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http://dx.doi.org/10.14400/JDC.2021.19.7.175

A Study on the effect of Dental Service Quality on Satisfaction -Focusing on the Mediation Effect of Perceived Value-  

QIANZHEN, SONG (Department of business management, WooSong University)
Lee, Yoon-koo (School of Corporate Management Corporate Management Major, WooSong University)
Publication Information
Journal of Digital Convergence / v.19, no.7, 2021 , pp. 175-188 More about this Journal
Abstract
The purpose of this study is to verify the effect of dental service quality on satisfaction in Shanghai and the mediated effect of perceived value. To this end, we conducted an electronic survey of dental patients in Shanghai, China, and retrieved 345 copies of the effective sample, using SPSS 26.0 for the purpose of the study. To summarize the results: First, all factors of service quality have had a positive impact on satisfaction and perceived value. Second, perceived values have a positive effect on satisfaction. Third, perceived values have been analyzed to have a partial mediated effect in the relationship between service quality and satisfaction, and research on dental users in China and Korea has shown almost similar results. It shows that high-quality dental services are essential to enhancing management capabilities.
Keywords
Dental; Shanghai; China; Service Quality; Satisfaction; Perceived Value;
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