• 비교문화연구
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• 제26권
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• pp.379-404
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• 2012

This study aims to investigate national image of South Korea held by russians. Surveys(based on Free-association Image) and discussion were conducted on LiveJournal (internet blog) with russian netizen. A national image is influenced by a subjective perspective rather than an objective one. Therefore, an image can differ substantially from reality. Futhermore, it takes a long time to change an established image, particularly to a positive image. According to the results, the image of South Korea were dominated by unstable political situations, especially factors related to North Korea. In addition, based on Free-association image, thinking about Korea or Korean, most russians recognize Korea(South) with North Korea. Above all Russians recognize Korea, basing their images on factor of the past or their neighbors-russian korean- or famous Korean brand like Samsung, LG, Hyndai, "Dosirak". Russian netizen did not recognize South Korea as one of leading countries in Asia, paying little attention to South Korea compared to China or Japan. We belive that it is necessary to consider these situations in future efforts to enhance the national image of South Korea.

• 한국의류학회지
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• 제36권2호
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• pp.206-217
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• 2012

This study examined the causal relationship between the Chinese preference for Korean cultural products (Korean talent, K-pop songs, TV dramas, and movies), for Korean fashion products, and their purchase intentions. The relationship between the Korea's national brand image and Chinese fashion leadership with the three variables was investigated. Data was collected from 580 Chinese in Dalian, China. The data was analyzed using frequency, correlations, reliability, and AMOS for path analysis. The results of this study were as follows. First, the preference for Korean talent, K-pop songs, TV dramas, movies, and fashion products showed that the Chinese had a positive response and the degree of preference for each item was similar. Second, the Chinese preference for Korean talent, movies, and TV dramas significantly influenced the preference for Korean fashion products. In addition, the Chinese preference for Korean fashion products significantly influenced the purchase intentions of Korean fashion products. Third, the Chinese preference for Korean talent and fashion products had a significant relationship with their fashion leadership. In addition, the preference for Korean talent, movies, TV dramas, K-pop songs, fashion products, and purchase intentions had the same positive relationship with Korea's national brand images. This study examined from a structural aspect how the preference of Korean intangible cultural products affected the purchase intention of Korean fashion products. This study explored that the preference for Korean cultural products transcended the popularity of the Korean popular culture with a subsequent national industrial and economic ripple effect that improved the national brand image.

• Asia Marketing Journal
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• 제20권1호
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• pp.69-87
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• 2018

This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand impacts of Korean wave, this study conducts survey over Chinese consumers to test the effects of corporate image, Korean wave to the country image, and verify on its effects to perceived quality of the products made in the country. The results show that both corporate image and Korean wave influences to form positive country image of Korea, and perceived quality of Korean made products. The size of effects varies upon products type and stimuli. This study could provide policy makers insights how to promote country image as well as support SMEs for developing overseas markets. Also, it could give marketers valuable implications to develop effective global marketing strategies using cultural assets, country image and salient corporate image.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2007년도 춘계학술대회
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• pp.391-399
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• 2007

There has been an increasing preference for product with cultural value as people have a growing cultural sensitivity and greater demand for cultural value in current global market. In response to that, countries need to develop cultural products which represent their distinctive cultures and traditions, and such efforts may aim to promote the creation of economically high value-added and enhance the cultural image. In this paper, first, we analyze the correlation between Culture, cultural industry and Cultural goods. In this context, my efforts centered initially on a thorough analysis on the current situation and environmental problems that Korean culture faces presently, and then, processed and organized them into major industry categories of character industry, through a statistical methodology, to estimate its market volume by industry and to analyze the inter-relationship and macro-economic pervasive effects among related industries as well as cultural window effects. This paper could lead to final practical solution and suggestions for optimum policy measures to be taken for a supreme cultural industry for Korea.

• 한국가구학회지
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• 제18권1호
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• pp.56-69
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• 2007

As exchange and cooperation have increased in each country or region and a variety of NGOs are getting increasingly active in the 21st century, environments for the industry of international conventions have continued to improve. However, since the industry is in the starting stage, facilities for international conventions and professional management personnel are deficient. In this study, furniture design that shows the cultural identity of Korea from the invention facilities is focused and efforts are made in order to make the shape that has functionality and meaning based on the analysis of space. Participants of diverse nationalities, who use international convention facilities, feel Korea through furniture and remember its image; thus, this study focuses on the furniture design that has the identity of Korea. The concept of furniture design has been derived based on the traditional aesthetic consciousness in the symbolic, cultural, and emotional light. The identity of design does not depend on the partial characteristics of the traditional society but modernity and internationality shall coexist along with traditionality. Modernity and globalism are reflected along with the traditional elements in furniture.

• 한국실내디자인학회논문집
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• 제24권3호
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• pp.129-136
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• 2015

Korea is changing rapidly from a single-raced nation into a multi-national nation caused by the huge number of immigrants mostly from China, and Southeast Asian countries. Therefore, various social problems are expressed ostensibly, one of them is a difficulty suffered by children of the second generation of multi-cultural families who enroll to elementary schools in Korea. This should be solved urgently as it is predicted to be an unavoidable problem in future. Only by understanding and accepting mutual cultural differences will be the solution to various problems caused by multi-cultural society. This study aims to understand the differences of emotion about the spatial images. This study was target to Korean and Malaysian design students to perform vocabulary appraisals on the spatial images in school health rooms which used to perform various functions for education, counseling, treatment, etc. The emotional vocabularies used at the appraisal for emotion are based on IRI image languages, which were extracted by the experts, and frequency was progressed by the SPSS 12.0 application. The collected data will be compared and analyzed to ensure the reliability.

• 한국콘텐츠학회논문지
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• 제19권5호
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• pp.296-305
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• 2019

한류의 성장과 더불어 팬덤 경제의 중요성이 제기됨에 따라 한류가 가지고 있는 경쟁력을 팬덤의 관점과 더불어 고려할 필요가 있다. 특히 팬덤 현상은 자신이 선호하는 스타를 동일시하고, 팬 커뮤티니에 관련 정보를 적극적으로 획득 및 공유하는 특성을 나타내고 있다. 이에 따라 본 연구에서는 중국, 일본, 베트남 소비자들 대상으로 한국의 국가 이미지가 한류 콘텐츠 이용의도에 미치는 영향관계를 파악하고, 팬덤 동일시의 매개효과를 검정하였다. 실증분석 결과 문화 이미지, 기업 이미지, 제품 이미지는 한류 콘텐츠 이용의도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 또한, 스타 동일시와 팬 커뮤니티 동일시는 문화 이미지가 한류 콘텐츠 이용의도에 미치는 영향 관계에서 부분매개를 하는 것으로 나타났다. 본 연구 결과는 한류를 국가 이미지 향상을 위한 후광효과 관점이, 아닌 한류의 지속적인 발전을 위한 선행요인임을 검정하고, 팬덤 현상의 매개효과를 실증적으로 검정하였다는 점에서 시사점을 갖는다.

• 국제교류와 융합교육
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• 제2권2호
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• pp.9-33
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• 2022

This paper mainly studies the national impression of college students on South Korea, selects students from some key universities as the target population, and conducts an in-depth investigation from the overall impression of South Korea, diplomatic image, food culture, language culture, tourism, entertainment circle and other aspects. Through a questionnaire survey of Chinese college students, this paper studies the image of South Korea in the eyes of contemporary Chinese college students, including the following aspects: First, Research the current Chinese college students' perception of the overall image of South Korea; Second, it studies the current Chinese college students' perception of the image of South Korea in the diplomatic, language, food, tourism and entertainment circles, and analyzes the internal dimensions of the image of South Korea in the minds of Chinese college students; Third, it studies the current Chinese college students' cognition of the overall image of South Koreans, and analyzes the internal dimensions of the image of South Koreans in the minds of Chinese college students; Fourth, to investigate the evaluation of Chinese college students on the image of South Korea. The survey results are analyzed from the perspectives of all subjects and gender differences, combined with the theories of communication and intercultural communication, and suggestions and prospects for the future development of the national image are made.

• 대한안전경영과학회지
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• 제19권2호
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• pp.117-133
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• 2017

The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

• 한국컴퓨터정보학회논문지
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• 제28권9호
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• pp.105-111
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• 2023

현재, 인공지능 학습을 이용한 콘텐츠 복원의 대부분 2D 형태의 학습이 대부분이다. 하지만, 3D형태의 인공지능 학습은 기존의 2축(X,Y)에서 3축(X,Y,Z)의 많은 계산량과 학습속도가 많이 소요되는 단점으로 미진한 상태이다. 본 논문은 2차원적인 문화재 정보(이미지)를 기반을 시대별 우리나리 석탑을 분석하고 3D 모델링해 인공지능 학습을 위한 데이터-셋을 확보하는 것이 목적이다. 또한, 대한민국의 시대별 탑의 차이점과 특징을 분석하고, 인공지능 학습에 적합한 특징 모델링 방법을 제안했다. 문화재 복원은 다양한 자료와 전문가의 기술 및 역사적인 기록물 자료에 의존해 복구한다. 본 연구로 문화재 복원에 필요한 정보를 기록하고 관리함으로써 향후 우리나라 전통 탑을 복원하고 유지하는 중요한 기록 유산으로 활용될 수 있을 것으로 사료된다.