• The Research Journal of the Costume Culture
• /
• v.15 no.3 s.68
• /
• pp.369-382
• /
• 2007

The purpose of this study was to propose the strategy for increasing the merchandising power of the SPA brand to improve the competitiveness of domestic fashion industry. A questionnaire survey was administered to 270 SPA brand customer who live in Seoul Metropolitan area and Gyeongi-do area. 240 data were analyzed by factor analysis, t-test, crosstabs analysis, and one-way ANOVA using SPSSWIN 12.0 program. The result were as follows: Importance of store attributes were categorized in five factors: store environment, service, product sales promotion, and convenience. A consumer's the importance of store attributes was significantly different depending on that consumer's demographic characteristics(major, grade etc..) and general product purchasing characteristics(purchasing expense). This result should not be interpreted by expanding to the whole group of the consumer in SPA brand, as the sample used in this study is limited to those in Seoul and GyeongGi area.

• Korean Journal of Community Nutrition
• /
• v.25 no.4
• /
• pp.267-279
• /
• 2020

Objectives: This study investigated the utilization and satisfaction of lunchbox by considering the dietary lifestyle of the consumer, in order to refine the purchasing behavior of adults with experience in using lunchboxes, and to provide basic data for efficient menu configuration and direction towards improvement. Methods: A total of 600 adults in Seoul and Gyeonggi-do answered a self-administered questionnaire designed to investigate general characteristics, utilization, menu preference, satisfaction, prospection, and improvement of lunchbox, according to the dietary lifestyle. Results: The study subjects were classified into 5 groups: 'taste seeking group', 'safety seeking group', 'health seeking group', 'economic seeking group' and 'convenience seeking group. Considering purchase value of the lunchbox, the 'taste seeking group' had a high utilization rate (35.1%) for prices less than 4,000 won (P < 0.05). Lunchboxes were mainly purchased at the lunchbox store (43.3%) and convenience store (37.7%). The important factor that contributed to purchasing a lunchbox was taste (61.3%), which was highest in the 'taste seeking group' (P < 0.01). The 'health seeking group' showed the highest preference for the low-salt diet lunchbox menu (26.0%) (P < 0.05). The satisfaction of 'health seeking groups' was lowest when considering addition of condiments (2.34%), origin of ingredient (2.59%), and provided calorie (2.81%) (P < 0.05). The overall response indicated future use of the lunchbox (69.6%) (P < 0.01); 35.8% respondents recommended the purchase of lunchbox, where convenience of purchase was the highest factor contributing to recommendation (50.2%) (P < 0.05). Conclusions: Taken together, our results indicate that taste was emphasized in every group purchasing the lunch box. Convenience of purchase was the highest factor contributing to satisfaction, which was relatively low when considering addition of condiments, nutrition and origin of ingredients. We propose that it is necessary to improve the development of various menus for increasing satisfaction by selecting the right ingredients contributing to good health of the consumer.

• Journal of the Economic Geographical Society of Korea
• /
• v.5 no.1
• /
• pp.69-87
• /
• 2002

This study examines the spatial diffusion and locational charateristics of convenience stores in Daegu which had increased rapidly in the 1990s. The first convenience store (CVS) was introduced in the zone of transition of (Namgu district) adjacent to the city center or CBD in 1992. Thereafter they diffused into CBD and residential areas, but they have centered around places where their steady purchasing population was distributed. As a result, the spatial distribution of CVSs in Daegu shows a very uneven pattern concentrated in areas with many high school, in commercial and business areas, and apartment residential areas. It seems that this pattern is derived from two basic locational factors. Primarily, the location of CVSs in Daegu is very closely related with the spatial distribution of the demand population which will be clients for CVSs. Secondarily, it is also affected by the accessibility of streets which the demand population utilizes easily.

• Journal of the Korean Dietetic Association
• /
• v.11 no.1
• /
• pp.11-20
• /
• 2005

This study was conducted to investigate preference for convenience food and dietary attitude in college students in Seoul and Kyunggi-do area. This study used a questionnaires as instrument tool. Thequestionnaire consisted of socio-demographic characteristics of the subjects, the valuation of preference for convenience, the concern of nutrition, and the dietary attitude. The subject were 199 males and 137 females. The mean age of subjects was 22.4$\pm$2.3year. The results have been summarized as follows Male students preferred more convenience food than females. Male students liked chicken, ice cream, ramyeon, pizza·hamburgerandfemalestudentslikedchicken,pizza, ice cream, ramyeon·hamburger. The kinds of convenience foods for a substitute meal were ramyeon, hamburger, bread, potato in male group and female group had frequently ramyeon, hamburger, bread, rice cake for a substitute meal. Male students were more likely to eat ramyeon (p<0.01) and purchased sabalmyeon The subjects used to purchase sabalmyeon as main convenience food at convenient store The score of preference for convenience food in male group was higher than female group. The score of attitude toward balanced diet in female group was higher than male group(p<0.01). In scores of concern for nutrition information, balanced diet, and nutrition knowledge, Female group had higher scores of concern for nutrition information, balanced diet, and nutrition knowledge than that of male group (p<0.01).There was no significant difference in the degree of preference for packing types, however, Male group tended to prefer more micro wave type than female group. The persons to affect the consumption of convenience food were friends. There was no significant difference in the time of purchase convenience food, however, Male tended to purchase convenience food at the time of snack than female group. As a results, proper nutritional education and qualitative development of convenience food are required in order to improve the consuming attitude of consumers and their preference for convenience food.

• Journal of the Korean Society of Food Culture
• /
• v.13 no.3
• /
• pp.215-225
• /
• 1998

The purpose of this study was to identify the development trends and feasibility of health-oriented convenience foods in Korea for promoting health. Special objectives were to investigate characteristics of health-oriented convenience foods; to determine the factor affecting the sale of health-oriented convenience foods; to examine marketing strategies of the foodservice industry; and to provide feedback for the development plan. Questionnaires were developed in this study and mailed to 10 food companies in Korea and then telephone interviews were carried out. Also, marketing strategies of each industry are analyzed by the visit interview with food processing and marketing chargers. The survey was conducted between September 30 and October 30, 1997. The results of this study were summarized as following : The most popular health-oriented convenience foods were completely precooked type, pouch/PE bag packaging type, diet purpose, 100-300 gram size, and convenience store sales with regard to selling and developing health-oriented convenience foods. About factors affecting selling health-oriented convenience foods, the best contributors among factors were seasonality, convenience, and negative image for instant foods. For health-oriented convenience foods, the most important factor was the improvement of taste and quality. Adults should be the most promising customers for health-oriented convenience foods. Food companies must promote variety, taste, nutrition, convenience, price, and advertising of health-oriented convenience foods for the powerful marketing strategies in the future.

• Korean Institute of Interior Design Journal
• /
• v.25 no.5
• /
• pp.111-120
• /
• 2016

Unlike the past, brick-and-mortar is no longer on the priority list for the shopping activity. Instead, it is replaced by various non-store shopping alternatives, such as Internet, TV, catalog, mobile, etc. As consumers engage digitally, they made fewer trips to stores. Especially, as mobile shopping made the price comparison possible while shopping in the store, new shopping trend of 'showrooming' came to the fore as the serious issue. In order to cope with the this crisis, many brick-and-mortar retailers utilize omni-channel strategy for their countermeasure. This research paper is to suggest the omni-channel strategy that is applicable for the brick-and-mortar retailers. The results are as follows. First, in order to set up the connected-channel shopping environment, consumers have to be exposed to the environment that can deliver the continuous brand experience under the same price policy, brand and store management, etc, as integrating the various purchasing channels into one. Especially, in-store environment needs to change for the place where consumer experience is stressed for the most as using virtual reality devices with augmented reality technology. Also, the online digital kiosk, and tablet that consumer can order the products through the online channel while shopping in-store Second, the barrier-free in-store environment should be offered in order to increase the consumer convenience. This change will allow consumer communicate with the store environment more effectively. Lastly, brick-and-mortar should extend the physical territory as utilizing the offline's advantage and disadvantage through setting up the digital interactive wall or pop-up store for increasing the opportunity of customer interaction with the store. Moreover, visiting service for the elderly, housewife with the baby, or disabled person will be one of the effective substitute.

• Fashion & Textile Research Journal
• /
• v.17 no.6
• /
• pp.932-941
• /
• 2015

An aging population and increasing consumer demand for high-quality and innovative new products are key drivers for growth in the cosmeceutical industry. Cosmeceuticals are defined as products with biologically active ingredients that have a measurable effect on the user. This study explored the effects of shopping orientation and store attributes on impulse buying behavior for cosmeceuticals. We obtained 437 usable questionnaires from university students who had purchased cosmeceutical products. Data analysis was conducted using confirmatory factor analysis and structural equation modeling analysis via AMOS 18.0. The findings were: 1) hedonic shopping orientation and convenience shopping orientation had positive effects on product efficacy and promotion of the cosmeceutical store 2) brand shopping orientation had a positive effects on store atmospheric, skin care service, and brand of the cosmeceuticals store and 3) product efficacy and promotion of store attributes had a direct effect on impulse buying behavior for cosmeceuticals. Consumers who tended to enjoy the shopping to refresh themselves and to experience convenient shopping were likely to purchase cosmeceuticals impulsively, which mediated by the store attributes (product efficacy and promotion). Therefore, we confirmed partly causal relationships among the shopping orientation, store attributes, and impulse buying behavior of cosmeceuticals. Both managerial and theoretical implication for practitioners and researchers were discussed for managing product information more efficiently along with promotion strategies to trigger cosmeceuticals consumers in the context of shopping.

• Fashion & Textile Research Journal
• /
• v.11 no.1
• /
• pp.66-74
• /
• 2009

The purpose of this study is to identify the factors mainly recognized by customers regarding environmental elements of clothing store. The respondents are classified into several groups according to their preferences on the environmental elements of clothing store. Also the relationship between the factors and the shopping characteristics of customers is reviewed based on the results. This survey was carried out through a questionnaire of male and female university students(Busan region) in their twenties. The data were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA, Duncan test as a post identification and regression analysis. The results of this research can be summarized as follows; The perceived 7 factors about environmental elements of clothing store were service policy, store atmosphere, product variety, shopping convenience, trend of products, freedom of shopping and reception service. The respondents were classified into three groups(high recognizing group, middle recognizing group and low recognizing group) by the level of recognizing 7 factors. There were significant differences among 3 groups divided by the degree of recognizing the factors regarding environmental elements of clothing store and there was the meaningful relationship between these 7 factors and shopping characteristics. The high recognizing group has shopping characteristics like more shopping time, large expenditure for clothing and a lot of comparative stores. They are frequently in contact with clothing shopping environment and easily purchase clothes. Finally, the factors perceived by the environmental elements of clothing store significantly affected the shopping characteristics of the customers. So, store managers have to look for the perceived environmental elements of store by business and seek after the marketing factors which efficiently stimulate consumer.

• Fashion & Textile Research Journal
• /
• v.10 no.2
• /
• pp.198-208
• /
• 2008

The study applies lifestyles based on the list of values(LOV) to the college student-consumers, classifies them and compares traits. The study also looks into store images of internet fashion shopping malls and differences in purchasing behaviors. The results of the study show that there are three types, namely 'self-confidence and pursuit-of-success type,'family-oriented and responsible type', and 'passive and popular-culture-consumer type'. Among the elements constituting the store images of internet fashion shopping malls, there were considerable differences between groups on 'product and information service' element and 'convenience' element. On shopping mall purchasing behavior, the study confirmed some differences on 'information source', 'product purchase amount', and 'payment method' when purchasing a product. Furthermore, there were considerable differences on shopping mall satisfaction level and repurchasing intention between groups by lifestyle-type.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.36 no.12
• /
• pp.1297-1309
• /
• 2012

This study examined the effects of "me-model" body-size discrepancy on consumer's shopping mood, store satisfaction, and intention to revisit two types of online apparel stores (one featuring thin models and one featuring average-sized models). A convenience sample of women (n = 528) participated. Structural equation modeling was used to analyze the data. Participants who were thinner or similar to the models indicated positive shopping moods, a high level of online store satisfaction, and intended to revisit the stores when compared to participants who were larger than the models. Participants preferred the 'average-sized' model. This preference was attributed to the familiarity of the model and ability to effectively evaluate merchandise. The results revealed how models can influence apparel consumers in an online context.