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http://dx.doi.org/10.5392/JKCA.2010.10.5.333

Internal Marketing and Organization Effectiveness on the Hospitals  

Lee, Sung-Ho (대동대학 병원서비스경영과)
Lee, Yong-Chul (부산가톨릭대학교 병원경영학과)
Jung, Yong-Mo (부산가톨릭대학교 병원경영학과)
Publication Information
The Journal of the Korea Contents Association / v.10, no.5, 2010 , pp. 333-342 More about this Journal
Abstract
Lately there is an increasing recognition about the significance of marketing activity towards the internal staff of a company as a group of customer. However, there has been little study on the marketing towards the internal staff of Hospitals. This study aims to provide basic information enabling the planning and implementation of internal marketing of hospitals by illuminating the impact of it on the management of staff. The conclusion of the study shows that the internal marketing and organization effectiveness, it was revealed that the higher the degree of recognition on the working environment, regulation on leave, participation into decision-making, education in the sphere of internal marketing, the higher the organization effectiveness, and that there is no meaningful association of compensation with the organization effectiveness.
Keywords
Internal Marketing; Organization Effectiveness; Hospitals;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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