• Archives of design research
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• v.14 no.2
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• pp.37-45
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• 2001

As we are aware that the image of corporation is so crucial to survive in this serious competition, so the importance of CI is constantly emphasized. The importance of CI has been started with the advent of Industrial Society in early 1900s, and now we are flooded with hundreds of CIs as this modem society shifts into ultramodern, diverse, and subdivided one. At this point, we could not say that the final purposes of CI are to represent the corporation, and let everybody know about it. The only way to survive in this situation where we are inundated with lots of CIs is to specialize and differentiate the image of corporation from those of others. The British Airways succeeded in making new CI with new and innovative ideas-daringly break from its old one-to cope with totally different market for the present and future. It did not follow the traditional way which relies only on the visual factor. It produced the original, symbolic, and individual images that could represent the countries where its planes go. And the individual images could be seen on the tail of the plane. A new Corporate Identity of British Airways with this original idea could obtain excellent results to draw a distinction between other corporations

• Journal of Korean Society of Archives and Records Management
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• v.5 no.2
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• pp.103-124
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• 2005

The purpose of the study is to propose the necessity of management and long-term preservation of dataset as records. Although government and corporate bodies produce various dataset in the regular course of the business, dataset have been stored and managed in the information system. Dataset as records should be captured into the record management system and managed in the overall system. They can provide a evidence of the decision-making process of the government and fundamental information of the process. If agents do not perform the right management, dataset records will disappear in the future.

• Journal of Korean Society of Archives and Records Management
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• v.2 no.2
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• pp.39-68
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• 2002

Many problems of archival description in new environments can be solved by building archival authority databases. This study examines function and structure of archival authority records comparing with library authority records, and analyses the archival authority records in NARA system and Australian CRS System which accepts dynamic description process for archival records. Based on these investigations, some development directions for national archival authority database are recommended.

• Archives of design research
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• v.20 no.3 s.71
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• pp.163-178
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• 2007

The importance of brands as well as the consumers' emotional & cultural desire have increased. In the meantime, the companies have made efforts to create their positive brand images through the support of Mecenat using culture or social return. In addition, they made ceaseless efforts to provide consumers with a cultural space by building up brand service areas as part of their purpose. However, the rapidly increasing brand service spaces have not really appealed to consumers. In order to become a competitive and powerful brand in the severe brand market, it is necessary to enhance the brand image and to let the brand be considered as a culture and the lifestyle of consumers. In order to do so, the companies have to establish their market-driving strategies by creating new products or new market. To do so, it is important for them to figure out consumers' inner desire through the touch point with consumers. This study attempted to suggest a method of using a corporate museum as a space that could meet all of the said elements at a time. Through the route of a corporate museum, the companies would be able to study their future directions by looking back their history and they could be reborn as culture brands. Therefore, this study suggested that the corporate museum could be a space for culture and education as well as a brand space and could play a positive role in the companies; in this process, the study could grope for consumers' inner desire with its touch point where companies and consumers would meet and its utilization of brand market-driving strategy as a test marketing strategy observing consumers' responses.

• Journal of Korean Society of Archives and Records Management
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• v.16 no.1
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• pp.223-245
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• 2016

Previously, the International Council of Archives (ICA) provided the General International Standard Archival Description (ISAD(G)) and the International Standard Archival Authority Record for Corporate Bodies, Persons and Families (ISAAR(CPF)) for the systematic archival description by the Committee on Best Practice and Standards. Recently, the new conceptual model and ontology, which is called "Record in Context" (RIC), is being developed by the ICA Experts Group on Archival Description (EGAD). For developing the new archival standard, ICA EGAD has referenced the archival standards of Australia, Spain, and Finland, as well as the FRBRoo integrated model of the museum and library fields and the legacy ICA's descriptive standards. This study, therefore, examined these international trends on the archival descriptive standards and derived a number of suggestions for improvement. As a result, descriptive standards are changing from the guidelines for the standardized archival description to the upper conceptual model and ontology for the flexible archival description and sharing of archival metadata. There is a need to adapt the change of the information environment and promote cooperation among cultural heritage institutions.

• Archives of design research
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• v.20 no.2 s.70
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• pp.117-128
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• 2007

Design management has become a critical facet of corporate management for leveraging strategic and competitive advantages. In order to identify the pattern and the development of design management studies, we investigated contents of the periodical journals published by Design Management Institute (DMI): the Design Management Review and the Academic Review. An in-depth analysis was performed on 64 themes, 722 articles, and 704 authors of these two journals between 1989 and 2005, and the primary research topics and authorship patterns were identified. Based on these findings, several directions for advancing design management studies were suggested.

• Archives of design research
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• v.16 no.2
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• pp.375-384
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• 2003

This study is on the strategy for establishing successful corporate brand image, by understanding the need for increasing brand value based on the level of brand recognition. In order to carry this out, the PICS (Product Image Concentration System) is suggested, which includes Brand Image Analysis on a high-level, Product Image Programming based on the result of the image analysis, and Product Image Coherency Assessment and Management, resulting in setting up a guideline for gaining competitive advantage and brand management. Brand Image Analysis is a method that utilizes image association to understand brand disposition by analyzing the association pattern among available visual materials to measure the corporate and brand image inclinations. As the next step, Product Image Programming establishes design philosophy and principles based on the analysis of brand image, and the Visual Programming is a process for visualizing the intended product image direction. Lastly, Product Image Coherency Assessment examines whether to incorporate design philosophy and principles or not to arrive at an agreed evaluation criteria for developing designs coherent with the brand image. The PICS (Product Image Concentration System) is a practical method for increasing a company' competitive advantage and managing brand. The expectation on this system is to provide a guideline for applying brand image in design process more objectively. For further study, diversification of image spectrum based on expressive keywords and comparative analysis on images as well as a product image interpretation program to understand the order of visual materials will be necessary.

• Archives of design research
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• v.18 no.4 s.62
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• pp.205-214
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• 2005

The purpose of this study is to find an efficient marketing strategy in terms of media channel communications using one specific case study. Results of previous studies have shown that consumers' exposure to TV, newspaper, radio and magazine related to description of corporate image tends to be influential for consumers' product image, which mainly consists of product preference, expertise, and credibility. It means that media strategy should be different, depending on what kinds of image they try to be purposive. In conclusion, we concluded that TV and radio should be the best vehicle for increasing consumers' positive preference rather than those of newspaper and magazine. Newspaper and magazine are also influential in terms of expertise, and newspaper and magazine should be better than TV and radio in terms of credibility. The results of this study should be similar to previous studies in that TV and radio should be more inducing interest, and print media should be more credible than TV and radio.

• Archives of design research
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• v.19 no.5 s.67
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• pp.223-232
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• 2006

This is a study related to CI and BI, focusing on the change of an organization: a corporation. The organization of a corporation, in order to achieve the goal of an organization, get the injection(labor, technology, resources) and send it out to society by transforming them into a form of products(goods and services). While this production means the organization plays a social part for the accomplishment of a goal of the society, it indicates the society exerts influence on the process of setting the goal of an organization. On the other hand, a society influences the existence of a corporation through need and change directly or indirectly and in order to adjust to this, a corporation adapt the form of the organization to the need and change of a society. This study presents the causes of change from CI to BI according to the organizational changes of a corporation and theoretical basis through Elbin Toefler's "The Adaptive Corporation".

• Journal of Korean Society of Archives and Records Management
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• v.2 no.2
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• pp.1-38
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• 2002

This study examines the status quo of Korean archives and records management from the Governmental as well as professional activities for the development of the field in relation to the new legislation on records management. Among many concerns, this study primarily explores the following four perspectives: 1) the Government Archives and Records Services; 2) the Korean Association of Archives; 3) the Korean Society of Archives and Records Management; 4) the Journal of Korean Society of Archives and Records Management. One of the primary tasks of the is to build the special depository within which the Presidential Library should be located. As a result, the position of the GARS can be elevated and directed by an official at the level of vice-minister right under a president as a governmental representative of managing the public records. In this manner, GARS can sustain its independency and take custody of public records across government agencies. made efforts in regard to the preservation of paper records, the preservation of digital resources in new media formats, facilities and equipments, education of archivists and continuing, training of practitioners, and policy-making of records preservation. For further development, academia and corporate should cooperate continuously to face with the current problems. has held three international conferences to date. The topics of conferences include respectively: 1) records management and archival education of Korea, Japan, and China; 2) knowledge management and metadata for the fulfillment of archives and information science; and 3) electronic records management and preservation with the understanding of ongoing archival research in the States, Europe, and Asia. The Society continues to play a leading role in both of theory and practice for the development of archival science in Korea. It should also suggest an educational model of archival curricula that fits into the Korean context. The Journals of Records Management & Archives Society of Korea have been published on the six major topics to date. Findings suggest that "Special Archives" on regional or topical collections are desirable because it can house subject holdings on specialty or particular figures in that region. In addition, archival education at the undergraduate level is more desirable for Korean situations where practitioners are strongly needed and professionals with master degrees go to manager positions. Departments of Library and Information Science in universities, therefore, are needed to open archival science major or track at the undergraduate level in order to meet current market demands. The qualification of professional archivists should be moderate as well.