokhlova, Svetlana S.;Agmon, Noam
    • Bulletin of the Korean Chemical Society
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    • v.33 no.3
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    • pp.1020-1028
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    • 2012
  • This work compares various models for geminate reversible diffusion influenced reactions. The commonly utilized contact reactivity model (an extension of the Collins-Kimball radiation boundary condition) is augmented here by a volume reactivity model, which extends the celebrated Feynman-Kac equation for irreversible depletion within a reaction sphere. We obtain the exact analytic solution in Laplace space for an initially bound pair, which can dissociate, diffuse or undergo "sticky" recombination. We show that the same expression for the binding probability holds also for "mixed" reaction products. Two different derivations are pursued, yielding seemingly different expressions, which nevertheless coincide numerically. These binding probabilities and their Laplace transforms are compared graphically with those from the contact reactivity model and a previously suggested coarse grained approximation. Mathematically, all these Laplace transforms conform to a single generic equation, in which different reactionless Green's functions, g(s), are incorporated. In most of parameter space the sensitivity to g(s) is not large, so that the binding probabilities for the volume and contact reactivity models are rather similar.