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http://dx.doi.org/10.7318/KJFC/2014.29.2.140

Study on Localization of Korean Food in Paraguay through In-depth Interviews with Korean Restaurant Owners and Foodies in Asuncion, Paraguay  

Chung, Hae Kyung (Department of Food and Nutrition, Hoseo University)
Kim, Mi Hye (Department of Food and Nutrition, Hoseo University)
Woo, Nariyah (Department of Food Science and Technology, Hoseo University)
Publication Information
Journal of the Korean Society of Food Culture / v.29, no.2, 2014 , pp. 140-150 More about this Journal
Abstract
The purpose of this study was to develop an efficient method for Korean food to make inroads into Paraguay. In-depth interviews with 15 Korean restaurant owners in Asuncion, Paraguay and foodies (food experts) who had experiences with Korean food were conducted. The results are as follows: Paraguay wants to establish economic ties with Korea currently, and economic development is ongoing in Paraguay. The food service industry for the middle class in Paraguay is now in the development stage. There are not many Korean restaurants (currently 15) in Asuncion. First and second generation Korean immigrants are operating these restaurants. It is necessary to provide support for a comprehensive food culture system by developing a menu composition system to meet local tastes, a strategy for improving distribution of Korean food materials, and a plan for sanitary management and operations.
Keywords
Korean food; Paraguay; Korean restaurant owners; foodies; in-depth interviews;
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Times Cited By KSCI : 6  (Citation Analysis)
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