• Title/Summary/Keyword: cultural difference

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Brand as determinant of evaluation of product personality - A cross-cultural study - (브랜드 개성이 제품 개성에 미치는 영향에 대한 연구 - 한국과 독일의 실험연구를 중심으로 -)

  • Suk, Hyeon-Jeong;Jeong, Sang-Hoon
    • Journal of Fashion Business
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    • v.12 no.2
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    • pp.165-175
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    • 2008
  • A cross-cultural study was carried out in Germany and in South Korea in order to investigate the relationship between brand personality and product personality facilitating the three dimensions of personality agreeableness, excitement, and extroversion. Two pairs of shoes were prepared across categories of product function symbolic (a pair of high-heeled shoes) versus utilitarian (a pair of sport shoes). In experiments, each pair of shoes was labeled as a luxury brand ("Versace") or a casual brand ("C&A", Germany; "Migliore", South Korea) or left unlabeled. Prior to the experiments, an expert group in each country evaluated the brand personality in terms of "cheerful" (agreeableness), "honest"(conscientiousness), and "provocative" (extroversion) and the results were considered as a baseline. In Experiment I and II, subjects were exposed to two pairs of shoes labeled in one of the three ways and assessed the personality of both pairs of shoes using the personality traits, cheerful, honest, and provocative. Identical versions of the experiment were conveyed in Germany (N=56), an individualist culture, and in South Korea (N=72), a collectivist culture, and we purposed to find cultural differences in evaluating product personalities influenced by brands. The empirical results do not show any significant influence of brand personality on product personality in either cultural group (p>.05). Nevertheless, the subjects estimated the retail price of the shoes to be significantly different depending on the brands in both cultural groups (p<.001).

An Analysis on Cognitive Characteristics of Landscape Resources of Je-ju Local Stone Culture - Focusing on the Comparison between Korea and China - (제주(濟州) 향토(鄕土) 돌문화경관(景觀)자원의 인지적 특성 분석 - 한·중 비교를 중심으로 -)

  • Lim, Jin-Kang
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.38 no.1
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    • pp.132-141
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    • 2020
  • This study is a basic study of the stone cultural landscape resources of Jeju Island with the value of world heritage. It has the ultimate purpose of providing basic resources for the advantages of various Jeju local resources and future conservation and management. Literature research and field survey were conducted to derive the landscape characteristics of Jeju stone cultural resources. and Research for recognition of stone cultural resources and image analysis were performed in parallel. Accordingly I would like to consider the recognition of the Jeju stone cultural landscape held by Korean and Chinese. As a result of the research, Stone is a typical local resource in Jeju, and the greatest feature of the stone was its natural nature. and In the image of the cultural resources of stone, he highly appreciated the image of "Harmonious", "Attractive" and "Unaffected". Recognized Field walls as "Beautiful" and Dolhareubang as "Familiar". And the most preferred stone cultural resources in Korea and China are surveyed in order of Field walls and Dolhareubang, and you can see that there is a difference between them in the evaluation.

A comparative study of subjective oral symptom experiences according to gender in adolescents of multi-cultural families (다문화가족 청소년의 성별에 따른 주관적 구강증상경험의 비교 연구)

  • Park, Ji-Young;Jung, Gi-Ok
    • Journal of Korean society of Dental Hygiene
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    • v.19 no.2
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    • pp.287-295
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    • 2019
  • Objectives: The purpose of this study was to investigate the factors affecting subjective oral symptoms according to the gender of youth from multi-cultural families in Korea using data from the 14th (2018) Korean Youth Health Behavior Survey. Methods: The independent variables used in this study consisted of gender and sweet drink intake. The dependent variable was experience of subjective oral symptoms. Compensation variables consisted of general characteristics of school type, academic performance, economic status, drinking status, smoking status, and number of tooth brushings day before. The subjects of the study were 835 children of multi-cultural families whose parents were foreigners. All statistical analyses were performed by complex samples cross-tabulation analysis and complex samples logistic regression analysis. Statistical analysis was performed using the PASW statistical package 21.0 (Statistical Packages for Social Science Inc., Chicago, IL, USA). A significance level of 0.05 was used for statistical significance. Results: The composite sample logistic regression analysis showed that there was a statistically significant difference between gender and intake of sweet drinks in experience of subjective oral symptoms. Conclusions: These results suggest that factors influence subjective oral symptoms in Korean multi-cultural adolescents. Therefore, I hope that they will be used as basic data for the introduction and development of a customized oral health education program for improving oral health of multi-cultural adolescents.

Concept of Information Architecture on Digital TV based on User Thought (사고 유형에 기초한 디지털 TV 채널 정보구조의 구상)

  • Hyun, Hye-Jung;Ko, Il-Ju
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.9
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    • pp.77-85
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    • 2010
  • As various convergency products have been actively developed, the study on user interface has been conducted a lot, and for more specific direction, users' experience-oriented user interface from user-oriented studies is recently developed. Such a tendency aiming to focus on product development to express users' emotion, the next step in the user-oriented development had difficulties in an objective approach, so the data based on previous users' experiences were presented as the basic data to establish user interface design process with grounds and design direction, and therefore it is available to show more specific and objective grounds. From this perspective, such psychological variables showing users' experiences like age and job are studied through surveys of users at the development of products, and products according to the variables are released. On the other hand, the products considering psychological difference distinguishing users' experiences as the cultural cap are not progressed yet. Despite the understanding of cultural difference, its decisive grounds are hard to distinguish like age, and job. Therefore, the cognitive concept about how to design menu information structure according to accident types that can be considered regarding user interface design among theoretical backgrounds about cultural difference. As the category according to the range of things among accident types, it is divided into analytical type and relational type to conduct a test on similarity and relations about the representative digital TV's menu information of the convergency product. As the result, analytical type and relational type showed difference and this study aims to use menu information concept considering this difference as explanatory variables of the users' experience-oriented development.

Archaeomagnetic Study of Historic Sites in Chungcheong Region Regional Difference of Geomagnetic Field and Issues on Reliability of Data (충청지역 유적에 대한 고고지자기학적 연구 지자기의 지역적인 차이와 데이터의 신뢰도 문제를 중심으로)

  • Sung, Hyong Mi
    • Korean Journal of Heritage: History & Science
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    • v.41 no.1
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    • pp.21-33
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    • 2008
  • In this study, the researcher examined archaeomagnetic secular variation of Chungcheong Region through measured data of archaeomagnet obtained from 34 relics, which discovered in the baked earth from varied historic sites within the region. Furthermore, the researcher closely reviewed regional differences of geomagnetic field in the domestic territory. Reviewing the comparison between the measured data of archaeomagnet in Chungcheong Region and the archaeomagnetic secular variation of Japan, which has difference in distance, it reveals a noticeable change in declination by tilting more than 10 degree toward East in the year of about A.D. 300, although the feature of whole variation is quite similar. In other period of times, it was confirmed that the regional differences of geomagnetic field in which the magnetic dip became deeper to some degree, and the declination was tilted westward a little bit. Such patterns do not differ significantly from the pattern of entire archaeomagnetic secular variation of our country, and even in the direct comparison to the data of Chungcheong Region, the distinct regional difference in both periods before and after Christian era was not confirmed. The fact may become clearer that, when the volume of the measured data of archaeomagnet increases further, and when more data connected with varied time period are filled, the problem such as deviation of the measurement period of archaeomagnet caused by the regional difference of geomagnetic field would not be worrisome issue, especially in Korean territory, judging from the measured data of archaeomagnet of historic relics in Chungcheong Region. Besides, as great efforts are being exerted in order to get the most reliable measured data as much as possible in taking both samples and measurement, it is thought that there would be no problem not only in the issue of deviation of the measurement period involving with the measured data of archeomagnet, but also in the aspect of reliability of data.

Emotional Evaluation about IAPS in Korean University Students (IAPS 자극에 대한 한국 대학생의 정서 평가)

  • Park, Tae-Jin;Park, Sun-Hee
    • Korean Journal of Cognitive Science
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    • v.20 no.2
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    • pp.183-195
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    • 2009
  • We made Korean IAPS through measuring Korean university students' emotional response(arousal and emotional valence) about the whole 956 IAPS pictures made by Lang et al.(2005). In addition, we examined the emotional difference between American and Korean by comparing the response of original American IAPS and those of Korean IAPS. The results showed that both response of arousal and emotional valence in Korean were highly correlated with those in American respectively. In details, two groups showed differences as well as similarities. Korean showed higher arousal response than American, but in both groups women showed higher arousal response than men. When examining the emotional valence of positive, neutral, and negative stimuli categorized by American IAPS, Korean showed more modest emotional valence than American, and this group difference was the same in both men and women. In particular, Korean women showed more negative emotional valence than Korean men, but American women showed more extreme emotional valence than American men. These results suggest that there are some cultural and sex differences in the emotional response, and that researchers have to consider them when studying with IAPS stimuli.

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Damage Characteristics of Korean Traditional Textiles by Acetaldehyde (아세트알데하이드에 의한 전통직물의 손상 특성)

  • Kim, Myoung Nam;Lim, Bo A;Lee, Sun Myung
    • Journal of Conservation Science
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    • v.32 no.3
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    • pp.321-331
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    • 2016
  • Textiles damage caused by acetaldehyde($CH_3CHO$) is not clear as compared to other materials. Total 20 specimens were prepared using 4 different materials (silk, cotton, ramie, hemp) after dyed with 4 colors (undyed, red, yellow, blue, black). The specimens were exposed to $CH_3CHO$ gas in the test chamber. First, textile specimens' damage by differert concentration of acetaldehyde(0.1, 0.5, 1, 10, 100, 500, 1000 ppm) was tested. Second, accelerared damage to the textile specimens were tested according to the temperature and humidity conditions at the damage levels. Third, damage of deliberately degraded textile specimens were examined at the damage levels. After the exposure, optical, chemical, and physical evaluation was carried out. As a result, at 1000 ppm/day, the color difference of cotton_yellow has increased. At the condition of $25^{\circ}C-80%$, $30^{\circ}C-50%$, $30^{\circ}C-80%$, the color difference of yellow specimens has increased and grey scale rating has decreased. At $30^{\circ}C-80%$, acetate of cotton_undyed increased and the pH of silk_undyed decreased. In the case of deliberately degraded textile specimens, actetate concentration of black specimens increased. In conclusion, damage to the traditional fabric by acetaldehyde is not impact. However, it is expected that yellow specimens will be bleach and black specimens' actetate concentration will be increase.

Damage Characteristics of Korean Traditional Textiles by Formaldehyde (포름알데히드에 의한 전통직물의 손상 특성)

  • Kim, Myoung Nam;Lim, Bo A;Lee, Sun Myung
    • Journal of Conservation Science
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    • v.30 no.4
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    • pp.353-364
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    • 2014
  • Formaldehyde(HCHO) may have a damage effect on Korean traditional textiles, because concentration is high and occurrence frequency is frequent at the exhibition room and storage area. Total 20 specimens were prepared using 4 different materials (silk, cotton, ramie, hemp) after dyeing with 5 colors (undyed, red, yellow, blue, black). The specimens were exposed to HCHO gas in the test chamber. The gas acceleration test was conducted to identify the deterioration of Korean traditional textiles according to HCHO concentration(0.5, 1, 10, 100, 500ppm), to temperature-humidity condition at HCHO 500ppm, and deterioration conditions at HCHO 500ppm. Optical, chemical, and physical evaluation was carried out after the exposure. The results, color difference, grey scale rating, formate($HCO_2{^-}$) of some textiles increased at 500ppm, while pH decreased at 500ppm. Also, color difference, grey scale rating, formate($HCO_2{^-}$) of some textiles increased double damage at high temperatures & humidity, high humidity condition. But, damages of accelerated degradation textiles were slight, because of degradation degree and degradation products. The results suggest that determined the damage to the korean traditional textile, damage level, damage-weighted condition, damage to accelerated degradation textiles. In addition, formaldehyde damaged to yellowing of red textiles, bleaching of accelerated degradation textiles, formic acid damaged to bleaching of total 20 specimens.

Analysis of Demand for Cultural and Basic Subject in Majoring of Ophthalmic Optic by Students and Opticians (안경광학과 교양 및 전공기초 교과목에 대한 재학생, 안경사들의 요구 비교)

  • Kim, Chang-Sik;Ryu, Kyung-Ho
    • Journal of Korean Ophthalmic Optics Society
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    • v.14 no.4
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    • pp.19-26
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    • 2009
  • Purpose: This study was to notify improvements needed in Cultural studies and Basic subjects to make Ophthalmic optic major curriculum qualitatively better, based on demand for cultural studies and basic subjects on and off the campus. Methods: A survey with questionnaires were carried out for both students and opticians in different provinces. For students, Gyunggi province, Gyunman province, Jeonnam province, and Jeonbuk province, and for opticians Seoul, Daejeon, Gyunggi province, and Jeonbuk province were selected. Results: Students' demand for expanding English courses in Foreign language curriculum was the highest and had significant difference between 2-years college and 3 or 4-years college ( p<.01), and opticians' demand differed from 2-years college and 3-years college ( p<.05). Students' demand for expanding Biology courses in science curriculum was the highest, and also a difference in expansion demands for Biology and physics subjects between 2-years college and 4-years college ( p<.05). There was also a difference in expansion demands for Vocational ethics and Management subjects in Basic subjects between 2-years college and 4-years college ( p<.05), and for Vocational ethic subject demands between college students and opticians ( p<.001), but for Management subject, both students and opticians demanded it to be expanded highly. Conclusions: Expansion and reinforcement in Management subject in Ophthalmic optic major was needed, as both Ophthalmic optic major students and opticians had the highest demand for this subject.

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A study on the perception level of "Tolerance" for the development of cultural and art city in Jeju (제주문화예술도시 발전을 위한 "관용" 인식수준 연구)

  • Hyun, Mi-Kyung;Hwang, Kyung-Soo;Mim, Kyung-Bum
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.10
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    • pp.4791-4798
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    • 2013
  • This study focused on "tolerlance" to provide direction for the development as a city of culture and art in Jeju. In the field of culture and art, the survey was conducted to measure the acceptance degree of the diversity of in Jeju residents. Analysis of Jeju residents, the degree of tolerance for acceptance has been confirmed that there is a difference of degree, depending on whether the gender (sex) and age, education, and cultural activities. As a result, analysis of the acceptance degree of the tolerlance of Jeju residents, it has been confirmed that there are some difference of more or less according to the difference in gender (sex), age, education level, and the degree of cultural activities. To emphasize the social benefits of culture and arts have the potential to improve social exclusion. Therefore, there will be a space for anyone to recognize and respect the diversity of individuals and social integration. Composition of the city of culture and art with a focus on the social value of generosity and, if you promote regional development, the residents quality of life will improve.