• 제목/요약/키워드: demographics

검색결과 937건 처리시간 0.027초

니트산업 활성화를 위한 구매자의 의사결정 특성 연구 (A Study on the Buyers′ Decision Making Characteristics for Revitalization of Knit Industry)

  • 한성지;김문숙
    • 복식문화연구
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    • 제9권2호
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    • pp.223-234
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    • 2001
  • The purpose of this study was to investigate the effect of demographics and general buying characteristics of knitwear consumers on their buying decision-making process. In this study, a self-administered questionnaire was distributed to young career women and female undergraduate students. of 580 questionnaires, 496 were used in the following analysis. The data was analyzed with SPSS package. T-test, one-way ANOVA and x² analysis were used to investigate the impact of characteristics of the consumers on their demographics. The high school graduate-career women group, relative to other groups, showed significant differences in practical aspects in buying knitwear. Second, the knitwear buying places of consumers were significantly different depending on the demographics and general buying characteristics of knitwear. The higher annual knitwear buying expenses and the lower knitwear buying frequency, the more a consumer shopped in department stores. Third, the knitwear satisfaction level of consumers was significantly different depending on their demographics and general buying characteristics of knitwear. career women relative to female undergraduate students showed significant differences in satisfaction with design, quality and yarns.

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새로운 소비자 집단으로서 미씨(Missy)의 가치관 및 인구통계학적 특성에 관한 연구 -20~30대 여성을 중심으로- (The Study on Value and Demographic Characteristics of Missy Who are New Consumer Group -about Women Aged Twenties and Thirties-)

  • 김선희;임숙자
    • 복식문화연구
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    • 제3권2호
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    • pp.371-391
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    • 1995
  • This study is to infer consumer's value and demographics towards Missy, who are womens of new generation which represents new consumer group in fashion industry. The concrete purpose of the study is as follows : First : To find out the differences of value inference towards Missy depending on demographics of researched group. Second : To find out differences of value inference towards Missy depending on self-evaluation. Third : To find out differences of perception towards Missy's demographics between the groups of career women, housewives, students. Fouth : To find out differences of perception towards Missy's demographics depending on self-evaluation about Missy's of researched group. The researched group was 251 women aged between $20\sim30$ living in Seoul and sample have been selected from various profession. Method of the study was by using questionnares which were based on results of pretest and preceding research. Analysis of the study was achieved by using SPSS package which are frequency, percentage, $x^2$-test, t-test and Anova, Duncan-test and the results are as follows: First : There are significant differences of value inference towards Missy between the groups who are perceived themselves Missy by self evaluation and the groups who are not. Third : There are significant differences of perception towards Missy's demographics between the groups of career women, housewives, students. Fourth : There are significant differences of perception in regards to Missy's demographics between perceived themselves Missy and the others who are not.

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Association between Shopping Items and the Demographics of Foreign Tourists in South Korea

  • Jeong, Dong-Bin
    • 동아시아경상학회지
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    • 제7권3호
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    • pp.63-73
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    • 2019
  • Purposes - In this research, we look over and investigate associations between shopping items and the demographics of foreign tourists in South Korea. The related seven variables are gender, age, occupations, country of residence, visit month, visit purpose and trip type. In addition, we can graph twenty-one shopping items in association with the demographics of foreign tourists by computing their dissimilarity or similarity on two dimension planes granting that the association exists between the underlying variables. Research design and methodology - This research is performed by Ministry of Culture and Tourism in 2017 and investigated 13,200 foreign tourists from 20 countries. For analyzing the detailed relationships between shopping items and the demographics of foreign tourists, we take advantage of both independent test and correspondence analysis as key statistical techniques. Results - The findings show that shopping items which foreign tourists purchase are closely associated with the three different demographics variables such as country of residence, tour type and visit purpose by monitoring significant p-value of chi-squared statistic Conclusions - This study suggests Ministry of Culture, Sports and Tourism must explore ways toward tourism infrastructure such as global marketing, municipality strategy for attracting foreign tourists, development of diverse shopping items and services and so on.

Demographics, Social Media Use and Perceived Academic Stress of Secondary School Students in St. Thomas Aquinas College, Akure, Nigeria

  • Igbinovia, Magnus Osahon;Idhalama, Ogagaoghene Uzezi;Alex-Nmecha, Juliet C.
    • International Journal of Knowledge Content Development & Technology
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    • 제9권4호
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    • pp.7-29
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    • 2019
  • The study was carried out to investigate the influence of demographics and social media use on perceived academic stress of secondary school students in St. Thomas Aquinas College, Akure, Nigeria. This was achieved using five research questions and four null hypotheses. The population of the study consisted of 1,107 students at ISCED level 3, out of which 286 were selected based on the Israel (2003) model for determining sample size. The Ex-Post Facto (EPT) research design of the correlational type was employed to investigate the study while questionnaire was used for data elicitation. Out of the 286 copies distributed, 192 (67% response rate) were retrieved and analyzed using descriptive statistics (frequency, percentage, mean and standard deviation) and inferential statistics (correlation and multiple regression). The findings revealed that there is high frequency of social media use among secondary school students, majorly for meeting new friends and chatting. The perceived academic stress (PAS) of the students was found to be moderate. Of the three demographics considered, only class had significant influence on PAS. Use of social media did not have significantly influence on PAS of the students. When combined, demographics and social media use predicted PAS; and when considered relatively, of the independent variables, only class as an aspect of demographics predicted PAS. Therefore, the authors concluded that PAS of secondary school students is not directly influenced by demographics (except for class) and social media use. Based on the study's conclusion, recommendations were made.

Association between business switch or liquidation, and the demographics of Small and Medium Enterprises in South Korea

  • Jeong, Dong-Bin
    • 산경연구논집
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    • 제9권9호
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    • pp.25-33
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    • 2018
  • Purpose - In this study, we consider and examine relationships between reasons for business switch or liquidation (BSL), and the demographics of small and medium enterprises (SMEs) in South Korea. The related five variables are occupations, administrative districts, age of employer, firm age and foundation motivation. In addition, eleven levels in association with reasons for BSL visualize the corresponding demographics by measuring their similarity on the dimensional planes assuming that the association exists between variables under consideration. Research design, data, and methodology - This study is done by the Ministry of SMEs and Startups in 2016 and examines 20,307 small and medium enterprises. For examining the distinct relationships among variables under consideration, both chi-squared test and correspondence analysis as main statistical tools are used. Results - The results show that among levels of reasons for BSL the three levels -weakening profitability, poor sales and economic depression- are main ones for the five demographics variables mentioned above, and we can obtain the detailed associations between attributes of corresponding variables by inspecting the two dimensional plane. Conclusions - This study suggests reasons for BSL are closely associated with the five different demographics variables - Administrative districts, Firm age, Occupations, Age of employer and Foundation motivation-by looking over results.

The Influence of Lifestyle, Financial Literacy, and Social Demographics on Consumptive Behavior

  • ZAHRA, Dhea Raudyatuz;ANORAGA, Pandji
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.1033-1041
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    • 2021
  • Consumptive behavior is the behavior of consuming goods that are actually less or not needed (especially in relation to the response to the consumption of secondary goods, namely, goods that are not really needed). This study aims to determine the influence of factors such as lifestyle, financial literacy, and social demographics on the consumptive behavior. The population in this research is students of STIE Bank BPD Jawa Tengah who had taken entrepreneurship I and II courses, with a total of 230 students, while the sample is determined by using accidental sampling technique and using Slovin formula, which obtained 70 samples. Quantitative data are used, and data collection method in this study is questionnaire. The analytical tool in this study is the multiple regression analysis. Data is processed by using the SPSS program 21. The results showed that there were positive influence of lifestyle variable on student consumptive behavior; positive influence of financial literacy variable on student consumptive behavior; and positive influence of social demographics on student consumptive behavior. The most dominant variable influencing consumptive behavior is variable X3 (social demographics) with a regression coefficient value of 0.510, followed by variable X1 (lifestyle) and variable X2 (financial literacy).

A Study on the Prority Channel Acquisition of Purchase Information in E-Commerce in South Korea

  • Dong Bin JEONG
    • 동아시아경상학회지
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    • 제12권3호
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    • pp.25-35
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    • 2024
  • Purpose: The purpose of this paper is to investigate the consumption behavior of consumers more closely and efficient purchasing channels of domestic e-commerce buyers by specifically analyzing the relationship between demographics and channels that are used first to acquire purchasing information during e-commerce. Research design, data and methodology: Korean Media Panel Survey performs 17 cities and provinces nationwide, and 4,537 panel households (all household members aged 6 or older) are surveyed, and a household visit interview is conducted. Correspondence analysis, one of the popular multivariate techniques, is exploited to explore the association between priority channel for acquisition of information and demographics. Results: The findings show that the considered demographics are closely associated with the priority channel for acquisition of purchase information. In particular, 'searching for portal sites' are closely relevant to 'more than 5 million won', 'device & machine control assembly', 'graduate school or higher', and '40-59', while 'searching for online open market' is linked with college graduate and '20-39'. Conclusions: The substantial contribution of this work is that by analyzing the association between demographics and priority channel for acquisition of purchase information in e-commerce in South Korea, we can discern the segmentation standard factor for e-commerce market and advance the subdivided market.

물리적 의료서비스 품질 개선이 미숙아 생존율에 미치는 영향 (The Effect of Physical Aspects of Quality Improvement in Medical Services on Premature Infants' Survival Rate)

  • 최진;정관용;박지윤
    • 한국시스템다이내믹스연구
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    • 제6권2호
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    • pp.73-93
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    • 2005
  • This paper on an experiment, using System Dynamics, on the affect of increase in number of beds and medical instruments used for the care of premature infants, which constitute the physical requirements in quality of medical services, on changes in the survival rate of premature in ants that leads to demographic changes of Newborn infants. The model has four sectors: take-in capacity, survival rate of premature infants, demographics without newborn infants and demographics with newborn infants. The model simulates the changes in demographics of the newborn infants from 2002 to 2022. The study results show that the survival rate of premature infants can be increased by improving the physical aspects in the quality of medical services. An average of 1,900 premature infants can survive as a result of the physical quality improvements in medical services, adding up to an increase of 37,300 newborn infants by the year 2022.

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패션라이프스타일이 유아복 구매에 미치는 영향 -서울시내에 거주하는 20~30대 주부를 중심으로- (A Study on the effect Housewife's Fashion Life-Style Affecting Purchase Pattern in Infant's Wear Market -on factors of Fashion Life-Style, characters of demographics of 20~30 generation housewife in Seoul-)

  • 유진경;김문숙
    • 한국의류학회지
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    • 제21권1호
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    • pp.82-92
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    • 1997
  • The purpose of this study is to segment an infant's wear market on the base of housewife's fashion life-style for satisfaction of varied needs and high efficiency of marketing activity. This study was used 183 questionnaires (20∼30 generation housewife in Seoul) for statistical analysis. This study was used factor analysis and cluster analysis to group same respondents and frequency analysis, x2_analysis, ANOVA, duncan-test to analyze characteristics of demographics, clothing purchase pattern for each segmented group. The respondents were divided into 4 groups of differnt housewife's fashion life-style matte tons according to the results of analysis. The findings of the research on each groups are summarized as follows: 1) Subdividing market was classified such as a fashion-seeking/shoping-oriented group, personality-seeking group, practical/planning group, traditional conservative group. 2) According to characteristics of demographics in Subdividing market, there were significant difference in their school career, family monthly income, existence of job. 3) According to clothing purchase pattern in Subdividing market, there were significant difference in housewife's fashion life-style. But there were only partly significant difference in characteristics of demographics. In this study, housewife's fashion life-style segmentation in infant's wear market has purpose that marketing managers are given these infornations and various wants of consumers can be satisfied.

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프탈레이트의 노출 정도 및 인구학적 특성과의 관련요인 (Biomarker-Based Exposure to Phthalates and Related Factors with Demographics)

  • 구정완;이강숙;박정일;구현정;이병무
    • Toxicological Research
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    • 제19권4호
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    • pp.297-301
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    • 2003
  • To investigate biomarker-based exposure to phthalates and related factors with demographics, 100 subjects who had participated in comprehensive health check-up were selected. We collected demographics through questionnaires and analyzed urine samples for 5 phthalates. Statistical likelihoods and regression methods were applied for data analysis using censored data. The highest levels of urine phthalates were 216$\mu\textrm{g}$/ml in di-isodecyl phthalate, 29.0$\mu\textrm{g}$/ml in di-butyl phthalate, 5.78$\mu\textrm{g}$/ml in di-(2-ethylhexyl) phthalate. The median values of di-(2-ethylhexyl) phthalate were 0.2340 $\mu\textrm{g}$/ml for male smokers, 0.0399 $\mu\textrm{g}$/ml for male non-smokers and 0.0085 $\mu\textrm{g}$/ml for female non-smokers, respectively. Di-(2-ethylhexyl) phthalate, benzyl butyl phthalate and di-isodecyl phthalate were higher in males than in females. In addition, mono-2-ethylhexyl phthalate was decreased with age. Our findings suggest that there might be significant demographic variations in exposure and/or metabolism of phthalates, and that health-risk assessment for phthalate exposure in humans should consider different potential risk groups.