• 산업공학
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• 제19권1호
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• pp.86-96
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• 2006

Some customer data of manufacturing industries have a large number of incomplete data set due to the customer's infrequent purchasing behavior and the limitation of customer profile data gathered from sales representatives. So that, most sophisticated data analysis methods may not be applied directly. This paper proposes a heuristic data analysis method to classify customers in household appliances industries. The proposed PD (percent of difference) method can be used for the discriminant analysis of incomplete customer data with simple mathematical calculations. The method is composed of variable distribution estimation step, PD measure and cluster score evaluation steps, variable impact construction step, and segment assignment step. A real example is also presented.

• 디지털산업정보학회논문지
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• 제17권4호
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• pp.109-120
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• 2021

Despite the growing online exposure of retailes, offline retail channels still outperform online channels in the total retail volume of some countries. There is much interest in the physical layout plans of retail stores to expand sales. Product placement that have a large impact on customer purchasing behavior at offline retailers influences customer movement and sales volume. But in many cases, each retailer relies on unsystematic and autonomous product placement. When multiple products are sold with one purchase, the customer's movement for shopping may be evaluated in terms of customer efficiency and additional impulse purchase. In this paper, the social network is applied to sales data of a retail store and the result is used for evaluation of product placement and customer path. The frequent sales product composition was identified using k-core from sales data in the form of shopping baskets. The location was checked for the identified compositions of products, the spatial variance was measured and the customer's path was identified. With these results, the store arrangement of products was evaluated with appropriate improvement directions. The analysis method of this paper can be an alternative analysis approach for better layout of retail stores.

• 한국응용과학기술학회지
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• 제39권5호
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• pp.666-673
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• 2022

본 연구는 국내 수상스포츠 시설의 서비스스케이프가 고객만족 및 참여행동에 어떠한 영향을 미치는지를 규명하여 운영방안의 기초자료를 제공하고자 했다. 따라서 수상스포츠 시설을 경험한 사람들 중 20대 이상 참여자를 표본으로 선정했다. 조사는 2022년 4월 25일부터 7월 15일까지 비대면으로 실시했으며, 총 243부의 데이터를 최종 분석에 이용했다. 자료처리는 SPSS(ver. 21.0) 프로그램을 활용해 빈도분석, 탐색적 요인분석, 문항내적일관성, 상관분석, 단순 및 다중회귀 분석을 실시했다. 본 연구의 주요 결과, 첫째, 수상스포츠 시설 서비스스케이프가 편리성, 공감성, 시설환경 순으로 가치에 영향을 미치는 것으로 나타났다. 둘쨰, 수상스포츠 시설 고객만족이 참여행동에 영향을 미치는 것으로 나타났다. 셋째, 수상스포츠 시설 서비스스케이프가 시설환경, 서비스, 편의성, 공감성 순으로 참여행동에 영향을 미치는 것으로 나타났다.

• 패션정보와 기술
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• 제2권
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• pp.48-58
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• 2005

Purchase decision behavior for and satisfaction with apparel among retail buyers and consumers were compared. Kunz's behavioral theory of the apparel fm was the conceptual framework; Oliver's disconfirmation model guided measurement of satisfaction. Buyers and consumers indicated their perceptions about shopping orientations, variables that influenced apparel purchasing decisions, the importance of aspects of customer service and attributes that they expected to find and found when shopping. Surveys were mailed to retailers and consumers identified by random sampling of company lists. Respondents were 66 buyers and 344 consumers. MANOVA revealed differences in retailers 'and consumers' shopping orientations, the influence of variables on purchase decisions, and perceptions of the importance of customer service. Paired sample t tests indicated dissatisfaction for buyers on 10 apparel/shopping attributes and consumers on nine items. Results support the need for vertically integrated manufacturers to redesign strategies that are more appealing to both retail buyers and consumers.

• 한국콘텐츠학회논문지
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• 제20권5호
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• pp.653-664
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• 2020

본 연구는 골프지도자의 감성 지능이 고객 시민 행동에 어떠한 영향을 미치는지 알아보고, 그 관계에서 성별의 조절 효과를 실증적으로 확인하는 데 있다. 이를 위해 청주지역 5개 실내·외 골프 연습장을 선정하여 교습받은 적이 있는 고객 대상으로 설문조사를 실시하여 318부를 분석하였으며, SPSS 22.0과 AMOS 21.0 프로그램을 사용하였고, 성별조절 효과 검증을 위해 다 집단 구조방정식 모형분석을 하였다. 본 연구의 결과는 첫째, 골프 지도의 감성 지능이 고객 시민 행동에 미치는 영향에서 감성조절의 구전 및 타인 돕기를 제외한 모든 변인에서 고객 시민 행동에 유의한 영향을 미치는 것으로 확인되었다. 둘째, 골프지도자의 감성 지능이 고객 시민 행동에 미치는 영향에서 남성의 경우 자기 감성이 구전을 제외한 모든 변인에서 영향을 미치는 것으로 확인되었고, 여성의 경우 자기 감성이 구전에 미치는 영향과 타인 감성이 피드백, 타인 돕기에 미치는 영향 그리고 감성조절이 구전에 미치는 영향을 제외한 모든 변인에서 영향을 미치는 것으로 확인되었다. 따라서 감성 지능에 대한 다양하고 심층적인 연구가 요구되며, 골프지도자의 성별에 따른 고객 시민 행동에 어떠한 영향을 미치는가에 관한 연구도 필요하다.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2009년도 춘계학술대회 논문집
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• pp.746-755
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• 2009

This study will analyze the data of Kyongbu & Honam Line whether how much the weather change has an effect on the change of transportation modes and check the pattern of customer's behavior and investigate the influence on the changing transportation modes. Especially, this study will confine to the rainfall and snowfall out of various weather causes, and the questionnaire investigation is used to know the sensitivity of customer's patterns selecting transportation modes in accordance with weather change, and the research result will be used to make a marketing strategy & efficient train operation.

• 한국의류학회지
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• 제30권9_10호
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• pp.1389-1399
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• 2006

The purpose of this study was to measure customer equity, to identify customer equity dimensions reflecting characteristics of fashion products, and to understand dimensions that influence customer equity of fashion product. As for this research, an exit poll was conducted at 6 department stores located in Seoul and total 406 responses were used for the analysis. For the data analysis, descriptive statistics(i. e. frequency, percent, $X^{2}$), factor analysis, multiple-regression were used by utilizing SPSS 10.0 program. The results of this study were as follows: First, 35.5% of fashion product customer equity distributes between 1 million and 3 million won, 32.8% between 100,000 won and 1 million won in present. Second, as a result of factor analysis, dimensions of fashion product customer equity consists of 6 factors, including 'personalized relationship', 'discriminative brand image', 'cognitive value', 'beneficial value', 'constant brand image', and 'credible relationship' Third, the effect of fashion product factors on consumer equity, the higher 'personalized relationship', 'unique brand image', and 'trust relationship' are, the higher customer equity is. In conclusion, this study has significance in that it helps measure customer equity by predicting consumer's future purchase behavior in money and to understand influencing factors for fashion product customer equity.

• 디지털융복합연구
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• 제17권2호
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• pp.113-125
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• 2019

모바일 소셜커머스는 최근 모바일 쇼핑의 빠른 확산 중에서도 가장 빠르게 성장하는 유통채널이다. 따라서 경쟁이 심화되는 모바일 소셜커머스 시장에서 지속적으로 성장하기 위해 모바일 소셜커머스에서의 고객 구매행동에 대한 이해가 중요하다. 이에 본 연구는 모바일 소셜커머스 시장에서 소비자 태도 실증을 위해 온라인 쇼핑에서 고객 행동 관련 연구에서 다수 활용된 충동구매(Impulsive buying behavior)가 모바일 쇼핑에서 어떻게 적용되며, 충동구매에 영향을 미치는 요인이 무엇인지 확인했다. 연구는 모바일 소셜커머스 경험자를 대상으로 진행한 설문 중 총 280부의 데이터를 Smart PLS 3.0을 통해 분석하여 진행했다. 결과적으로 개인적 특성 중 소비자의 혁신성과 구매경험이 모바일 소셜커머스에서 충동구매에 영향을 미치고, 제공되는 정보의 속성 중 희소성메세지가 충동구매에 영향을 미치는 것을 확인했다. 본 연구를 통해 기존 온라인 쇼핑에서 많이 활용된 고객 행동 관련 변수인 충동구매를 모바일 쇼핑으로 확장하여 살펴보았다는데 이론적 시사점이 있으며, 실무적으로 모바일 소셜커머스 시장에서의 고객 전략 수립에 유효한 시사점을 제공할 것이다.

• 통상정보연구
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• 제12권2호
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• pp.357-381
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• 2010

The purpose of this paper is to investigate the effects of consumer's preferences for foreign products and extrinsic cues such as brand, country of origin, and corporate reputation on the consumer's evaluation which includes the construct of perceived quality, and loyalty. In addition, this paper is aimed to provide Korean firms insights in strategic approaches about foreign consumers behavior. A conceptual model is developed and empirically tested against a sample of university students in Korea, who have buying experience of products from multinational firms. 290 samples were used for this analysis. Results of multiple regression analysis using SPSS 18.0 show that consumer's preferences for foreign products, brand awareness, and corporate reputation have a significant effect on the perceived quality of the product from multinational firms. The most important factor to influence the perceived quality was found to be a corporate reputation. But country of origin had not significant effect. Also it is found that both product and product related service quality are positive and statistically significant in explaining the customer's loyalty. Implications for increasing perceived quality and customer's loyalty for Korean products in the global market are discussed.

• 한국관광식음료학회지:관광식음료경영연구
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• 제8권
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• pp.179-195
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• 1997

Today's hotel cannot be defined merely as a place of providing food and lodgin. It must be a high level cultural ground serving as a place of rest for the people and as a place of art, culture and communication for the local community. Although each hotel has its own distinctiveness it must share a unified services and product sales strategies with one another in order to raise each other's sales values. The service is evaluated on the basis of the customer's own living standard and social class. There ought to be variety of personal and material services taking the sophistication and complexity of the customer's needs into onsideration. More effective marketing strategy is called for upon knowing such sales strategy and service marketing of the hotel management. Hotel's food marketing must take into consideration the product's simulaneous and vanishing qualities, its dependency upon ordering and its relationship to human services industries. Methods of increasing profit and customer satisfaction management need to be made. Especially the changes in the customer's tourist mind set and eat-out behavior play as important variabls, and the management needs to be reflexive enough to respond quickly to those changes.