• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1210-1221
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• 2006

The strength of the PB(Private Brand) is that it can eliminate intermediary in the distribution channel and thoroughly control the quality under its own name. This study has developed traditional studies on private brand proneness in approaching data processing and empirical point of view of a consumer's attitude buildup process on PB through 'recognition-attitude-action(behavioral attitude)'. The subjects of this study are consumers in their $20s{\sim}40s$ who are main customer groups of PBs. A screening process has taken place to select consumers with purchasing experiences of retailor PBs. The data is analyzed by 'Structural Equation Modeling' of Amos 5.0 to verify consumer attitude formation model on private apparel brand. The results generated from this study are as follows: First, the proposed consumer attitude model on private apparel brand consists of store evaluation, experiential product evaluation, cognitive product evaluation, hedonic attitude, utilitarian attitude and purchase intention. Second, not only positively influence on utilitarian attitude but hedonic attitude can arouse positive emotional reaction of a consumer. Third, the store evaluation is ahead of the product evaluation because PB is more related to the image of a store. The influence of the store on PB is relatively stronger when compared with NB.

• 한국디지털정책학회:학술대회논문집
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• 2007.06a
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• pp.33-40
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• 2007

The Customs Administration, unlike other administrative service, should respond to constantly changing external environment. The Customs has to actively adapt itself to government policy changes, economic changes and international environment changes to facilitate the flow of trade logistics and maintain trading relations wi th other countries. The purpose of this paper is to explain policy directions of the Korea Customs Service which enforces various policies related to tariff and non-tariff barrier elimination for the trade liberalization while the Korean government is pursuing FTAs on a multi-track basis. This paper aims to seek ways to apply FTA policies to the Korean society and economy in a smooth manner. First of all, this paper examines changes in Customs administration brought by the proliferation of FTAs to such areas as FTA negotiations, import/export management, duties and taxes collection, drawback reduction/exempt ion of duty application area of preferential tariff rate and country of origin management. Then, the paper sets FTA missions of "supporting Customs Administration to lead the new trend of free trade environment" after analyzing the environment changes. To achieve the FTA mission mentioned above, the KCS designated 4 strategies and 40 implementation tasks. The 4 strategies are named "4C Strategies" taking initial letters from Client-oriented, Customized procedures, Cooperation and Constitution. "4C" also refers to Foresee(strategies to foresee the successful establishment of FTA policies) or For C(Customer or Customs). The KCS will continue to create new tasks through various channels and monitor their implementation process, and to help FTA regime successfully take root in Korea.

• Journal of the East Asian Society of Dietary Life
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• v.16 no.1
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• pp.77-84
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• 2006

Nowadays, people are more concerned about health food than satisfying their hunger. Therefore, media presents programs related to health food such as dietary food, traditional food, and herbal items. The trend has emphasized the importance of traditional food items and the need for a 'han-bang' menu development The purpose of this study was to identify the perception of herbal items and other food items used in medicinal cuisine in the Seoul Area. Out of 300 questionnaires distributed, 287 were collected and analyzed. Descriptive analysis, factor analysis, ANOVA, and T-test were conducted using SPSS 12.0 for windows. This study identified that the perception of herbal items was influenced by age, education, and wage level. Daily eating habits partially affected on the perception of herbal items. Accordingly, these findings indicate that it is necessary for 'han-bang' menu' development set to target market.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.5
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• pp.923-928
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• 2009

The advance of scientific technology is enhanced the effect of reaction. The trend of customer for high function product is enlarged. Thus, the composition of each industry, technology and product is actually happened. Therefore, the fusion of different fields in industrial design is widely accomplished. The example of this fusion effect is that 'ubiquitous or wearable computer' which is combined the function of cloth and computing, which is including any type, any purpose, any telecommunication and any multimedia of cloth inside. The ubiquitous or wearable computer will be a final thing of post pc or next step to pc and internet. This paper is studied for the research of smartware by assistance energy. In this paper, the development of multipurpose smartware(wearable computer) powered by solar energy is introduced.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.56-67
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• 2012

The User Created Contents (UCC) are traded actively on the on-line market. The current pricing policy on the UCC market is the fixed pricing, which is set by the seller once and price never changes again. However market demand and supply are changing hourly, so the studies about dynamic pricing to determine more properly have been carried out. This paper suggests dynamic pricing models for UCC by analyzing the customer's searching pattern. We propose 2 pricing models (trend change-based pricing model and relative pricing model), and experiment various status by controlling system and market variables. We demonstrated our model by computational modeling and simulation. The result of this research can be useful guidelines to increase the revenue and profit of the UCC Market.

• Journal of the Korean Operations Research and Management Science Society
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• v.26 no.3
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• pp.21-37
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• 2001

Riding on the wave of the information technology revolution, a slow of internet venture businesses (IVB) came into being. Hence, one of the recent developments in Korean capital market has been the proliferation of IVB, which is in accordance with the worldwide trend of ‘new economy’. Although the fair valuation is crucial for the nourishment of IVB, it is difficult to apply traditional valuation methods to these firms without reservation. It is due to the facts that most venture firms have little records of performance, grow unprecedently fast, and have highly uncertain future. The main purpose of this study is to suggest performance evaluation system of IVB and to develop KPE (Key Performance Indicators). Our empirical study is based upon Kaplan & Norton’s Balance Scorecard (BSC) approach. Specifically, our research has been conducted by the following two subsequent procedures: Firstly, seven internet venture firms have been selected and their executives have been interviewed by FGI(Focus Group Interview) method. Based upon these results, performance indicators have been developed. Secondly, by using the above mentioned BSC items (i.e., financial perspective, customer perspective, internal perspective and innovation & learning perspective), questionnaires have been constructed and sent to IVB through e-mail as well as over the Fax. Among the collected 110 samples, reliable 106 samples have been used to build BSC model and to draw our conclusion. In the future study, it would be much better to consider the role of strategy in IVB and the causal relationship among Key Performance Indicators of BSC.

• Journal of the Korea Safety Management & Science
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• v.11 no.3
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• pp.199-207
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• 2009

IP Telephony service was restricted to an outgoing call and low quality since the trust domestic IP Telephony service launch of Saerome co. Ltd, in Jan. 2000. However, Interest of IP Telephony service, which is substituted for PSTN, has been highly elated because of the developed equipment softswitch and new technology. This kind of importance and marketing of VoIP are recognized to telecommunication providers. With this trend, they try to administrate customer satisfaction and invest R&D to survive in this hard competition and unexpected change. To achieve this objective, they should try to realize the searching process of the quality decision attribution (QDA). However, there is little research on the aspect of service quality of Internet telephony so far. For this, the investigator established the tangibles, the reliability, the responsibility, the assurance, the empathy, the charge with information sources as core elements. In order to examine the influence of IP Telephony service upon the attitudes toward a brand and the purchase intention.

• Journal of the Korea Safety Management & Science
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• v.8 no.4
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• pp.151-166
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• 2006

One of The standard issue in riding on the wave of the information system(IS) is records of performance, grow unprecedently fast, and has highly uncertain future. Within the framework of IS Evaluation, The main purpose of this study is to suggest performance quality evaluation system as follows, The Integrated Quality Evaluation Model Design(IQEMD) of Information System helps corporations to improve productivity, customer service and corporate competitive power. To respond flexibly this trend, we have to realize that the information system has to keep the most effective optimal information network at the proper time. The existing evaluation method has been concentrated on the evaluation of a degree of the information system maturity focused on static viewpoints. The evaluation of potential factors to affect the future-oriented performance, that can analyze both unit business being able to apply an information system base was used efficiently well and what performance evaluation item was obtained actually, was insufficient relatively. In this paper, An integrated quality evaluation method will analyze a degree of information system maturity in dynamic evaluation viewpoints rather than in static evaluation viewpoints. finally we estimated the relative degree of importance of each determinant using the AHP methodology The validity of the proposed model was also partially proved using two different methods, holistic and historical approach.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.24 no.8
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• pp.15-20
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• 2010

This paper shows a reasonable diversity factor, that was made by the systematic and statistical way considering actual conditions, such as investigated contract power and peak power for the last 5 years of each customer for 20 Lease Apartment. In this paper, it is necessary to analyze the key features and general trend from the investigated data. It made an analysis of the feature parameters, such as average, standard deviation, median, maximum, minimun and thus it was carried out by the linear and nonlinear regression analysis. The standards of demand, diversity, and load density are necessary to create the design of a transformer capacity that is seldom presented in terms for academic study.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.8 no.7
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• pp.1576-1580
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• 2004

The recent trend of information communication is to focus on improving communication services in order to satisfy the customer's desire for various information. Optical transducers of Local Area Network use 850nm or 1310nm among wavelength ranges and LD as a light source. However, Vertical Cavity Surface Emitting Laser(VCSEL) which is very excellent to deal with data processing is used at long wavelength or Gbps. In this paper, after basic optical characteristics were introduced a optical transmission module was developed to be operated over GHz and its transmission characteristics were analyzed at 2.5GHz and 3GHz with pulse pattern generator.