• Proceedings of the Korean Society for Quality Management Conference
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• 2007.04a
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• pp.267-272
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• 2007

A business is an organized. profit-seeking activity that provides goods and service designed to satisfy customer' needs. For years, Internet users have been dream of intelligent software agents that automatically prowl the online world and bring back high-quality information. In the era of web2.0, Internet users can communicate each other on open platforms(e-mail, Naver Knowledge-In. Cyworld, Wikipedia, and blog etc.). The author investigate the impact of web2.0 user's perceived value. affective commitment. brand equity on loyalty intention. The results suggest that excellent service quality will be alternative solving in web2.0 business environment.

• Journal of the Korean Data and Information Science Society
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• v.25 no.3
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• pp.665-676
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• 2014

As social media draws attention as a business tool, organizations, large or small, are trying to exploit social media in their business. However, lack of understanding the characteristics of each social media led them to develop a naive strategy for dealing with social media. Thus, this study aims to deepen the understanding by comparatively analyzing how social media users perceive (the image of) each social media. Facebook, Twitter, YouTube, Blogs, Communities and Cyworld were chosen for our study and data from 132 respondents were analyzed using multidimensional scaling technique. The results show that there are meaningful differences in users' perception of social media attributes, which are grouped into four; information feature, motivation, promotion tool, usability. It is also analyzed whether such differences can be found between male and female users. (Such differences are also analyzed in both male and female users' perceptions.) Further, we discuss some implications of the research results for both practitioners and researchers.

• Proceedings of the Korean Information Science Society Conference
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• 2007.06b
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• pp.350-353
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• 2007

기존의 시스템 개발 환경은 동질성, 신뢰성 그리고 보안성 등을 중요시하는 중앙 집중 형태로 운영되어 왔다. 그러나 최근의 컴퓨팅 환경은 분산된 자원들 사이에서의 협업이나 자원 고유를 위한 상호 운영 방향으로 변모되어가고 있다. 이러한 상호 연결 시스템으로는 그리드 컴퓨팅이 활발하게 연구가 진행되고 있다. 그리드 환경에서 고려해야 할 사항은 필요 자원의 사용 대기시간을 줄이는 작업 분배 알고리즘과 고장 감내이며 이들을 중요한 연구 대상으로 하고 있다. 특히, 한정된 지역 정보만을 사용하는 n-Cycle 오버레이 네트워크는 효율적이고 고른 작업 분배 알고리즘을 제공하지만 고장 감내에 대한 대처를 하지 못하는 단점을 지니고 있다. 본 논문에서 부분 복구 기법을 제안함으로써 고장 노드에 의해 발생되는 작업 메시지의 누락율을 줄이고 전체 네트워크 토폴로지의 성능을 향상 시킨다. 또한 고장 노드가 발생하면 전체의 오버레이 네트워크를 재구성해야 하는 문제점을 해결한다. 실험을 통해 부분 복구 기법으로 노드의 고장에 따른 성능 저하율이 현저히 낮아짐을 보인다.

• Journal of Korean Society for Quality Management
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• v.35 no.1
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• pp.35-51
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• 2007

In terms of company management for market segmentation and creating new market opportunity, Blog service has much important meanings. This study was designed to investigate the casual relationship among service quality, service value, customer satisfaction, and customer loyalty in the given blog service site "Cyworld". Through the empirical results, specific factors of blog service quality were discovered to be amusement, interaction, customization, reliability and convenience. Also rte confirmed that service value intervening between blog service quality and customer satisfaction plays an important role. This paper presents much implications both theoretical and practical side.

• Asia pacific journal of information systems
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• v.18 no.1
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• pp.117-144
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• 2008

Lots of virtual communities and online businesses presently derive their primary sources of revenues through advertising, but nevertheless are plagued with marginal profitability though they might possess a significant user base. In the light of the need for an efficacious business model, there have been recent insights of an online community in particular reaping profits through an innovative and lucrative revenue generation method that earns by selling digital items. There have been some obvious evidences (e.g., Cyworld, SecondLife, Habo Hotel, etc.) that online communities can be profitable through their unique business model of selling digital items. However, there is lack of understanding about the motivation of purchasing digital items. This study tries to identify the main motivators of digital item purchases based on social/individual identity theory and self-presentation theory. "Digital items", otherwise known as "virtual assets", may include online avatars, accessories for the avatars, decorative ornaments like furniture, digital wallpapers, skins, background music and virtual weapons used for Internet games. These digital items are employed by users for representation and articulation in the online space, especially to create and enhance their online profiles in web pages and games. Prices for digital items typically range from a few cents to a few dollars each. Based on the theoretical framework like social identity theory and self-presentation theory, we developed the research model and proposed seven hypotheses. An analysis of 225 members of Cyworld found that digital item purchase intention in virtual world is affected by both members' need for self-presentation and need for affiliation. We also found that the need for self-presentation is significantly increased by innovativeness of members, community group norm, and community involvement. We concluded that the need for self-presentation could be a key variable for profitable business model in online community service industry. However, neither individual self-efficacy nor the need for affiliation significantly influenced the need for self-presentation which triggers purchase intention of digital items. In term of the theoretical and practical contribution, this study can be a pioneering empirical research that investigates the purchase intention of digital items based on social identity theory and self-presentation theory in the online context. Also, the findings of our study are valuable and practical for practitioners in the market who wish to adopt or improve the business model of selling digital items in an online community. From the findings, it can be seen that innovativeness of users, community group norm, and community involvement are three significant factors that influence need for self-presentation of users which ultimately leads to their intentions to buy digital items. These findings put forth that virtual community providers and online businesses selling digital items should prioritize their efforts and focus on these three factors if they want to increase the sales of these digital items and generate greater revenues. This study provides important implications for academic researchers and practitioners to understand why the community members pay money for their digital items in virtual world and how the practitioners can increase the sales of digital items in an online community. A couple of limitations of the study and future research directions are also discussed.

• The KIPS Transactions:PartC
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• v.16C no.6
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• pp.681-690
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• 2009

Nowadays, the music industry is moving from analog to digital. Most of the big portal sites provide commercial online music streaming services according to the tendency. In this paper, we analyze the security of the Korean commercial online music streaming services which are provide by the Korea's major portal sites(Dosirak, Cyworld, and Naver). Moreover, we show attacks on commercial online music streaming services that lead to an infringement of copyright and propose technical countermeasures for online commercial music streaming services, the contributions of the present work are that the measures protect the copyright of the music.

• Journal of KIISE:Software and Applications
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• v.36 no.8
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• pp.673-682
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• 2009

Recently, photo sharing and publishing based Social Network Sites(SNSs) are increasingly attracting the attention of academic and industry researches. Unlike the face recognition environment addressed by existing works, face annotation problem under SNSs is differentiated in terms of daily updated images database, a limited number of training set and millions of users. Thus, conventional approach may not deal with these problems. In this paper, we proposed a face annotation method for sharing and publishing photographs that contain faces under a social network service using random projection, non-linear regression and representational state transfer. Our experiments on several databases show that the proposed method records an almost constant execution time with comparable accuracy of the PCA-SVM classifier.

• The Journal of Information Systems
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• v.21 no.2
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• pp.115-133
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• 2012

According to previous studies, the effect of intrinsic motivation related variables such as cognitive absorption (CA) on the use of information technology(IT) should be mediated by the conscious intention. However, CA, which is a thought of previous emotional experience, a deep involvement with a software, may be one of environmental cues stimulating the use of IT independently of conscious intention. The objective of this study is to show the direct effect of CA on the automatic use of IT. For this purpose, as well as the relation between CA and use, two relations, CA-intention and intention-use, were also suggested as hypotheses, which will show that conscious intention would not fully mediate the relation between CA and automatic use. Moreover, for seeing the effects of CA as time passes, the proximal effect, which is short term and transitory effect, and the distal effect, which is long term and lingering, were simultaneously included in hyptheses. Finally, the effect of past use was also suggested as a hypothesis which aimed to show that automatic use would be controlled mostly by habit rather than not only intention but also CA. For the empirical validation of the hypotheses, 174 users of 'Cyworld', one of most influential social network services, were longitudinally surveyed, which showed that the hypotheses were accepted.

• Journal of Information Technology Services
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• v.11 no.3
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• pp.17-38
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• 2012

Social network service(SNS), provided by social network sites such as Facebook, Twitter and Cyworld is rapidly growing in online business. Furthermore, many companies have growing interests in finding effective ways to use SNSs for their innovations, marketing and advertisement. In fact, firms have recognized the utility value of the SNS for their business. In this aspect, this study attempts to identify key factors influencing the intention to continuous use of SNSs. Based on the UTAUT(the Unified Theory of Acceptance and Usage of Technology)model, this study proposes the research model, including the effects of social network service characteristics(social relationship support, information sharing, image expression) and individual characteristics(self-disclosure, extroversion, familiarity) on performance expectancy as well as the moderating effect of perceived information security among UTAUT variables. The 412T sets of data collected in a survey were tested against the modeling using SEM using SmartPLS. Results indicated that social network service and individual characteristics had significant effect on performance expectancy with exception of self-disclosure. In addition, the moderating effect of perceived information security had significant effect. The results had important implications for firms providing SNSs hoping to develop a successful business model.

• Knowledge Management Research
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• v.13 no.3
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• pp.1-16
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• 2012

Nowadays, many first-time Internet users start off heavily using SNSs (Social Network Sites), such as Cyworld, Facebook, and Twitter. The reason for the growth of SNS use is closely related to the various services of gaming, playing, using entertainment items, sharing knowledge etc., provided by the SNS; technically, the most important of the services provided would be the behavior of sharing knowledge among people connected and networked in the site. In sum, we assume that the users may communicate well with each other and pay attention to building a close social network using the abovementioned activities. However, researchers have just begun to focus on the issues explaining why Internet users rush into SNSs and enjoy their time there. Therefore, we investigated the reasons for posting and sharing knowledge voluntarily on the SNS and how others respond to the posted knowledge and are actually affected by the behavior. We applied social identity theory and social capital theory in this study to find which network externalities in SNSs may affect online identity-based attachment and cause them to produce a knowledge sharing generation. We found that people's online identity in SNSs is closely related to and influences knowledge sharing. This empirical study resulted in the importance of social relations in SNSs, which leads to sharing knowledge.