• Title/Summary/Keyword: customer participation

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Study on E-commerce Evaluation Model : Focused on "Internet Business Model" (전자상거래 평가모형에 관한 연구 : 인터넷 비즈니스모델을 중심으로)

  • Lee, Young-Min
    • Journal of Distribution Science
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    • v.14 no.1
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    • pp.85-91
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    • 2016
  • Purpose - Recently, the importance of rapid change in business models is more and more increasing as the change of information technology environment. Therefore, a variety of business models have emerged. On the other hand, there is no company that can generate revenue. Many enterprises are still maintained while they are changing only their appearance of the business model. Business model is important in e-commerce. However, a lot of researches are targeted only in Web sites. Thus, e-commerce companies do not have the infrastructure for measuring and business models. The purpose of paper is to evaluate factors which are related with the structuring of the e-commerce success. And it proposed a financial items and non-financial items. From the perspectives of administrators and managers, the paper researches the possibility for E-Commerce Evaluation Model as a valuable criteria in measuring business model. Research design, data and methodology - The methods are taken by the classification for the type of business-to-business transactions, transactions subject, and the degree of integration and innovation capabilities. Financial and Non-financial value is used to build E-Commerce Evaluation Model. Evaluation items in Administration's perspective are composed with enhance the effectiveness of the mission, improving efficiency of the administration, and control of costs. Evaluation items in the customer's perspective were measured by customer participation and cooperation with customer Satisfaction. In the case of researching the information system's perspective, three criteria are used such as adequacy of the development process, improvement of the quality of service, and maintenance of standardized information technology. In researching for the ICT competence's perspective, evaluation items were composed of enhanced user capabilities, utilizing new technologies, and empowerment of information workers. Results - In this paper, E-Commerce Evaluation Model with financial and non-financial perspectives shows the possibility to be criteria in the case of measuring business model. Moreover, it gives the positive expectation to be successful criteria. But the research may have ambiguity in its essential concept because it cannot avoid the limitation in selecting evaluation tools from merely the model. It is impossible to exclude the possibility in omitting specific properties which may take place in actual case study. Therefore, In hereafter research, it is necessary to include actual case study research in selecting evaluation tools in order to improve the limit point. Actual measurement items which are derived from actual case study should be subdivided, and it would be more effective to complete the research. Conclusions - In rapid change in business models, there are various kinds of business models. But it is general situation that companies which adopted business models have not brought in revenue. For this reason, E-Commerce Evaluation Model is needed as an important factor for the structuring of the e-commerce success. Although it has the limitation in selecting evaluation tools from model, E-Commerce Evaluation Model proposes the implication for measuring business models as a valuable criteria.

Development of Performance Indicators Based on Balanced Score Card for School Food Service Facilities (균형성과표(BSC)개념을 적응한 학교급식 운영성과 측정지표 개발)

  • Kwak, Tong-Kyung;Chang, Hye-Ja;Song, Ji-Yong
    • Korean Journal of Community Nutrition
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    • v.10 no.6
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    • pp.905-919
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    • 2005
  • This study raised the necessity of developing performance indicators for measuring the management efficiency and effectiveness of school food service, and as a means of helping its implementation, a balanced score card (BSC) approach developed by Norton and Kaplan was adopted. This study established BSC in seven phases through literature: Phase 1 Defining a school food service and the scope of working activities, Phase 2 Establishing the vision of a school food service, Phase 3 Setting strategic goals, Phase 4 Identifying critical success factors (CSFs), Phase 5 Developing Key Performance Indicators (KPIs), Phase 6 Extracting cause and effect relationship, and Phase 7 Completing a preliminary BSC. The preliminary BSC was fumed into a survey, which was administered to food service related people working at the Office of Education and School Food Service including 16 offices,209 dietitians, 48 school administrators both from self-operated and contract-managed, and 9 experts in areas related to school food service. They were asked questions about strategies from 4 different perspectives,12 CSFs, 39 KPls, and the cause and effect relationships among them. As a result, among the CSFs based on 4 different perspectives, all factors other than ' zero sum on profit/loss ' from the financial perspective turned out to be valid. In terms of KPIs, manufacturing cost percentages, casualty loss count/reduction rates, school foodervice participation rates, and sales goal achievement rates were found to be valid from the financial perspective, while student satisfaction index, faculty satisfaction index, leftover ratio, nutrition educational performance count, index of evaluating nutrition education, customer claim count/reduction rate, handling customer claim count/reduction rate, and parent satisfaction index were found to be valid from the customers' perspective. Besides, nutritional requirement sufficient ratio, nutritional management score, food poisoning outbreak count, employee safety accident count, sanitary inspection assessment index, meals per labor hour (productivity index), computerization ratio, operational management index, and purchase management assessment index were also found to be valid from the perspective of internal business processes. From the perspective of innovation and learning, employee turnover ratio/rate of absenteeism, annual education and training count, employee satisfaction index, human resource management assessment index, annual menu-related customer feedback, food service information index for employees and parents/schools were also found to be valid. The significance of this study is to present indices for measuring overall performance of school lunch food service operations without putting any limitation on types of school food service management, and to help correctly assess the contribution of the current types of school food service management to schools and students. (Korean J Community Nutrition 10(6) : $905\∼919$, 2005)

A Design of Incentive-based DR Program using Analytic Hierarchy Process (AHP) (계층분석과정(AHP)을 이용한 지원금 기반 수요반응프로그램 설계)

  • Kim, Dong-Min;Kim, Jin-O;Rhee, Chang-Ho
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.59 no.3
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    • pp.536-542
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    • 2010
  • This paper presents an unique approach to scheme a demand response (DR) program in the electricity market from a customer-oriented perspective, which is based on the analytic hierarchy process (AHP). The proposed program has the objective to maintain the system reliability at the emergency period, and it is designed as an incentive-based program (IBP) considering Korea power systems with the cost-based generation pool (CBP). The DR program using AHP could represent the mutual importance degrees of load curtailment criteria from the viewpoint of different load-holders, thus customers' participation in this program is determined by the incentive payments corresponding the specific load curtailment conditions. A test system for the case study is used to demonstrate the usefulness and applicability of the proposed approach, and the load profiles with the proposed DR program and the required incentive payments are obtained. The results show not only the enhancement of system reliability but also the economic benefit within Pareto-improvement.

Digital TV Revenue Models and T-commerce strategies (디지털 TV 방송서비스 수익모델과 사업자별 T-commerce 통합전략)

  • 정충영
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.7 no.4
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    • pp.589-597
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    • 2003
  • This paper discusses revenue model of digital TV broadcast service(D-TV) and presents the basic framework for integrated strategy of applications. Also this paper presents the cases of D-TV in the frame of integrated model. The broadcasting operators should focus on interactive advertising and revenue generation utilizing customer participation. Also, they should utilize the strengths as a platform operator. The contents provider should be concerned about the retail revenue rather than commission revenue. The middle ware provider should develop new interactive D-TV service rather than system use fee or consulting fee.

A Study on the Survey of Requested Contents for Living Safety Web DB (생활안전 Web DB 구축을 위한 콘텐츠 요구조사에 관한 연구)

  • Lim, Dong-Hyeon;Kim, Jin-Wook
    • Journal of the Korean Society of Hazard Mitigation
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    • v.10 no.6
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    • pp.9-16
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    • 2010
  • For improving social safety, It is important to build Web DB of criminal prevention and open to the public. It could be help to mitigate social damage of crimes and accidents. In this study, the main goal is to analyze and apply the applicable contents from user demands studies and case studies for a domestic life safety Web DB. For this study 31 cases of international life safety Web DB were collected and analyzed. Customer participation style of Web service was reviewed. And demand survey for crime weakness group like students, and young women was examined. As a results people needed to know the un-safety area in their usual life and their ways; school to home, work to home. While creating the Web DB for domestic life safety, user content according to different economic status and publicity for Web DB proved to be important factors.

Internal Marketing and Organization Effectiveness on the Hospitals (병원의 내부마케팅과 조직유효성)

  • Lee, Sung-Ho;Lee, Yong-Chul;Jung, Yong-Mo
    • The Journal of the Korea Contents Association
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    • v.10 no.5
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    • pp.333-342
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    • 2010
  • Lately there is an increasing recognition about the significance of marketing activity towards the internal staff of a company as a group of customer. However, there has been little study on the marketing towards the internal staff of Hospitals. This study aims to provide basic information enabling the planning and implementation of internal marketing of hospitals by illuminating the impact of it on the management of staff. The conclusion of the study shows that the internal marketing and organization effectiveness, it was revealed that the higher the degree of recognition on the working environment, regulation on leave, participation into decision-making, education in the sphere of internal marketing, the higher the organization effectiveness, and that there is no meaningful association of compensation with the organization effectiveness.

Key Success Factors for Collaborative Technology Development Projects: The Case of Small & Medium Firms in the Korean Electronics Parts Industry (공동기술개발 프로젝트의 성패요인: 우리나라 전자부품 중소기업 분석)

  • 이광희;김영배
    • Journal of Technology Innovation
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    • v.6 no.2
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    • pp.122-158
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    • 1998
  • This study empirically examined different patterns of collaborative R&D project with their key success factors(KSFs), using data from 82 projects in the Korean electronic parts industry. The patterns of R&D collaboration were categorized into 4 types by two criteria development motive(technology Push/market pull) and Project initiator (focal firm/partner). The bivariate relationships revealed that project characteristics (technological complexity, market uncertainty), management characteristics (participation in project formulation), problem solving characteristics(problem solving performance of the focal firm, users active role in problem solving, active role of university or research institute in problem solving) and success rates appear to be different among four types of collaboration. Each type of collaborative R&D projects also had different KSFs. The KSFs of type 1 (technology Push and focal firm initiation), for instance, include the strategic importance of the project, focal firms share of cost, active role of university or research institute in problem solving, while those of type 4(market pull and customer initiation) cover reliability of partner relationship, a time at partners involvement, information sharing. The findings suggest that the different contingencies brought different patterns and KSFs of collaborative R&D project, since different information, resources, and partners roles were needed to successfully implement the projects according to development motive and project initiator Finally, managerial, policy, and theoretical implications for the collaborative R&D activities in the Korean electronics parts industry were discussed, based on empirical results of this study.

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A Basic Study for Web Site's Stimulation of Domestic Construction Companies (국내 건설업체의 웹사이트 활성화를 위한 기초적 연구)

  • Park Shin;Ahn Yong-Sun
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.175-183
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    • 2001
  • Nowadays, most domestic construction companies are concentrating their interests on IT areas, so a variety advanced techniques such as CRM, SCM, ERP have been adopted by them. this is one of the ways to survive in the domestic market. It is the current tendency in the construction business. But, Home Pages of domestic construction companies are composed of simple structures which are limited to simple advertisements of each company or simple system application. It has been reported that customers are still maintaining low participation in this situation. This study first will analyze implementation situations in other business area's and survey people's opinions in construction-related areas. Then we will provide basic data for web-site's stimulation of construction companies.

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Study on Vitalization Awareness of Traditional Markets - Focus on Participation in Management Activation Education of Traditional Market Traders - (전통시장 활성화 인식도에 관한 연구 - 전통시장 상인의 경영활성화 교육 참여 여부를 중심으로 -)

  • Kim, Yong-Sook;Hong, Wan-Soo
    • Journal of the Korean Society of Food Culture
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    • v.34 no.5
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    • pp.534-542
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    • 2019
  • This study aimed to provide insight into methods for activating management of traditional markets by understanding differences in merchant perception according to whether or not the merchant has participated in management activation education. Analysis of merchants' levels of perception of market activation found that educated merchants had a higher perception of pre-post modernization satisfaction, promotion of traditional market revitalization projects, and post-support changes in sales. In a co-marketing context, educated merchants showed significant differences in onnuri gift certificates, bargain sales, festivals and events, and advertisement promotions. With regards to perception of management performances, educated merchants showed statistically significant higher responses for items such as satisfaction with the current vendor, increased sales, and increased customer awareness. The results in this study may be incorporated into the policy-making processes of the government or local governments in order to revitalize traditional markets, and merchant education for activation of management is deemed to be continuously necessary.

The Effect of Inflow Into a Site Via Facebook on Customers' Revisit : Drawing on the Moderating Effects of the Average Site Visit-Depth (기업 페이스북을 통한 사이트 유입이 고객 재방문에 미치는 영향 : 사이트 평균 방문깊이의 조절효과를 중심으로)

  • Lee, Jung Won;Park, Cheol
    • Journal of Information Technology Services
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    • v.18 no.2
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    • pp.1-16
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    • 2019
  • Social media is one of the important marketing channels for companies, changing the way interacting with customers. Marketers attract participation from customers' in social media platforms by producing branded content, which helps them gain various marketing results such as brand awareness, web traffic, and sales. The number of the empirical studies on the effects of social media on marketing performance is still low although various success stories and studies have been published. In particular, IT companies are trying to attract users onto their websites with social media content and promotions; however, they regard the number of the visitors as a vanity metric, which has little effectiveness. The study examined the Effect of the site introduced via Facebook, a typical social medium, on customers' revisit. Precedent studies proved that revisit, one of forms of major visit for satisfactory results of a website, is suitable for analyzing the operational output on Facebook pages. The results of the study demonstrated that Facebook content has a positive impact on website inflows and revisits. Also, it turns out that the higher the average website visit depth reinforces the positive relationship between the rate of the inflow and that of the site revisit.