• Title/Summary/Keyword: creative tourism

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Decomposing Twitter Network in Tourism Marketing

  • Kim, Wonsik;Kim, Daegeun
    • International Journal of Advanced Culture Technology
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    • v.9 no.2
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    • pp.80-85
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    • 2021
  • This study is to analyze the structure of the networks of tourism marketing on Twitter, identifying the most prominent users, the flow of information about tourism marketing, and the interaction between the users posting tweets. This study employs NodeXL pro as a visualization software package for social network analysis. The number of vertices or nodes is 171, and the number of the unique edges or links is 128, but there are 101 edges with duplicates, so the total links are 229, which means that there are fewer Twitter accounts in the social network on tourism marketing, but they have a few close relationships by sharing information. The research can map the social network of communicators of tourism marketing using Twitter data. The network has a complicated pattern, including one independent network and some connected networks. Some mediators connect each network and can control the information flow of tourism marketing. More communicators are getting the information than the ones providing it, which means that there is likely to be the dependence of information among communicators that can cause an obstacle and distortion of the information flow system, especially in the independent network.

Information and Communication Technologies for the Innovative Development of Tourism Training in the Context of COVID-19

  • Krupa, Oksana;Panchenko, Vladimir;Dydiv, Iryna;Borutska, Yuliia;Shcherbatiuk, Nataliia
    • International Journal of Computer Science & Network Security
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    • v.22 no.1
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    • pp.262-268
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    • 2022
  • The main purpose of the study is to determine information and communication technologies for the innovative development of tourism training in higher education institutions in the context of COVID-19. Innovative development is associated with the rejection of well-known cliches, stereotypes in teaching, upbringing and personal development, creates new standards for personal-creative, individually directed tourism activities, develops pedagogical technologies implemented in this activity. As a result, the main aspects of information and communication technologies for the innovative development of tourist training in higher education institutions in the context of COVID-19 were characterized.

A Study on the temple stay as culture tourism experience products Case of Andong City Region (문화관광체험상품으로서 템플스테이 프로그램 개발 연구 - 안동지역 사례로 -)

  • Kim, yong-nam;Kwon, gi-Chang
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.415-416
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    • 2017
  • 문화관광상품으로서 템플스테이가 지니는 요소들을 파악하고 안동지역 운영 사찰들의 현황분석을 통해 차별화된 템플스테이 프로그램을 개발하고자 한다.

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Study on Priority Analysis for Activation of Health Tourism Using AHP - Focused on Andong - (AHP를 이용한 의료관광 활성화 우선순위분석에 관한 연구 - 안동시 사례를 중심으로 -)

  • Bae, su-bin;Kwon, gi-chang
    • Proceedings of the Korea Contents Association Conference
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    • 2016.05a
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    • pp.289-290
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    • 2016
  • 의료관광은 전 세계적으로 고부가가치 산업으로 각광 받고 있으며, 우리나라 지자체들도 의료관광 활성화를 위해 치열한 경쟁을 벌이고 있다. 이에 본 연구는 안동시 의료관광 활성화에 중요한 평가항목 요인들의 구성요소들의 우선순위를 도출하는데 그 목적이 있다. 분석결과 상위계층에서는 인프라, 중위계층에서는 의료서비스에 대한 신뢰성이 가장 중요한 요인으로 도출되었다.

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A study on how to Promote Smart Tourism through Case Analysis of Smart Tourism Utilizing New ICT Technologies (ICT 신기술을 활용한 스마트관광의 추진사례 분석 및 활성화 방안 연구)

  • Jeong, Byeong-Ok
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.509-523
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    • 2015
  • With the introduction of smart devices as a new channel of information distribution, the mass tourism that has been dominating the travel scene is being transformed into individual tourism. Therefore, it is more than important to establish an advanced smart tourism environment using cutting-edge ICT technologies in order to go into one of tourism developed countries. In line with that, this study draws both local and international cases to show where smart tourism stands now by mapping out problems and solutions by category. Firstly, in terms of infrastructure, establishing distribution platform and big data analyzing systems were suggested. Secondly, to fit the needs of consumers, converged tourism content and user experience based content development are in need. Lastly, in terms of governance forming public-private consultative body and incubating creative tourism companies are suggested. The study results will serve as a fruitful reference to those who want to establish business strategy related to smart tourism.

A Study on the Ecotourism Policy Direction of Saemangeum.Gunsan Free Economic Zone (새만금.군산경제자유구역의 생태관광 방향)

  • Lim, Hyung-Baek;Choi, Hung-Kyu;Lee, Seong-Woo
    • Hwankyungkyoyuk
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    • v.22 no.4
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    • pp.53-65
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    • 2009
  • Saemangeum is the largest reclaimed land in Korea. Saemangeum is the large scale project responding to the economic demand of globalization, and a government initiated new development business with a vision of global Free Economic Zone(FEZ). Jeollabuk-province conducted a international competition to establish a global-scale, creative development plan and grow the Saemangeum as an international destination of economy, and a world-wide brand. SGFEZ has much to offer in terms of tourists attractions and breathtaking scenery. And tourism is one of the important industry in SGFEZ. Many tourist facilities will be construct in SGFEZ. Environment is the important issue in many field of study. Recent days, green growth come into the spotlight in Korea. But even as SGFEZ prepares for its future global tourists attraction, so much of the tourism policy directions remains unconsidered. The objective of this study was to suggest tourism policy direction, especially concentrated on ecology tourism policy direction of Saemangeum Gunsan Free Economic Zone(SGFEZ).

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The Implication of Creativity in the Northern Cities of Gyeongbuk Province : Centering on the Practice of Regional Development (경북 북부도시에서 창조성의 의미 -지역개발의 실행을 중심으로-)

  • Lee, Sang-Yool
    • Journal of the Korean association of regional geographers
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    • v.17 no.5
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    • pp.554-567
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    • 2011
  • As creative city is increasingly considered as a paradigm of urban development, it was explored that some of major concepts consisting of creative city such as creativity, creative class and creative industry have an implication. Those concepts reveal a diverse meaning rather than universal one in the application depending on regions and countries across the world. This study tried to grasp the meaning of creative city in the northern region of Gyeongbook where the concept itself was not apparently distinctive. The result is that the inherent meaning of creative city was expanded to culture and athletic fields, though it was originated from taking advantage of nature, agricultural products in the region, and cultural and historical based tourism. On the other hand, the role of regional authority was examined to explore how the concept of creative city is realized in practice. There are some differences among the local authorities in the aspect of leadership. network system within the region, and social network with outside.

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The Promotion and Content Composition of Geotravel as a New Way of Tourism (새로운 관광수단으로서 지리여행의 콘텐츠 구성과 활용 방안)

  • Park, Jongkwan
    • Journal of the Korean Geographical Society
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    • v.50 no.1
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    • pp.53-71
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    • 2015
  • Geographical travel(Geotravel) is new theme tourism based on geographical fieldwork. Geotravel is an emotional journey to explore physical and human landscapes, and is also a comprehensive environmental one beyond the scope of historical tourism. Geotravel provides an optimized regional content and programs for experiential tourism of the family. Taking advantage of geographical characteristics as spatial tourism, the geotravel methodology in catchment unit is strongly recommended. The geotravel content has to be developed in convergence standpoint. The integrated key words of geotravel are human and water. Geotravel is a pattern of specialized edutainment tourism for the public and elementary, secondary school students as well. The development of geographical travel courses is necessary for the popularization of geotravel. Mobile apps will be the medium that delivers easy geographical travel information. And geotravel curator has to be raised quickly for the generalized easy and interesting geotravel.

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Study on Agenda-Setting Structure between SNS and News: Focusing on Application of Network Agenda-Setting

  • Kweon, Sang-Hee;Go, Taeseong;Kang, Bo-young;Cha, Min-Kyung;Kim, Se-Jin;Kweon, Hea-Ji
    • International Journal of Contents
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    • v.15 no.1
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    • pp.10-24
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    • 2019
  • This study applied network agenda-setting theory to analyze the impact of the agenda-setting function of the media on certain issues by focusing on the agenda at the center of controversy, 'Creative Economy'. To this end, the study extracted the data referred to creative economy in the media and SNS from 1 January 2008 to 31 December 2014, and analyzed the data using the network analysis program UCINET and the Korean language analysis program Textom. The results of the present study show that, during the period under former President Lee (2008-2011), the media's creative economy agenda-setting function did not exert a significant impact on the agenda-setting within SNS. However, from 2012 when the government of former President Park Geun-hye had started, the agenda-setting function of the media starts to show increasingly strong influence on the agenda cognition in SNS. The central words and sub-words configuration forming the center of the semantic network moved in the direction of a high correlation, in addition to the gradually increasing correlation based on QAP correlation analysis. In 2014, the semantic networks of the media and SNS bore a close resemblance to each other, while the shape of networks and sub-words structure also had a high level of similarity.

A Study on the Medical Tourism and Activation : With focus on Medical Communication (의료관광의 활성화를 위한 제언: 의료커뮤니케이션을 중심으로)

  • Lee, Seung Jae
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.391-397
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    • 2014
  • This paper is concerned with medical tourism, which is expected to become the new growth engine of the 21st century. Medical tourism is a collaborative and synergistic composition of Healthcare and Tourism, and has led to a remarkable growth in 2012 since the year 2009, exhibiting huge growth potential. This paper reviews the emerging market of the medical tourism with five major hospitals in Korea from the perspective of medical tourists, and makes suggestions for the global health care and the sustainable development in Korean medical tourism as a growth market: the construction of websites for active services and transparent management of medical expenses with proper arrangement of medical consulting and advices, cooperation of the health care center and the medical tourism industry, and the activation of healthcare communication. For the smooth progress of medical tourism, this paper suggests two separate communication channels: one for the patient tourists and the other for the medical tourism coordinators. The former needs accuracy with professional knowledge on the healthcare and communication, which should be classified as medical interpreters working with disease-oriented medical tourists. The latter refers to international medical coordinators dedicated to the smooth progress of medical tourism and services. This paper also points out the creative efforts to improve the relatively poor infrastructure of tourism industry to accommodate the medical tourists, and improve the medical tourism industry.