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http://dx.doi.org/10.5762/KAIS.2017.18.5.111

The Effect of Discrimination on Reutilization Intention in Dental Care Service  

Choi, Kyu-young (Department of Public Health, Graduate School of Chungnam National University)
Lee, Tae-Yong (Department of Preventive Medicine and Public Health, Chungnam National University School of Medicine)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.18, no.5, 2017 , pp. 111-119 More about this Journal
Abstract
The purpose of this study was to examine the effect of discrimination on thereutilization intentionfor dental services among patients who visited the dental clinic. The questionnaire was administered to 432 patients aged 20 years or older who visited Dental Clinic in J city, Chungcheongbuk-do. Day to March 31, 2015, and the following results were obtained. The important variables that affected the reutilization intention were quality of medics, kindness, hospital image, convenience, service value and discrimination of dental care service. These variables explained 78.2% of the aggregate. Thehigher the quality of service value, medics, environment facilities, convenience, kindness, and hospital image, the more significant was the relevance with reutilization intention. As well as high-educated respondents, ones with monthly household income amounted to 4 million won, group of white-collar job, people who visited for implant treatment and ones by introduction of acquaintances. Therefore the dental care service providers are required to take effortsto recognize the discrimination and to reduce it through good quality of dental care service.
Keywords
discrimination; dental care services; effect; reutilization intention; quality of dental care services;
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Times Cited By KSCI : 4  (Citation Analysis)
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