• Title/Summary/Keyword: culture contents tourism

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A Study on the Cultural Tourism Strategy for Culture-based City, Gwangju (문화중심도시 광주를 위한 문화관광 전략)

  • Lee, Mu-Yong
    • Journal of the Korean association of regional geographers
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    • v.13 no.1
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    • pp.18-31
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    • 2007
  • This paper aims to establish the cultural tourism strategy for culture-based city Gwangju. For this purpose, six key words 'topic, viewpoint, strategy, creation, change, project' are presented. The topic part includes the concept and paradigm of culture-based city Gwangju, The viewpoint part includes the cultural politics of tourism. The strategy part presents creative tourism as a vision of tourism, planning for the alternative cultural tourism contents, seven core types of Gwangju cultural tourism, and the five strategies of creative tourism Gwangju. The Creation part and the change part include respectively Gwangju place marketing strategy and the method of making creative cultural tourism subjects. Finally, the core projects of Gwangju creative tourism named 4CT projects are presented.

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A Study on the Development of Tourism Souvenirs for the Domestic MZ Generation with Smart Glass and Map (MAP) - Examples of Jeju Tourism Focusing on Board Games and IP Design (스마트글라스와 지도(MAP)를 접목한 국내 MZ세대를 위한 관광 기념품 개발에 관한 연구 - 보드게임 및 IP디자인을 중심으로 제주관광을 예시)

  • Seung-Hyun Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.37-43
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    • 2023
  • This study concluded that smart glass can combine realistic media and reasonable technologies to compensate for the disappointment of simple one-dimensional board game contents, suggest various games to board game contents that were only possible through advertisements and promotions, and can promote board games, tourism services, and insufficient tourism contents. Content development is highly complete as an educational content in that it can be omitted or repeated by customers, and it is expected to be a board game using interesting smart glasses for the MZ generation.

Making the Concept of city brand for using tourism contents -C city- (관광콘텐츠를 이용한 도시브랜드 컨셉 형성에 관한 연구 -C 도시를 중심으로-)

  • Jee, Bong-Gu;Kim, Tae-Goo;Lee, Gye-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.2
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    • pp.575-582
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    • 2012
  • The focus on the tourism development after executing the local self-governing system has been changed into a software from a hardware. Especially, the local self-governing bodies in recent years have found their local attractions, and then made them into the tourist contents (branded as a kind of commercial article) which can represent their local culture and environment. They are positively making the most of the contents for their public relations. But, as the tourist contents are used as a limited form, they need to be developed as a city brand which is comprehensive and unifying. Accordingly, in this paper, the C-city was selected as an example. and a city brand of C-city was made on the basis of the tourist contents.

A Study on Information Exploration Characteristic and Relative Importance Evaluation of Island Tourism Web Site (수산해양관광 관련 웹사이트의 정보탐색 특성과 상대적 중요도 평가에 대한 연구)

  • Lee, Dong-Ho
    • The Journal of Fisheries Business Administration
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    • v.41 no.2
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    • pp.81-106
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    • 2010
  • This study examines the information exploration characteristic and relative importance evaluation of island tourism web site. The survey items are developed based on the related studies and also implemented particular way so-called 'semi-online' that including both web based material and offline tutorial. The first objective of this study is verifying the characteristics of information exploration on island tourism of university students. The second is examining the peculiar properties of tourism information that exposed one's individual importance evaluation. The result of this study shows that most of the students have no difficulty in using the internet and exploring the island tourism information. And there is no significant difference in using and exploring the internet between male and female students. Based on the result of this study, most popular type of island tourism information is picture type. Personal blog or user created contents(UCC) that containing the other's experience of island tourism is mostly wanted contents. But there is a significant difference in importance of contents within the students. The community based information which including UCC, blog, and other community user's posting is evaluated the most important information for relatively less experienced students. On the other hand more experienced students have a preference on expertise information which created by tourism experts. The difference within the determinant factors that affecting island tourism also significant. With analysis of variance(ANOVA) on determinant factors, the tourism activity and social/culture resource are less important than others(eg. natural environment, accommodation and so on). The result of this study would be practically used for implementing the local government's effective tourism web site and enhancing the current island tourism operation. And also it gives a advantage to facilitate the island tourism for young generations.

Comparative study of cultural tourism industry in Korea and China - Focusing on local cultural tourism products - (한·중 문화관광산업 비교 연구 - 지역 문화관광상품 중심으로 -)

  • Hwang, Gyun-Jeong
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.97-102
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    • 2020
  • In this paper, the concept of the diversified cultural tourism industry in Korea and China was summarized and the research direction was suggested. Also, the characteristics and status of the cultural tourism industry were analyzed. As a characteristic of the cultural tourism industry in both Korea and China, it exhibited similar cultural tourism forms such as performances, theme parks, festivals, and museums. Korea had a unique cultural tourism form called Hallyu cultural tourism, and China is also a rare cultural arts complex in Korea. And has developed cultural tourism. The strength of the Korean culture and tourism industry is that it is rich in cultural resources and possesses many assets with cultural contents, and the strength of the Chinese culture and tourism industry is that it has abundant tourism resources and huge economic power. As such, Korea and China with many similarities were found to be a country with high interest and potential in the cultural tourism industry, which is growing into a high value-added industry in the future. In addition, in order to continuously and stably develop the cultural tourism industry, continuous efforts and interests and proper research must be conducted so that the two countries can coexist with each other.

Exploratory Research on Dualism Structure of Tourism Alliance Network

  • Joun, Hyo-Kae;Cho, Nam-Jae
    • Proceedings of the Korea Database Society Conference
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    • 2008.05a
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    • pp.477-486
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    • 2008
  • This paper examines the evolution issues of regional tourism resources in complicated and networked industry the perspective of co-evolution types and dualism. Regional tourism structure has been changing more and faster according to various attractions and internal and external environment; natural resources, facilities, festivals and events, drama and movies, and public resources, etc. This paper approaches Olikowski's dualism perspective as a theoretical view about the alliance network between region's attractions and tourism industry in Korea. Exploratory analysis was explained the dualism cases performed on the matrix between resource characteristics and alliance complexity on human resources based on regional tourism industry.

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Needs analysis and class design for online tourism English instruction (사이버대학 관광영어 강좌의 학습자 요구분석과 수업설계)

  • Kim, Hyun-Sook;Park, Eun-Young
    • English Language & Literature Teaching
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    • v.17 no.2
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    • pp.115-137
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    • 2011
  • The tourism industry has attained remarkable growth, and the need for professional Tourism English education has increased. Universities of online education can offer an environment for education to both job applicants and laymen who are interested in Tourism English. Tourism English belongs to English for Specific Purposes, which reflects the needs of specific area. The aim of this study is to propose improvements in classes design for online Tourism English instruction. The results of a needs analysis conducted on 160 Korean online university students suggest that online Tourism English class should be different from a traditional classroom-based one in regards to aims, contents, and methods. Online Tourism English class should not only focus on English for specific purposes, but also include more generalized topics. This comes as a result of the diverse backgrounds of online students. The results suggest that extralinguistic elements, such as culture and etiquette differences among English-speaking countries, become more interesting when introduced using pictures, videos, animations, etc. Additionally, SMS or emails can be utilized to raise students' motivation for online Tourism English class.

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The Direction of Development of Leisure and Tourism Contents in Connection with Osaek District (강원도 오색지구 레저·관광 콘텐츠 개발 방향)

  • Lee, Gye-Young;Kim, Tae-Dong
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.7
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    • pp.307-319
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    • 2019
  • This study aims to provide the basic materials for the development of leisure and tourism contents in connection with Osaek cableway for the revitalization of Osaek District. For such a purpose, the following policy directions were presented through the analysis of the present situation and conditions of Osaek District, the direction of development of leisure and tourism contents of Osaek District, etc. The first is increasing the participation of local residents and reinforcing their capabilities. The suggested promotion plans are ① establishing organizational system and strengthening support, ② reinforcing the capabilities of local residents and ③ constructing networks with external human resources. The second is setting the guidelines for contents development. It was proposed to prepare contents for leisure experience using the natural environment of Osaek District in response to the trend of increase of people who enjoy "contents using culture and arts" and leisure. The third is typological approach to contents. It was proposed to develop cultural contents with the theme of Osaek such as "Osaek Light Festival", "Osaek Concert", "Osaek Photo Exhibition" and "Osaek Good Men and Women Contest" for the promotion of the brand of the place name of Osaek and the creation of the "Picture Book Village" for the compilation of the history and culture of Osaek District with pictures. The fourth is securing marketing channels. For this, it was proposed to produce the website of Yangyang County or a website tentatively named as "Osaek-ri with Beautiful Osaek" and introduce an integrated travel product (transportation + lodging + foods + experience (hot spring, mineral water therapy, leisure experience, etc.) + purchasing local specialty products, etc.) composed of the leisure and tourism contents, transportation, lodging, foods, etc. of Osaek District through travel agencies. The final policy direction presented was phased implementation of the development and operation of the contents. Proposed policies include support of a consulting project to upgrade the organization of local residents; implementation of "Tourism Dure (Cooperative)" project for the solution of the problem of tourism in Osaek District by the residents themselves together using the space of culture and arts made by remodeling idle public and private facilities after benchmarking exemplary places; system improvement for the introduction of leisure and tourism contents appropriate for local conditions; and the establishment of a master plan for the introduction of various leisure and tourism contents in Osaek District.

Research on Development Strategy of China Ice-Snow Sports Tourism Industry Based on SWOT-AHP Model-Case Study on Zhangjiakou

  • Chen, Wenjie;Zhou, Pan;Bae, Kihyung
    • International Journal of Contents
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    • v.16 no.2
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    • pp.92-101
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    • 2020
  • Industrial integration is the innovative embodiment of regional economic theory. The promotion of industrial integration is conducive to improving the scale effect and spillover effect of the industry. Also, it has the power to radiate, drive, and lead the innovation and development of the whole industrial cluster. The purpose of this paper was to identify the most suitable development pattern of the ice-snow sports tourism industry in Zhangjiakou, one of the host cities of the 2022 Winter Olympics. This study combs the characteristics of the development of the ice-snow sports industry, and analyzes the current situation of the industry in Zhangjiakou based on the SWOT-AHP method. This paper argues that the integrated industry is the most suitable development pattern for the promotion of the ice-snow culture industry in Zhangjiakou. The following content will present effective countermeasures to accelerate the development of the ice-snow culture industry integration in Zhangjiakou from three aspects: industrial resource integration, industrial chain layout, and scientific and technological innovation. The IT live simulation technique facilitates identifying some vital elements during the data collection.

A Study on the Integrative Regeneration Plan of Traditional Market : The Case of the Namhang-Market's Development Plan of the Cultural-Tourism Market in Yeongdo-gu, Busan (전통시장의 통합적 재생방안에 관한 연구 : 부산광역시 영도구 남항시장의 문화관광형시장 육성사업을 대상으로)

  • Jung, Young-Min;Oh, Kwang-Suek
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.394-403
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    • 2017
  • This study investigates the problems of cultivating and revitalizing traditional market through Busan Yeongdo-gu Namhang-Market, cultural-tourism market type. The study's result shows culture-tourism market should establish integrated regeneration plans to satisfy residents, traders, and tourists with the security of public facilities considering local franchise specializing street, open space, and living area.