• Title/Summary/Keyword: culture depth

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Exploratory Study on Consumer's Hedonic Value for Retail Advertising and Marketing Plans: Based on In-depth Interview on Consumer's Shopping Experience

  • Seo, Sangho
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.13-18
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    • 2020
  • Going shopping would be a very reasoned and well-planned activity, however, at the same time, it would not. People may go shopping just for fun and as their leisure. The motivations for going shopping and their experiences cannot be fully explained with the economic utility or the information-processing model. Thus, this study explored the hedonic aspect of the experiences of shopping as an alternative explanation to consumers' motivations of shopping and discussed retail advertising and marketing plans. An in-depth interview was conducted to obtain a better understanding about hedonic value, and it was found that hedonic value affects a consumer's shopping experience and that understanding consumers' motivations for shopping and establishing competitive advertising and marketing plans is important in drawing more consumers. Strategic implications for establishing further retail advertising and marketing plans obtained from the findings were also suggested.

Study on Localization of Korean Food in Paraguay through In-depth Interviews with Korean Restaurant Owners and Foodies in Asuncion, Paraguay (파라과이 아순시온의 한식당 경영주 및 푸디스 심층면접을 통한 한식 현지화 연구)

  • Chung, Hae Kyung;Kim, Mi Hye;Woo, Nariyah
    • Journal of the Korean Society of Food Culture
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    • v.29 no.2
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    • pp.140-150
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    • 2014
  • The purpose of this study was to develop an efficient method for Korean food to make inroads into Paraguay. In-depth interviews with 15 Korean restaurant owners in Asuncion, Paraguay and foodies (food experts) who had experiences with Korean food were conducted. The results are as follows: Paraguay wants to establish economic ties with Korea currently, and economic development is ongoing in Paraguay. The food service industry for the middle class in Paraguay is now in the development stage. There are not many Korean restaurants (currently 15) in Asuncion. First and second generation Korean immigrants are operating these restaurants. It is necessary to provide support for a comprehensive food culture system by developing a menu composition system to meet local tastes, a strategy for improving distribution of Korean food materials, and a plan for sanitary management and operations.

A Study on the Analysis of Customer Satisfaction Factors in Institutional Foodservice according to the Changes of Foodservice's External Environment Due to Covid-19 (코로나19로 인한 급식 외부 환경 변화에 따른 산업체 급식 고객만족 요인 분석에 관한 연구)

  • Guak, Jiewon;Oh, Ji Eun;Cho, Wookyoun;Cho, Mi Sook
    • Journal of the Korean Society of Food Culture
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    • v.36 no.6
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    • pp.542-554
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    • 2021
  • Institutional foodservice is a type of meal provided to workers in industry and affects the health and psychological wellbeing of workers and productivity. Thus, research on customer satisfaction with institutional foodservice is important. In addition to food industry and food culture developments, the requirements of institutional foodservice customers are diversifying due to COVID-19. Therefore, the purpose of this study was to identify factors that affect customer satisfaction with institutional foodservice using a user-based approach. In this study, the quality of institutional foodservice was defined using customer satisfaction or dissatisfaction, and by using in-depth interview and open coding (a qualitative research method), we derived qualities of institutional foodservice from the user's perspective and compared these with those of previous studies. This study is meaningful as the quality of institutional foodservice was analyzed using a user-based approach, in-depth interview, and open coding and compares results with those of previous studies.

Preliminary Study on Contents Development and Education of Korean Family Living Culture (가정생활문화콘텐츠 개발과 교육에 대한 시론)

  • Jeong, Young-Keum
    • Journal of the Korean Home Economics Association
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    • v.48 no.2
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    • pp.63-74
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    • 2010
  • Interest in family living culture is decreasing in Korea, compared to interest in culture technology and culture industry which are rapidly increasing. Although expenditure on cultural activities is generally increasing, activities that are most preferred are concentrated on personal leisure or public performances. This study takes an in-depth look at the underlying issues related to family living culture in order to highlight its necessity and importance to productive family life. For this purpose, the dynamics of past and current family living culture in Korea are analyzed, with a particular focus on the role of education. Trial family living culture program are suggested based on overall findings.

Mathematical analysis on the effect of mineral nutrients on the growth rate of Chlorella (Chlorella의 성장에 미치는 무기영양의 영향에 관한 반응속도론적 연구)

  • 장남기
    • Korean Journal of Microbiology
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    • v.7 no.3
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    • pp.107-114
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    • 1969
  • Relationship of soil properties and seasonal variation on microbilogical population to-continuous culture and first-time culture of ginseng was investigated by bimonthly from May 1976 to January 1977. pH and P contents of 2 years continuous culture of soil were higher than other culture plot of soil, and contraty to the above, 2 years first-time culture of ginseng soil was conplot of soil, and contraty to the above, 2 years first-time culture of ginseng soil was contained more potassium contents than other culture plot of soil. In microbiological fluctuation with seasonr in various soil conditions, the population, trends of Fusarium spp., Erwiniaspp., and flourescent Psedudomonas spp. were increased in May and July in general, but decreased in the other month. It was observed that in all type of soil, Fusarium spp. was distributed in abundance in and on rihizosphere, and decreased the propagules numbers as soil depth increase. The numbers of Erwinia spp. and fluorescent Pseudo-monas spp. were distributed greater in numbers on the surface zone of soil depth decreasing the numbers along the soil layer increase, and also in 2years continuous culture of soil especially, a great numbers of Erwinia spp. and fluorescent Pseudomonas were evenly distributed in surface zone and rhizosphere. Ginseng disease with a high incidence of bacterial disease in continuous culture of 2 and 4 years was seemed to be associated with soil bacteria that was high in numbers of Erwinia spp. and fluorescent Pseudomonas spp. in May and July.

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Influence of Water Depth on Microalgal Production, Biomass Harvest, and Energy Consumption in High Rate Algal Pond Using Municipal Wastewater

  • Kim, Byung-Hyuk;Choi, Jong-Eun;Cho, Kichul;Kang, Zion;Ramanan, Rishiram;Moon, Doo-Gyung;Kim, Hee-Sik
    • Journal of Microbiology and Biotechnology
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    • v.28 no.4
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    • pp.630-637
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    • 2018
  • The high rate algal ponds (HRAP) powered and mixed by a paddlewheel have been widely used for over 50 years to culture microalgae for the production of various products. Since light incidence is limited to the surface, water depth can affect microalgal growth in HRAP. To investigate the effect of water depth on microalgal growth, a mixed microalgal culture constituting three major strains of microalgae including Chlorella sp., Scenedesmus sp., and Stigeoclonium sp. (CSS), was grown at different water depths (20, 30, and 40 cm) in the HRAP, respectively. The HRAP with 20cm of water depth had about 38% higher biomass productivity per unit area ($6.16{\pm}0.33g{\cdot}m^{-2}{\cdot}d^{-1}$) and required lower nutrients and energy consumption than the other water depths. Specifically, the algal biomass of HRAP under 20cm of water depth had higher settleability through larger floc size (83.6% settleability within 5 min). These results indicate that water depth can affect the harvesting process as well as cultivation of microalgae. Therefore, we conclude that water depth is an important parameter in HRAP design for mass cultivation of microalgae.

Temperature ranges for survival and growth of juvenile Saccharina sculpera (Laminariales, Phaeophyta) and applications for field cultivation

  • Kim, Soo Hong;Kim, Young Dae;Hwang, Mi Sook;Hwang, Eun Kyoung;Yoo, Hyun Il
    • ALGAE
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    • v.36 no.4
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    • pp.231-240
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    • 2021
  • Saccharina sculpera is highly valued for human consumption and value-added products. However, natural resources of this kelp have decreased sharply and it is in danger of extinction. Resources recovery through cultivation is being trialed to enable the sustainable use of this species. In this study, the temperature range for survival and optimal growth of juvenile S. sculpera was identified and applied to field cultivation. This study investigated the survival and growth of juvenile S. sculpera under six temperatures (i.e., 5, 10, 15, 16, 18, and 20℃) and two light intensities (i.e., 20 and 40 µmol photons m-2 s-1) in an indoor culture experiment. In these experiments, the blade length decreased at 16℃ under the both light intensities. The thalli died at 20℃ and 20 µmol photons m-2 s-1, and at 18-20℃ and 40 µmol photons m-2 s-1. During the field cultivation, early growth of S. sculpera was highest at the 5 m depth and growth decreased as the water depth increased. When the initial rearing depth was maintained without adjustment throughout the cultivation period (from December to October), all the cultivated S. sculpera plants died during August and September. However, S. sculpera plants lowered from 5 to 15 m and grew to 90.8 ± 13.1 cm in July. The seawater temperature at 15 m depth was similar to the upper level of thermal tolerance demonstrated by juvenile S. sculpera in the indoor culture experiments (16℃ or lower). The plants were subsequently lowered to 25 m depth in August, which eventually led to their maturation in October. The present study confirmed that improved growth rates and a delay in biomass loss can be achieved by adjusting the depth at which the seaweeds are grown during the cultivation period. These results will contribute to the establishment of sustainable cultivation systems for S. sculpera.

An Exploratory Study for Dividing Fashion Product Buyers (패션 시장세분화를 위한 탐색적 연구)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.19 no.2
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    • pp.360-375
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    • 2011
  • The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

In-depth Understanding of STEM Information Needs using FGI

  • Park, Minsoo
    • International Journal of Advanced Culture Technology
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    • v.8 no.3
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    • pp.280-284
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    • 2020
  • In the rapidly changing science and technology environment, an in-depth understanding of users of STEM information is an essential factor in designing a user-centered information system. The purpose of this study is to investigate and analyze in-depth the behaviors and needs of users who use STEM information. In this study, the needs of users for STEM information and STEM information sites are dealt with in depth using the FGI qualitative method. In addition, it includes the analysis results of grouping of similar sites according to various aspects of use of STEM information sites. As a result of grouping similar sites based on awareness and level of use,, they were grouped by domestic-international, paid-free, integrated-specific fields. As a result of grouping similar sites according to the purpose of use, they were grouped by domestic and international papers, research reports, and patents. As a result of grouping similar sites according to usage attributes, they were grouped by diversity, reliability, and specialization. As for the positions of similar sites perceived by users, Science Direct and PubMed showed high specialization and high quality, Google Scholar showed integration and popularity, and RISS showed four attributes evenly. Suggestions for information system design are discussed.

The Effects of GMAW Parameters on Penetration, Hardness and Microstructure of AS3678-A350 High Strength Steel

  • Kaewsakul, Nut;Putrontaraj, Rungsuk;Kimapong, Kittipong
    • International Journal of Advanced Culture Technology
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    • v.3 no.1
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    • pp.169-178
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    • 2015
  • This research aims to study the effects of various welding parameters in gas metal arc welding (GMAW) process on welding penetration, microstructure and hardness of AS3578-A350 high strength steel with the thickness of 10 mm. The welding process parameters were a welding current of 100-200A, an arc voltage of 20-30V, a welding speed of 20-60 cm/min and a gas shielding type of Ar and $Ar+CO_2$. The summarized experimental results are as follows. An increase of the welding current and voltage affected to increase the penetration depth of the joint. However, when the welding speed was decreased, it increased the penetration depth of the joint. Using the Ar gas for shielding the weld area, produced the higher penetration depth and the less narrow weld bead than the joint that was shielded by the mix gas of $Ar+CO_2$. The variation of the welding process parameters affected to produce the various microstructures of weld metal and heat affected zone and also showed the various kind of hardness along the weld joint.