• 제목/요약/키워드: customer utility

검색결과 154건 처리시간 0.034초

온라인 식품 구독서비스 특성이 지각된 가치와 고객인게이지먼트에 미치는 영향 (Effects of Online Food Subscription Economy Characteristics on Perceived Value and Customer Engagement)

  • 김차영;박철
    • 한국IT서비스학회지
    • /
    • 제21권2호
    • /
    • pp.1-26
    • /
    • 2022
  • This study classified five types of online food subscription economy: replenishment, curation, surprise, membership, and visitation. An online survey was conducted with 314 customers who experienced 5 types of online subscription economy. This study selected the characteristics of the food subscription economy as convenience, perceived personalization, economic utility, and timeliness through previous studies. The effect of the four characteristics on perceived value (utilitarian and emotional) and the relationship between customer engagement and perceived value, which are dependent variables that have never been used in the food subscription economy, were verified through the S-O-R model. In this relationship, we demonstrated how consumers' personal tendencies, such as need for cognitive closure and self-efficacy, mediate between timeliness and perceived value related to online food delivery. The study results are as follows. Perceived personalization, convenience, and timeliness had a positive effect on the utilitarian value in the order. It also had a positive effect on emotional values in the order of perceived personalization and timeliness. On the other hand, economic utility had no significant effect on practical branches. Customer engagement had a positive effect in the order of emotional value and utilitarian value. The lower the need for cognitive closure the more positive the utilitarian value. The lower the self-efficacy, the more positive the emotional value was perceived. Through the above study, companies that want to operate or start an online food subscription economy need a strategic approach rather than unreasonable price discounts in pricing policy. In addition, it is necessary to focus on marketing activities that provide emotional value by focusing on perceived personalization, which is the satisfaction factor of online food subscription.

전력회사 관점의 배전계통 경제형 PQM 시스템 구축방안 (A Study on the Economical PQMS of the Utility Distribution Power System)

  • 박용업;이건행
    • 전기학회논문지
    • /
    • 제59권9호
    • /
    • pp.1523-1529
    • /
    • 2010
  • This paper describes the distribution power system econimical PQMS(Power quality monitoring system) of Utility. Recently, the korea power quality standard has been established based on the IEC Std. By IEC Std., the power quality assessment point is measured in PCC(Point of common coupling). In this case, the utility has to construct PQM system in all customer PCC point and the PQ meter cost would be very high in order to acquire the suitable data. Also the distribution system would be encounter the communication overload problem due to the huge data. Accordingly the utilities could not apply to PQM system in the distribution power system by the cost and communication problem. In this paper, the proposed economical PQMS has the voltage and current signal reiteration function and FFT operation function is transferred the server. Also the voltage and current measurement channels are minimized by a classified substation construction.

제품-서비스 통합시스템(Product-Service System)에서의 수익분배모형 (Profit Sharing Model in Product-Service System)

  • 김진민;박진수;박광태;김광재;홍유석
    • 한국경영과학회지
    • /
    • 제36권4호
    • /
    • pp.81-89
    • /
    • 2011
  • In recent business environments, the competition among firms is shifting from the competition based on individual firm only to the competition based on alliance of firms. This is because it is not easy for a firm to perform all functions which consumers want. Thus, it is more effective to combine core competencies of different firms based on a strategic partnership. It is essential to establish a strategic partnership and this strategic partnership is a key success factor in PSS(Product-Service System) which combines products and services. In this paper, we propose a profit sharing model for PSS partnership. We first analyze customer's utility using Cobb-Douglas utility function and then propose the PSS profit sharing ratio considering functionalities and cost structures based on the combination ratio of PSS. This paper helps firms to develop partnership strategies for PSS.

21세기 소비자 문화 트렌드 특성 연구 (A Study on the Characteristics of the Costumer's Cultural Trend)

  • 양희영
    • 한국의상디자인학회지
    • /
    • 제14권2호
    • /
    • pp.199-214
    • /
    • 2012
  • $21^{st}$ century customer is voluntary actor, who has hegemony of communication based on digital surrounding. They are co-creator dismantling boundary between production and spending, and digital homonarrance of digital storyteller acting on the emotion. What is more, they prove the utility of 5 sense, value, experience, and story in market. 20th century Me generation is changing into We generation, who overcomes a sense of alienation and aim at smart life style for harmonious symbiosis with earth environments. Customer cultural trends are as follow as that 1) personalization of taste and experience, 2) spreading and sharing about personal use and experience, 3) consumption centered the value, 4) retreat and healthcare, 5) counter trend comes into the reaction about the forceful major trend. Contemporary customer changes essence of the life on the ground of emotion, symbol, image, and value not a commodity, function, and logos, and demands into change about direction of business to mostly enterprises. Customer's need and desire are on the increase as various emotion and value. Therefore, change of customer cultural trend is barometers for the growth and development of new fashion industry in $21^{st}$ century.

  • PDF

스마트그리드에서의 효율적인 AMI 구현을 위한 통합 시뮬레이터 설계 (An Efficient AMI Simulator Design adapted in Smart Grid)

  • 양일권;최승환;이상호
    • 전기학회논문지
    • /
    • 제62권10호
    • /
    • pp.1368-1375
    • /
    • 2013
  • The Smart Grid, which can monitor or diagnose the power grid in real time to operate efficiently, has been pushed ahead systematically as one of alternatives to solve these issues by combining the advanced Information Communication Technology and the electrical network. Hence, the electric company which introduces smart grid technology can read remotely the electrical meter readings by means of two-way communication between the meter and the central system. This enabled the customer and the utility to take part in reasonable electrical energy utilization. AMI became one of the core foundations in realizing the Smart Grid. It is hard to test the entire process of AMI system before the full deployment because it covers the broad objects from the customer to the utility operation system and requires mass data handling and management. Therefore, we design an efficient AMI network model and a simulator for performance evaluation required to simulate the network model similar to the real environment. This tool supports to evaluate the efficiency of the AMI network equipments and deployment. Additionally, it estimates the appropriate number of deployments and the proper capabilities.

최대부하제어(最大負荷制御)의 경제적(經濟的) 타당성(妥當性) 검토(檢討) (Economic Feasibility Study for Peak Load Control)

  • 유승철;윤갑구;조순봉
    • 대한전기학회:학술대회논문집
    • /
    • 대한전기학회 1993년도 정기총회 및 추계학술대회 논문집 학회본부
    • /
    • pp.19-22
    • /
    • 1993
  • Demand side management (DSM) is the planning and implementation of those utility designed to influence customer use of electricity in ways that will produce desired changes in the utility's load shape. It is conspicuous that the peak load control of DSM is efficiently adopted. In this paper, the package type air conditioner(A/C) mounted radio controlled switch. During the summer of 1990 KEPCO conducted tests in Seoul areas to determine the economic feasibility of interrupting A/C units for short periods of time during peak load periods. These tests were performed between July 30 and September 20 and were limited to the hours of between 1 and 6 p.m. These tests indicated that each A/C contributes approximately 4.5kW to the system peak and can be switched off 10 minutes out of each 1/2 hour without causing the customer any discomfort. Switching each A/C off for 10 minutes out of each 1/2 hour results in a peak load demand reduction of one kW per unit.

  • PDF

A Study on Optimal Reliability Criterion Determination for Transmission System Expansion Planning

  • Tran Trungtinh;Choi Jae-Seok;Jeon Dong-Hoon;Chu Jin-Boo;Thomas Robert;Billinton Roy
    • KIEE International Transactions on Power Engineering
    • /
    • 제5A권1호
    • /
    • pp.62-69
    • /
    • 2005
  • The optimal design of transmission system expansion planning is an important part of the overall planning task of electric power system under competitive electricity market environments. One of main keys of the successful grid expansion planning comes from optimal reliability level/criteria decision, which should be given for constraint in the optimal expansion problem. However, it's very difficult to decide logically the optimal reliability criteria of a transmission system as well as generation system expansion planning in a society. This paper approaches a methodology for deciding the optimal reliability criteria for an optimal transmission system expansion planning. A deterministic reliability criteria, BRR (Bus Reserve Rate) is used in this study. The optimal reliability criteria, BRR/sup */, is decided at minimum cost point of total cost curve which is the sum of the utility cost associated with construction cost and the customer outage cost associated with supply interruptions for load considering bus reserve rate at load buses in long term forecasting. The characteristics and effectiveness of this methodology are illustrated by the case study using IEEE-RTS.

Deep Learning Framework with Convolutional Sequential Semantic Embedding for Mining High-Utility Itemsets and Top-N Recommendations

  • Siva S;Shilpa Chaudhari
    • Journal of information and communication convergence engineering
    • /
    • 제22권1호
    • /
    • pp.44-55
    • /
    • 2024
  • High-utility itemset mining (HUIM) is a dominant technology that enables enterprises to make real-time decisions, including supply chain management, customer segmentation, and business analytics. However, classical support value-driven Apriori solutions are confined and unable to meet real-time enterprise demands, especially for large amounts of input data. This study introduces a groundbreaking model for top-N high utility itemset mining in real-time enterprise applications. Unlike traditional Apriori-based solutions, the proposed convolutional sequential embedding metrics-driven cosine-similarity-based multilayer perception learning model leverages global and contextual features, including semantic attributes, for enhanced top-N recommendations over sequential transactions. The MATLAB-based simulations of the model on diverse datasets, demonstrated an impressive precision (0.5632), mean absolute error (MAE) (0.7610), hit rate (HR)@K (0.5720), and normalized discounted cumulative gain (NDCG)@K (0.4268). The average MAE across different datasets and latent dimensions was 0.608. Additionally, the model achieved remarkable cumulative accuracy and precision of 97.94% and 97.04% in performance, respectively, surpassing existing state-of-the-art models. This affirms the robustness and effectiveness of the proposed model in real-time enterprise scenarios.

Home Energy Management System for Residential Customer: Present Status and Limitation

  • Lee, Sunguk;Park, Byungjoo
    • International Journal of Advanced Culture Technology
    • /
    • 제6권4호
    • /
    • pp.284-291
    • /
    • 2018
  • As environmental pollution has become worse green technologies to replace or reduce consumption of fossil fuel get spotlight from government, industry and academia globally. It is reported that 40% of carbon dioxide emission is caused by electricity power generation. And 37% of end user electricity power is used by residential costumer in US. Smart Grid is considered as one of promising technology to alleviate severe environmental problem. In residential environment, Home Energy Management System (HEMS) can play a key role for green smart home. The HEMS can give several benefits like aslowering electric utility bill, improvement of efficiency of electric power consumption and integration of generator using renewable energy resources. However just limited functions of HEMS can be used for residential customer in real life because of lack of smart function in home appliances and optimal managing software for HEMS. This study provides comprehensive analysis for Home Energy Management System for residential customer. Simple HEMS system with real products on the market are explained and limitation of current HEMS are also discussed.

거래가격 결정을 위한 에이전트의 의사결정규칙에 대한 연구 (Decision Rules of Intelligent Agents for Purchase Pricing Decision)

  • 주석진
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제14권2호
    • /
    • pp.55-74
    • /
    • 2005
  • In order to purchase a product cheaper, a lot of customers have been trying to search one or more marketplaces. Ever since the commercial use of the Internet, several types of marketplaces have been operating successfully on the Internet. Some of them are online shopping malls, auction markets, and group-buying markets. They have the price settlement mechanisms of their own. Online shopping malls where many stores are located support a customer to purchase the product that matches his/her requests such as price, function, design, and so forth. In online auction market, a customer can buy the product by making bids sequentially and competitively until a final price is reached. In online group-buying market, a customer can purchase the product by aggregating the orders from several buyers so that cheaper prices can be negotiated. The cheaper customers could purchase the same product item, the more satisfied they would be. However, it is very difficult for the customer to determine the marketplace to purchase, considering different kinds of marketplaces at the same time. Even though the purchasing price is cheapest in one marketplace, it is very difficult for customers to convince it the cheapest for all marketplaces. Therefore, rules and methods have been developed for purchase decision making in multiple marketplaces to reach the optimal purchase decision as a whole. They can maximize customer's utility and resolve the conflicts with other marketplaces through multi-agent negotiation.

  • PDF