• 제목/요약/키워드: convergence of factors

검색결과 5,313건 처리시간 0.03초

혁신성으로 구분된 두 소비자 집단에서 디지털 컨버전스 제품의 구매요인 영향력 비교 (Comparison between effects of buying factors on two consumer segments by innovative behavior for digital convergence product)

  • 주영진;이명종
    • 경영과학
    • /
    • 제25권1호
    • /
    • pp.169-191
    • /
    • 2008
  • In this paper, we examined the difference of the effects of buying factors in two consumer segments divided by the innovative behavior for digital convergence products, and developed relevant managerial implications. As the digital convergence product could be understood as a innovative bundling product, the buying factors of the digital convergence products were clustered in 3 groups : common innovation-bundling factors, innovation factors and bundling factors. Tests for the difference of regression coefficients of the purchasing factors in the two markets show that (1) the early market is affected by both of the common innovation-bundling factors and the innovation factors, while the mainstream market is affected by all of the common innovation-bundling factors. the innovation factors and the bundling factors, (2) the early market is more affected by the technical benefit, while the mainstream market is more affected by the pragmatic benefit, and (3) both of the two markets are affected by the compatibility and the message communicability. The relevant managerial implications for the successive diffusion of the digital convergence products can include (1) in the entire period of the diffusion. enhancing the compatibility between consumer and product concept, performing constant and differentiated marketing communication activities, (2) in the early market of the diffusion, introducing unique innovative product which provides obvious and differential synergy through the convergence, appealing to the technical benefit, and (3) in the mainstream market of the diffusion, improving the qualities and features of individual products for the digital convergence product, appealing to the pragmatic benefit, reducing the complexity of product.

융합산업 원천에 기반한 산업융합 유형 및 시장 성공요인 분석 (A Typology of Industry Convergences Based on Sources for Convergence Industries and Analysis of Critical Success Factors)

  • 김관호;정재윤
    • 대한산업공학회지
    • /
    • 제39권3호
    • /
    • pp.204-211
    • /
    • 2013
  • In this article, we propose a typology of industry convergences which encourages to invent new types of products and services through combining technologies across industries and identifying success factors of convergence industries which were resulted by industry convergences. In detail, the proposed typology of industry convergences is analyzed based on three viewpoints such as academic areas that provide the knowledge of convergence technologies, industry structures for the existing markets, and user experiences used for improving user friendliness. Such viewpoints can not only be considered as the sources for convergence industries but also be closely related with success factors of convergence industries. Based on the typology and the success factors of convergence industries, we suggest the implications about policies for the domestic industry convergence. It is expected that the results of this article can be widely applied to further activate industry convergences to overcome the recent global economic downturn.

융합경영이 품질혁신에 미치는 영향 (A Study on The Effect Quality Innovation of Convergence Management)

  • 최승일;송성빈
    • 디지털융복합연구
    • /
    • 제13권10호
    • /
    • pp.99-106
    • /
    • 2015
  • 현대사회의 가장 큰 변화는 유비쿼터스 환경으로의 전환이라 하겠다. 이 환경의 변화는 결국 독자적인 경영에서 각 분야의 접목을 통한 융합경영의 시대를 열게 되는 결정적인 계기가 되었다. 소비자는 새로운 혁신제품에의 욕구가 끊임없이 나타나고 기업들은 이러한 변화에 대응하기 위한 부단한 노력을 하여야 하는 것은 결국 기업의 입장에서 융합경영은 지속경영을 위한 과제가 될 것이다. 따라서 본 연구에서는 기업의 융합경영 필요성에 근거를 두고 기업의 융합경영 구성요소가 품질혁신에 어떠한 영향을 미치는 지를 살펴보고자 한다. 연구 결과, 융합경영 구성요소인 내부요인, 외부요인, 핵심요인 모두 품질혁신에 영향을 미치는 것으로 나타났다. 세부적으로는 융합경영 내부요인은 리더십, 리스크관리요인이 긍정적으로 영향을 미치는 것으로 나타났으며, 외부요인은 지식공유요인, 인프라요인이 긍정적으로 영향을 미치는 것으로 나타났다. 마지막으로 핵심요인은 기술개발요인, 교육학습요인이 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과는 향후 융합경영을 통한 기업의 경쟁력 강화의 큰 영향요인이 될 것으로 사료되며 향후 기업의 융합경영을 위한 전략적 기초로 활용될 것이다.

IT융합 서비스 산업 모델의 프로세스 효과성 탐색 (Exploratory Analysis to Investigate the Process Effectiveness of IT Convergence based Service Industry Model)

  • 한현수;문태은
    • Journal of Information Technology Applications and Management
    • /
    • 제19권4호
    • /
    • pp.227-242
    • /
    • 2012
  • It is a daunting task to theorize the process effectiveness of IT convergence based service model. Despite the criticalness of investigating process enhancement impact of IT-convergence based service model, the theoretical research in this field is relatively scarce, possibly due to the too wide and comprehensiveness of research scope. In this vein, we conducted exploratory study to understand the contributional impact of IT convergence based service model on resolving service process limitations. We first identified five IT convergence based service models in the area of typical service industry, which include entertainment, learning, location based services, tourism, and healthcare. Our research model classified value creation factors of the IT convergence model in twofold. The one is defined as basic value creation factor of the IT convergence, which is treated as the second-order factor that consists of two first-order factors of mobile functionality and Internet with digital contents merging functionality. The other is defined as service process limitations resolving factor which are comprised with the two first-order factors of simultaneousity and perishability. Both the second-order factors are modeled, each respectively, with the two first-order factors in formative manner. Using PLS, empirical validation is executed to analyze each value creating factor's contribution impact on the relative advantage, as well as the mediating effect of basic value creation factor on resolving service process limitations. On the basis of the insights revealed from this paper, further theory building research could be elaborated in the area of IT convergence applications for service industry.

기업의 융합요인이 재무적 성과에 미치는 영향 (A Study on The Effect Financial Performance of Convergence Factors on Corporate)

  • 최승일;송성빈
    • 디지털융복합연구
    • /
    • 제13권8호
    • /
    • pp.123-131
    • /
    • 2015
  • 현대는 융합의 시대이다. 복잡하고 급격한 환경변화에서 살아남아야 하는 기업의 입장에서는 융합이라는 테마는 선택이 아닌 필수가 아닐 수 없다. 기술 분야에 있어서도 융합의 바람은 거세다고 할 수 있다. 이러한 현상들은 실생활에서도 많이 찾아 볼 수 있다. 실생활에서 가장 많이 접하고 있는 서비스 분야도 예외는 아니다. 융합으로 인하여 은행과 보험이 결합된 방카수랑스란 이름으로 은행업과 보험업이 통합되고 있다. 심지어 최근에는 은행 지점내에서 투자 상담, 주식매매 서비스까지 제공되고 있는 실정이다. 따라서 본 연구에서는 기업의 융합 필요성에 근거를 두고 기업의 융합요인이 재무적 성과에 어떠한 영향을 미치는 지를 회귀분석을 통하여 살펴보았다. 연구 결과 융합요인을 구성하는 외부환경요인, 내부환경요인, 핵심역량요인 모두 재무적 성과에 영향을 미치는 것으로 나타났다.

구조방정식모형을 이용한 휴먼에러 영향요인 분석 (Analysis of Human Error Influencing Factor Using SEM (Structural Equation Modeling))

  • 주영종;오준;정태회;김병직;박교식
    • 한국안전학회지
    • /
    • 제36권3호
    • /
    • pp.60-65
    • /
    • 2021
  • Human error is often in part in the cause of accidents and the result of various factors in an organization. Accidents should be investigated to elucidate all causes. Therefore, to reduce accidents, it is necessary to identify which factors affect human error within the organization. In this study, five groups of influencing factors on human error were selected using previousresearch, and operational definitions were made based on them. In addition, a questionnaire for measuring latent variables by operational definition was developed as an observation variable, and responses were received from employees of chemical companies in Ulsan. Based on SEM (structural equation modeling) analysis, 1) confirmatory factor analysis of variables in the human error model, 2) reliability and validity of latent variables, 3) correlations among latent variables, 4) influencing coefficients among influence factors, and 5) the verification results of the paths that these influencing factors have on human error are introduced in this study.

통신방송 융합 미디어의 상호작용성 효과에 관한 연구 (A Study on the Effects of Interactivity of Convergence Media)

  • 한은정;문형남
    • 한국지능정보시스템학회:학술대회논문집
    • /
    • 한국지능정보시스템학회 2007년도 한국지능정보시스템학회
    • /
    • pp.208-217
    • /
    • 2007
  • The media industry influenced by digital convergence is developing in the direction which the media consumers change their passive attitudes for positive participation on the base of the interactivity of convergence media of telecommunication and broadcasting. And content is progressing toward on-demand service which is customer-oriented and open. In light of these findings, interactivity is the most important feature which is able to shift the paradigm of the media industry and critical success factors which should be considered in order to plan the media strategy. This study is aimed at shedding light on the effects of interactivity factors, which are main factors of ubiquitous environment, on consumer's acceptance intention and describing the role of perceived interactivity and awareness of media substitution in the process of formation of acceptance intention..

  • PDF

일부 고등학교 3학년 남학생의 구강건강신념이 구강건강증진행위에 미치는 융합 요인 (Convergence Factors of Oral Health Belief in Some High School 3rd grade Boys on Oral Health Promotion Behavior)

  • 임선아
    • 융합정보논문지
    • /
    • 제9권3호
    • /
    • pp.120-127
    • /
    • 2019
  • 일부 고등학교 3학년 남학생의 구강건강신념이 구강건강증진행위에 미치는 융합요인 연구로서 2017년 11월 21일 구강보건교육 후 연구목적과 방법을 설명하고 동의한 학생 160명을 최종분석하였다. 일반적인 특성에 따른 구강건강신념과 구강건강증진행위는 t-test, one-way ANOVA, 상관관계는 Pearson's correlation test로 분석하였으며, 구강건강증진행위에 영향을 미치는 융합요인은 다중회귀분석을 실시하였다. 구강건강신념은 3.61점으로 유익성 4.06점으로 가장 높게 나타났으며, 구강건강증진행위는 3.25점이었다. 구강건강증진행위에 영향을 미치는 융합요인은 중요성(${\beta}=0.396$), 심각성(${\beta}=0.306$), 장애성(${\beta}=-0.170$), 감수성(${\beta}=-0.210$)으로 나타났다. 고등학생들의 구강건강신념을 변화시킬 수 있는 방안을 모색하고, 학교구강보건교육이 매우 중요하며, 구강건강증진행위를 위한 다양한 구강보건교육 프로그램이 개발되어야 한다.

콘텐츠의 융합요소 및 융합경로와 융합유형 분석 (An Analysis of the Convergence Factors, Convergence Passes, and Convergence Types in Content Industries)

  • 임명환;이중만
    • Journal of Information Technology Applications and Management
    • /
    • 제20권3_spc호
    • /
    • pp.295-314
    • /
    • 2013
  • These days a great mix of traditional and digital contents such as movie, broadcasting, advertisement, e-books, music, game, animation, cartoon, character, knowledge information, and art performance are widely available. Many more are yet to come, with improved quality and added features. It is expected that all these contents will be evolved into a new breed of convergence content through the process of consolidation, expansion, integration, and recreation. Across the digital ecosystem, a new formula is being added to the industrial structure : 'Information/Content-Platform/Device-Goods/Service.' In the near future, as a result of technological innovation and convergence, the business sector will lose its boundaries as well, as businesses will be forced to look beyond the product itself and focus more on multi-functionality. Especially, in the era of creative economy, more policies need to be crafted in order to procure a new growth engine for the future with the agenda for convergence between humanities and technology. Therefore, the purpose of this paper is to analyze the concept, factors, elements, types, and cases of convergence, which are the essence of content convergence. This analysis, with its focus on the convergence process, will help identify the effects and limits of content convergence as well as the prospects for convergence contents in the smart ecosystem under the creative economic system.