• Review of Culture and Economy
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• v.20 no.3
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• pp.35-59
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• 2017

The main objective of this study is to analyze which aspects between cultural budget or cultural activity (such as musical, theater, classic performance etc) will affect more to enhance the happiness of the local government residents. This study tries to analyze the effect of 'cultural aspect' on local residents' happiness because relatively there are not enough studies to analyze the relationship between culture and happiness. Especially, it is hard to find out studies focusing on both cultural budget and activities. According to the empirical results, the relationship between cultural budget and citizens happiness turns out to be statistically significant in the direction of the positive, while the relationship between cultural activities and citizens happiness does not turn out to be statistically significant. This finding can be justified for policy makers to increase cultural budget to make cultural city. In addition, the reason why cultural activities are not significant can be interpreted from the perspective of 'accessibility', 'degree of quality' and 'incompatibility of cultural demand of residents' and finally this study provides various policy implications.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.119-131
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• 2017

The recent cultural properties utilization projects by the Cultural Heritage Administration have no rational standards to pay reasonable prices to stakeholders participating in budget compilation or projects. Therefore, there are frequent conflicts when calculating budgets between the Cultural Heritage Administration supervising projects and local governments or private organizations. Especially, as the items or detailed standard of budget compilation from planning to completion of projects are unclear, it is hard to stably operate projects, and eventually, they are no more than one-shot events without being developed into long-term projects. Thus, this study analyzes the overall operational status, systems, and problems of current cultural properties utilization projects. A national-level budget compilation standard system is then suggested, for the stable operation of cultural properties utilization projects. In addition, this study benchmarks the items and detailed standard of budget compilation used in similar areas, and also puts together actual cases.

• Journal of the Korean Society for Library and Information Science
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• v.54 no.1
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• pp.89-114
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• 2020

This research is a basic study to understand the current state of the complex cultural space in the public library and the programs in operation and to explore ways to activate the programs by complex cultural space based on the understanding of the public libraries that formed the complex cultural space. Thus, a survey was conducted on librarians of public libraries that had complex cultural space within the library and found that there were a number of educational, exhibition, and performance spaces, and in the same vein, there were a lot of related programs being run in the complex cultural space. However, due to the lack of personnel in charge and budget, difficulty in developing programs, low participation in the programs, and lack of cultural facilities and materials, the substantialization of complex cultural space management seems to be lacking. Therefore, it will be required to set the goals and visions for the complex cultural space in libraries and to secure space, manpower, budget, and promotional efforts to reinvigorate the complex cultural space in the future.

• Journal of Korean Society of Rural Planning
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• v.26 no.4
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• pp.15-26
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• 2020

Although the demand and awareness of public regarding social-cultural functions of agriculture and rural areas would increase recently, the sustainability of them has continuously decreased. To derive policy directions for improvements of social-cultural functions of agriculture and rural areas, This study analyzed willingness to pay for social-cultural functions of agriculture and rural areas and its determinants by uisng contigent valuation method. The results show that the willingness to pay for social-cultural functions of agriculture and rural areas is positively affected by awareness of the importance of agriculture, interest in problems regarding agriculture in Korea, awareness of social functions of agriculture, and experience in rural life. These results would imply that policies for the improvement of public awareness and experiences increase the value of social-cultural functions of agriculture and rural areas. In addition, the results imply that more diverse education programs and activities are required in order to change awareness of future generations in response to decreases in population having experiences in agriculture and rural life due to urbanization. Lastly, the results show that the average willingness to pay for social-cultural functions of agriculture and rural areas is about 35,600 won, and total willingness to pay for social-cultural functions of agriculture and rural areas is about 998.3 billion won. This is much larger than the government budget on enhancement of social-cultural functions of agriculture and rural areas in 2019. This difference between government budget and the total willingness to pay implies that Korean government would be required more positive policies to maintain and enhance social-cultural functions of agriculture and rural areas.

• Asia Marketing Journal
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• v.16 no.3
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• pp.77-100
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• 2014

Many researchers have analyzed the relationship between the financial success patterns of a motion picture and many other factors, such as the production cost, marketing, stars, awards, reviews, genre, and rating. Through these studies, many researchers and investors concluded that big budgets to make a blockbuster movie can serve as an insurance policy to meet their ROI; thus the box office is dominated by blockbuster movies. High-budget blockbuster movies are more likely to receive attention because these movies are more recognizable given their high expenses for production and casting. Therefore, audiences choose blockbusters in an effort to reduce the searching cost and to mitigate the possibility of a regrettable choice. This behavior of consumers, in turn, causes distributors to allocate screens for blockbusters, resulting in "concentration of blockbuster consumption." As such, low-budget films cannot easily become popular due to the lack of distribution. Indeed, low-budget films released on a small number of screens often end up becoming dismal failures. However, there are exceptional examples which are contrary to the general idea in the movie industry that a big budget and showings on a large number of screens can guarantee the success of a movie. Although researchers have attempted to analyze the performances of movies with small budgets, such movies are likely to be regarded as outliers and then be entirely discarded, as they are far from the 'three-sigma' range, especially given that previous research methodologies could not explain the financial success of such unique examples. This study attempts to explain the financial success at the box office of low-budget movies by applying the concept of the tunnel effect in quantum mechanics, as the phenomenon found in the movie industry is similar to a particle's movement in quantum physics. The tunneling effect is a phenomenon by which a particle without enough energy to pass over a potential barrier tunnels through it. Adopting the analogy, this study draws a tunneling probability function and cultural constant to forecast other outliers using the Schrödinger equation. Moreover, the study finds that word-of-mouth creates in the movie industry this phenomenon of finding outliers.

• Journal of Contemporary Eastern Asia
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• v.17 no.1
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• pp.68-93
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• 2018

With the emergence of partnerships with private actors in public and cultural diplomacies, complexity in the relations among the various stakeholders involved has arisen, and yet the relevant research is insufficient to shed any beneficial light on such issues. By looking at public-private partnerships, the present study determined that resource dependence, trust, and risk are the main factors affecting the feasibility of partnerships, and inductively developed propositions on their effects. In an explorative case study, Germany (decentralized mode of governance) and South Korea (centralized mode of governance) were compared as exemplary contrasting system designs. The results revealed that risk and trust are likely to affect the feasibility of partnerships, whereas resource dependence is not. The following additional findings also were made: (1) there are cultural actors in a 'for profit, but with non-profit purposes' sector; (2) an interpersonal level of trust positively affects partnerships; (3) 'taking risks' brings about 'innovation'; (4) the existence of international commonalities between any two cases depending on the actors' shared role, whether public or private; (5) public actors' emphasis on mutual trust, program budget and execution, innovations coming from taking risks, commitment and ownership, and unexpected situations; (6) private actors' consideration of 'publicness' and grant-seeking or financial support as important incentives, and their desire that public actors to show more trust, professionalism, and ownership with less control over budget execution. With its qualitative approach and in-depth analysis, the present study yielded new insights, notwithstanding the relatively small sample data.

• Journal of the Korean Institute of Landscape Architecture
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• v.48 no.3
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• pp.1-11
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• 2020

Urban parks are important spaces of ecological and socio-cultural value to citizens who lead busy lives in increasingly complex and densely populated megalopolises. However, creating and maintaining city parks takes the will of the authorities to put it into practice and provide the attendant financial resources. That explains why we are focused on the budget aspects for the Seoul Metropolitan City in relation to creating park spaces. Our findings were as follows: 1) The overall city budget has steadily increased, but the budget allocated to Green Seoul Bureau and new park development has decreased since 2011. 2) As for elected officials, the budget grew during the time of the first, third, and fourth mayors as the creation of parks was considered to be a major priority, but after the sixth popularly elected mayor, the budget was sharply cut. 3) About 10% of the budget was allocated to the parks managed by the self-governing districts, compared to the ones under the direct management of the city. Furthermore, the analysis of the average annual budget for each park and how long (in terms of year) the budget for each park is invested showed that it was classified into three different types of category. Local governments adhere to the principle that their budget must be compiled and expended for a single year, which makes it hard to establish and push ahead with a long-term plan. However, as parks and green areas should not be approached from a short-term perspective for performance but from a long-term perspective, securing the consistent amount of budget is essential. This study has significance in that it attempted to analyze the budget issues related to parks, which has not been studied in depth so far, but the subject in this paper was limited to the budget for Green Seoul Bureau. Therefore, further research is needed because the parks managed by the self-governing districts were not considered.

• Korean Institute of Interior Design Journal
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• v.23 no.2
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• pp.174-181
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• 2014

The purpose of the study for this thesis is to look into the status and issues of government office buildings since the self-government policy through comparing and analyzing government office buildings, between domestically and to provide improvement plans of the citizen cultural space and with the self-government budget, enhance the utility and efficiency of the government office buildings and to take a role of a reference in the future when citizen cultural space is formed in the government office buildings. As the result of the study, the space planning characteristics of government office building's citizen cultural space in terms of cultural administration is as follows. First, percentage of room to strengthen the sense of community is small. Therefore, the place where residents can argue there is a need. Second, it is necessary to expand the venue and art collection that are missing in public government buildings. Third, since the lecture room for lack of civic education, it should be taken into account when making cultural space for the citizens. Fourth, thread observatory and souvenir shops, providing information is not enough, it is to be further expanded. Fifth, rented facility for public is hall be provided with a diversity.

• Korean Journal of Oriental Medicine
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• v.15 no.1
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• pp.49-54
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• 2009

Objectives : The study aims at assessing information on cultural festivals of Korean medicine. Method : We investigated data about the National Festival collected from asking the Ministry of Culture, Sports and Tourism, Efestival of YonhapNews, Driving Korea of KBS and JOINS. Result : Since the 1990s, cultural festivals of Korean medicine are increased. The festival of the ginseng was the most. 5 cultural festivals held on The Chungcheongnam-do are the best in cultural festivals of Korean medicine. 65% of cultural festivals was held in the fall. In the budget of the cultural festivals in Korean medicine, the most were 1~5 hundred million won. Conclusions : We wish to propose a model for developing cultural semiology and visual literacy, with the Korean medicine. Subsequently, it is expected that such a model can underpin the importance of developing coherent edutainment content while illustrating the true meaning/value of local festivals.

• Cartoon and Animation Studies
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• s.36
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• pp.511-551
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• 2014

This study has examined genre tastes of Hollywood movies in Korea. A concept of cultural discount suggests that Hollywood film in foreign countries would be received differently according to its specific attributes. Following the suggestion of cultural discount, this study examines how local reception of Hollywood movies is different in Korea, focusing on film genre, production budget, and U.S. box office. The results show that genres are useful variables for such analysis, indicating that certain film genres are indeed suffering from relatively high cultural discount at the level of Hollywood movie import/distribution. Comedy, specifically, constitutes the crucial particularistic movie genre. However, this study does not find out any significant effect of movie genres on the box office in Korea, controlling the effect of U.S. box office and production budget. As Hollywood studios have recently produced multi-genre movies rather than genre-specific movies to induce a variety of audience who have different movie tastes, the influences of cultural discount disappeared among imported Hollywood movies in Korea. This study also reveals that Hollywood movies of high production budget and of successful U.S. box office are more preferred in Korea.