• 제목/요약/키워드: cross-cultural management

검색결과 128건 처리시간 0.028초

The influence of cultural differences on the e-business strategy

  • Luan, Shunan;Shin, Min-Soo
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2008년도 춘계학술대회
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    • pp.371-376
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    • 2008
  • As the e-business developed fast and more firms embrace CRM as a core e-business strategy, it is getting more important to assess the firms. The CRM is approaching customer-centric. This approach focuses on the long-term relationship with the customers by providing the benefits of the customer rather than based on what the company wants to sell. How to establish the overall efficiency and effectiveness of a global enterprise becomes more and more important to the E-business. The study investigates the cross-national psychometric prosperities of the establishment in the E-business. Using a cross-national survey of customers from Korea and China to compare the Korean customers' acceptance of e-business with the Chinese customers', and compare the development of e-business in Korea with the development in China it will be found that Korea and China samples shared a somewhat similar factor structure. And there are also some differences between Korea and China. These findings suggest that the way to establish the e-business strategy is influenced by the cultural effects. So focusing on the cultural differences among the countries becomes more and more important, this study will help to analysis how to use the different cultural dimension to establish the better CRM system in the e-business field.

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Different Concepts of Customer-Supplier Relationship - An Exploratory Case Study of Korean-German Business Activities in the Shipbuilding Industry

  • Choi, Jinchul
    • 한국항해항만학회지
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    • 제36권9호
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    • pp.769-780
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    • 2012
  • In the last several years, South Korea's shipbuilders have been dominating global shipbuilding. Thus, many global suppliers in the shipbuilding industry, especially German supply companies, are eager to get the Korean major shipbuilders as their customer. This study analyzed the different ways of business behaviours of German and Korean businessmen regarding customer-supplier relations. Furthermore, this paper aims to examine the kinds of challenges the international businessmen are confronted with and how this affects everyday business between German suppliers and Korean customers, using several case examples. Finally, backgrounds of cross-cultural problems and conflicts of German-Korean business relations are identified and explained.

한국과 미국 e-비즈니스 모델의 종단적 비교 분석에 관한 연구 (A Longitudinal Study on the e-Business Models of Korea and U.S.)

  • 신형배;황경태
    • Journal of Information Technology Applications and Management
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    • 제13권3호
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    • pp.107-127
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    • 2006
  • Understanding characteristics of Internet businesses from cross-cultural perspective could offer valuable insights on developing business strategy and policy. This work is concerned with revealing divergence and convergence of Internet business models in their financial performance, given organizational conditions and cultural context. For this, we studied the association between organizational attributes (core activity, origination, firm age, and industry) and their effects on a firm's financial performance (gross revenue and net income). Relevant data was gathered from representative Internet firms in Korea and U.S. Data analysis indicated that there exist both similarities and differences between Korea and U.S and year 2003 and 2006. While core activities and industry types of U.S. firms has not been changed much between the periods, Korean firms show much difference. In addition, while core activities and industry type were found to have strong relationship with financial performance, age and origination of a firm weak connections with financial performance. This study is expected to provide a foundation for developing more robust and systematic research model and performing further empirical research in this area.

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한국기업의 외국인근로자 고용 결정요인에 관한 실태분석 (The actual condition analysis on the determining factors of foreign workers employment in Korean companies)

  • 유승균
    • 통상정보연구
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    • 제12권4호
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    • pp.213-234
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    • 2010
  • This study focused on the determining factors of foreign workers employment in Korean companies. To improve our national enterprise's work outcome, it is necessary to establish a rational employment management policy plan so that the Korea can promote influx of foreign workers who have appropriate job skills and are hard-working and well suited for cultural environment. Accordingly, the companies need to develop the program by considering following. First, the duty of skilled foreign workers for employment is an important determinant factor and thus the targeting for foreign workers is necessary to proceed with pre-paced training. Second, reflecting the cultural characteristics of migrant workers, a cultural adjustment program needs to be developed. In this regard, the national program of screening foreign workers at the government level and the adaptation program needs to be launched suitable for local environment.

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외국인 환자 간호에 대한 간호사의 문화역량 영향요인 (Factors Affecting Cultural Competence of Nurses Caring for Foreign Patients)

  • 안정원;장혜영
    • 보건행정학회지
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    • 제29권1호
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    • pp.49-57
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    • 2019
  • Background: The purpose of this study was to examine the cultural competence of nurses caring for foreign patients in general hospitals. Methods: The subjects are 308 nurses who work in general hospitals in Seoul and Gyeonggi-do. The data, collected using a structured questionnaire on cultural competence, coping strategy, multicultural experience, intercultural uncertainty, and intercultural anxiety, were analyzed using descriptive statistics, t-test, analysis of variance, Pearson's correlation analysis, and hierarchical multiple regression. Results: Cultural competence was significantly associated with marital status, level of education, type of ward, and number of cared foreign patients. In hierarchical multiple regression analysis, the level of cultural competence was significantly associated with married, master degree qualified, high level of coping strategy and multicultural experience, and low level of cultural uncertainty. Conclusion: The findings revealed the need for educational programs which can contribute to lower the intercultural uncertainty and to enhance coping strategies dealing with foreign patients. In addition, individual and organization efforts to provide opportunities to expand nurses' multicultural experience will affect nurses' cultural competence development.

다국적기업의 문화지향성과 리더십이 조직효과성에 미치는 영향에 대한 분석 (Cultural Orientation and Leadership of Multinational Corporations Impact on Organizational Effectiveness)

  • 이정아;최영봉
    • 통상정보연구
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    • 제14권3호
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    • pp.351-379
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    • 2012
  • 세계화가 진전됨에 따라 국가문화 특성의 차이에 관한 관심과 연구가 증가되어 왔다. 그러나 국가문화특성에 적합한 리더십 및 조직관리가 어떻게 되어야 할 것인가에 대한 연구는 거의 없는 실정이며, 현재 많은 기업들이 활발하게 해외로 진출하고 있음에도 불구하고 효과적인 이문화 관리나 적합한 리더십 유형에 대한 이해는 부족한 실정이다. 본 연구의 목적은 다국적기업의 국가문화지향성이 리더십의 선택에 어떠한 영향을 주는 가를 실증분석하고, 더 나아가 국가문화지향성과 리더십의 상호적합성이 이루어질 때 보다 나은 조직성과를 창출할 수 있는가에 대해 실증분석 하는 것이다. 이를 분석하기 위해 기존 연구를 바탕으로 하여 국가의 문화지향성을 집단주의, 권련간격, 불확실회피성향, 여성주의의 네 가지 유형으로 제시하고, 리더십은 구조주도 리더십과 배려적 리더십의 두 가지 유형으로 구분 하였으며, 조직성과는 직무만족과 조직몰입의 두 요인으로 측정하였다. 분석결과 문화지향성이 리더십 선택에 유의한 영향을 미치는 것으로 나타났으며, 문화지향성에 적합한 리더십의 선택이 조직성과 즉, 직무만족과 조직몰입에도 긍정적 영향을 미치는 것으로 나타나 유의한 결과를 보여주고 있음을 확인하였다.

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A Cross-cultural Study on the Affection of Color with Variation of Tone and Chroma for Automotive Visual Display

  • Jung, Jinsung;Park, Jaekyu;Choe, Jaeho;Jung, Eui S.
    • 대한인간공학회지
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    • 제36권2호
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    • pp.123-144
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    • 2017
  • Objective: The objective of this study is to evaluate affection on how users perceive colors viewed from an automotive visual display according to cultural and radical differences including North America, Europe, and Southeast Asia. This study especially aims to identify effects of the variation of tone and chroma of representative color groups by analyzing affection differences depending on cultural and racial differences targeting the colors constituted through variation of tone and chroma, centered on representative colors. Background: The colors of the menu, information display or background viewed through an automotive visual display are an important factor stimulating consumer's affection, and therefore an effort to express the vehicle's brand and product image through colors is made. The studies on colors focus only on the research on unique characteristics of colors, but an affective approach lacks according to cultural and racial differences on colors considering tone and chroma variation within a color from the currently used automotive visual displays. Method: To grasp the visual affection felt by users, this study extracted affective adjectives related with colors through existing literature and a dictionary for adjectives, and presented human affection dimensions on colors through evaluation of various colors. Prior to carrying out affection evaluation, the basic light sources, red (R), green (G), and blue (B) constituting the colors used for automotive visual displays were defined as a representative color group, respectively. When colors in a color group are constituted, the evaluation target of each color group consisted of the colors considering the variation of tone and chroma by changing color sense through RGB values of the remaining two light sources. And then, this study carried out affection evaluation on the constituted colors targeting the subjects with cultural and racial differences. Results: As a result of evaluating the constituted colors with representative affections, there were statistically significant differences between the groups having cultural and racial differences. As a result of S-N-K post-hoc analysis on the colors showing significant differences, North America and Europe were classified as heterogeneous groups. In some cases, Korea was classified as the homogeneous group with North America, but Korea was mainly classified as the homogenous group with Europe. Conclusion: The representative affections on colors from an automotive visual display was drawn as three affective dimensions: passionate, neat, and masculine. Based on these, the affection of Korea and Europe on the constituted colors showed significant differences from that of North America, as a result of affection evaluation on the constituted colors viewed through the visual display by reflecting cultural and racial factors. Regarding representative color groups, bigger cultural and racial differences were revealed in terms of affection on red and green colors than on blue color, and variation of affection was the biggest in the red color. Application: This study analyzed correlations of affection considering the colors constituted through variation of tone and chroma, and the culture and race in the representative color groups constituting a visual display. The results of this study are predicted to be utilized in coordination and selection of colors viewed from an automotive visual display taking into account culture and race.

보건의료 및 복지 전공 대학생의 다문화 지식, 공감, 문화적 민감성에 관한 연구 (Cultural Knowledge, Empathy and Cultural Sensitivity of University Students Majoring in Health And Welfare)

  • 오원옥;정우식;강형곤;김은혜;석민현
    • 한국학교보건학회지
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    • 제23권2호
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    • pp.192-199
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    • 2010
  • Purpose: Multi-cultural families are increasing highly in Korea. Health care professionals and students majoring in health and welfare need to develop their cultural competence for quality of life from multi-cultural families. This study was to be conducted by examining the level of culture knowledge, empathy, and cultural sensitivity of university students majoring in health and welfare. Methods: Convenience sampling method was used and 408 students from 3 universities were evaluated for final analysis. Data collection was conducted through the use of questionnaires. Results: The score of cultural knowledge of students was very low. Empathy and cultural sensitivity showed middle range. There was a significant correlation between cultural knowledge and empathy, empathy and cultural sensitivity. However, there was no significant correlations between cultural knowledge and cultural sensitivity. Conclusion: An understanding of multi-cultural enables health and welfare providers to specialize service in cross- cultural situations of multi-cultural families in Korea. Ways to improve cultural competence for students majoring in health care and welfare is needed.

식이 자기 효능감: 한국어판 Weight Efficacy Life-Style 설문지 개발 - 횡문화적 번역 및 안면 타당도 검증 (Eating Self-Efficacy: Development of a Korean Version of the Weight Efficacy Life-Style Questionnaire - A Cross-Cultural Translation and Face-Validity Study)

  • 서희연;옥지명;김서영;임영우;박영배
    • 한방비만학회지
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    • 제19권1호
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    • pp.24-30
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    • 2019
  • Objectives: Eating self-efficacy is an important predictor of successful weight control behaviors during obesity treatment. The Weight Efficacy Life-Style Questionnaire (WEL) is an internationally used measure of eating self-efficacy. The objective of this study was to develop the Korean version of WEL (K-WEL) and verify face validity. Methods: According to previously published guidelines, the cross-cultural translation was conducted through organizing the expert committee, translation, back-translation, synthesis, grammar review, and final synthesis. Following the translation of the WEL into Korean, face validity was performed for 35 subjects. Results: After all the versions of the questionnaire were examined, the translated WEL questionnaires were finally synthesized and licensed by the developer in writing. Regarding the translated WEL questionnaires, seven out of 35 subjects (20%) offered ideas about ambiguous expressions in them. All four points indicated in the face validity verification were additionally modified for greater clarity and understanding. Conclusions: We developed the Korean version of WEL and completed face validity. In future research, it would be necessary to provide further study on the reliability and validity of the Korean version of WEL.