• Title/Summary/Keyword: continuous use Intention

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Derivation of Necessary Items for Implementation of Gardens in Urban Agricultural Parks

  • Hong, In-Kyoung;Jung, Young-Bin;Yun, Hyung Kwon;Lee, Sang-Mi
    • Journal of People, Plants, and Environment
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    • v.24 no.4
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    • pp.329-339
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    • 2021
  • Background and objective: This study was conducted to obtain empirical data for deriving necessary items for the creation and management of gardens in urban agricultural parks while maintaining the publicness of the place by examining the difference in perception among park visitors about the gardens in the public parks. Methods: A survey was conducted on users of urban agricultural parks in 6 locations and 113 copies of the questionnaire were collected. After understanding the demographic characteristics and the current use of the garden, we identified the importance of the necessary items for the public gardens. Results: 108 subjects(95.6%) responded that gardens are needed in urban parks, for psychological and emotional health (26.2%) and for interaction and friendship with family and neighbors(23.2%). For use of garden crops, most were private sales(96 subjects, 64.4%), and both sales preferred to partially donate their crops. Most used communal gardens operated by public institutions(30.1%). It was found that 96.4% of the respondents were satisfied with gardening activities, and 107(94.7%) of them showed their intention to participate in the gardening in the future. The Kaiser Meyer Olkin value was .848 and the significance level was .001, proving the validity of factor analysis. The factors were named composition elements(Factor 1), management items(Factor 2), convenience elements(Factor 3), and operational facilities(Factor 4). In the survey on the creation and management of gardens in urban agricultural parks, there were no statistically significant differences, but all items had correlations. Conclusion: The results have reflected the needs of actual users in establishing the plans to operate urban gardens, thereby having great utility value as the basic data for continuous garden management. Further research can be conducted to derive detailed elements that can guarantee sustainability of urban gardens and suggest high-quality data for management of gardens in urban agricultural parks.

The influence of evaluation factors of overseas direct sales website on the continuous intention of Chinese consumers (대(對)중국 역직구사이트 평가요인이 지속적 이용의도에 미치는 영향)

  • Son, Je-Young;Kang, In-Won
    • Korea Trade Review
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    • v.43 no.3
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    • pp.219-243
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    • 2018
  • This study focused on the rapidly growing Chinese market by developing an evaluation model for overseas direct sales websites for Chinese consumers. In addition, we developed specific strategic alternatives for each sub-market by conducting multi-group analysis for each consumer's characteristics. Results showed that the level of concern about site use had a stronger impact on persistent use behavior. In addition, among antecedents that affect the level of assurance and concern, we found that these includes not only the perceived benefits and perceived risk factors identified in previous studies but also social-cultural factors. In addition, this study compares the evaluation of overseas direct sales website according to the level of involvement of users. This study analyzes the differences in coefficients among the paths and suggest practical implications for each group.

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A Study on the Users of the National Petition to CheongWaDae: Focused on their Motivations (청와대 국민청원 이용자 분석: 활용 동인을 중심으로)

  • Kim, Tae-Eun;Mo, Eun-Joung;Yang, Seon-Mo
    • Informatization Policy
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    • v.27 no.1
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    • pp.92-114
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    • 2020
  • The purpose of this study is to analyze people's motivations to use the National Petition service of CheongWaDae, the Presidential Office of Korea. The online space has been used as a testbed of deliberative democracy. In fact, a wide variety of public opinions are being formed and gaining sympathy through the E-Petitions and Daum's Agora. In this regard, President Moon's government launched a petition site to gather public opinions. For any petition agreed on by more than 20,000 people within 30 days, the relevant ministry or the President's office must provide answers or feedback. This study wants to figure out how this National Petition is different from previous platforms like Agora or E-Petitions and why it is so well-received by people. This study uses a mix of both qualitative and quantitative methods. First, we conducted a focus group interview to factorize experiences of using the National Petition into measurable constructs. Second, we did a survey o 156 Koreans who had experienced the National Petition. Results show that symbolism, usefulness, gratification, and trust have positive impact on continuous usage intention. This study argues that symbolism, usefulness, gratification, and trust factors should be in place rather than technical aspects in order to increase the actual participation of users on the online platform of deliberative democracy. In addition, this study is meaningful in that it examined how different the CheongWaDae's National Petition is from the existing platforms for collecting public opinions and analyzed factors that encourage continuous use.

Factors Affecting the Continuous Use of Mobile Music Contents (모바일 음악콘텐츠의 지속적 사용에 영향을 미치는 요인에 관한 연구)

  • Yang, Seung-Kyu;Park, Seong-Won;Lee, Choong-C.
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.7
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    • pp.291-305
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    • 2008
  • Previous study about Mobile Music Contents was mainly focused on Industry factors & enterprise factors like Technology. This study is not only focused on Technology factors, but also Customer & System factors like TAM of original, and also, this study first tried to find the Mobile Internet medium's customer purchase by each property's Mobile Music Contents from assorting the Mobile music Contents property and defining them. So to speak of this study have tried to concretely verify the factors of purchase. And also, I proposed an transformated model, and added independent variable factors, 'distinction', 'speed of system', 'speed of network', 'a career of use', 'amount of use', 'preservation', 'customization', 'information', 'confidence', 'omni presentation', 'potential possibility of reproduce'. By applying TAM this study has measured how the product property. user property, and system property causes effect to customer purchase of Mobile Music Contents. In results, First, success 8 factors were determined to be the purchase of 'Ringtone'. Second, 8 factors were determined to be the purchase of 'Ring-Back tone', but, 'The use of convenience' was not influenced 'Intention of Purchase'. Third, 6 factors were determined to be the purchase of 'Full Track Download of Music'. At the Conclusion this study presented a scheme that these study results could be applied in actual company and academic world.

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The Impact of Technostress on Social Interaction Overload in Social Network Service (SNS 사회적 상호작용 과부하에 따른 테크노스트레스)

  • Lee, Sea-Bom;Moon, Jae-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.25-33
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    • 2017
  • An increase of the interaction speed can lead to the problem of over-relations. Due to psychological and temporal burdens caused by the excessive relationship, users feel fatigue and users are avoiding using SNS. SNS fatigue and SNS anxiety is regarded as SNS stress related to the side effects caused by the SNS use. This study is to approach negative view which is SNS stress and find out causes of stress from the over-relation of interaction. This study used total of 261 samples from Facebook users. As a results, all hypothesis are accepted using SEM(Structural Equation Model). Information sharing and communication have positive effect on social interaction overload and it causes technostress. The results of this study show that SNS characteristics occurs technostress. This study is significant in that it examines that the features of SNS have negative results.

The Study on Dynamic Images Processing for Finger Languages (지화 인식을 위한 동영상 처리에 관한 연구)

  • Kang, Min-Ji;Choi, Eun-Sook;Sohn, Young-Sun
    • Journal of the Korean Institute of Intelligent Systems
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    • v.14 no.2
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    • pp.184-189
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    • 2004
  • In this paper, we realized a system that receives the dynamic images of finger languages, which is the method of intention transmission of the hearing disabled person, using the white and black CCD camera, and that recognizes the images and converts them to the editable text document. We use the afterimage to draw a sharp line between indistinct images and clear images from a series of inputted images, and get the character alphabet from the away of continuous images and output the accomplished character to the word editor by applying the automata theory. After the system removes the varied wrist part from the data of clean image, it gets the controid point of hand by the maximum circular movement method and recognizes the hand that is necessary to analyze the finger languages by applying the circular pattern vector algorithm. The system abstracts the characteristic vectors of the hand using the distance spectrum from the center of the hand and it compares the characteristic vector of inputted pattern from the standard pattern by applying the fuzzy inference and recognizes the movement of finger languages.

An Intimacy-based Trust Reasoning Method for Intelligent Ecommerce Systems (지능형 전자 상거래 시스템 구축을 위한 친밀도 기반 신뢰도 추론방법)

  • Kwon, Ohbyung;Park, Kwangho
    • The Journal of Society for e-Business Studies
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    • v.18 no.2
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    • pp.1-26
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    • 2013
  • Estimating levels of user trust is important for maintaining continuous use of e-commerce systems because trust alleviates user concerns about the invisibility of service providers or their reputation. Conventional trust estimation approaches such as policy-and reputationbased reasoning have focused on the experience of e-commerce systems at an early stage. However, only a few trust reasoning methods have considered the mature stage, which is more related to continuance intention. We propose a trust reasoning method dedicated to the mature stage of using e-commerce systems. In particular, a new method of unobtrusively estimating the degree of user intimacy is developed, because intimacy has been highly associated with trust as well as reputation. Our experiments show that the proposed method is valid and can be used in conjunction with reputation-based trust reasoning.

Preference Analysis for Location Based Services on Smartphone Environment Using Analytic Hierarchy Process (AHP 기법을 이용한 스마트폰 환경에서 위치기반 서비스에 대한 선호도 분석)

  • Nam, Soo-Tai;Jin, Chan-Yong;Kim, Do-Goan
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.6
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    • pp.1337-1342
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    • 2014
  • Increasingly important user based service on the smart media era, and increasing awareness about the user experience. In this study, by considering these realities, what impact location based constructs on smartphone environment, continuous intention to use you want to identification. Thus, this study conducted of preference the influencing factors for location based constructs. First steps, based constructs known empirical studies were categorized information, entertainment, safe&emergency, navigation&tracking and advertising& commerce. Second Steps, the categorized factors were analyzed preference relationship between constructs using AHP(analytic hierarchy process) technique. Questionnaire survey was conducted to those who employees S Telecom in Busan city and Gyeongnam province during 2000. 4. 15 and 2014. 4. 30. The result of the analysis might be summarized that the navigation(0.133) has the highest preference ran in the constructs. Based on these findings, several theoretical and practical implications were suggested and discussed.

A Study of the Structural Relationship of Corporate e-Learning in Quality, Users' Learning Characteristics and Customer Orientation in Hotel Industry (호텔 e-Learning의 품질 및 사용자 학습특성과 고객지향성과의 구조적 관계에 관한 연구)

  • Ji, Yun Ho;Park, Tae Soo;Kim, Minsun;Moon, Yun Ji
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.575-577
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    • 2013
  • The research was aimed at the hotel industry's employees in order to test the efficiency of e-Learning, which is emerging as the alternative training system to the conventional one. The independent variables are the quality of e-Learning, including the qualities of the system, contents, and service of e-Learning, and the learning characteristic factor, including the quality factor of e-Learning, the self-efficacy of the user, learning motivation, and the flow of learning. Furthermore, the intervening variables are its perceived usefulness and the satisfaction factor of the user known as the so-called utility of e-Learning, continuous intention to use in terms of efficaciousness, and the spread of education and training. The dependent variable is customer orientation, known as the ultimate efficaciousness of corporate e-Learning.

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Classical Music Review on Instagram: Accumulating Cultural Capital through Inter-Learning (클래식음악 애호가의 인스타그램 리뷰: 상호 학습을 통한 문화자본 축적)

  • Seong, Yeonju
    • Review of Culture and Economy
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    • v.21 no.2
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    • pp.111-139
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    • 2018
  • This study is about classical music lovers who write a lengthy concert review on instagram. The intention and objective of writing a review is discussed in addition to inter-communication between those reviewers. For the analysis, an interview with 8 reviewers are mainly analyzed with their reviews. As a result, it is found that some affordances of Instagram, easiness, randomness, and friendliness affects them to use Instagram more than other social media. Hence, since Instagram is image-based platform, it helps writers to keep their reviews from getting an attention by other users. Because of their sense of inferiority that they are lacking in classical music knowledge, continuous writing and reading of reviews help them accumulating some amount of cultural capital needed for understanding classical music in a proper way.