• 한국의류학회지
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• 제31권11호
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• pp.1574-1585
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• 2007

This paper aimed to investigate the difference of clothing behavior and desired image according to individualism-collectivism cultural tendency for women. A survey of 217 adult women was conducted from November to December 2006, mainly in Daegu. Reliability, frequency, percentage, factor analysis, ANOVA, t-test, Tukey test and an -analysis were used for data analysis by using SPSS WIN 11.0 package. The results were as follows: First, while the group with a higher tendency toward individualism valued personality and convenience above everything else, the group which has a higher tendency to collectivism disposition has a much greater interested in conformity and brand-orientation. Second, while the group with a higher tendency toward individualism pursued an bold image for their clothing, the group with a higher tendency toward collectivism preferred a feminine and plain image. Third, regarding the individualism-collectivism and demographic peculiarity, there were no significant differences between the two groups according to marital status and average monthly income. However, there were significant differences in individualism-collectivism among the groups determined by age, occupation, educational background and rural or urban background.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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• pp.100-105
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• 2005

Recently cosmetic enterprises make rapid progress try to make well-known brands to perceive an image marketing. As the result, the brand's reliability continues to grow, beyond a medium of expression in two-dimensional, but through tridimensional, on brand's image runs strategies. In a strategic point suchlike visual as a shop's image give a stimulus to customers for increase invalue in corporate image and value of commodities. In the strategy of increase in sales, it is on the rise immediate constituent to consumers. Through cosmetic brand shops, cosmetic industries are provide personalized services and cultural facilities, rather than just selling products and to help revitalization of the cosmetic markets, and the pursuit of customer-oriented segmentation strategy to make changes for the better image for the shops. Each cosmetic brand shops' image of segmentation strategy has an effect on individual organizations and designs. As of today in Korea, cosmetic brand shop's designs, start to appear in the late 2000,will try to fine segmentation strategy for strengthen shop's image and research about unique quality of cosmetic brand shops into consumer orientation space, and make the best of significant prepare on the basis of directions for cosmetic brand shop which have ability to function as cultural facilities.

• 비교문화연구
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• 제28권
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• pp.87-114
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• 2012

The Maa speaking Torobo people inhabiting the southern portion of the Mau Escarpment in Kenya approach both individual and community survival from a relational orientation focused on ethnic identity and responsibility. This social responsibility to the tribe is in stark contrast to Torobo relationships with other ethnic groups. The purpose of the research is twofold. First, the paper explores how folkloric language through a trickster image reflects important cultural and social ideals, understandings, and patterns of thought in Torobo world view. A second purpose is to offer ethnographic information to scholars and students' alike necessary for world view studies of eastern Africa specifically focused on the interplay between anthropomorphic tales and the social context in which these stories are utilized. The key research question for this analysis asks how the trickster image in Torobo folklore conceptualize the life experience. A Torobo folktale entitled, The Clever Hare, is the text chosen for analysis with the hare character as the protagonist. A second query explores the importance of the trickster image in understanding Torobo world view categories of Self and Other. The analysis contributes an ethnographic perspective for the world view categories of Self and Other as well as trickster folklore by examining the nature of Torobo-ness using the tale of the cunning hare as a research tool.

• 기본간호학회지
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• 제3권2호
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• pp.153-169
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• 1996

This study was designed to identify, describe and classify orientations of cancer patient's family members to death and to identify factors related to their attitudes on death. Death to the male is understood as a comprehensive system and believed to be highly subjective experience. Therefore attitude on death is affected by personalities. As an attempt to measure the subjective meaning toward death, the unstructured Q-methodology was used. Korean Death Orientation Questonaire prepared by Kim was used. Item-reliability and Sorting-reliability were tested. Forty five cancer patients' family members hospitalized in one university medical center in Seoul were sampled. Sorting the 65 Q-itmes according to the level of personal agreement ; A forced normal distribution into the 11 levels, were carried out by the 45 P-samples. The demographic data and information related to death orientation of the P-sample was collected through face to face in depth interviews. Data was gathered from August 30 till September 22, 1995. The Z-scores of the Q-items were computed and principal component factor analysis was carried out by PC-QUANL Program. Three unique types of the death orientation were identified and labeled. Type I consists of twenty P-samples. Life and death was accepted as people's destiny, They firmly believed the existence of life after life. They kept aloof from death and their concern was facing the and of the life with dignity, They were in favor of organ donation. Type II consists of Nine P-Samples. They considered that death was the end of everything and did not believed the life after life. They were very concerned about the present life. Type III consists of Sixteen P-samples. They regarded the death as a natural phenomena. And they considered that the man is just a traveller and is bound to head for the next life which is believed to be free of agony, pain or darkness. They neither feared death nor its process. Their conserns were on the activities to prepare themselves for the eternal-life after death. Thus, it was concluded that there were three distinctiven type of attitudes on death among cancer patient family members, and their death attitudes were affected by demographic and socio-cultural factors such as sex, education, and religion.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.1195-1204
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• 2020

Tourism is not only a cultural service but also a resource consuming industry. Landscape function framework is a powerful tool to show the relationship between nature and people. This study collects 50 documents around the world to analyze the relationship between the 4 functional groups of the landscape (regulatory functions, production and supply functions, resident functions, information and entertainment functions) and the tourism industry. On that basis, we created an establishment for practical contact analysis of the goods and services of the landscape for tourism development in Moc Chau plateau, Vietnam. Research results show that tourism is an economic sector that benefits from the landscape and has a clear resource orientation. Moc Chau plateau has rich tourism resources and has the conditions to develop various types of tourism, especially cultural tourism based on community and resort tourism. The two cultural functions and the providing functions are the two most important functional groups for the tourism development of Moc Chau district, bringing the two most important tourism icons for Moc Chau, a green steppe, cool milk benevolent and also a district rich in national culture. From these conclusions, the authors give recommendations and notable points about landscapes in the tourism industry, especially in places with topography like Moc Chau.

• 한국의상디자인학회지
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• 제19권2호
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• pp.101-115
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• 2017

This study classified social stratum variables of adults in their 20s to 50s by subjective and objective measurements and classified leisure activities into groups to examine the conspicuous consumption of leisure apparel. A total of 365 adults in their 20s to 50s living in Daegu and the Kyungbuk area were selected considering their jobs and residences. SPSS PC+ 20.0 was used to analyze the data with frequency analysis, factor analysis, reliability examination, cluster analysis, ANOVA, Duncan-test, Scheffe-test, and ${\chi}^2-test$. The results of this study are shown as follows. First, 'Jogging/Walking' was found to be the most favorable activity in the examination of leisure sports activities among the participants and showed a difference in gender. Second, leisure activities were pastime-culture activity, sports activities, static activity, volunteering, and relaxing, and these activities were grouped into non-participant, active and passive leisure activities. Conspicuous consumption of leisure apparel was classified into personality oriented, luxury goods-oriented, and other people-oriented. Third, there was a significant difference in the sub-factors of the conspicuous consumption of leisure apparel (personality oriented, luxury goods-oriented, other people-oriented) according to the sub-factors of subjective stratum(economic power, social position, level of consumption, cultural level and overall stratum consciousness). Fourth, there was significance in the objective social stratum variable by the types of leisure activities. Significant differences were found in personality orientation, luxury goods-oriented, and other people-oriented in conspicuous consumption of leisure apparel by the types of leisure activities. Finally, there were significant differences in economic power, level of consumption, cultural level of subjective social stratum by gender, sports activities and volunteering in leisure activities, as well as other people-oriented conspicuous consumption of leisure apparel. This study also found significant differences in economic power, level of consumption and cultural level of social stratum by age, as well as other people-oriented conspicuous consumption of leisure apparel.

• 한국콘텐츠학회논문지
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• 제17권3호
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• pp.609-623
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• 2017

본 연구는 한국과 영국 교복 광고들 속에서 광고의 의미가 어떻게 구성되고 다양한 재현들이 무엇을 의미하는가를 고찰하고, 광고를 둘러싸고 전개된 담론들, 특히 성 담론에 주목하면서 양국의 문화적 함의의 차이를 밝히고자 하였다. 이를 위해 한국의 <스쿨룩스>와 영국의 <아메리칸 어패럴>의 교복 광고들을 분석 대상으로 선정했고 다양한 기호학적 분석 방법들을 활용했다. 기호의 2차 의미 생성 과정 분석, 즉 기표와 기의, 함축 의미와 이데올로기의 단계적 의미들을 도출하고자 하였다. 또한 비판적 담론 분석을 시도하여 광고 텍스트의 의미와 담론적 의미 및 이데올로기적 실천 의미를 파악하였다. 분석 결과, 이들 두 나라의 학생 교복 광고들에는 여성 상품화, 남녀의 권력 불균형, 아동 성애자적 접근 등의 부정적 양태와 교복의 본연의 의미와 가치가 왜곡된 경향이 드러났다. 나아가 교복 광고를 둘러싼 양국의 담론들에 대한 비판적 담론 분석을 토대로 양 국가에서 잠재되어 있는 왜곡된 성적 대상화와 상업화를 통한 비정상적인 미적 가치 변형 양상과 '롤리타 판타지'가 만연되어 있음이 나타났다. 나아가 변태적 성적 취향으로 인해 학생들에게 성적 정체성의 혼란과 가치관의 혼돈을 야기하고 있는 것을 발견하였다.

• 한국언론정보학보
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• 제81권
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• pp.40-74
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• 2017

서울시 마을미디어에 관한 분석작업을 통해 이 연구는 첫째, 공동체의 생성 원리는 본질적으로 정해져 있지 않으며 하나이지도 않으며 각기 고유성과 서로 간의 상이성을 띤다는 점, 둘째, 공동체 생성에 있어 역사적 맥락성, 사회적 조건성, 문화적 정향성, 주체의 의지와 열망의 접합이 주요한 요인으로 작동한다는 점, 셋째, 공동체의 형성에는 상이한 권력과 욕망이 전략적으로 연동한다는 점, 넷째, 공동체의 생성은 공동체의 활동, 특히 소통적인 활동과 동시적으로 이루어지며 공동체는 곧 소통과 동의어라는 점, 다섯째, 공동체는 사회의 순조건 안에서 배양되는 것이라기보다는 위태성, 부정성, 한계성을 껴안으며 되어가는 것이라는 점, 마지막으로 공동체는 고유한 감수성과 표현성을 생성하면서 특이한 문화적 언어를 표현한다는 점을 제안한다. 이를 통해 동질적이고 동질적 총체로 단순화하는 대신, 이질적인 타자들 사이의 접속과 해리, 수렴과 발산, 동일성과 차이의 계속되는 역동으로서 공동체를 개념화할 수 있다.

• 한국생활과학회지
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• 제20권2호
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• pp.327-338
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• 2011

In order to promote and comprehend marriage immigrants' culture, it is essential to understand the life of their families in their counties. For this study, data by a Philippine CFO(Commission on Filipino Overseas) has been analyzed, and the study researcher has attended an educational program run by the PDOS(Pre-Departure Orientation Seminar). Also, in order to understand the immigrants' families in their country, interviews have been done with some of the CFO employees, people arranged to immigrate to Korea through marriage, and female immigrants who are married. First, Filipino females have a positive attitude toward marriage with a foreign male. Most immigrants are from the rural parts of their country, and their families tend to rely on their daughters more than their sons. Therefore, they decide to marry Korean males and immigrate in order to support their families. However many of them do not have enough information about Korea. Second, Philippine's family system is of bilateral kinship, and traditionally, men and women are treated equally. Therefore, Filipino females tend to be well-educated, outgoing, and vibrant. Thus, they can create an active role in married life for themselves and support their family members. Lastly, based on videos and class materials on the topic of domestic violence that are used in the pre-educational programs for females planning to immigrate to Korea, the content of the program is to be revised.

• 영미문화
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• 제10권2호
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• pp.231-266
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• 2010

This paper explores hybridity and hybridized relations that see mixings and crossings as the first moment of multicultural society. References to hybridity often assume that the definition and orientation of the term are located within biology; that is, hybridity constitutes a mixing of two formally discrete objects. In this regard, there seems to be a dialectical preoccupation with purity that goes hand in hand with discussions of hybridity. This dialectical reference to hybridity privileges whole, complete entities as the original instance before mixing, and in this way purity becomes reified. My analysis of hybridity foregrounds mixings that occur at the level of the social, not exclusively at the level of the biological. Hybridity contexts the myth of monoculturalism in the United States and foregrounds multiculturalism as the initial context around which difference has begun to be conceived. In destabilizing the myth of racial origins, this paper attempts to establish a retroactive construction of purity, which is historically, ideologically, and ethnically examined in Gloria Anzaldua's Borderlands/ La Frontera: The New Mestiza. Through this work composed of disparate narratives discourses, Anzaldua employs physical differences to ward off the colonial desire that has defined others as objects which are to be controlled. In this regard, this paper pursues the way that physical differences could be repositioned in terms of 'hybridity' that has been related to the cultural, historical, economical significations of borderlands. The space of borderlands is also a place marked psychologically; it will turn differences mobilized in the borderland into an acute consciousness that makes us recognize 'otherness' within ourselves. In sum, this paper attempts to elaborate the productive and creative interactions among disparate languages, classes, genders, and ideas, which will draw attention to their own interlocking nature.