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Digital TV Revenue Models and T-commerce strategies  

정충영 (한남대학교 경영학부)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.7, no.4, 2003 , pp. 589-597 More about this Journal
Abstract
This paper discusses revenue model of digital TV broadcast service(D-TV) and presents the basic framework for integrated strategy of applications. Also this paper presents the cases of D-TV in the frame of integrated model. The broadcasting operators should focus on interactive advertising and revenue generation utilizing customer participation. Also, they should utilize the strengths as a platform operator. The contents provider should be concerned about the retail revenue rather than commission revenue. The middle ware provider should develop new interactive D-TV service rather than system use fee or consulting fee.
Keywords
T-commerce;
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  • Reference
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