• 보건의료산업학회지
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• 제13권4호
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• pp.95-107
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• 2019

Objectives: The purpose of this study was to examine the quality and reputation of medical services in hospitals run by Gangwon-do 1,3, and 10 dentists, to investigate the mitigation effects of trust and quality on patient satisfaction and loyalty. Methods: Of the 600 surveys collected, 578 were used. Results: Although there were differences in dental services by type of institution, fame influenced patient satisfaction in all three institutions, and patient satisfaction also affected loyalty in all three institutions. The moderating effect of trust was shown to one dentist, and physician trust was shown to have a moderating effect. Conclusions: The establishment of reputation trust and the practice of dental medical services are important for attracting patients.

• 대한치과기공학회지
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• 제35권4호
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• pp.387-394
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• 2013

Purpose: This aim of this paper is to research the influence of customer satisfaction and reutilization on Dental hospitals and clinics of medical service quality. Methods: The study examines 140 Patients who received treatment in Daegu from 1 July 2012 to 30 July 2012. The methods of research were used to factor analysis, reliability test using Cronbach's ${\alpha}$ factor, correlation analysis, multiple regression analysis and spss/win18.0. Results: The factor of quality of care has the highest impact on customer satisfaction. the influence of reutilization depends on the highest reliability and the physical environment was significant. Conclusion: To improve customer satisfaction and reutilization is required to maintenance of hospital facilities, medical services mind and quality of care. The medical service providers are important to develop patient education programs, self-development and customer satisfaction training techniques.

• 치위생과학회지
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• 제8권4호
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• pp.215-224
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• 2008

보건의료환경 변화에 따른 환자들의 의료수요에 부응하고 합리적인 경영대책을 마련하여 환자들에게 양질의 치과의료서비스를 제공하고 진료환경을 개선시킬 목적으로 계속구강건강관리 환자 149명을 대상으로 치과의료서비스를 제공 받은 후의 진료 만족도와 진료만족도에 영향을 미치는 요인을 파악하였다. SPSS Ver 13.0을 이용하여 일반적 특성에 따른 치과의료서비스 만족도, 치과의료서비스의 질에 대한 만족도는 평균분석을 하였고, 일반적 특성 및 치과의료서비스 만족도가 치과진료 만족도에 미치는 영향은 회귀분석을 하였다. 다중회귀분석에서 치과진료 만족도에 영향을 미치는 요인은 직원요인, 외부환경요인, 진료절차였다. 치과의료 서비스의 질을 향상시키고 환자의 만족도를 높이기 위해서는 직원들의 체계적인 관리 및 교육이 이루어져야 할 것이다.

• 한국산학기술학회논문지
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• 제18권5호
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• pp.111-119
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• 2017

본 연구는 치과의원에 내원한 환자의 치과서비스에 대한 차별감이 재이용의사에 미치는 영향을 파악하기 위하여 충청북도 J시 소재 치과의원에 내원한 만 20세 이상 환자 432명을 대상으로 2015년 3월 9일부터 2015년 3월 31일까지 설문조사를 실시하여 다음과 같은 결과를 얻었다. 재이용의사에 영향을 미치는 중요한 변수로는 치과 의료서비스 질의 의료진, 친절성, 병원 이미지, 이용 편의성, 및 서비스 가치, 치과 서비스에 대한 차별감이 있었고, 이 변수들의 전체 설명력은 78.2%이었다. 또한 고학력군, 월평균 가족수입 400만원 이상군, 사무직군, 임플란트 치료의 방문목적군, 주위소개군 뿐만 아니라 서비스 가치, 의료진, 환경시설, 이용 편의성, 친절성, 병원 이미지가 높을수록 유의한 관련성이 있었다. 따라서 치과서비스 제공자들은 환자들의 치과 서비스에 대한 차별감을 인지하여 외적인 요인뿐만 아니라 환자가 느끼는 차별감이 최소화 될 수 있도록 양질의 치과 서비스를 통해 이를 충족시키기 위한 노력이 필요하다고 본다.

• 보건의료산업학회지
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• 제5권3호
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• pp.101-110
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• 2011

This study analyzed affecting factors of employees working at dental hospitals to the organizational commitment and service quality, and then tried to utilize it as a basic data in executing personnel training policies for dental hospital's practitioners. The survey was conducted from July 1st to July 30th, 2010, and used 193 copies for this research analysis. As a hypothetical verification result through regression analysis, means and capabilities among empowerment factors influenced significant positive (+) effects, and self-determination and influences did not make significant effects. Also, organization commitment was displayed as influencing significant positive (+) effects to the service quality. When considering this research's results as a basement, an alternative for the managerial innovation shall be established for promoting mutual developments of individuals and organization in midst of promptly changing economic environments. That is, a personal training system has to be set up in which more decision-making rights on given assignments of dental hospital's employments are endowed, and then responsibilities are directed to be charged so much by introducing the empowerment concept instead of the managerial technique centering on controls.

• 한국치위생학회지
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• 제11권3호
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• pp.383-393
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• 2011

Objectives : This study has been undertaken for the purpose of finding out what influence is made by the dental care service provided to patients by the dental clinics to the level of patient satisfaction to provide the base data for developing and improving the dental care service of dental hygienist. Methods : The survey was undertaken for 500 patients visiting 18 dental clinics in City G and the questionnaire was undertaken for two weeks in May 2010, and 473 copies were analyzed with the exception of the questionnaires with many omissions in the response. Results : 1. Distribution of the level of satisfaction for patient had the dentist factor which was highest in the dentist factor for 4.43 at the age of 60s (p<0.05). and in sole proprietorship for 4.49 (p<0.01). treatment procedure factor which was highest in sole proprietorship for 4.16 (p<0.001). environment of dental clinic factor which was highest at the age of 60 years or older for 4.36 (p<0.05) and in sole proprietorship for 4.14 (p<0.01). 2. Evaluation on the quality of the dental care service of dental hygienist had the kindness of dental hygienists which was highest at the age of 60 years or older for 4.40(p<0.001), knowledge factor of dental hygienist which was highest for 4.34 at the age of 60 years or older (p<0.05) and highest 4.27 for visit dentists(p<0.001) and the patient management and other factor was highest at the age of 60s for 4.47 (p<0.05), and in sole proprietorship for 4.28 (p<0.05). 3. Factors influencing on the level of satisfaction for patient. The level of satisfaction for patient was higher for higher evaluation of the dentist quality (p<0.001), for feeling convenient in treatment procedure and use (p<0.01), for feeling kindness of the dental hygienist (p<0.01), and for higher evaluation in patient management and other management activities of the dental hygienist (p<0.001). Conclusions : In order to heighten the level of satisfaction for patient, it would be necessary to strengthen the kindness and patient management aspect on the patients of the dental hygienist, and it would require to heighten the quality of dentist as patients recognize and heighten the treatment procedure and service convenience of dental clinics.

• 디지털융복합연구
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• 제19권7호
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• pp.175-188
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• 2021

수익성을 앞세운 과열 경쟁으로 인한 경영 여건의 악화에도 불구하고 중국의 치과 수는 매년 증대되고 있다. 이에 본 연구는 상하이 지역의 치과 서비스품질이 만족도에 미치는 영향과 지각된 가치의 매개효과를 검증하는 데에 목적을 두고 있다. 이를 위해 중국 상하이 지역 치과 환자를 대상으로 전자 설문을 실시하고 유효표본 345부를 회수하여 연구의 목적에 맞게 SPSS 26.0을 이용하였다. 결과를 요약하면 다음과 같다. 첫째, 서비스품질의 모든 요인은 만족도와 지각된 가치에 긍정적 영향을 주었다. 둘째, 지각된 가치는 만족도에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 지각된 가치는 서비스품질과 만족도 간의 관계에서 부분 매개효과를 보이는 것으로 분석되었으며, 중국과 한국의 치과 사용자들에 대한 연구는 거의 유사한 결과를 나타내고 있다. 따라서 치과의 고품질 서비스가 경영능력 제고에 필수적이라는 것을 확인할 수 있다.

• 한국산학기술학회논문지
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• 제11권12호
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• pp.4928-4934
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• 2010

치과 의료계의 국 내외 여건변화 및 의료소비자들의 의료지식 향상에 따른 기대수준과 욕구 증대는 치과의료산업의 경쟁심화를 가져왔다. 이러한 치과의료 환경 변화에 적극적으로 대처하기 위해서는 치과의료 마케팅 전략구축에 노력할 필요가 있다. 따라서 본 연구는 치과의원 내원환자들의 긍정적 구전과 치과 의료서비스 품질 및 고객만족도 관계를 검증하여 치과의료 현장에서 적용할 수 있는 효율적인 마케팅 전략 개발에 필요한 근거를 제공하고자 한다. 이를 위해 서울, 경기에 소재하고 있는 6개 치과의원을 대상으로 2010년 3월 22일부터 4월 9일까지 3주에 걸쳐 실시하였다. 분석 결과는 다음과 같다. 긍정적 구전 경험 대상자의 치과 의료서비스 품질 인식(p<.001)과 고객만족도(p<.001)는 비 구전 경험 대상자에 비해 높은 것으로 나타났다. 긍정적 구전 경험자의 치과 의료서비스 품질 인식과 고객만족도는 정적 상관관계(r=.852, p<.001)가 있는 것으로 나타났다. 긍정적 구전 경험자에서 치과 의료서비스 품질 인식과 고객만족도가 일반적 특성 중 연령(p<.01, p<.001)과 치과이용 경력(p<.01, p<.05)에서 높게 인식됨을 확인하였다. 본 연구 결과는 긍정적 구전 유발을 위한 대상자별 차별화된 마케팅전략 수립에 있어 실증적 근거자료로 활용될 것이라 사료된다.

• 대한심미치과학회지
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• 제23권2호
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• pp.95-104
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• 2014

This study is about the basis of satisfactions by patients : One is 'what factors of the marketing by dental medical service have an effect on consumers dental clinic' The other is 'what is the most important part when consumers choose the dental medical ser Seoul and Gyeonggi area unintentionally. Finally 446 people were analyzed. 6 general questions, 5 selective form questions when consumers choose the dental service, 11 satisfactions questions after treating and thought of reuse the dental service 6 (Likert scale) questions. Whether the choice of hospital dental marketing by dental analysis, both male and female hospital medical marketing and use of selected highly suggests that it does not respond. The resulting satisfaction analysis using the Hospital Dental Marketing consumer access to medical care, and then, a full explanation, comfort, quality and level, health care costs, treatment management, and symptom improvement were higher satisfaction with the item, select the dental healthcare after the analysis of the marketing of recycled doctors are otherwise subject the person selected from all entries equal to or higher than the average consumer satisfaction showed a higher medical doctor also higher reuse. Consequently, Through the use of marketing to choose the best dental healthcare need to providing quality care.

• 한국치위생학회지
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• 제12권6호
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• pp.1165-1172
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• 2012

Objectives : This study aims at analyzing the quality of medical service of the dental hygienist upon patients' satisfaction and the intention of hospital revisit in order to figure out the role of the dental hygienist to improve patients' satisfaction. Methods : Questionnaire survey was carried out to patients in dental hospital and clinics in Seoul and Gyeonggi-do. Total 301 sheets except for insufficient ones were analyzed and the results are as follows. Results : As for the correlation analysis between variables affecting patients' satisfaction, every variables showed significantly positive relation, and the relation between medical treatment level of the dental hygienist and patients' satisfaction had the strongest positive (+) relation (p<0.001). Oral health education satisfaction by the dental hygienist and the medical treatment satisfaction by the dental hygienist had significant influence on patients' satisfaction, a dependent variable (p<0.001). Hospital environment (p<0.000), oral health education satisfaction by the dental hygienist (p<0.05), the satisfaction of medical treatment level by the dental hygienist (p<0.05) and patients' satisfaction (p<0.001) had significant influence on the intention of hospital revisit. Conclusions : In order to improve dental medical service quality and the intention of hospital revisit, the role of the dental hygienist is important. Thus, it seems necessary to prepare specific education plan on the medical service by the dental hygienist.