• Journal of the Korean Society for Library and Information Science
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• v.41 no.3
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• pp.145-164
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• 2007

They say the 21 Century is the culture-centered age. As the income is increased. the concern about human culture will cause the elevation of life quality and the growth of culture needs. For that reason library service to meet their user's need for culture will be needed. The purpose of this study is to improve the university library service to suggest the solution for successful developmental strategy on cultural program of university library with the positive approach of analysis and evaluation. For specific instance, the cultural services of S women's university library was analyzed and evaluated. The point of the evaluation are five aspects: 1) the recognition of the users for the overall cultural services 2) the satisfaction index for the contents(topics) of the cultural services 3) the satisfaction index for the way of managing 4) the participation index of users. As the result of the analysis, the specific solution for the strategy of university library's cultural services for the future would be suggested.

• Journal of Distribution Science
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• v.12 no.9
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• pp.39-45
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• 2014

Purpose - This study aims to explore whether investing in cultural centers enhances the image and performance of corporations, and seeks to identify the effects of the relationship quality of cultural centers on the relationship quality of discount stores. Research design, data, and methodology - To accomplish the objective, a survey was conducted on the users of the cultural center of NH Hanaro Club's S Branch. Regarding the questionnaires, 155 copies were distributed and 139 were used as valid data responses, which were analyzed through a descriptive statistical analysis, correlation analysis, and a path analysis with structural equation modeling. Results -Cultural centers are lifelong educational institutions revolving around females, and corporations can improve their image and performance through cultural centers in pursuit of profits. Moreover, the reliability and responsiveness of cultural centers positively influenced their relationship quality and that of discount stores. Conclusion - Customer service should be provided promptly and sincerely to achieve maximum customer satisfaction. This will boost the relationship quality of cultural centers, and positive customer evaluation will lead to better relationship quality of the discount stores.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.5
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• pp.674-677
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• 2020

The cultural background of users utilizing image search engines has a significant impact on the satisfaction of the search results. Therefore, it is important to analyze and understand the cultural context of images for more accurate image search. In this paper, we investigate how the cultural context of images can affect the performance of image classification. To this end, we first collected various types of images (e.g,. food, temple, etc.) with various cultural contexts (e.g., Korea, Japan, etc.) from web search engines. Afterwards, a deep transfer learning approach using VGG19 and MobileNetV2 pre-trained with ImageNet was adopted to learn the cultural features of the collected images. Through various experiments we show the performance of image classification can be differently affected according to the cultural context of images.

• International journal of advanced smart convergence
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• v.13 no.2
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• pp.94-102
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• 2024

This study examines the factors influencing loyalty to cultural arts events using data from the Survey Report on National Culture and Arts Activity in 2022 and 2023. The dependent variable is a binary variable representing the intention to revisit in the future, which serves as a proxy for loyalty. Given that the dependent variable is binary, the logit model specification is employed to estimate the average marginal effects. The estimation results indicate that audience satisfaction exerts the strongest influence on loyalty in both years. It can be observed that participation in cultural arts events is the second most important variable in determining loyalty. This suggests that the government should support the expansion of the scope of these activities and the diversification of programs in order to facilitate greater participation in a wider range of cultural arts activities.

• Journal of Korea Entertainment Industry Association
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• v.13 no.1
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• pp.35-46
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• 2019

In this study, we conducted an empirical analysis to examine the effects of corporate cultural marketing activities on customer satisfaction and customer citizenship behavior through positive emotion variables. For this study, we conducted a survey on customers who have experienced cultural marketing activities of companies. The results are as follows. First, among the four factors of culture marketing activities, 'sponsorship','synthesis','style', and other factors excluding 'sales' factors influenced positive emotion. Second, positive emotion have a positive effect on customer satisfaction with products and services. Third, positive emotion affect voluntary customer citizenship behavior. As a result, it can be seen that the marketing activities of companies practicing cultural activities, differentiation of products and services based on culture, and formation of corporate culture emphasizing culture lead to positive emotion of customer. In addition, positive emotion are likely to lead to customer satisfaction with products and services, and furthermore, in order to create common value, it is sometimes possible to lead to customer citizenship behavior that voluntarily perform the same role as the company's spokesperson have. Based on the results of this study, it is necessary for domestic stakeholder to engage in innovative perspectives and ongoing activities based on the essential concepts of cultural marketing to secure customer and build competitive advantage.

• Journal of Agricultural Extension & Community Development
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• v.18 no.4
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• pp.793-824
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• 2011

This study is to explore implications for sustainable development of Yangdong Village in Gyeongju through identifying effect of its designation as a World Cultural Heritage on residents' quality of life. The following are the findings achieved by empirical analysis. First, eight valuable factors of placeness were identified through factor analysis, about which residents were especially conscious in terms of "living condition", "cultural environment", "economic QOL", "natural environment conservation", "sense of community", "cooperative facilities", "control over increasing population", "transport environment". Second, the importance -satisfaction scores of identified 8 factors were found very high in importance showing relatively low level of low level of satisfaction. Especially, what caused residents's low QOL was economic status-concerned factor showing the lowest QOL index, and other factors such as cooperative facilities and transport environment negatively impacted on resident's QOL as well. Also, it was revealed that residents had a positive attitude toward entering of their village into UNESCO world heritage sites with hope that it would improve their economic QOL. Based on these results, implications for sustainability of Yangdong Village and research limitations were discussed, and further research direction was supposed.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.416-426
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• 2020

The purpose of this research is to explore the relationship between organizational cultural perception gap and organizational effectiveness. it has rarely been studied in the academia. The research of the organizational cultural perception gap provides entrepreneurs directions on how to manage a company. Since previous studies have been focused on cultural type or strength, this study aims to suggest managerial implication in detail by analyzing present-ideal gap. Furthermore, this study would discover how it is different according to a psychological mechanism. The empirical results of 134 employees showed that the organizational cultural perception gap (i.e. Clan) had a negative effect on job satisfaction and affective commitment. In order to reduce the negative effects of organizational cultural perception gap, it is necessary to reach an agreement with members on organizational culture, which is ideal for organizational level, and understanding the members' internal motivations is important for proper organizational management.

• Journal of Korean Academy of Nursing Administration
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• v.11 no.2
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• pp.129-145
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• 2005

Purpose: This research was, by investigating the relations between the cultural types of a nursing organization in military hospital and performance, to ascertain the cultural types to be able to improve performance. Method: The date were gathered from 255 nurse officers who were in 19 military hospitals by using the self-report type of questionnaire. The period of data collection was from April 20, 2003 to July 15, 2003. For this research, the following tools were used: the tools for measuring the organizational characteristics, organizational culture, and job satisfaction, the tool for measuring organizational commitment. For data analysis the SPSS Win 12.0 program was used. Result: 1) Most of the cultural types of a nursing organization in military hospital is Relation-oriented. 2) In the relation between general the characteristics of subject and the organizational cultural type, there was a difference in the innovation-oriented, relation-oriented, hierarchy-oriented, and task-oriented culture according to nurse officers careers, hospital types, year in hospital, marital status, and unit(p<0.05). 3) In the relation between general characteristics of subject and organizational performance, there was a difference in the job satisfaction, affective commitment, transactional commitment, and normative commitment according to nurse officers careers, education, madrigal status and unit(p<0.05). 4) In the relationship between the of a military hospital were correlated with the type of each culture(p=0.00), 5) In the relation between the organizational culture type of military hospital and its performance, there was a positive correlation among job satisfaction and innovation-oriented culture, relation-oriented culture, task-oriented culture(p<0.05). And hierarchy-oriented culture showed that they had a weak negative correlation with job satisfaction(p<0.05). There was a positive correlation among affective commitment and innovation-oriented culture, relation-oriented culture, task-oriented culture(p<0.05). And hierarchy-oriented culture showed that they had a weak negative correlation with affective commitment(p<0.05). There was no culture type significantly related to continuance commitment and there was a weak positive correlation among normative commitment and innovation-oriented culture, relation-oriented culture, task-oriented culture. The types to have an influence upon nurse officers' job satisfaction were relation-oriented culture and innovation-oriented culture(p=0.00). And relation-oriented culture and innovation-oriented culture were major variances for affective commitment and only relation-oriented culture was influential variance for normative commitment(p=0.00). Conclusion: The organizational culture type was found which had an influence upon nurse officers' job satisfaction and organizational commitment. These result are very significant in having showed the persons in charge of nursing administration a basic data for creation of an effective organizational culture.

• Culinary science and hospitality research
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• v.19 no.5
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• pp.36-48
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• 2013

The purpose of this study is to figure out how the recognition for Jeonju hanok village would influence the traditional cultural images and the level of satisfaction with traditional Korean cuisine restaurants. A survey for this study was done from June $1^{st}$ to June $16^{th}$, 2013 to those who had visited traditional Korean restaurants in the Korea traditional village, except Jeonju citizens. The result are as follows. First, there are three factors settled as the recognition factors for the Korea traditional village, which are food factors, Korean traditional beauty factors, and historicity factors. Also, there are two image factors settled, which are traditional image factors and cultural image factors. These factors are verified for the hypothesis. Second, for "The recognition for the Korea traditional village would influence the cultural image" from hypothesis 2, it is accepted as the food factors are found to have the greatest influence. Third, as a result of the hypothesis 3, "The recognition for traditional cultural image would influence the level of satisfaction with traditional Korean cuisine restaurants," it is accepted as the Korean traditional beauty factor has the greatest influence. For the future studies, various studies for restaurant satisfaction levels for each type of restaurant should be conducted and many efforts for maintaining good images for better satisfaction with traditional Korean restaurants are highly required.

• Journal of Families and Better Life
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• v.27 no.1
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• pp.127-144
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• 2009

This study examines the factors that influence the subjective quality of life for Korean, Chinese-Korean, and Chinese women who are both married and employed, and it offers suggestions based on this examination for how to improve these women's quality of life. In particular, we employ both empirical and comparative research to explore the causal relationship in these three groups of women between variables such as cultural orientations, life satisfactions and the perceived quality of life. For these objectives, 263 Korean women, 265 Chinese-Korean women and 280 Chinese women were surveyed. The research can be summarized as follows: First, when we consider subjective quality of life as the dependent variable and factors such as self-esteem, cultural inclination and life satisfactions as independent variables, we find that most of variables record relatively higher than middle score. Comparisons among the three groups find that every variable shows meaningful differences among the groups except for the non-economic reasons for employment. Second, in examining the relative influence of the different variables on the subjective quality of life, we observe that both job satisfaction and family-life satisfaction have a significant influence on the quality of life for women in all groups. For Korean and Chinese women, job satisfaction has a greater influence on the quality of life than family-life satisfaction.