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http://dx.doi.org/10.5762/KAIS.2012.13.2.575

Making the Concept of city brand for using tourism contents -C city-  

Jee, Bong-Gu (Dept. of Tourism Management, Kyung Hee University)
Kim, Tae-Goo (Dept. of Tourism Management, Kyung Hee University)
Lee, Gye-Hee (Dept. of Tourism Management, Kyung Hee University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.13, no.2, 2012 , pp. 575-582 More about this Journal
Abstract
The focus on the tourism development after executing the local self-governing system has been changed into a software from a hardware. Especially, the local self-governing bodies in recent years have found their local attractions, and then made them into the tourist contents (branded as a kind of commercial article) which can represent their local culture and environment. They are positively making the most of the contents for their public relations. But, as the tourist contents are used as a limited form, they need to be developed as a city brand which is comprehensive and unifying. Accordingly, in this paper, the C-city was selected as an example. and a city brand of C-city was made on the basis of the tourist contents.
Keywords
Tourism Contents; City Brand; Regional & Local Brand; Place Marketing;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
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