• 농촌지도와개발
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• 제23권2호
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• pp.181-193
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• 2016

농업연구와 지도의 연계는 농업인의 역량을 증진시키는데 있어서 매우 중요하다. 이 연구의 목적은 농업연구지도 분야의 핵심 담당자를 대상으로 면접을 통하여 가족농 육성을 위한 농업연구와 지도의 연계에 관한 방안을 도출하고자 하였다. 농촌지도의 방법, 내용 그리고 농촌연구의 내용 등과 관련한 현안들이 인터뷰를 통해 양적, 질적 자료를 수집하였다. 파라과이 농업기술전파의 구조적 문제점은 기술지원서비스, 신용 서비스, 농가 계획과 기본 인프라의 부족 등이었다. 더욱이 요구되는 농촌지도내용은 유기농업, 토양관리와 보전, 농업신용, 조직역량강화, 마케팅, 참여연구, 기술이전 장비와 인프라, 농업기계화였다.

• Asia Marketing Journal
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• 제18권2호
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• pp.45-61
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• 2016

Book adaptation has been considered an effective strategy in filmmaking. This paper examines the relationship between the box office sales and the performance of its original book focusing on category extension, especially investigating reciprocal spillover effect from a movie to the book. With empirical data, two-way causality between performance of the extension brand (i.e., movies) and that of the parent brand (i.e., books) was examined to test the existence of reciprocal spillover effect. In addition, a linear model was used to test the moderating roles of extension characteristics. The results revealed that the higher the movie's box office sales, the higher the original book's sales after movie's release. The authors also found moderation effects such that if the book has high level of brand awareness prior to movie's release, or if there is a movie tie-in version, or when the book is mentioned in movie trailer, or if the movie is released shortly after the book's publication, then the strength of spillover effect is superior. The current empirical investigation is meaningful considering it provides implications to both buyers and sellers of the extension rights, contributing to the literature of reciprocal spillover effects in category extension.

• Human Ecology Research
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• 제55권4호
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• pp.399-417
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• 2017

The recent globalization of the consumer market has highlighted the importance of a brand; subsequently, brand extension is strategically used to launch of various products and services. Especially, various and new services based on information and communication technology for the convenience of consumers have been provided continuously. This study examined consumer's evaluation for brand extension centered on the brand extension as a mobile payment service through consumer propensity and familiarity as well as attitude toward a brand. The research is as follows. First, it shows that self-efficacy and implicit theories among consumer characteristics positively influence familiarity and attitude toward a brand. Second, it shows that the planned consumption tendency among consumption characteristics of a consumer positively affect familiarity toward a brand. Third, it is confirmed that the brand extension on parents brand affects the attitude towards brand extension, and the attitude towards brand extension is connected to a willingness to recommend through the purchase intention. This study empirically confirms the importance of consumer propensity, the consumer's perception, and evaluation towards the brand extension of the company as well as the continuous efforts and required company activities to build and form a positive attitude and familiarity of consumers for the brand. This study can be used as basic data for the strategy development of brand extensions in service companies.

• 디지털융복합연구
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• 제13권5호
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• pp.41-49
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• 2015

최근 이슈가 되고 있는 '빅 데이터'의 사회적 잠재성을 정부의 대국민 서비스와 연계지어, 정부의 행정서비스 혁신에 빅데이터의 사상이 기여할 수 있는 구체적 방안을 모색하였다. 특히 주민 생활공간과 정부 업무공간의 이원화가 초래한 정부 행정서비스의 본원적 한계를 행정 프로세스의 외부 확장을 통해 극복할 수 있는 방안을 제시하였다. 또한 이로부터 제기될 수밖에 없는 선결과제, 즉 주민 공간의 각종 사물데이터를 어떻게 행정 데이터 영역에 편입할 것인가에 대한 논의를 포함하였다. 이로써 행정서비스 영역에 대한 빅데이터 기반 조성이 신고와 신청에 의존하던 수동적 행정서비스를 선제적으로 바꿔내는데 어떤 역할을 할 수 있는지에 대한 시사점을 제시하였다.

• 대한원격탐사학회지
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• 제19권5호
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• pp.341-349
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• 2003

The so-called B-method, a simplified surface energy budget, permits calculation of daily actual evapotranspiration (ET) using remotely sensed data, such as NOAA-AVHRR. Even if the use of satellite data allows estimation of the albedo and surface temperature, this model requires meteorological data measured at ground-level to obtain the other inputs. In addition, a difficulty may be occurred by the difference of temporal scales between the net radiation in daily scale and instantaneous measurement at midday of the surface and air temperatures because the data covered whole day are necessary to obtain accumulated daily net radiation. In order to solve these problems, this study attempted a modification of B-method through an extension of hourly ET value calculated using a complete instantaneous inputs. The estimation of the daily apparent ET from newly proposed system showed a root mean square error of 0.26 mm/day as compared the output obtained from the classical model. It is evident that this may offer more rapid estimation and reduced data volume.

• 대한원격탐사학회지
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• 제38권5_1호
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• pp.485-496
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• 2022

이 연구에서 RapidEye 위성영상 대기 및 지표반사도 산출물을 생성하는 소프트웨어를 구현하였다. 이 소프트웨어는 절대대기보정 알고리즘을 채택하고 있는 오픈소스 원격탐사 소프트웨어 Orfeo Toolbox (OTB)기반 Extension이다. 소프트웨어 성능을 확인하기 위하여 구현 결과인 산출물 정확도는 Radiometric Calibration Network (RadCalNet) 사이트의 데이터와 해당 위치에 촬영된 RapidEye 영상을 사용하여 검증하고자 하였다. 또한 거의 같은 일자에 같은 지역을 촬영한 KOMPSAT-3A 영상으로부터 생성한 지표반사도와 Landsat Analysis Ready Data (ARD) 제품 중 하나인 지표반사도 자료도 함께 비교하였다. 이 외에도 같은 영상에 대하여 상업 도구에서 지원하는 QUick Atmospheric Correction (QUAC)와 Fast Line-of-sight Atmospheric Analysis of Spectral Hypercubes (FLAASH) 도구를 적용한 처리 결과와 직접 비교 연구를 수행하였다. RadCalNet 자료에 대비하여 KOMPSAT 지표반사도와 마찬가지로 이 Extension에서 얻은 결과는 5% 이내 일치 수준의 정확도를 나타내었고 QUAC와 FLAASH를 이용한 결과에 비하여 모든 밴드 영상에서 상대적으로 우수한 정확도를 보이는 것으로 나타났다. 농업, 산림이나 환경 분야에서 Red-Edge 밴드의 중요성이 강조되고 있기 때문에 이 소프트웨어를 이용하여 산출되는 RapidEye 영상의 지표반사도 활용도 증가할 것으로 기대한다.

• 농촌지도와개발
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• 제25권2호
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• pp.85-97
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• 2018

This study aims to investigate the farmer's educational performances Influencing educational satisfaction. In general, the goal of agricultural education is to increase farm performance such as income, sales and perceptions. A survey was used to collect data from 588 farmers to the country extension office. The results of the analysis are as follows. The variables that have a significant effect on satisfaction in this study are as follows. interaction between instructors and farmers, passion of instructors, effectiveness of lectures, educational support, and educational facilities. However, the adequacy of the lecture and the diversity of the contents of education did not explain the satisfaction variable. Discussions on the improvement of farmers' education were made by considering the rejected variables. In conclusion, farmers' education in the field should secure educational diversity. And farmer's education in RDA should develop a new curriculum. Farmer's education in RDA should further strengthen the informal learning.

• 농촌지도와개발
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• 제16권1호
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• pp.51-67
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• 2009

This study was carried out to investigate the major factors of the successful development of Doi Chaang Coffee Complex, Chiang Rai of Thailand. Data were gathered through field survey, library research and internet so on. Interviews were conducted with specialist, community leaders, board member of Doi Chaang Coffee Company from 14 to 19, January 2007. The major factors for the successful development observed were as follows: 1) Successful selection of crops and farming system(SALT) with regards of slopes and meteorological condition; 2) Leadership of the King of Thailand and the chief of Akha in terms of attitudinal change of hill-tribes in agriculture extension; 3) supporting by Royal Project Foundation; 4) Quality control through post harvest management by cooperative system; 5) Cooperation between the Coffee Producers' Cooperatives of Thailand and for the international Doi Chaang Coffee Corporation of Canada in terms of fair trade and so on.

• 한국CDE학회논문집
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• 제11권6호
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• pp.393-402
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• 2006

The purpose of this study is to develop mechanisms of nD model-based design by the combination of 2D drawing standards and 3D building models from the current 2D and text-based design. The aim of this study can be archived by defining the 2D model extension definitions for the IFC model development and harmonizing existing 2D standards. The paper examines 1) 3D Representation of Building Element and Building Services element, and 2D Model extension of IFC2X.2, 2) Basic development of additional 2D element that should be added to IFC model, and 3) mapping method between current 2D standard and IFC2.X2. Following this approach, the interoperability problem between 3D model and 2D drawing can be solved and finally an extended data model could be developed.

• 대한원격탐사학회지
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• 제20권5호
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• pp.307-313
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• 2004

The trajectories of 8 autonomous profiling floats deployed in the Kuroshio Extension region in February 2001 are used to depict the circulation pattern at the surface and 2000db. The corresponding sea surface topography maps created from satellite altimeter and dynamic height climatology were compared with the tracks of nearly coincident floats and were found to agree well in most cases except for the period June 5 to 16 2001. It is shown that over the period the conspicuous breakaway of the floats from an expected path is possibly associated with the abnormal path of the Kuroshio Extension such as an outbreak event, as revealed by AVHRR infrared and SeaWiFS chlorophyll-a images and cruise data in cross sections.