• The Journal of the Korea Contents Association
• /
• v.8 no.6
• /
• pp.242-252
• /
• 2008

This article was examines an attitude towards Tourism Development that has relevance to social psychological differences of individuals in terms of social psychological research on Tourism Development. It used the self-monitoring scale developed by Snyder(1974) who focused on individual behavior, which has been recently paid attention in the field of social psychology. It is considered that the result of this study contributes to academic world from two extensive points of view. One is that this study was conducted without any previous studies on self-monitoring and was performed to arrange the concept of Tourism Development Attitude in the stream. Another one is that this research proved the influence of self-monitoring on the citizen's propensity towards Tourism Development Attitude toward economic impact, Tourism Development Attitude toward social impact and with the tendency of participating in tourism development. Finally, Tourism Development Attitude that has relevance to social psychological differences of individuals.

• The Journal of the Korea Contents Association
• /
• v.20 no.2
• /
• pp.203-214
• /
• 2020

Nowadays, smart speakers are increasingly personalized and serve as recommendation agents for user. The aim of this study is find out effects of 'Explanation facilities' on transparency, perceived trust, user satisfaction, behavioral intentions of users to reuse, privacy risk, and quality of recommendation in the context of an interact with smart speaker's conversational agents. And we also use measurement for level of privacy concerns to see individuals's level of privacy concerns affected the assessment. The result of this study as follow; First, all measurement variable are significantly related to 'Explanation facilities' Second, perceived trust, privacy risk are significantly related to individual's level of privacy concern. This study found that 'Explanation facilities' could be applied in context of smart speaker and possibility of cognitive dissonance according to the level of privacy concerns.

• The Journal of the Korea Contents Association
• /
• v.18 no.1
• /
• pp.250-257
• /
• 2018

Today, the integration of the rapid development of ICT and the smart devices moves our lives quickly into an online community environment through not only quick and easy information search but also various social media. Accordingly, individual activities in the smart media environment are pouring out vast quantities of data in many fields, accumulating a tremendous amount of data. The everyday data of individuals is reproducing different values from the previous ones, while suggesting new customized services that utilize them in various fields. Recently, big data utilization has attracted a great attention in the field of healthcare. Especially, development of healthcare service linked with mobile is expected to bring a new paradigm in this field. In this study, creation of a 3D avatar character model as a means to transfer information to individuals more efficiently is proposed in the development of mobile customized service for health promotion and growth prediction of children and adolescents, at the same time, an effective visual expression method to have a sense of immersion and unity is searched.

• The Journal of the Korea Contents Association
• /
• v.17 no.8
• /
• pp.422-434
• /
• 2017

The influence of information on other's preference on one's attitude formation can vary with consumer's uniqueness motive and product attributes. When high-CNFU individuals are given the information on the preference of others toward an experience attribute, the uniqueness aspect of their self-identity is aroused. As conforming to others' preference causes concern that their uniqueness-related self-esteem is threatened, they contrast away from the majority. On the other hand, they form their attitude toward search attributes regardless of the preference of others. In contrast, for low-CNFU individuals, knowing the majority's choice of experience attributes does not arouse the uniqueness aspect of their self-identity and not threaten their self-esteem. Thus, they tend to conform to the majority regardless of the type of product attributes. This study suggests whether or not the attribute signals the identity of a person as another criterion that distinguishes experience and search attributes. The results imply that when targeting a consumer with a strong desire for uniqueness, it would be more effective for a company to develop features that are not popular.

• The Journal of the Korea Contents Association
• /
• v.14 no.7
• /
• pp.137-150
• /
• 2014

This study has two major purposes. First, this research empirically tests whether there are the impacts of the third-person effects on individuals' perceptions of the girl groups' suggestive performance. The second purpose of this study is to examine the relationships between the perceptual biased toward the influences of the girl groups's suggestive performances and the supports for regulation. For this purpose, this paper investigated individuals' perception of different degrees to which the suggestive performance has influences on three dissimilar groups including 'the self', 'colleagues' and 'the others' and how they affect supports for regulation. An online survey was administrated on 305 people who have watched the girl groups' lasciviousness performance for data gathering. The collected data were analyzed with t-test, multiple and hierarchical regression. The results showed that there are significant differences in perceptions of the effect of suggestive performance on three groups including 'the self', 'colleagues' and 'the others'. The findings also revealed that the perception of the effects of lasciviousness performance on 'the others' is one of the strongest predictors for the supports for regulation. The implications of these results were also discussed.

• Proceedings of the Korea Contents Association Conference
• /
• 2006.11a
• /
• pp.725-728
• /
• 2006

Recently, It is gradually increasing about need of various information service based of Location that in compliance with rapidly development wireless internet terminal using the real-time location information at mobile environment. But existing information depends service provision method to information provider. so It is many insufficient tailorable information provision about user individuals each other propensity. For this, It need Service skill to provide easily information about tailorable POI(Point Of Interest) of user preference using information based of Location in mobile computing environment. Therefore In this paper, It is use information service based of location in mobile environment. So It analyzes POI information in compliance with propensity of user and It proposes to provide information about service model. It provides to follow individuals propensity analysis POI information service based of location in proposed model. so It provides actively more value information to user.

• The Journal of the Korea Contents Association
• /
• v.17 no.7
• /
• pp.358-370
• /
• 2017

This thesis discusses the emerging system of value and structure of feeling in today's Chinese society through analyzing Chinese main theme TV series. The 2000s' Chinese main theme TV series represents Chinese's anger and nervousness into the structure of narrative, and they try to form a bond of sympathy with the audience by various characters which represent the common people. Main characters are no longer revolutionists who internalize ideas of socialism and collectivism, but they put emphasis on individuals' thoughts, tastes, and values, and freely express them. Individualism, which was negatively represented and excluded in main theme TV series before 2000s, are compromised and included in today's Chinese dramas. Even though dramas represent the superiority of communism, individuals' choice of various value and faith is positively and flexibly considered. There is a new phenomenon where female figures are no longer passive and dependent, but they are portrayed with given with unique roles and status. Although main theme TV series are directed under the state and government's supervision, they exist in the relation where market, state, drama text, and audience interact.

• The Journal of the Korea Contents Association
• /
• v.19 no.12
• /
• pp.376-388
• /
• 2019

One important online marketing practice to emerge in recent years is online behavioral advertising. Online behavioral advertising entails a range of issues, including the following: personal information collection and usage agreements (three conditions: no agreement, agreement, or agreement with a reward), consumers' levels of perceived personalization (low vs. high), and consumers' level of online privacy concerns (low vs. high). The effects of all these is what this study is designed to examine, as it evaluates online behavioral advertising. Study findings suggest that types of information collection and usage agreement play a pivotal role in the evaluation of online behavioral ads. Individuals who provided the informed consent form with the possible reward had a more favorable attitude toward the brand than individuals who provided the informed consent form without a possible reward. In terms of personalization, the level of perceived personalization of the advertising message impacted consumers' attitudes toward the online behavioral ad and toward the brand. Finally, online privacy concerns appear to impact consumers' attitudes toward the online behavioral ad and toward the brand. Theoretical and practical implications are also discussed.

• The Journal of the Korea Contents Association
• /
• v.19 no.11
• /
• pp.247-261
• /
• 2019

Demand/withdraw communication is an important dysfunctional pattern of serial arguing. This study aims at addressing factors that affect the ways in which self-demand/partner-withdraw pattern increases the likelihood of persistence of serial arguing. We posit that sensitivity to rejection is positively related to the degree to which individuals perceive a partners' behavior as generally disconfirming, which is positively related to enactment of self-demand/partner-withdraw during an argumentative episode. This sequence is positively related to perception of arguments as unresolved. In addition, among those who reported their argument was resolved, this sequence is positively related to the likelihood that the argument is resolved without mutual agreement. Serial mediation analysis confirmed that the likelihood of resolution without mutual agreement were positively associated with rejection sensitivity partially because high RS individuals are likely to perceive their partner to be generally disconfirming and to enact self-demand/partner-withdraw communication during the episode. However, this pattern did not apply to perception of the argument as resolved.

• The Journal of the Korea Contents Association
• /
• v.11 no.8
• /
• pp.231-238
• /
• 2011

This study was conducted to explore the effect of health behavior and obesity indices on blood pressure(BP) in 20s men. This was a retrospective exploratory study and the subjects were 214 men who participated in screening test for clinical trial at a tertiary hospital between October 2006 and April 2011. The proportion of normal SBP and DBP was 28.5% and 50.0%, respectively. BP was significantly higher in individuals who were hypertriglyceridemia and hypercholesterolemia than BP in subjects of opposing categories. DBP was significantly higher in individuals who were 25~29 years and smokers than DBP in subjects of opposing categories. The significant factors of increasing SBP were BMI and TG, and those for DBP were TC, TG, age, and smoking amount. In conclusion, these results demonstrate hypertention prevention program to include decreasing intake of TC and TG, maintaining normal BMI and quitting smoking needs to the young men in 20s.