• Title/Summary/Keyword: context based design

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Consumer Responses toward Fashion Collaboration Brands -Effects of Collaboration Type and Brand Sensitivity- (패션 콜레보레이션 브랜드에 대한 소비자 반응 -콜레보레이션 유형과 브랜드 민감성 효과-)

  • Kim, Eun Young;Ko, Soon Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.10
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    • pp.1058-1073
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    • 2012
  • This study examines the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands. For this study, six brands of fashion collaboration were selected by collaboration types: collaboration with same industry (Uniqlo-Jill Sander, H&M-Sonia Rykiel, and Levis-Jean Paul Gaultier) and collaboration with different industries (LG-Prada, Samsung-Armani, and LG-Levis). A selfadministered questionnaire was developed based on the literature that mainly included brand sensitivity, consumer response (brand association, brand values, and purchase intention), and marketing strategic elements in the context of fashion collaboration. For collecting the data, respondents were asked to choose and assess a previously purchased brand. A total of 299 usable data responses were obtained from Korean consumers aged from 15 to 40 years old. The consumer response toward the fashion collaboration brand consisted of four factors: Emotional value, perceived quality, symbolic value, and brand association. The results showed that the collaboration type had the main effect on emotional value, symbolic value, and purchase intention. Brand sensitivity had the main effect on brand association, emotional value, symbolic value, and purchase intention. There was also an interaction effect on emotional value. With respect to strategic marketing elements, product differentiation, premium pricing, and value pricing had partially positive effect on consumer responses; however, promotion had a negative effect on consumer responses (e.g., perceived quality, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of strategic marketing elements on consumer responses. This study discussed a managerial implication to develop a strategic brand alliance to manage brand equity in the fashion marketplace.

Analysis of Dilemma Zone Safety Considering Signal Location (신호기 위치에 따른 딜레마존 안전율 분석)

  • Ryu, Chang-Nam;Kim, Won-Chul;Jang, Tae-Youn;Lim, Sam-Jin
    • Journal of Korean Society of Transportation
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    • v.26 no.1
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    • pp.7-14
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    • 2008
  • One of purposes of installing signals at intersections is to protect traffic conflicts and accidents from occurring by means of arranging the right-of-way of travel more clearly. On the other hand, the installation of signals, and especially their location, can also have negative effects on safety. Therefore, the location of signals is of great importance. To secure a high safety level for urban signalized intersection, efforts are required to introduce a comprehensive recommendation or guideline for safety aspects of signal installation that takes local conditions into account. In this context, this reports on a study that analyzed the influence of signal location on the behavior of drivers who approach a signalized intersection in urban area. As a result, the study found out that the traffic signal location strongly affects the braking point of the Dilemma Zone(DZ), and the braking point of the DZ based on driving speed. Also, in terms of design layout, it has been illustrated that there is a close relation between signal location and road safety, especially DZ safety. Finally, this paper proposes a practical recommendation for signal installation related to how to locate the signal in practice for the sake of securing the safety level of signalized intersection.

Logic Analyzer of Composite Hangul Units for Implementation of Input Methods (한글 입력 방식의 구현을 위한 범용적인 복합 낱자 분석 시스템)

  • Kim, Yongmook;Kim, Kuk
    • Korean Journal of Cognitive Science
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    • v.28 no.4
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    • pp.223-243
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    • 2017
  • A Hangul input method consists of two core components: key layout for primitive units (Natja), and binding rules to form more complex, composite units from primitive ones. However, careless design and implementation of an input method may result in ambiguity and inability of contiguous typing, when it comes to handle composite Hangul units. This is due to the collective nature of Hangul, namely, existence of implicit boundaries between units and syllables. This issue gets more challenging for the context-dependent 2-beolsik method, mobile environment having significantly fewer keys, and yet addition of the support for Old Hangul. For the sake of the management of complexity, we devised a system in which the binding rule is divided into two layers rather than one. Based on this concept, we implemented a tool program that, given the primitive units and their binding rules, generates input details of every composite unit and detects any potential ambiguity and conflicts. We presented the actual analysis result for Samsung Cheonji-in and KT Naratgeul, two of the most popular mobile Hangul input methods used in Korea.

An Economic Design of the Integrated Process Control Procedure with Repeated Adjustments and EWMA Monitoring

  • Park Changsoon;Jeong Yoonjoon
    • Proceedings of the Korean Statistical Society Conference
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    • 2004.11a
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    • pp.179-184
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    • 2004
  • Statistical process control (SPC) and engineering process control (EPC) are based on different strategies for process quality improvement. SPC reduces process variability by detecting and eliminating special causes of process variation, while EPC reduces process variability by adjusting compensatory variables to keep the quality variable close to target. Recently there has been need for an integrated process control (IPC) procedure which combines the two strategies. This article considers a scheme that simultaneously applies SPC and EPC techniques to reduce the variation of a process. The process disturbance model under consideration is an IMA(1,1) model with a location shift. The EPC part of the scheme adjusts the process, while the SPC part of the scheme detects the occurrence of a special cause. For adjusting the process repeated adjustment is applied by compensating the predicted deviation from target. For detecting special causes the two kinds of exponentially weighted moving average (EWMA) control chart are applied to the observed deviations: One for detecting location shift and the other for detecting increment of variability. It was assumed that the adjustment of the process under the presence of a special cause may change any of the process parameters as well as the system gain. The effectiveness of the IPC scheme is evaluated in the context of the average cost per unit time (ACU) during the operation of the scheme. One major objective of this article is to investigate the effects of the process parameters to the ACU. Another major objective is to give a practical guide for the efficient selection of the parameters of the two EWMA control charts.

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A Study on Cataloguing Thought of Lubetzky (Lubetzky의 목록법 사상 연구)

  • Lee, Kang-San-Da-Joeng
    • Journal of the Korean Society for information Management
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    • v.32 no.3
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    • pp.155-182
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    • 2015
  • This study came up a library thought and the theory of cataloging through analyzing the life and writings of Seymour Lubetzky who founded the principals of cataloging in the twentieth century. This study investigated the historical social, ideological, and cultural context, using a literature survey and the methodology of historical research. Moreover, this study aimed a comprehensive research based on the results of domestic and foreign fragmentary studies, and analyzed the effects of Lubetzky's thought of cataloging. Thus, this study found Lubetzky's library and cataloging thought. The theory of cataloging that analyzes the above findings is the design of cataloging rules and a bibliographical relationship establishment. First of all, the principles of descriptive cataloging should contain the necessity, simplicity, unity, consistency, finality, and the characteristics of interrelations, and clarify the purpose of cataloging. The bibliographical relationship is built on dividing a work as an intellectual product into a book as a physical substance. Moreover, a basic entry is entered on the basis of author names for planning the concentration of works, and a corporate name and an anonym are contained in the author names for extending the concept of author.

An Analysis of the Social-Cultural Meaning of Korean Girl Groups' Appearances -Focusing on the Change of Girl Groups' Appearances across Generations- (국내 걸그룹 외모에 나타난 사회문화적 의미 분석 - 세대별 걸그룹 외모 변화를 중심으로 -)

  • Han, Cha-young
    • Journal of Fashion Business
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    • v.21 no.1
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    • pp.12-31
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    • 2017
  • Korean commercial-organized girl groups were remarkable in the late 1990's. However, by the late 2000's, girl groups had an even more profound effect on Korean popular music compare to past influences. This study aimed to analyze the social-cultural meaning of the changing appearance of girl group between the first and second-generations. For this purpose, this study analyzed media image and text, based on a social-cultural context, about 13 girl groups. The results are as follows. First, while the first -generation girl group tended to maintain girlish/sexy images trying to the male desire, the second -generation girl group strategically showed various sexual identities such as femininity, masculinity, masculinity and androgyny along with contextual sexual images. The reason why girl groups increased the number of strategic images featuring various sexual identities was in order to appeal to a wide, diverse audience. Second, the second generation girl groups had - slim bodies with great athleticism, basically due to trainee system. Because of this, their semiotic body images have been commercially used to promote the consumption. Third, the second generation girl groups - were the bigger stars than first generation girl groups - because the members worked in many different fields. Therefore, the group members' images were successful consumed directly and then reproduced symbolically. Fourth, each member of the second -generation girl groups characterized by appearing in diverse, yet familiar images, through various media sources. Although the intention of this was to have recognition and popularity, it became difficult for them to change their image once one particular image was deemed popular.

A the internet distance education system development of the LINUXBASED subtitle - A the center of textbook design module (리눅스 기반의 인터넷 원격 교육 시스템 개발-교재 설계 모듈을 중심으로)

  • 성평식
    • Journal of the Korea Computer Industry Society
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    • v.2 no.2
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    • pp.141-150
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    • 2001
  • Within a context of rapid technological change and shifting market conditions, the education environment requires new paradigm of education delivery. In accordance of such a technological progress, distance education system, which makes the learning take place at anytime anywhere, overcoming barriers of time, or distance, is emerging as a mainstream of education delivery replacing the convectional one way delivery system from instructor to learners. This paper aims to introduce the development principle and algorithm about Instructional System Desgin(ISD) module, a part of a total solution for distance education services. It was developed on Linux, a free Unix-type operating system. Linux supports so various network protocols, sharing the network resources in a smooth way, that it is able to integrate with other operating system very easily, especially with Windows NT or Windows 2000 servers. In terms of quality, it never falls behind the windows products which are commercially available only. It is a right operating system for the such a school environment that is usually limited in budgets. The development environment of the distance education solution to which ISD module belongs is composing of Apache server for web server, lava bean based on components for ISD module, PHP, server-side scripting language, for HTML documents and MySQL for DBMS.

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ASEAN Sculpture Garden and Typology of Space: An Evaluative Study of The Park's Failure

  • Ibrahim, Yuhanis;Yoon, Jiyoung
    • Architectural research
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    • v.16 no.2
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    • pp.37-44
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    • 2014
  • Utilizing spaces for awareness could be superficially noble. However, the typology of spaces played an important role in addressing the awareness of translating the messages through tangible forms, which in this context are sculptures. Assuring the efficacy of the typology of the spaces that is compatible with the content is important to ensure its timelessness to the dynamic demographical change of viewers. Therefore, the study proposes an investigation of the efficacy of typology of public urban space; garden that accommodates memorial sculptures. The study intends to analyze the features and flaws of ASEAN Sculpture Garden, as a mediatory role of ASEAN in instilling awareness of unity between ASEAN members to the public. The objective of the study is to analyze the efficacy of the garden to accommodate the rich memorial sculptures. The body of the research is formed by theoretical and case study research. It is projected by three methods; archival research, semi structured interviews and site documentation; direct observations and site visit. The qualitative data then will be analysed using Actor Network theory, keyword coding and site findings. Findings showed that as the main objective of the garden is to exhibit the sculptures, it could be summed up that it has failed to meet the apparent intention based on the site analysis conducted by the researcher. The typology of the space should be able to communicate the project's aims continuously rather than serving the function temporarily. The variables, which are space and time factors are debatable, as the neighboring tourist spot, National Monument residing the wide square managed to attract public attention due to its great efficacy of typological space regardless the time factor. As a conclusion, the typology of space is a huge factor to ensure the park's success.

A Study on Predicting Cryptocurrency Distribution Prices Using Machine Learning Techniques (머신러닝 기법을 활용한 암호화폐 유통 가격 예측 연구)

  • KIM, Han-Min;KIM, Hoik
    • Journal of Distribution Science
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    • v.17 no.11
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    • pp.93-101
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    • 2019
  • Purpose: Blockchain technology suggests ways to solve the problems in the existing industry. Among them, Cryptocurrency system, which is an element of Blockchain technology, is a very important factor for operating Blockchain. While Blockchain cryptocurrency has attracted attention, studies on cryptocurrency prices have been mainly conducted, however previous studies mainly conducted on Bitcoin prices. On the other hand, in the context of the creation and trading of various cryptocurrencies based on the Blockchain system, little research has been done on cryptocurrencies other than Bitcoin. Hence, this study attempts to find variables related to the prices of Dash, Litecoin, and Monero cryptocurrencies using machine learning techniques. We also attempt to find differences in the variables related to the prices for each cryptocurrencies and to examine machine learning techniques that can provide better performance. Research design, data, and methodology: This study performed Dash, Litecoin, and Monero price prediction analysis of cryptocurrency using Blockchain information and machine learning techniques. We employed number of transactions in Blockchain, amount of generated cryptocurrency, transaction fees, number of activity accounts in Blockchain, Block creation difficulty, block size, umber of created blocks as independent variables. This study tried to ensure the reliability of the analysis results through 10-fold cross validation. Blockchain information was hierarchically added for price prediction, and the analysis result was measured as RMSE and MAPE. Results: The analysis shows that the prices of Dash, Litecoin and Monero cryptocurrency are related to Blockchain information. Also, we found that different Blockchain information improves the analysis results for each cryptocurrency. In addition, this study found that the neural network machine learning technique provides better analysis results than support-vector machine in predicting cryptocurrency prices. Conclusion: This study concludes that the information of Blockchain should be considered for the prediction of the price of Dash, Litecoin, and Monero cryptocurrency. It also suggests that Blockchain information related to the price of cryptocurrency differs depending on the type of cryptocurrency. We suggest that future research on various types of cryptocurrencies is needed. The findings of this study can provide a theoretical basis for future cryptocurrency research in distribution management.

Increasing Sense of Self-Control over Pregnancy: Information Seeking Patterns of Pregnant Women's (임신에 대한 자아통제감 향상하기: 임신부의 정보추구 경험 유형)

  • Kim, Kapseon
    • Journal of Korean Library and Information Science Society
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    • v.44 no.3
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    • pp.125-152
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    • 2013
  • The purpose of this study is to construct a substantive theory that described and explained how pregnant women are seeking information in context of pregnancy. A qualitative design based on the method of grounded theory was utilized. In-depth interviews were conducted with 16 pregnant women, selected by theoretical sampling who receiving antenatal care 3 different university hospitals. The interview data were transcribed and systematically analyzed according to the open coding, axial coding and selective coding. 'Increasing Sense of Self-Control over Pregnancy' was the core category for describing and guiding the process of seeking information during the pregnancy. To construct a theory of 'Increasing Sense of Self-Control over Pregnancy' in this study, eight hypothetical statement were generated from the relationships among the core category and the other categories, thus four patterns were derived as follows: 'Desperately Seeking', 'Actively Seeking', 'Unconcernedly Seeking', 'Resignedly Seeking'. The implications of the findings are discussed in terms of development of LIS theory in Korea, theory development of information behavior, education for LIS, and information service practice. The suggestions for further research are provided.