• 전기학회논문지
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• 제59권3호
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• pp.536-542
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• 2010

This paper presents an unique approach to scheme a demand response (DR) program in the electricity market from a customer-oriented perspective, which is based on the analytic hierarchy process (AHP). The proposed program has the objective to maintain the system reliability at the emergency period, and it is designed as an incentive-based program (IBP) considering Korea power systems with the cost-based generation pool (CBP). The DR program using AHP could represent the mutual importance degrees of load curtailment criteria from the viewpoint of different load-holders, thus customers' participation in this program is determined by the incentive payments corresponding the specific load curtailment conditions. A test system for the case study is used to demonstrate the usefulness and applicability of the proposed approach, and the load profiles with the proposed DR program and the required incentive payments are obtained. The results show not only the enhancement of system reliability but also the economic benefit within Pareto-improvement.

• 한국정보통신학회논문지
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• 제7권4호
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• pp.589-597
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• 2003

본 논문은 디지털 TV방송 서비스를 중심으로 디지털 TV 방송 서비스 수익모텔을 도출하고 이를 T-commerce의 주요 어플리케이션과 매핑시켜 수익주체별 어플리케이션 통합전략 수립을 위한 기본 틀을 제시한다. 본 논문은 이를 통해 수익모델과 T-commerce의 통합적 모델을 도출함으로써 사업자별, T-commerce 어플리케이션별 수익모델 전개방향을 제시하며 각 사업별 제공사례를 통합모델의 틀 안에서 살펴본다. 주요 결과를 보면 방송사업자는 프로그램과 관련된 양방향 광고나 시청자와의 적극적인 참여를 활용한 수익창출에 보다 역점을 기울이는 전략이 필요하며 또 한편으로는 컨텐츠 사업자와 미들웨어 사업자와의 전략적 제휴를 통해 플랫폼 사업자로서의 강점을 최대한 활용하여야 할 것이다. 컨텐츠 제공자는 수수료 수익모델 중심에서 탈피하여 적극적인 서비스 제공 수익모델 개발에도 주안점을 두어야 할 것이며 미들웨어 사업자는 시스템 사용료나 컨설팅 둥의 수익모델보다는 양방향 서비스 제공을 겨냥한 새로운 서비스 개발에 역점을 두어야 할 것이다.

• 한국방재학회 논문집
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• 제10권6호
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• pp.9-16
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• 2010

사회적 안전을 강화하기 위하여 범죄예방을 위한 Web DB의 구축을 하고 이를 시민들에게 개방하여 범죄로 부터의 위험성을 경감할 수 있다. 본 연구의 궁극적 목적은 지역사회의 생활안전 웹 데이터베이스 구축을 위한 사용자 요구를 조사하는 것이다. 이를 위해서 31개의 외국 생활안전 웹 데이터베이스를 분석하였으며 사용자 참여 스타일의 웹 서비스를 검토하였다. 그리고 어린이와 여성과 같은 범죄취약계층을 중심으로 설문조사를 실시하였다. 그 결과로 일상적인 생활 및 통학, 통근 경로의 위험지역을 추출하였다. 지역사회의 생활안전 웹데이터베이스를 만드는 과정에 있어서 사용자의 요구는 경제적 상황 및 공공성 관계되는 것으로 분석되었다.

• 한국콘텐츠학회논문지
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• 제10권5호
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• pp.333-342
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• 2010

최근 기업의 내부고객인 조직 내 구성원을 대상으로 하는 내부지향적 마케팅 활동도 중요하다는 인식이 점차 확대되고 있다. 그러나 의료기관 내부마케팅에 관한 연구는 미흡한 상황이다. 따라서 본 연구에서는 의료기관 내부마케팅이 조직관리에 어떠한 영향을 미치는지 파악하여 내부마케팅 수립과 실행을 위한 기초적인 정보를 제공하고자 한다. 연구결과, 내부마케팅과 조직유효성에서는 내부마케팅 영역 중 근무환경, 휴가제도, 의사결정 참여, 교육 등의 인식 정도가 높을수록 조직유효성이 높은 것으로 나타났으며, 보상제도는 조직유효성의 영향요인으로 유의하지 않는 것으로 확인되었다.

• 기술혁신연구
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• 제6권2호
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• pp.122-158
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• 1998

This study empirically examined different patterns of collaborative R&D project with their key success factors(KSFs), using data from 82 projects in the Korean electronic parts industry. The patterns of R&D collaboration were categorized into 4 types by two criteria development motive(technology Push/market pull) and Project initiator (focal firm/partner). The bivariate relationships revealed that project characteristics (technological complexity, market uncertainty), management characteristics (participation in project formulation), problem solving characteristics(problem solving performance of the focal firm, users active role in problem solving, active role of university or research institute in problem solving) and success rates appear to be different among four types of collaboration. Each type of collaborative R&D projects also had different KSFs. The KSFs of type 1 (technology Push and focal firm initiation), for instance, include the strategic importance of the project, focal firms share of cost, active role of university or research institute in problem solving, while those of type 4(market pull and customer initiation) cover reliability of partner relationship, a time at partners involvement, information sharing. The findings suggest that the different contingencies brought different patterns and KSFs of collaborative R&D project, since different information, resources, and partners roles were needed to successfully implement the projects according to development motive and project initiator Finally, managerial, policy, and theoretical implications for the collaborative R&D activities in the Korean electronics parts industry were discussed, based on empirical results of this study.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2001년도 학술대회지
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• pp.175-183
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• 2001

오늘날 국내 기업들의 관심은 업종을 가리지 않고 정보기술(IT)로 집중하여 고객관계관리(CRM), SCM, ERP등과 같은 다양한 기법들을 도입하지 않으면 경쟁에서 도태될 것 같은 분위기로 전환되고 있으며, 이러한 사항은 건설산업에서도 나타나고 있다. 그러나 국내 건설기업들의 홈페이지에는 단순히 자사의 홍보나 시스템 활용부문에 한정된 구성을 취하고 있으며, 고객들의 참여유도 역시 낮은 수준을 유지하고 있는 실정으로 조사되었다. 이에 본 연구는 타 산업의 구축사례와 건설관련자들의 설문조사를 분석하여 고객관계관리(CRM) 개념을 기반으로 한 건설기업들의 웹사이트 활성화를 위한 기초자료를 제시한다.

• 한국식생활문화학회지
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• 제34권5호
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• pp.534-542
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• 2019

This study aimed to provide insight into methods for activating management of traditional markets by understanding differences in merchant perception according to whether or not the merchant has participated in management activation education. Analysis of merchants' levels of perception of market activation found that educated merchants had a higher perception of pre-post modernization satisfaction, promotion of traditional market revitalization projects, and post-support changes in sales. In a co-marketing context, educated merchants showed significant differences in onnuri gift certificates, bargain sales, festivals and events, and advertisement promotions. With regards to perception of management performances, educated merchants showed statistically significant higher responses for items such as satisfaction with the current vendor, increased sales, and increased customer awareness. The results in this study may be incorporated into the policy-making processes of the government or local governments in order to revitalize traditional markets, and merchant education for activation of management is deemed to be continuously necessary.

• 한국IT서비스학회지
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• 제18권2호
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• pp.1-16
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• 2019

Social media is one of the important marketing channels for companies, changing the way interacting with customers. Marketers attract participation from customers' in social media platforms by producing branded content, which helps them gain various marketing results such as brand awareness, web traffic, and sales. The number of the empirical studies on the effects of social media on marketing performance is still low although various success stories and studies have been published. In particular, IT companies are trying to attract users onto their websites with social media content and promotions; however, they regard the number of the visitors as a vanity metric, which has little effectiveness. The study examined the Effect of the site introduced via Facebook, a typical social medium, on customers' revisit. Precedent studies proved that revisit, one of forms of major visit for satisfactory results of a website, is suitable for analyzing the operational output on Facebook pages. The results of the study demonstrated that Facebook content has a positive impact on website inflows and revisits. Also, it turns out that the higher the average website visit depth reinforces the positive relationship between the rate of the inflow and that of the site revisit.

• 한국IT서비스학회지
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• 제21권6호
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• pp.53-72
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• 2022

As a trend of modern service industry, self-service has been widely concerned by all walks of life, but there is a lack of literature on systematic management of the overall research in this field. Recently, people's lifestyle has been forced to change due to the influence of COVID-19, while there have been some changes in the field of self-service research. Based on the Web of Science data source, this study takes the literature of self-service field before and after the outbreak of COVID-19 as the research object, and summarizes the development process, research status and future research trend of self-service field through the Citespace visualization tool. The research shows that firstly, academic circles continue to be enthusiastic about self-service field research, cooperation between countries is becoming more and more diversified. Secondly, the communication between researchers is becoming more and more intensive, and the cooperation between different disciplines gradually becomes the mainstream. Third, related research gradually shifted to the practical application of technology, the research perspective gradually shifted from the initial traditional retail perspective industries such as tourism services. Finally, the role of customer experience and participation behavior in self-service process is gradually emphasized.

• 한국IT서비스학회지
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• 제21권5호
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• pp.15-28
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• 2022

Recently, government agencies are actively adopting the platform model as a means of public policy. However, existing studies on the public platform are minimal and have focused on user experiences or the possibility of public usage of the platform model. Now the research concerning building governance structure and utilizing network effects of the platform after adopting the platform model in the public sector is keenly required. This study intended to ignite academic dialogue on the governance of public platforms in the context of digital transformation. This study focused on a case of the 'Special delivery,' a public delivery app established by Gyeonggi-do. In order to analyze the characteristics of the public platform and its governance structure, data were collected from press releases, policy reports, and news articles. Data was analyzed using the frame of Hagui's platform design factors and Ansell & Gash's collaborative governance model. The results of the public platform analyses showed 1) incompleteness in the value trade-off accounting, which was designed for platform business based on general cost-benefit analysis, and 2) a closed governance structure that limits direct participation of diverse user groups(i.e., service provider, customer) in order to enhance providers' utility by preventing customers' excessive online activities. The results of this study provided theoretical and policy implications regarding designing the strategy for accounting for value trade-offs and functioning governance structure for public platforms.