• Journal of Korean Academy of Rural Health Nursing
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• v.16 no.2
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• pp.29-36
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• 2021

Purpose: The purpose of this study is to develop a living lab program to solve the musculoskeletal health problems of rural women and analyze its effects. Methods: The subjects included eight rural women and this study involved pretest and posttest designs for a single group. The program ran from July to August 2020 and consisted of one in-person training session and three weeks of management. The effectiveness of the program was evaluated by the change in the degree of pain experienced in the wrists, shoulders, and back, along with the general health status of the subjects. The Wilcoxon Sign-Rank test was used in the analysis. In addition, the program satisfaction was analyzed with five items based on the factors of the health belief model. Results: While the program seemed to have no significant impact on the health status of the subjects, all the participants did report reduced pain in their wrists, shoulders, and lower back. The 'sensitivity' and 'cue to action' metrics also increased with participation in the program. Conclusion: This program was effective in relieving some pain associated with the musculoskeletal problems in rural women. Therefore, such programs should be sustained and spread around community organizations

• Animal Bioscience
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• v.36 no.8
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• pp.1274-1284
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• 2023

Objective: Understanding consumer perception of meat quality in developing countries is an important issue since consumer perception of quality could be highly variable. In the current study, consumers' purchasing preferences affected by marbling and perception of quality were evaluated in a survey study. Furthermore, consumers' preferences for degree of doneness were investigated using both survey and consumer panel studies. Methods: The study was carried out in two phases. Firstly, a survey was conducted in Adana Province, Turkey to collect data related to the attributes affecting consumers' meat purchase decision and consumers' degree of doneness preferences. In the second phase, boneless ribeye was used to investigate consumers' degree of doneness preferences in a consumer panel. In addition, proximate analyses of the samples were conducted. Results: The survey study using pictures of marbling illustrations indicated that higher degrees of marbling might be considered too fatty to be purchased by consumers. Consumers' perceptions regarding the relationship between marbling and beef quality further indicated that marbling might not be acknowledged as a cue of a higher quality meat. Nevertheless, the results of the importance of some attributes related to intrinsic and extrinsic quality cues showed that consumers were looking for the cues that indicated not only quality but also safety of the meat during meat purchase. The results of both survey and consumer panel studies revealed that consumers might prefer higher degrees of doneness while consuming meat since a majority of the consumers' preference of degree of doneness was at least well done. Conclusion: This study revealed that consumer purchasing preferences might vary between countries regarding marbling and perception of quality. Furthermore, higher degrees of doneness could be the preference of these consumers. Thus, further studies are needed to increase consumer satisfaction in these countries.

• Asia Marketing Journal
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• v.14 no.3
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• pp.103-118
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• 2012

Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences' purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers' purchase intension. A 2×3 (high/low involvement and high/low/no IIC music) between subjects design was used for the experiments in the study. The TV home shopping programs in the high or low involvement condition were identical except for the type of background music: high IIC music, low IIC music, and no music. A total of 188 undergraduate students at a college in Seoul, South Korea participated in the study. Their ages range from 20 to 25 (median age = 22), and nearly 60% were male. Our analysis showed that in the low involvement condition, high IIC music was more likely to have a positive effect on purchase intentions than low IIC (common) music or no music did. Meanwhile, there was not any significant relationship between music and purchase intentions in the high involvement condition. Given that previous studies have provided no clear evidence of the effects of music on consumers' purchase intentions or behaviors, this study makes an important contribution to the literature in this field. The result of this study provides implications to the practitioners in the market, too. Marketers need to reevaluate the value of music used in broadcasting communications and pay more attention to find the right music for their campaigns. Limitations of this study as well as directions for future studies are also discussed.

• The Journal of the Acoustical Society of Korea
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• v.28 no.6
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• pp.557-565
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• 2009

To perceive the direction and the distance of a sound, we always use a couple of information. Head Related Transfer Function (HRTF) contains the information that sound arrives from a sound source to the ears of the listener, like differences of level, phase and frequency spectrum. For a reproduction system using 2 channels, we apply HRTF to many algorithms which make 3d sound. But it causes a problem to localize a sound source around a certain places which is called the cone-of-confusion. In this paper, we proposed the new algorithm to reduce the confusion of sound image localization. The difference of frequency spectrum and psychoacoustics theory are used to boost the spectral cue among each directions. To confirm the performance of the algorithm, informal listening tests are carried out. As a result, we can make the improved 3d sound in 2 channel system based on a headphone. Also sound quality of improved 3d sound is much better than conventional methods.

• The Journal of the Acoustical Society of Korea
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• v.27 no.4
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• pp.207-214
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• 2008

To create 3D sound, we usually use two methods which are two channels or multichannel sound systems. Because of cost and space problems, we prefer two channel sound system to multi-channel. Using a headphone or two speakers, the most typical method to create 3D sound effects is a technology of head related transfer function (HRTF) which contains the information that sound arrives from a sound source to the ears of the listener. But it causes a problem to localize a sound source around a certain places which is called cone-of-confusion. In this paper, we proposed the new algorithm to reduce the confusion of sound image localization. HRTF grouping and psychoacoustics theory are used to boost the spectral cue with spectrum difference among each directions. Informal listening tests show that the proposed method improves the front-back sound localization characteristics much better than conventional methods.

• Korean Journal of Agricultural and Forest Meteorology
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• v.22 no.1
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• pp.26-46
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• 2020

An irrigated-maize agroecosystem is viewed as an open thermodynamic system upon which solar radiation impresses a large gradient that moves the system away from equilibrium. Following the imperative of the second law of thermodynamics, such agroecosystem resists and reduces the externally applied gradient by using all means of this nature-human coupled system acting together as a nonequilibrium dissipative process. The ultimate purpose of our study is to test this hypothesis by examining the energetics of agroecosystem growth and development. As a first step toward this test, we employed the eddy covariance flux data from 2003 to 2014 at the AmeriFlux NE1 irrigated-maize site at Mead, Nebraska, USA, and analyzed the energetics of this agroecosystem by scrutinizing its radiation, energy and entropy exchange. Our results showed: (1) more energy capture during growing season than non-growing season, and increasing energy capture through growing season until senescence; (2) more energy flow activity within and through the system, providing greater potential for degradation; (3) higher efficiency in terms of carbon uptake and water use through growing season until senescence; and (4) the resulting energy degradation occurred at the expense of increasing net entropy accumulation within the system as well as net entropy transfer out to the surrounding environment. Under the drought conditions in 2012, the increased entropy production within the system was accompanied by the enhanced entropy transfer out of the system, resulting in insignificant net entropy change. Drought mitigation with more frequent irrigation shifted the main route of entropy transfer from sensible to latent heat fluxes, yielding the production and carbon uptake exceeding the 12-year mean values at the cost of less efficient use of water and light.

• Korean Journal of Agricultural and Forest Meteorology
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• v.23 no.4
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• pp.235-250
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• 2021

The overarching question of this study is how a typical rice cultivation system in Gimje, Korea was keeping up with the triple-win challenge of climate-smart agriculture (CSA). To answer this question, we have employed (1) quantitative data from direct measurement of energy, water, carbon and information flows in and out of a rice cultivation system and (2) appropriate metrics to assess production, efficiency, GHG fluxes, and resilience. The study site was one of the Korean Network of Flux measurement (KoFlux) sites (i.e., GRK) located at Gimje, Korea, managed by National Academy of Agricultural Science, Rural Development Administration. Fluxes of energy, water, carbon dioxide (CO₂) and methane (CH₄) were directly measured using eddy-covariance technique during the growing seasons of 2011, 2012 and 2014. The production indicators include gross primary productivity (GPP), grain yield, light use efficiency (LUE), water use efficiency (WUE), and carbon uptake efficiency (CUE). The GHG mitigation was assessed with indicators such as fluxes of carbon dioxide (F_CO2), methane (F_CH4), and nitrous oxide (F_N2O). Resilience was assessed in terms of self-organization (S), using information-theoretic approach. Overall, the results demonstrated that the rice cultivation system at GRK was climate-smart in 2011 in a relative sense but failed to maintain in the following years. Resilience was high and changed little for three year. However, the apparent competing goals or trade-offs between productivity and GHG mitigation were found within individual years as well as between the years, causing difficulties in achieving the triple-win scenario. The pursuit of CSA requires for stakeholders to prioritize their goals (i.e., governance) and to practice opportune interventions (i.e., management) based on the feedback from real-time assessment of the CSA indicators (i.e., monitoring) - i.e., a purpose-driven visioneering.

• Asia Marketing Journal
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• v.10 no.1
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• pp.25-64
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• 2008

Third-Party awards are growing in popularity. They are the hit product of the year chosen by The Korea Economic Daily, the best 10 products of the year chosen by Sports paper, the best hit product chosen by consulting firm and the best venture company of the year chosen by Information and Communication Ministry. Then these questions may be followed. Why industry likes this type of advertisement? Does this type of advertisement influences consumers' purchase intention? And if it does, how? Many researchers have been interested in external cue of product quality by focusing research effort on brand, price, producer, warranty etc. However, important but under-explored area is the role of third-party reference for signaling product quality. This paper comes from the idea that the third-party reference may signal consumers like manufacturer brand, product brand, product price, and shop brand. We develop a related theories to address research questions and drive some research hypotheses based on the previous studies probing source credibility, attribution, and signal theory. We put more emphasis on source credibility. We conducted the research based on 3x2x2x2 between group factorial design to explore causal relationship between the third party award winning advertising(real, fictional, no) and the purchase intention of consumers exposed to other information simultaneously such as product type(experience, search), distribution channel(direct, indirect) and perceived price(high, low). Since subjects are divided into 2 groups based on the means of response without extra experimental stimulus in case of perceived price. 12 different advertisements are used for conducting this study. The results are followings. First, the source credibility of the third party goes up, consumers' purchase intention would go up. It seems that consumers think the credibility of the third-party most when they are exposed to the third party award winning advertisement. Second, the product type does moderate the relationship between the third-party award winning advertisement and purchase intention. And the type of the distribution channel also moderates this relationship. The consumers' purchase intention goes up higher when they buy experience good and there is significant difference of purchase intention when consumers are exposed to direct channel treatment condition. But, perceived price has nothing to do with the third-party winning advertisement context for raising consumer intention to buy advertised product.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.3 s.151
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• pp.470-480
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• 2006

Consumer may perceive needs of certain product information online rather than the number of pieces of information available for decision making. In addition, consumers may seek information that is more relevant to apparel category. Moreover, involved consumers intensify information seeking and seek certain information. The purpose of this study is to identify the perceived importance weight of each information cue when shopping apparel via the Internet, to investigate the differences of the perceived importance weight of product information cues in product category, and to examine the relationship between apparel involvement and the perceived importance weight of product information cues. This study employed a single-factor within-subjects design experiment that simulated online purchase situation for two product types, Jeans and a Shirt. A total of 125 college students participated in this study. Results indicated that selected information such size available, price, style, color description, item measurement, stock available, and item quality (in sequence) can be considered as global cues to judge product quality and influence purchase decision regardless of product category. The significant multivariate effects for product category on the perceived importance weight of product information cues were found. Personalization, fiber content, and fabric structure were product specific information cues. Consumers' product involvement significantly influenced the perception of information weight. Therefore, product information can be personalized based on consumer involvement

• Journal of Fashion Business
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• v.13 no.6
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• pp.61-75
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• 2009

The objective of this research is to the enhance the color function of work clothing : to research and analyze the hue and tone of work clothing colors to be used for machinery and heavy industries in national industrial complexes, Through this research, the color using problems which related with safety workers will be revealed. For this project, total 42 sets of work suits were sampled from 12 different companies in the machinery and construction industries in the national industrial complexes of Gyeongsang Namdo Province and 16 sets of work suits currently being sold in the market. The collected work suits samples were classified according to item types and design. Color measurements were taken thus: After calibration according to ASTM D1729 specifications of standardized configuration settings to match standardized luminous source D65(Daylight 6500K) in color cabinet BOTECK SuperLight-VI, the RGB values of the work suits were calculated using PANTONE Color Cue TX. The RGB values of the colors thus derived were converted into V/C values using the Munsell Conversion 9.0.6 and analyzed with Munsell's 10-color system and PCCS. The results were presented according to Munsell's color wheel and color and brightness distributions were expressed in table form, as well as presented as a tone map. Following analysis, color hue distribution was found to be concentrated around PB, and brightness distribution toward the low end and mid range of the scale. Saturation values were distributed mostly around the low end of the scale. Following color tone analysis according to PCCS, it became apparent that colors were mainly distributed around dkg, ltg, and g, at low- and mid-brightness and low-saturation. Therefore, it may be concluded that colors used in work suits in the machinery and heavy industries are mainly cool colors, at low- and mid-brightness and low saturation. It is conjectured that such colors were applied uniformly in the workplace in order to serve certain functions, such as concealment of stains and contamination. Therefore, it follows that the utilization of colors, among other functions served by working clothings, must be taken into consideration in order to enhance safety and efficiency.