• Korean journal of communication and information
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• v.63
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• pp.76-100
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• 2013

This work is for redefining of cultural diversity and suggesting measurement frame by casting light on changing cultural environment according to evolution of digital convergence media. So far, most of studies tend to confuse at using media diversity and cultural diversity and resultingly the concept of cultural diversity is not founded right yet. In communications field, there is a limit to measure cultural diversity which is substantive content because analysis of media diversity is mainly focused on financial measuring and quantitation. Therefore we define digital convergence media culture as metaculture here for analysis of cultural diversity. Additionally, we catagorize and analysis cultural diversity based on this metaculture into pluralism of media activity, diversity of cultural expression, diversity of cultural diffusion and diversity of cultural cognition. These measuration variables of the four categories are factors which can lighten aspects of cultural diversity in digital convergence media environment. Analysis of these factors of the four catagories will suggest a criterion to establish policies to protect cultural diversity. The policy of cultural diversity is to construct a cultural commune in envirnment of meta culture.

• Korean Institute of Interior Design Journal
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• no.28
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• pp.11-16
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• 2001

All vague and constructions of contemporary cultural environment have been reorganized and the relationship between people and culture can't follow development speed of rapid material civilization development and being informationalized. Because of the circumstances, physical environment is changing into other cultural environment, existence of human being is at a crisis. Physical value precedes mental value and rapid changing causes culture lag. Modernism design of 20th century suggested standard, simplicity and mass production methods, but nowaday, as human being complexity is increasing, information-media are needed to satisfy that. Namely usual design thoughts have to be changed because our life is surrounded by many kinds of powerful media sings and various mixed cultural circumstances. People predict that the characteristics of new ages are 'Immateriality', 'Sensoriality', 'multimedia'. Amongst them, medial spatial characteristics will be eventually remarkable in commercial space which is coincided with economic logic and multilateral culture. This study is a focus on commercial space which emphasis contemporary medial characteristics and observes medial meaning and various technique through some experimental works in Korea. Also this study's purpose is to examine design directions which correspond with contemporary Korea culture.

• Trans-
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• v.10
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• pp.31-50
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• 2021

Media audiences are defined in a complex relationship with a comprehensive media environment, and are structured and reconstructed according to changes in the media environment. Today, with the changes in the media environment represented by convergence and transmedia, discussions on audiences are actively developing, and debates between positive and negative views on the cultural and political characteristics continue. This paper aims to systematically examine the complexity and ambivalence of new audiences beyond the binomial confrontational debate, and to understand the conditions and mechanisms under which the progressive possibility can be actualized. First, it looks at the changes in today's media environment and contents, and examines the changing patterns of audiences in connection with them based on related research. In addition, it examines the debate on the cultural and political characteristics of new audiences, and explores ways to construct /reconstruct alternative audiences based on Jacques Ranciere's discussion. In conclusion, the characteristics and contents of the utopian and dystopian moments of the transmedia audience were examined, and the necessary works for realizing the former were identified.

• Journal of Digital Contents Society
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• v.18 no.8
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• pp.1567-1576
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• 2017

This study presented the direction of cultural welfare based on ICT. For this purpose, it examined the direction of government policies and the status of cultural welfare services and it analyzed art galleries and museums focusing on experiences of cultural welfare services in a home and abroad. As a result, the museum has many changes depending on the media environment, unlike art gallery. In the age of media 1.0, the audience has experienced in real museums. As time goes by, in the age of media 2.0, the customer has opportunity to experience in virtual museums. It seems that there are many differences factor of a media environment, target (exhibits), accessibility, consumption and information. Finally, this study suggested the environmental change factors of Korean ICT cultural welfare service through this. In the future, it will be necessary to continue research on the possibility of expanding cultural welfare services for cultural enjoyment to the underprivileged.

• Asian Journal of Business Environment
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• v.8 no.2
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• pp.23-32
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• 2018

Purpose - This study investigated the relationship among cultural disposition (Chemyeon, Noonchi, Woozzul), media use, and attitude toward luxury goods consumption. Research design, data, and methodology - We analyzed online survey data for 300 Korean Women between 20 and 39 years of age who lived in Seoul, capital of South Korea. We used multiple regression analysis to examine the relative influence of cultural orientation on cognition of luxury goods, Sobel test. to determine mediating effect, and a two-way analysis of variance in IBM SPSS 23.0. Results - The finding suggests that cultural disposition (Chemyeon, Noonchi, conspicuous Woozzul) correlated significantly with perceived self-identity, attitude toward luxury goods. The effects of Chemyeon, Noonchi, and selfish Woozzul on the attitude toward luxury goods was fully mediated by perceived self-identity. However, association between conspicuous Woozzul and attitude toward luxury goods was partially mediated by perceived self-identity. Regarding media effects, the results indicate that there were interaction effects between selfish Woozzul and amount of time spent on TV on attitude toward luxury goods, as well as between selfish Woozzul and amount of time spent on Internet. Conclusions - These findings suggest that luxury goods consumption of Korean young women is consumer behavior that reflects individual cultural disposition and media use.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.2
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• pp.153-166
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• 2015

This paper proposes a trans-media branding for the trans-media-based cultural content marketing strategy. Trans-media brand analytical framework is proposed with previous studies. And mobile messenger Character 'Line Friends' is analyzed for the text. Trans-media branding is accessible through a multi-platform in the technological environment. Consumer culture, as well as participate include business models to generate revenue also as brand equity. While the character elements that make up the story from the perspective of cultural content storytelling act as an independent cultural goods. Character is segmented elements. Therefore, trans- media branding of the characters are more meaningful. 'Line Friends' trans-media branding can be summarized as follows: First, it takes advantage of the characteristics of the existing Information-Technology-based mobile. Second, it puts consistently found the content of the attributes of Mobile Messenger 'communication' and 'friendship'. And third, while the content of each platform is constantly linked with other platforms, the brand is positioned inside the window effect.

• Journal of Korea Multimedia Society
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• v.13 no.9
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• pp.1399-1411
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• 2010

Mobile media have become independent media formats in a current media environment. This study explores mobile media uses of metropolitan Korean teenagers focusing on demographic elements and socio-cultural dimensions. The findings of this study show that demographic variables and socio-cultural variables influenced mobile media purchases and mobile content uses. Specifically, demographic variables explain mobile media purchases more, and socio-cultural variables explain mobile content uses of Korean teenagers. Among significant variables, conformity and self demonstration are core elements explaining teenagers' consumer behaviors. These findings could provide implications to both academicians and practitioners.

• Journal of Smart Tourism
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• v.1 no.1
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• pp.41-52
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• 2021

This paper explored the digital application of intangible cultural heritage from the perspective of cultural ecology. Through field investigations, combined with cultural ecology theory, an ontology-based semantic web technology was proposed, and Nanjing "Yunjin" brocade weaving technique was selected as the research object. The specific steps were as follows: First, based on the field surveys and cultural ecology theory, the intangible cultural ecological environment was divided into natural and social environments. Next, constructing the intangible cultural heritage ontology was constructed, including the collection and collation of Nanjing Yunjin weaving technique knowledge corpus, based on user needs analysis and corpus analysis, CIDOC CRM was used to create rules to build the ontology. Finally, based on the MediaWiki platform and Semantic MediaWiki, the semantic web model of the intangible cultural heritage was designed, and its semantic retrieval function was realized, thereby achieving the practical application of intangible cultural heritage digitization. Based on the perspective of cultural ecology, a set of intangible digital application models was proposed, which expanded the digital application of the cultural ecology theory, verified the application of this model in the sustainable development of cultural tourism, and provided reference for the sustainable development of cultural tourism.

• Korean journal of communication and information
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• v.52
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• pp.154-176
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• 2010

Rooted in the work of Pierre Bourdieu, the cultural intermediaries have recently developed as a focus of attention for the Anglo-saxon sociology of culture and cultural studies. This paper tries to critically examine the debate around the definition and role of cultural intermediaries. It also explores the applicability of the notion ‘cultural intermediaries’ to a changing digital mediascape. In the first part of the paper, I clarify the critical problematics inherent in the Bourdieusian conception which focuses on the function of cultural intermediaries for the ‘production of the belief’ in cultural goods. Consequently, I draw attention to the mediation and transformation process of ‘legitimate culture’ by critics in mass media as ‘new cultural intermediaries’. In the second part, I attempt to constitute a typology of cultural intermediaries, proposing the notion of ‘on-line cultural mediation’ and ‘on-line cultural intermediaries’. I also outline the characteristics of three different types (‘traditional’, ‘new' and 'on-line') of cultural intermediaries. I argue this new conception of cultural intermediaries can help to understand the complex power relations and their transmutation in various cultural fields under digital environment.

• Journal of Korea Multimedia Society
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• v.20 no.10
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• pp.1689-1696
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• 2017

The purpose of this study is to contribute to the development of a source of cultural contents by proposing extension possibility of cultural contents based on an original source. To this end, this article examined an aspect of Sherlock Holmes contents based on the novel "Sherlock Holmes" published in 1887. It has been produced as 217 different contents from 1899 to 2017 after publishing the novel Sherlock Holmes, and consequently, it has become the best material for the study of the expansion of contents. As a research method, we examined the concept of Transmedia with the change of media environment. Next, we examined the production method of "Sherlock Holmes" contents, analyzed the transformation factors according to each media, and presented the expansion of contents through "Sherlock Holmes" contents.