The analysis of customers patterns selecting transportation modes in accordance with weather change

기상요인 변화에 따른 고객의 교통수단 이용행태 분석

This study will analyze the data of Kyongbu & Honam Line whether how much the weather change has an effect on the change of transportation modes and check the pattern of customer's behavior and investigate the influence on the changing transportation modes. Especially, this study will confine to the rainfall and snowfall out of various weather causes, and the questionnaire investigation is used to know the sensitivity of customer's patterns selecting transportation modes in accordance with weather change, and the research result will be used to make a marketing strategy & efficient train operation.