• Journal of Korea Multimedia Society
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• v.20 no.2
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• pp.322-329
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• 2017

Recently, the importance of personalized healthcare(wellness) services is increasing in the era of the 4th Industrial Revolution. However, the authoring of wellness contents fused with variety of contents and the study of the system which provides the customized recommendation are insufficient. In this paper, we proposes the recommendation service system for the customized convergence wellness contents. The proposed system makes to the wellness contents by the existing cultural/tourism/leisure contents and recommends the customized wellness contents based on a user's profile and the situation information such as location and weather. The proposed systems is expected to contribute to designing the innovative and new service models for the tailored wellness content.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.168-175
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• 2008

As the travel industry grows and becomes increasingly more competitive, municipal governments have undertaken great efforts to maximize limited resources and develop their local economies by initiating and developing cultural festivals. Such festivals and events have become an efficient mechanism to enhance their image, increase tourism, and ultimately, stimulate their economy. However, marketing efforts to scale globally typically falter due to various factors: lack of originality, poor quality of contents, and a scarcity of competitive power. Hence, I wish to propose a model for developing cultural semiology and visual literacy, with storytelling utilized as a means of strategically illustrating local cultural festival contents. Subsequently, it is expected that such a model can underpin the importance of developing coherent edutainment content while illustrating the true meaning/value of local festivals.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.438-447
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• 2009

Korean local festival had grown rapidly quantitatively and qualitatively for past 10 year. And also problems of domestic local festival had been indicated much by specialists and researchers who plan festival. But most precedent researches are stopping in problem presentation that is based in one point of time. In the meantime, most the very best culture tourism festivals are meeting fixing step through trial and error in historic process more than 10 years. It is important to solve fundamental problem that understand process so much. This research analyzed festival contents change aspect on fixing process as local representative festival by time-series analys, Yeongsangang culture festival to example. By the result, the biggest problem is that unclearness of festival subject by wide festival theme establishment is connected by losing festival's identity.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.437-446
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• 2017

This research were aimed to verify possible transferring regional development's value into festival contents. It was widely known that Korean festival's theme has been relatively pale in comparing its abundancy, which were required variety of festival contents. Luckily, local residents in Cittaslow frequently host slow-themed festivals, not only to revitalize their communities but also to serve the visitors. Those phenomenon shed the light to study the culture tourism interpreters' role as the presenter of regional development value to visitors at festival setting. Total 180 of questionnaires were administered to Gimsatgat festival visitors, verifying the relationship of variables, interpreters' role, perception of festival theme, revisit intention and practice intention. Regression analysis revealed that significantly influential relations between variables. Successful interpreters will support visitors' understanding of Cittaslow value, satisfaction and practice in daily life. Theoretical /practical significances and research limitation were included.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.281-282
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• 2011

다양한 미디어가 공존하는 가운데 사용자의 미디어사용방식이 다양해지고 있다. 본 연구에서는 관광객이 여행전에, 여행하는 중에 어떤 관광정보미디어를 이용했는지 유형별로 살펴보고, 그 유형을 인구통계학적 변인과 관광객의 여행특성 변인을 통해 설명하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.273-274
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• 2011

관광산업의 산업연관분석은 최근의 서비스산업에 대한 정책적 관심이 증가하고 있는 상황에서 경제적 효과를 측정하는 수단으로 유용성이 높다. 2008년 산업연관표를 통하여 투입계수, 중간투입물과 부가가치율, 생산유발계수, 영향력계수와 감응도계수, 취업계수와 취업유발계수를 도출한다.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.733-736
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• 2007

Empirical analysis on the causality among travel service quality, customer satisfaction and repurchase intention, the objective of this study are to find out managerial implications of providing travel service quality to overcome the crisis of travel industries in Korea.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.205-209
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• 2005

Empirical analysis on the causality among travel service quality, customer satisfaction and repurchase intention, the objective of this study are to find out managerial implications of providing travel service quality to overcome the crisis of travel industries in Korea.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.357-358
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• 2014

각 지자체마다 지역 홍보와 경제 활성화를 목적으로 다양한 지역 축제를 개발하여 운영하고 있다. 그러나 축제의 대부분은 유사한 형태나 테마를 띠고 있고 주민에게 돌아가는 실질적인 이익이 크지 않은 실정이다. 따라서 지역경제를 활성화하고 주민 참여를 독려하면서 동시에 지역의 이미지를 제고하는 차별화된 축제 콘텐츠가 필요하다. 본 연구에서는 서울과 인접한 포천시를 대상으로 육류 중심의 축제를 제안함으로써 관내의 농축산물을 홍보하고 지속적인 관광수요와 소비를 창출하는 방안을 모색하고자 한다.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.437-438
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• 2017

최근 농촌관광의 개념이 확대되고 농촌관광의 시장규모가 점점 커지고 추세이다. 이러한 추세를 반영하여 러시아 극동지역 정부에서는 광활한 농업적 생태환경에 근거하여 인접국가와 관광교류을 통한 지역경제의 활성화를 정책적으로 추진하고 있다. 농촌관광에 관한한 30년의 추진경험을 갖고 있는 한국은 이러한 추세에 맞추어 한-러 양측의 상호 보완성에 입각한 협력과 수요변화에 대응한 농촌상품을 개발을 통하여 양국간 관광협력시 많은 가능성을 보여줄수 있다.