• Title/Summary/Keyword: cultural assets

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An Analytical Research on Cognitive Intensity of Valuation on the Urban Environment -A case study on KyungJu- (도시환경에 대한 시민의 가치도분석 -경주시 사례연구-)

  • 조세환;오휘영
    • Journal of the Korean Institute of Landscape Architecture
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    • v.21 no.2
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    • pp.34-49
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    • 1993
  • This research aimed to analize the cognitive intensity of valuation(C.I.V) on urban environment as a first stage of the works on evaluative urban image under the hypothesis that it could be interpreted with a correlation analysis between the C.I.V and attitude(Satisfaction of unsatisfaction Intensity) toward urban environment. As a method of a study, 118 cognitive elements were selected representing an urban environment, and each of elements was suggested to citizens of Kyungju with 7 point Likert Scale. The analysis of C.I.V was operated under the three criteria: The first, three of urban space scale(urban scale, neighborhood scale, and housing scale), the second, four elements of urban living environment(safety, amenity, healthfulness, and effectiveness), and the last, thirteen urban unit environment(housing, traffic, education, tourism, medical/health, culture, etc.). The results were as follows: C.I.V to each of 118 elements was cleary defined, showing the possibilities of being applied to a method for subjective, or cognitive evaluation on urban environment: It was revealed that citizens'C.I.V was rather higher in non-physical, qualitative elements than in physical and quantitative ones. This shows well the limitation of the objective method of evaluation of urban environment: The results of the others' studies on the image of Kyungju based on the cognitive approach, being focused on the analysis of the visual aspects of urban structure, cultural assets, historic site and tourism, were almost same as this study but it was quite different for this research to reveal well the citizens' cognition on their living environment of traffic, education, medical, etc..

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The Effects of Purchase Intention of Oriental Medicine Cosmetics on Selection and Brand Asset Attributes

  • Bae, Jeong-Tae;Kim, Bo-Young;Oh, Sung-Ho
    • Journal of Distribution Science
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    • v.17 no.1
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    • pp.73-87
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    • 2019
  • Purpose - This research aims to investigate the effects that the selection of oriental medicine cosmetics and brand asset attributes have on consumers' economic, emotional and social values in order to shed light on the forms and characteristics of consumption within the globally developing oriental medicine cosmetics market, and in the end positively verify how such perceived values affect purchase intention. In addition, it proposes research outcomes by comparing the differences between national and cultural consumer purchase behavior based on the comparisons of consumer groups in South Korea and China, the major markets for oriental medicine cosmetics. Research design, data, and methodology - Based on advanced research a total of 9 hypotheses were designed and questionnaires consisting of 16 questions to identify six major variables were conducted. Research was carried out centered on Seoul, South Korea, and its surrounding metropolitan area as well as Beijing and Shanghai, China, and a total of 577 sets of significant data were collected. A comparison analysis was then conducted on the data from 285 Koreans and 292 Chinese. A regression analysis and path analysis were also carried out based on a structural equation model to suggest results. Results - Research results show brand value assets had a more crucial impact on consumers' perceived value than consumer selection of oriental medicine cosmetics, while emotional value had a bigger effect on purchase intension than social or economic values. For Chinese consumers in particular, social, economic and emotional values affected purchase intention, while emotional value was the most crucial factor for Korean consumers. Conclusions - With oriental medicine cosmetics, brand characteristics and images that helped express emotional desire proved to be more effective in marketing than the performance aspect of cosmetics, including their functions and ingredients. In the end, products that highlight individual desire and emotion should be introduced instead of those that emphasize price, functions and social characteristics in order to expand the global market of oriental medicine cosmetics.

Seeking for a Festival Possibility and Direction of Mudang Gut (무당굿의 축제 가능성과 방향 모색)

  • Hong, Teahan
    • (The) Research of the performance art and culture
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    • no.20
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    • pp.309-338
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    • 2010
  • This article is about seeking for modern festival possibility of Mudang gut with noticing a festival essence of it. Several components and process of performing Maeul gut can be a festival. But the recent condition of gut pan obstructs becoming a festival. Above of all, distorted eyes on Mudang gut deny a festivity. Transition into seeking for private fortune and the duplicity of concealing a Mudang gut have weakened a festivity of Mudang gut. Maeul gut becomes a ceremony with unequal distribution of support fund and the support fund on intangible cultural assets. Therefore, we should consider Mudang gut as a game. People need to change their preception as a performance that people can actively take part in. Mudang gut need a active participants not bystanders. When people consider them selves as actors, Mudang gut will be a festival.

Effects of Ground Strength Increase using Polysaccharide Environmentally Friendly Soil Stabilizer (다당류 친환경 지반개량재를 이용한 지반강도 증대 효과)

  • Kim, Suntae;Do, Jongnam;Jo, Hyunsoo;Chun, Byungsik
    • Journal of the Korean GEO-environmental Society
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    • v.12 no.11
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    • pp.13-21
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    • 2011
  • To recover basic functions of river such as water control, irrigation, environment, culture, a national river improvement project, the four river restoration projects were currently planned and under construction in Korea. This project is designed to preserve cultural assets and ecosystem from flooding, for that reason, environmentally friendly materials of construction are strongly emphasized. In this study, the soil and cement admixtures are developed. And, the compaction test and the unconfined compressive strength test to evaluate applicability of probiotics as environmentally friendly materials are conducted the soil and cement admixtures. As a result, the probiotic culture was not active in completely dried specimen to obtain accurate mixing proportion. It indicates that the probiotics cannot influence on the development the soil and cement admixtures. A further research will focus on the effect of response between polysaccharide environmentally friendly soil stabilizer and natural specimen.

Analysing Competitiveness by Service Classifications using EBOPS (서비스무역통계를 활용한 업종별 경쟁력 분석)

  • Kang, Hyo-Won
    • Korea Trade Review
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    • v.41 no.5
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    • pp.163-185
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    • 2016
  • The impact of global trade on developing countries is a critical subject. Especially in this country, under difficult conditions like political issues with North Korea, achieved a trade surplus of 90.2 billion dollars last year. While the service trade recorded a deficit of 15.7 billion dollars in the same period. According to WTO, services are either the result of a production activity that changes the conditions of the consuming units (transformation services), or facilitates the exchange of products or financial assets (margin services). To unify and compare with the trade and service statistics of countries, they assorted 12 classifications of services like Manufacturing service on physical inputs owned by others, Maintenance and repair service n.i.e., Transport, Travel, Construction, Insurance and pension service, Financial service, Charges for the use of intellectual property n.i.e., Telecommunications, Computer and information services, Other business services, Personal, cultural and recreational services, and Government goods and services n.i.e. Thus, this study is to estimate the international competitiveness of service trade between 2006 and 2015 in Republic of Korea, according to EBOPS 6th. As a result, total service volume of export and import has increased in the last 10 years. Its volume, recently, accounts for 22% of total goods trade. Also the Korean Government can make a supporting policy and decide a supporting business in terms of service trade. Finally, we can find a mutual connectivity within 12 service businesses and between Service and Goods.

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'Andongpo Village' Spatial Storytelling for Strengthening of Its Placeness (장소성 강화를 위한 '안동포마을' 공간스토리텔링)

  • Bae, Jin-Hee;Kwon, Gichang
    • 지역과문화
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    • v.6 no.4
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    • pp.73-97
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    • 2019
  • This study aims to rediscover the meaning and the value of Andongpo Village to strengthen its placeness through spatial storytelling. It draws the placeness of the traditional village which retains the traditional way of life and the culture of hand-weaving through theoretical consideration, analysis of strengthening of placeness cases in the past and analysis of the village environment and cultural resources to understand the general context of the village. To this end, the theme of spatial storytelling was set as 'the breath of a thousand years', and sub-themes for more specific details were set as 'dedication', 'sharing','memory', 'meeting', 'health', and 'harmony'. It allowed Andongpo-po Village to become a place where traditional culture, creativity and assets of placeness co-exist thus enabling it to produce new contents, which was achieved by assigning appropriate space to each of the sub-themes, making reproduction and creation of a story based on the connection possible. In addition, the study developed a detailed program to enable visitors to become main agents who experience and complete the placeness of the village. As result, the study is expected to contribute to the increase in the brand value of Andongpo Village, the living standard of its residents and the number of tourists.

The Role of Geomorphology·Geology in Prehistoric Petroglyph Research - Hadong Mukgyeri's Stone Monument as an Example - (선사 암각화 연구에서의 지형·지질학의 역할 - 하동 묵계리 석물을 사례로 -)

  • Yang, Dong-Yoon;Han, Min;Kim, Seong-Won
    • Journal of The Geomorphological Association of Korea
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    • v.27 no.3
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    • pp.105-121
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    • 2020
  • There has been a lot of controversy over the claim that ancient characters were engraved on a stone plane collected near the Samsin Mountain in Hadong-gun, and that it was used as an altar based on the contents on the stone. The importance of the role of geoscience in prehistoric petroglyph research was presented through analysis and comparison with representative domestic petroglyphs. First, by examining the geological formation process of the collected stone objects, it proved that prehistoric actions were not applied. Second, as a result of comparative analysis from the viewpoints of human geography and topography with representative petroglyphs in Korea, it is unreasonable to argue that the stone was made for an altar. Third, it is considered that among the ancient characters under debate, the straight line indicates a cleavage of carbonate minerals, and the curved shape results from the growth of lichens. Finally, we propose that reproducing the lines found on the stone was impossible by using ancient techniques, and that there was no trace of any artificial actions applied to the spots considered to be curved characters. As shown in such research cases, the results of petroglyph research will have high reliability, if research by experts in each field continues after the geoscientific basis is secured. In this respect, the contribution of Earth science to cultural assets and archeology is expected to increase in the future.

Deterioration of granite in Bunhwangsaseoktap (Stone pagoda of Bunhwnagsa Temple) (분황사석탑 구성 화강암의 훼손현상)

  • Do, Jinyoung
    • Journal of Conservation Science
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    • v.17 s.17
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    • pp.73-82
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    • 2005
  • The Bunhwangsaseoktop is the oldest stone brick pagoda in Silla Period. The pagoda body is made by piling small brick-shaped stones trimmed from black andesite and the first-story core has a shrine, which is made by granite. In 1915 it was repaired on a large scale, but now is severely damaged. Many kind of the stone decay like flaking, granular disintegration have occurred especially on the granite surface of the pagoda. In this study have been investigated the stone decay type and its cause in relation to efflorescence on the body part. Various analysis show that the deterioration on the granite is due to the same materials that lead to efflorescence on the body stone surface. The soluble salt like sodium nitrate, calcium sulfate and sodium sulfate come from white joint mortar. This salt solution is recrystallized in the outside of the pagoda, but most of them flow down with rain. In This process the porous granite absorbes the dissolved salts with moisture into the inside by capillary action. In order to reduce this problem, therefore, white joint moral is changed with other less soluble materials. And it is necessary to take steps to prevent water from seep into the inside of the stone, because this water dissolves the white joint mortar.

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Engineering Research on the Burial Ground Materials of the Buried Cultural Assets in Andong (안동지역 매장문화재 중 매장지반재료의 공학적 특성)

  • Park, Hyeong-Dong;Hwang, Ji-Ho;Kim, Sung-Soo
    • Journal of Conservation Science
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    • v.8 no.1 s.11
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    • pp.51-57
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    • 1999
  • Although the mummies of Lee, Myeong-Jung and his wife whose family name is Moon, were buried in similar sites in 1560's, the degree of decay of the dead bodies and antiquities between two people were quite different. This study was focused on the cause of those differences in the view of engineering concept. Granular soil around the study site shows good drainage and such characteristic could be a factor of excellent conservation of dead body. From the physical characteristics of the material containing lime that is considered to be a barrier from water and air, it was observed that the material around dead body of the wife was more compact and denser than that of the husband. This may suggest that the former is better than the latter in keeping away from the water and air. To understand those differences of physical characteristics between two materials containing lime, minerals had to be identified from the two materials. It was revealed that material containing lime around dead body of the wife contains gypsum and more calcite, which could be the reason for better barrier Preventing from water and air than that around the husband.

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The Fundamental Research of Revitalization Design for Yangyeongsi in Daegu for the Local Promotion (지역진흥을 위한 대구약령시 재활성화 디자인 기초연구)

  • Yun, Young-Tae
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.171-180
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    • 2006
  • The purpose of this study is to discover the plans for Yangyeongsi in Daegu, one of the most traditional streets and a tourist spot in South Korea, by preserving the historical place, reviving the historical characteristics and identity, revitalizing the uniqueness of the location, and developing the environment. This paper also illustrates the problems of the place through a investigation into its current state in order to promote the district and conduct a fundamental research framework to suggest future development methods and directions based on the problem statements. Daegu Yangyeongsi was chosen through frequency analysis and a survey asking for a suitable location and local characteristics to be developed for the local promotion through the field investigation of 158 cultural assets registered in the local government. This survey was conducted through the development process of the Regional Design Innovation Center to revitalize the traditional streets and places of interest. Through this investigation, 19 sites and traditional streets, which can be cultural resources for sightseeing and contribute to the local promotion, were extracted. Yangyeongsi, was selected from the finalists. The research methodology will be 1) to identify things for improvement potentiality through an in-depth analysis of Yangyeongsi, 2)to examine the mutual relationship between the revitalization strategy of Yangyeongsi and the city promotion strategy, and 3) to integrate the problems and improvements based on the results of the analysis. The notion of SWOT analysis synthetically considering the elements of opportunity and intimidation, strength and weakness to come up with the development direction was introduced to discover the local characteristics of Yangyeongsi and deduce the problem statement through the state analysis. Based on these results, the future development method and direction will be suggested in this paper through the revitalization study of Yangyeongsi.

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