• Korean Management Science Review
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• v.22 no.1
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• pp.179-197
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• 2005

This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

• Journal of Environmental Science International
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• v.22 no.4
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• pp.481-492
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• 2013

In this study, the use survey of domestic and international weather information on coastal regions and the demand survey (e.g. general and in-depth surveys) for customer needs with coastal industries were carried out to design customized coastal weather contents. The general demand survey showed that most of the customers working in the coastal industries were interested in a short-term forecast, such as a general weather outlook (approximately 29% of the total respondents) and typhoon information (19%), and they preferred to be given the forecast information from new media such as the internet web-pages (36%) and mobile utilities (23%) rather than old media such as TV (16%) and radio (11%). In addition, only 31% of the total respondents were found to be satisfied with the use of the current coastal weather service. This low percentage might mainly be a result of lack of information accuracy (about 64%) and diversity (28%). From in-depth survey with site visiting, the need of coastal weather contents, such as weather elements, data form, a tool of communication, and forecast interval, differed with the working stages in three coastal industries (e.g. shipbuilding, maritime trade, and passenger transport industries).

• The Korean Journal of Applied Statistics
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• v.21 no.1
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• pp.151-157
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• 2008

In generally, we use a method of the survey to forecast the economic demands and non-economic demands for a market trend. But we have a difficult problem to estimate the demand for the marketplace objectively because the survey with the non-response and the inadequate understanding on questionnaires did not provided the strong and uniform forecast. Here, we proposed a method compounded of survey and a statistical model to estimate the demand for the marketplace and discussed the mixture model applied to the service demand on an agency.

• Journal of Korean Society of Rural Planning
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• v.15 no.4
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• pp.1-10
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• 2009

Rural amenity is regarded as a breakthrough that can revitalize the rural communities. The demand for rural amenity development is also increasing since the urban people have growing incomes and leisure time. This study was implemented to survey the needs and application directions of rural amenity database. The survey questionnaires were collected from various related groups including industry, universities, administration and research institute. Two kinds of analysis of variance (ANOVA) were carried out in order to prioritize the building rural amenity resource map among four user groups and ten rural amenity resources. The result of survey showed that most of respondents had been aware of amenity resources and the industry group had the highest level of utilization in making decisions for rural development. Although the significant difference among groups was not shown in the priority, the priority in the construction of information map was shown the significant difference among 10 kinds of amenity resources. Landscape's map and traditional resource map were relatively higher priority than the other resource map.

• New & Renewable Energy
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• v.7 no.3
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• pp.36-45
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• 2011

Prediction of demand for workforce in new and renewable energy is precondition for sustainable growth of an industry. The purpose of this research is to review prediction methods and case studies of workforce in new and renewable energy industry. This research compares the three methods in the focused on possibility of applying in renewable energy industry; survey, input-output and labor function estimation methods. Also, three cases are reviewed in the focused on applied method; Korea, America and Australia. As a result, the survey method was wildly used in the new and renewable industry. Also the improvement rates of work force are difference depending on the methodology. This result can be applied to set up the policy of human resource development of renewable energy.

• Proceedings of the KIEE Conference
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• summer
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• pp.671-673
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• 2004

Demand Response Programs (DRP) are critical to the operation of efficient and competitive energy markets. and provide critical market improvements to Independent System Operators (ISO). To all energy market Participants, they Provide savings and cost reductions when end users have the ability to respond to wholesale prices. Now, in the competitive electricity market, DRP is classified by Emergency and Economic DRP to reduce costs and maintain reliability. In this paper, we survey the trend of Demand Response Program over the world and compare the practical performance among the markets in US.

• Journal of the Korea Safety Management & Science
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• v.9 no.5
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• pp.103-110
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• 2007

To build a most efficient and competitive warehouse, need to reflect tenants various opinions in advance such as location, rentable size, leasing terms, rental, configuration of the building, building structure, traffic flow and amenities. Thus a survey for major tenants which are logistics, retailers and manufactures should be done to figure out potential demand and marketing strategy to lead to be a competitive warehouse. However above survey is time consuming work and requires high cost involvement thus to avoid such an inefficient process and to facilitate investors prompt and right decision making, there should be a tool which helps to make a decision process easier with simple key factors. In other word, we have used above mentioned 'Demand Approach' so far but here I am introducing 'Factors Comparison' which reflects location factors and facility factors. I derived Kwang-myung logistics park's proper rental rate through 'Demand Approach' which analyzed Seoul Metropolitan area's rental warehouse status and rents, and also defined a size of potential demand area and rental. And this report compared the result with an outcome of 'Factors Comparison' then compared each methods and drew a conclusion of 'Factors Comparion's better convenience and efficiency.

• Journal of The Korea Institute of Healthcare Architecture
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• v.15 no.1
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• pp.41-52
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• 2009

Increasing the old and the senile disability, it is increased that the demand of barrier-free house for the disabled, the senior, the pregnant and the young is strongly increasing recently. In this reason, this study focuses the problems of the house which is used by the Blind through the investigation of current status and tries to find out the differences between disability's demand and current design of their house. As well, through the research and analysis some cases of the residential alterations this study verifies what the demand is on each room and their need is committed correctly during the residential alterations. It is the purposes of this study finding the problems through these research and analysis. Thus this study investigates houses of the Blind and finds out their house type, scale and daily life through the statistical data and documentary survey and also, investigates current status of their house. The basic standard for the current status and the demand analysis is researched by the barrier factors which are deducted from the former study.

• Journal of Korea Society of Digital Industry and Information Management
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• v.14 no.2
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• pp.79-90
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• 2018

This study aims to provide the system to help decision making by finding key indicators used in land supply and demand surveys, and by developing storage priority areas and projects. As problems arose such as the rising cost of public projects or disruptions to business progress due to the rapid rise in land prices and the cost of compensation for public projects in the past, a new land policy was adopted and the land reserve system was established in 2009. At that time, The bank's goal was to conserve 2 trillion won of land per year, but the result was sluggish as it accumulated a total of 1.6 trillion won from 2009 to 2015. The reason for this sluggish result is that the type and quantity of indicators are still extensive and the survey of land supply and demand has a problem of poor utilization. In order to make up for the sluggishness, we made key indicators used in land supply and demand surveys using the question investigation, and analyzed the priority of the project areas. This study provide the system to help decision making by finding key indicators used in land supply and demand surveys, and the priorities of project areas.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.30 no.3
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• pp.10-18
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• 2022

A survey was conducted on the awareness and demand for the Multi-crew Pilot License (MPL) to prepare the legal institutional basis for the MPL certification system. A total of 288 airmen were asked questions about the awareness and demand of the MPL certification system, and factors affecting the establishment and participation of MPL training programs. The survey results show the understanding of the MPL certification system is significantly lower than that of the current pilot certification system. The demand for the MPL training program was found to be significant, trainees and low-skilled airmen was greater demand. The factor that has the greatest influence on the establishment and participation of the MPL training program was identified as employment connection (airline recruiting). It is expected that the result of this study will be used as basic data necessary for establishing MPL certification system policy.