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http://dx.doi.org/10.12925/jkocs.2022.39.5.666

The Effect of Servicescape on Customer Satisfaction and Participation Behavior in Water Sports Facility  

Kim, Min-Sung (Department of Leisure Sports, Graduate School of Industry, Seowon University)
Shin, Jin-Ho (School of Leisure Sports, Seowon University)
Publication Information
Journal of the Korean Applied Science and Technology / v.39, no.5, 2022 , pp. 666-673 More about this Journal
Abstract
This study attempted to provide basic data on the operation plan by investigating how the servicescape of domestic water sports facilities affects customer satisfaction and participation behavior. Therefore, participants in their 20s or older were selected as samples among those who experienced water sports facilities. The survey was conducted non-face-to-face from April 25 to July 15, 2022, and a total of 243 copies of data were used for the final analysis. For data processing, frequency analysis, exploratory factor analysis, item consistency, correlation analysis, simple and multiple regression analysis were performed using the SPSS (ver. 21.0) program. As a result of this study, first, it was found that the water sports facility servicescape affects the value in the order of convenience, empathy, and facility environment. Second, it was found that customer satisfaction at water sports facilities had an effect on participation behavior. Third, it was found that the water sports facility servicescape affects participation behavior in the order of facility environment, service, convenience, and empathy.
Keywords
water sports; facility; servicescape; customer satisfaction; participation behavior;
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