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http://dx.doi.org/10.6109/jkiice.2014.18.6.1337

Preference Analysis for Location Based Services on Smartphone Environment Using Analytic Hierarchy Process  

Nam, Soo-Tai (Division of General Education, Hanbat National University)
Jin, Chan-Yong (Division of Information and EC(Institute of Convergence and Creativity), Wonkwang University)
Kim, Do-Goan (Division of Information and EC(Institute of Convergence and Creativity), Wonkwang University)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.18, no.6, 2014 , pp. 1337-1342 More about this Journal
Abstract
Increasingly important user based service on the smart media era, and increasing awareness about the user experience. In this study, by considering these realities, what impact location based constructs on smartphone environment, continuous intention to use you want to identification. Thus, this study conducted of preference the influencing factors for location based constructs. First steps, based constructs known empirical studies were categorized information, entertainment, safe&emergency, navigation&tracking and advertising& commerce. Second Steps, the categorized factors were analyzed preference relationship between constructs using AHP(analytic hierarchy process) technique. Questionnaire survey was conducted to those who employees S Telecom in Busan city and Gyeongnam province during 2000. 4. 15 and 2014. 4. 30. The result of the analysis might be summarized that the navigation(0.133) has the highest preference ran in the constructs. Based on these findings, several theoretical and practical implications were suggested and discussed.
Keywords
Smartphone; Information; Entertainment; Safe; Emergency;
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Times Cited By KSCI : 4  (Citation Analysis)
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