• Title/Summary/Keyword: cue

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The Effects of Advertising Attitude and Visitor Intention of Exhibition: Focusing on Exhibition Types (전시회 광고의 정보 품질과 매체 신뢰도가 광고태도 및 전시회 참관의도에 미치는 영향에 대한 연구: 전시회 유형을 중심으로)

  • Kim, Yoonjeong;Ham, Juyeon;Koo, Chulmo
    • Knowledge Management Research
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    • v.19 no.3
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    • pp.89-112
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    • 2018
  • Under exhibition circumstances, exhibition advertising by organizer is a mean to promote exhibition service to exhibitors and visitors while general advertising is to promote products and services to consumers. The objective of this research is to suggest advertising strategies by seeing differences in the impact of information quality and media credibility on visitor intention depending on the types of exhibition. This study adopted Elaboration Likelihood Model to measure the impact of central and peripheral cues on advertising attitude and its consequence on visitor intention. We further examined how these influence processes were moderated by exhibition types of B2B and B2C. We conducted survey from B2B and B2C exhibitions respectively, and analyzed structural equation model and moderator regression. We found that first, among factors of information quality as a central cue, argument strength has a positive impact on attitude towards advertising. Second, we also found among factors of media credibility as a peripheral cue, media trustworthiness has a positive impact on attitude towards advertising. Lastly, this study revealed that a type of exhibition moderates the central and peripheral routes towards advertising attitude, showing that B2C visitors are influenced by factors of information quality, and B2B visitors rather by media credibility. This study yields implications in that it gives marketers of organizer a background to set different marketing strategies depending on the types of exhibition.

Robust 3D Hand Tracking based on a Coupled Particle Filter (결합된 파티클 필터에 기반한 강인한 3차원 손 추적)

  • Ahn, Woo-Seok;Suk, Heung-Il;Lee, Seong-Whan
    • Journal of KIISE:Software and Applications
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    • v.37 no.1
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    • pp.80-84
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    • 2010
  • Tracking hands is an essential technique for hand gesture recognition which is an efficient way in Human Computer Interaction (HCI). Recently, many researchers have focused on hands tracking using a 3D hand model and showed robust tracking results compared to using 2D hand models. In this paper, we propose a novel 3D hand tracking method based on a coupled particle filter. This provides robust and fast tracking results by estimating each part of global hand poses and local finger motions separately and then utilizing the estimated results as a prior for each other. Furthermore, in order to improve the robustness, we apply a multi-cue based method by integrating a color-based area matching method and an edge-based distance matching method. In our experiments, the proposed method showed robust tracking results for complex hand motions in a cluttered background.

The Influence of Depth Context on Blind Spot Filling-in (깊이 맥락이 맹점 채우기에 미치는 영향)

  • Park, Kyung-Mi;Cha, Oa-Kyoon;Kim, Sang-Rae;Im, Hee-Yeon;Chong, Sang-Chul
    • Korean Journal of Cognitive Science
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    • v.18 no.4
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    • pp.351-370
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    • 2007
  • This study investigated whether top-down information influenced the filing-in of the blind spot. Two potential stimuli, which could fill in the blind spot, were presented at the location of the blind spot. When the two stimuli competed against each other to fill in the blind spot with equal probability, the depth-context of one of the stimuli was manipulated. We used an overlapping cue as our depth-context. Participants' task was to report the relative depth of a target presented in the blind spot. We found that the overlapping rue influenced the frequency of reported depth. These results, however, were nor observed in the off blind spot. These results suggest that top-down information such as an overlapping cue influences the filing-in of the blind spot.

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Usefulness of Korean Version of Behavioral Cue Checklist for Predicting of Patient Violence in Emergency Departments (응급실에서의 폭력 환자 예측을 위한 한국어판 행동신호 사정도구의 유용성 검증)

  • Kim, Jang Mi;Lee, Eun Nam
    • Journal of Korean Academy of Nursing
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    • v.48 no.3
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    • pp.289-297
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    • 2018
  • Purpose: This study aimed to evaluate the usefulness of a behavioral cue checklist (BCC) containing 17 items developed by Wilkes et al. (2010) for identifying potentially violent patients in emergency departments. Methods: This was a prospective observational study to evaluate the usefulness of the Korean version of a BCC (K-BCC) as an assessment tool for predicting patient violence in emergency departments, and was conducted over 4 weeks in a regional emergency medical center located in B City. A total of 1,324 patients were finally analyzed. Results: Logistic regression analysis was performed to investigate whether each item of the K-BCC predicts violence, and a parsimonious set of 8 statistically significant items was selected for the tool. Receiver operating characteristic analysis of the BCC showed that the area under the curve was .97 (95% confidence interval: .94~1.0). The sensitivity, specificity, positive predictive value, and negative predictive value at the cut-off score of 2 were 75.6%, 98.9%, 68.2%, and 99.2%, respectively. Conclusion: The K-BCC was found to be useful in predicting patient violence toward emergency department staff. This tool is simple, and fast to use and can play a significantly role identifying potentially violent patients. Owing to this advance identification, this tool can be helpful in preventing the potential for violence from manifesting as violent behaviors.

Used Textbook Trading Platform to Recommend University Textbooks (대학 교재 추천 기능을 지원하는 중고 전공서적 거래 플랫폼)

  • Kim, Bit-Chan;Lee, Sang-Yong
    • Journal of Digital Convergence
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    • v.16 no.4
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    • pp.329-334
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    • 2018
  • According to the textbook utilization survey, university students buy 6.4 books and spend 94,000 won per semester. However, nearly half of books are left unused. Therefore many students buy used textbooks instead of buying new books at a fixed price. The existing used textbook trading platforms support basic functions, but don't support textbook recommendation function and reference book recommendation function. In this paper, we developed a used textbook trading platform BookCue that provides textbook recommendation function, reference book recommendation function, and consignment trading function reflecting the regional characteristics. It is expected that will contribute to reduce university students' burden that buying textbook by forming textbooks trading environment and preserve environment. In the near future our platform will need to expand to a platform that deals with a variety of goods, as well as used textbooks in the region.

An Improved EPS Handover Scheme for Seamless D2D Communications (끊김없는 D2D 통신을 위한 EPS 핸드오버 개선 방안)

  • Kim, Jong-Chan;Min, Sang-Won
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.17 no.4
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    • pp.168-180
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    • 2018
  • Due to the spread of mobile devices and the introduction of high-quality services, mobile traffic is expected to increase sharply and overload of cellular networks is expected. D2D communication is a way to reduce the load and evolve to 5th generation. Since D2D communication directly communicates between the terminals, it can reduce the overload of the cellular network and improve energy efficiency, data rate and network performance. This paper proposes a D2D handover scheme for D2D communication in cellular networks. The cellular network is a 3GPP EPS, and the proposed D2D handover method improves the existing EPS handover process considering compatibility between existing EPS and D2D communication. We also demonstrate the superiority of the proposed handover scheme using the network simulator ns-3. Simulation results show that the proposed handover scheme is superior to existing handover methods in terms of CUE variation, packet transmission delay time, and throughput.

Development of Low Altitude Terrain Following System based on TERain PROfile Matching (TERPROM 기반의 저고도 지형추적시스템 개발)

  • Kim, Chong-sup;Cho, In-je;Lee, Dong-Kyu;Kang, Im-Ju
    • Journal of Institute of Control, Robotics and Systems
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    • v.21 no.9
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    • pp.888-897
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    • 2015
  • A flight capability to take a terrain following flight near the ground is required to reduce the probability that a fighter aircraft can be detected by foe's radar fence in the battlefield. The success rate for mission flight has increased by adopting TFS (Terrain Following System) to enable the modern advanced fighter to fly safely near the ground at the low altitude. This system has applied to the state-of-the-art fighter and bomber, such as B-1, F-111, F-16 E/F and F-15, since the research begins from 1960's. In this paper, the terrain following system and GCAS (Ground Collision Avoidance System) was developed, based on a digital database with UTAS's TERPRROM (TERrain PROfile Matching) equipment. This system calculates the relative location of the aircraft in the terrain database by using the aircraft status information provided by the radar altimeter and the INS (Inertial Navigation System), based on the digital terrain database loaded previously in the DTC (Data Transfer Cartridge), and figures out terrain features around. And, the system is a manual terrain following system which makes a steering command cue refer to flight path marker, on the HUD (Head Up Display), for vertical acceleration essential for terrain following flight and enables a pilot to follow it. The cue is based on the recognized terrain features and TCH (Target Clearance Height) set by a pilot in advance. The developed terrain following system was verified in the real-time pilot evaluation in FA-50 HQS (Handling Quality Simulator) environment.

The identification of /I/ in Spanish and French

  • Jorge A. Gurlekian;Benoit Jacques;Miguelina Guirao
    • Proceedings of the KSPS conference
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    • 1996.10a
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    • pp.521-528
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    • 1996
  • This presentation explores on the perceptual characteristics of the lateral sound /l/ in CV syllables. At initial position we found that /l/ has well marked formant transitions. Then several questions arise: 1) are these formant structures dependent on the following vowel\ulcorner. 2) Are the formant transitions giving an additional cue for the identification\ulcorner Considering that the French vocalic system presents a greater variety of vowels than Spanish, several experiments were designed to verify to what extent a more extensive range of vocalic timbres contribute to the perception of /l/. Natural emissions of /l/ produced in Argentine Spanish and Canadian French CV syllables were recorded, where V was successively /i, e, a, o, u/ for Spanish and /i, e, $\varepsilon$, a, $\alpha$, o, u, y, \phi$/ for French. For each item, the segment C was maintained and V was replaced by cutting & splicing by each of the remaining vowels without transitions. Results of the identification tests for Spanish show that natural /l/ segments with low Fl and high formants F3, F4 can be clearly identified in the /i, e, u/ vowel contexts without transitions. For French subjects the combination of /l/ with a vowel without transitions reflected correct identifications for its own original vowel context in /e, $\varepsilon$, y, $\phi$/. For both languages, in all these combinations, F1 values remained rather steady along the syllable. In the case of /o, u/ very likely the F2 difference lead to a variety of perceptions of the original /l/. For example in Ilul, French subjects reported some identifications of /l/ as a vowel, mainly /y/. Our observations reinforce the importance of F1 as a relevant cue for /l/, and the incidence of the relative distance between formants frequencies of both components.

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A Biomechanical Gait Analysis of Patients with Parkinson's Disease by Auditory Cues Velocity (청각 신호 속도에 따른 파킨슨병 환자의 생역학적 보행 분석)

  • Kim, Eun-Jung;Han, Jin-Tae;Jung, Jae-Min
    • Journal of the Korean Society of Physical Medicine
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    • v.8 no.1
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    • pp.49-58
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    • 2013
  • PURPOSE: The purpose of this study was to determine if auditory cues velocity has a greater effect on the gait pattern of patients with Parkinson's disease (PD) than the cues applied individually. METHODS: The subjects were 15 elderly patients diagnosed with PD, 15 healthy elderly persons. Patients were measured of three conditions performed in random order: slow, general, fast. The auditory cue velocity consisted of a metronome beat ${\pm}20%$ than the subject's general gait speed. Using a motion analysis and a force platform measurement system, changes in spatiotemporal variables, kinetic and kinematic variables were compared to gait analysis. RESULTS: Comparison between the auditory cues velocity, there was a significant difference in the spatiotemporal variables with regard to the cadence, stride length, support time, step length, double support time (p<.05). Comparison between the auditory cues velocity, there was a significant increase general and fast velocity gait than slow velocity gait in the maximum flexion in swing phase of knee joint (p<.05). There appears to be the aspect of an increasing ground reaction force (GRF) on the first peak in the vertical axis (p<.05). CONCLUSION: Auditory cues velocity improved of spatio-temporal factors, kinematic and kinetic factors depending on the velocity of the faster. Therefore at the rehabilitation training of PD patients auditory cues velocity would be used for recovery and gait reeducation, may arise through the patients functional ability.

Perception and production of Korean and English stops by bilinguals with extensive experience residing in the U.S.: Individual patterns

  • Oh, Eunjin
    • Phonetics and Speech Sciences
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    • v.9 no.3
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    • pp.33-40
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    • 2017
  • This study aimed to examine how Korean-English bilinguals make use of VOT and F0 cues in perception and production of Korean (lenis vs. aspirated) and English (voiced vs. voiceless) stops. It was explored whether bilinguals with extensive experience living in the U.S. exhibit native-like or interactive patterns in the cue use for both languages. Participants produced monosyllabic word-initial stops within a carrier sentence in each language, and performed forced-choice identification tasks with synthesized stimuli varying in 7 VOT steps and 7 F0 steps with base tokens of /$t^han$/ for Korean and /$t{\ae}n$/ for English. Listeners were required to select either /tan/ or /$t^han$/ for Korean and either /$d{\ae}n$/ or /$t{\ae}n$/ for English. The results from binary logistic regression analyses for each listener indicated that all bilinguals placed greater weight on F0 than VOT when distinguishing between the Korean lenis and aspirated stops, and greater weight on VOT than F0 in distinguishing between the English voiced and voiceless stops. In terms of production, all participants showed remarkably overlapping ranges in the VOT dimension and separating ranges in the F0 dimension for the stop contrast of Korean, while forming overlapping ranges in the F0 dimension and separating ranges in the VOT dimension for the stop contrast of English. These results indicate that the bilinguals with extensive exposure to L2 manage the stop systems of the two languages independently, both in perception and production, employing the opposite cue use for stops in the two languages. It was also found that the absolute beta-coefficient values of the perceptual cues for Korean stops were generally smaller than those for English and those reported in a previous study as for later bilinguals, which may have resulted from Korean not being their dominant language.