• Korean Security Journal
• /
• no.61
• /
• pp.163-179
• /
• 2019

The purpose of this study is to analyze the effect of service quality of security safety system users on corporate image and customer satisfaction. To confirm this through empirical analysis, a survey was conducted on about 200 users nationwide for about 40 days from May 2 to June 12, 2019. The survey was composed of "service quality, corporate image and customer satisfaction". The empirical analysis was conducted mainly on the analysis of importance, reliability, validity and correlation. This study used SPSS WIN 18.0 to calculate structural equations and exploratory factors. The research results are as follows: The users of the security safety system showed that the better the service quality, the better the corporate image. The better the corporate image, the higher the customer satisfaction. Also, the better the service quality, the higher the customer satisfaction. Therefore, each security safety system company should steadily improve the service quality to improve customer satisfaction.

• Journal of Digital Convergence
• /
• v.17 no.6
• /
• pp.159-167
• /
• 2019

This study was done to analyze the effect of logistics services, corporate image, product reliability and customer service on consumer satisfaction and repurchase intention that e-commerce users perceive. The survey was divided into "logistics services, corporate image, product reliability, customer services, customer satisfaction, repurchase intention". As a study result, independent variables such as corporate image, product reliability and customer services were found to affect customer satisfaction. Consumer Satisfaction had an effect on repurchase intention in mediated and dependent variable. In conclusion, in order to increase the repurchase intention in companies that introduced SCM, it was necessary to improve the corporate image, product reliability and customer service to satisfy consumers. Logistics services had not been adopted as an impact on customer satisfaction. We should strive to improve customer satisfaction and repurchase intention by creating a higher level logistics services.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.23 no.3
• /
• pp.10-17
• /
• 2009

In this paper, we explained the relation between evaluating display device and emotional image quality evaluation in human perceptual view. It is also suggested two emotional image quality evaluation method of display reflecting human visual function. One is the color space of CIECAM02 and the other is capturing moving image. It is necessary to standardize the evaluation methods of image quality based on emotional evaluation.

• Asia Marketing Journal
• /
• v.11 no.4
• /
• pp.49-67
• /
• 2010

Previous researches have proven that corporate social responsibility(adhere CSR) is positively related to corporate performance. But Most of CSR related researches have several limitations. One of limitations is that those researches treated CSR as unidimensional construct. Almost researchers in the area of CSR concepts insisted that CSR is consist of multi dimensions. Carroll's four dimensions of CSR have been utilized by numerous academicians. Carroll asserted that CSR is composed of four dimensions: economic, legal, ethical, and philanthropic responsibility. But Carroll's dimensions were revised as three dimensions by Schwartz and Carroll, because ethical and philanthropic responsibility are not mutually exclusive. If CSR construct is composed of multiple dimensions, a message related to one of dimensions changes beliefs or evaluations about other dimensions that are not mentioned in the message. This phenomenon is called as "spillover effect". According to Ahluwalia, Unnava, and Burnkrant, negative information spills over to attributes that are associated with the target attributes but not mentioned in the message. Like this, this preponderant effect of negative information over positive information has been termed the "negativity effect". In this paper, authors try to prove the spillover effect and negativity effect among Schwartz and Carroll's three dimensions(economic, legal, and ethical responsibility) of CSR. The results of this study show that messages related to legal and ethical responsibility cause spillover effect and influence consumers' evaluation to other dimensions. Moreover, when negativity effect is added on spillover effect, spillover effect is more increased. It means that negative messages related to legal and ethical responsibility is more harmful to corporate image than negative message related to economic responsibility. The results of this study will help companies to manage corporate image using CSR messages as marketing communication tools. Companies should manage messages related to legal and ethical responsibility for more efficiently managing corporate image. Specially, because negative messages related to legal and ethical responsibility are more harmful to corporate image, companies must take care not to spread out negative message related to legal and ethical responsibility. Finally, we discuss the implications of the findings and limitations.

• The Journal of the Korea Contents Association
• /
• v.12 no.9
• /
• pp.459-467
• /
• 2012

In this study, empirical analysis was conducted to identify that the hotel's corporate social responsibility has an effect on hotel image, and examine the correlation between hotel image and customer loyalty, targeting customers who have used five-star hotels, located in seoul. As a result, it was revealed that the hotel's corporate social responsibility would have a significant effect on hotel image, and hotel image would have a significant effect on customer loyalty. These findings are meaningful in that this study provides proven data for accounting for the competitive advantage by using social responsibility activities more effectively and strategically through recognizing the importance of hotel's corporate social responsibility.

• The Journal of the Korea Contents Association
• /
• v.18 no.9
• /
• pp.482-497
• /
• 2018

This study would investigate the impacts of coffee shop companies' mecenat activity on identification, corporate image, love mark and loyalty. For sampling, an investigator who visited the coffee shops in person conducted surveys with customers. 800 copies were distributed for 11 days from May 23 through June 2, 2018, and excluding unreliable questionnaires from the collected questionnaires, 711 copies were used in the final analysis. As a result of the analysis, it turned out that the higher social contribution, purity, public interest and preference, the higher identification became. Also, the higher social contribution, public interest and preference, the higher corporate image became. On the other hand, it turned out that purity had a negative (-) impact on the corporate image. It turned out that purity and preference had positive impacts on the love mark, while did not affect social contribution, while public interest had a negative (-) impact on that. It turned out that identification had a positive impact on the corporate image, and identification and corporate image had positive impacts on the love mark. Also, identification, corporate image and love mark had positive impacts on loyalty. It is expected that the above research result would provide practical implications for coffee shop companies' marketing techniques in the future, and further, it is judged that it would play a positive role in the quality of life of consumers who experience coffee shop companies' mecenat activity.

• Journal of Digital Convergence
• /
• v.12 no.5
• /
• pp.203-211
• /
• 2014

The purpose of this study is to test the influence of CSR publicity(positive vs. negative) on the corporate image and customer loyalty. Especially this study is focused on the moderating effect of media credibility and the mediating effect of corporate image between CSR publicity and customer loyalty. The results of this study are as follows. 1) The influence of CSR publicity on the corporate image appears more in the negative information than the positive one. 2) The moderating effect appears in media credibility. Namely, in the case of positive CSR information, the influence of CSR publicity on the corporate image appears high only in high credibility of media, but it does not in low media credibility. Whereas, in the negative information, there is no differences of negative influence on the corporate image nevertheless of media credibility. 3) The higher the corporate image is, the higher the customer loyalty is. The results of this study implicate that credibility of CSR publicity is very important factor on the corporate image and customer loyalty and media credibility is another one in credibility of CSR publicity.

• Journal of Distribution Science
• /
• v.9 no.1
• /
• pp.5-15
• /
• 2011

Research regarding corporate associations in marketing has generally been approached using the association theory. However, limited research investigates the effect of corporate associations on consumer loyalty to individual brands by examining the role of self connectedness with a corporate image. The activation of behavior-related constructs can influence individuals' behaviors without their intention or conscious awareness. A recently developed body of research suggests that self connection can play an important role in affecting subsequent behaviors. Although these effects have received considerable attention, the set of mechanisms involved in self connectedness and loyalty to individual brands is not clear. An active self account in which associative constructs can affect behavior by temporarily altering the active self-concept may lead to behavior or evaluation. If the exposure to a corporate brand can induce consumers' cognitive associations and goal-primed effects through the role of active self accounting, the connectedness between the consumer's self and the corporate brand could be developed and this connectedness could be explained by associative and connection models and the goal priming theory. Therefore, this study investigates the influence of corporate associations on loyalty to individual brands through connections between the corporate and the consumer's self. There are three main purposes of the research. First, theories regarding corporate associations will be explored. Second, theories of self-concept will be investigated and self connectedness with corporate brands will be explored. Third, the effects of the connectedness between the self and the corporation on corporate identification and loyalty to individual brands will be investigated. For the purposes of this research, the types of corporate associations are classified into corporate ability (CA) associations and corporate social responsibility (CSR) associations. Furthermore, the connectedness between the consumer's self and the corporate image are divided into two concepts: the connectedness between the individual self-concept and the corporate identity and the connectedness between social self-concept and the corporate identity. This study suggests the hypotheses that the types of consumer self connections with the corporate image could vary according to the types of corporate associations created and further that the connectedness between the corporate association and the consumer's self-concept have positive effects on loyalty to corporate individual brands. The results of testing these hypotheses are as follows. First, corporate ability associations enhance the connectedness between the consumer's individual self and corporate brands. That is, corporate ability associations influence individual connectedness between the corporate and individual self-concept positively from the viewpoint of the consumer's personal ability and branding success. In addition, corporate social responsibility associations have a positive effect on social connectedness between the corporation and the consumer's social self-concept. Second, the connectedness between the corporate brand and the consumer's self-concept affects identification with the corporation. The consumer's personal self and social self connectedness induces corporate identification. Third, individual self connectedness has a positive effect on loyalty to corporate individual brands, while social self connectedness does not. This also means that individual self connectedness with the corporate image or brand plays a more important role in forming individual brand loyalty than social self connectedness with the corporate does. In addition, social connectedness cannot influence individual brand loyalty until it passes through identification with the corporate. Fourth, consumers who experience identification with a corporate identity also show positive responses to corporate individual brands. That is, consumers also develop loyalties toward individual brands through the corporate identification because self-pursued goals that are induced by corporate associations can be achieved by consuming the individual brands that are sold by the corporate that the consumers identify with.

• Journal of the Korean Society of Costume
• /
• v.59 no.5
• /
• pp.152-166
• /
• 2009

The purpose of this study was to propose a brand image profile by analyzing how the consumer perceived the rival brands having relative structure between corporate image, store image, and. product image. Fifty-two questions were prepared for the respondents, and 262 questionnaires were selected for analyzing. The data were analyzed by a frequency, a mean, a reliability, and a paired t-test of the SPSS 12.0. The results were as follows : 1. As influence rank of the brand image, a product image had greatest influence followed by a store image and a corporate image. 2. The factors, which were regarded as important from consumer, and satisfaction of those factors were evaluated. As a result of the analysis, the degree of satisfaction of the factors was relatively low than that of the importance. It was proved that the important factors of the brand's image and the degree of satisfaction of the factors were not the same from this study.

• Knowledge Management Research
• /
• v.12 no.3
• /
• pp.27-37
• /
• 2011

It is not uncommon to witness brand image transference which is a development of corporate image from a collection of individual brand images. The brand image transfer process is the influence of consumer attitudes toward certain brands on overall evaluation of the company. To understand the image transfer process, we examine the influence of brand level evaluation on overall company evaluation through food and beverage consumer products in China, where active competitions among global brands exist.