• 한국의류학회지
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• 제34권2호
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• pp.226-241
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• 2010

This study details the history and characteristics of consumption values, text style analyses, and appeal types expressed in magazine commercials from 1955 to 2008. This study analyzes the level of the social structure of commercial expression for each period. Consumption values based on the categories of consumption values by Sheth (1991) were classified through a total commercials analysis. Analyses on closing types of sentences, types of sentences, and rhetorical figures were executed focusing on headline text and text style. Appealing types were composed of rational, emotional, and ethical appeals. For analysis, the crosstab analysis and chi-square test of SPSS are used. The results are as follow. Seven values were constructed, functional value, social value, emotional value, conditional value, epistemic value, fashionable value, and indistinct value. The ratio of emotional value was the highest and functional value, epistemic value conditional value, fashionable value, social value, and indistinct value followed. The emotional value social value, conditional value, fashionable value, and epistemic value that focused on the emotion of consumers increased, while the functional value decreased. Sentences that use narrative styles, hyperboles, and metaphors that increased the interest of readers were dominantly used in the headline texts. For sentence expression, a declarative sentence in a sentence type, exciting curiosity in the expression method where hyperbole and figures of speech in rhetorical expressions are used most often. Emotional appeal was used almost twice more than the reasonable appeal for appeal types of the total commercial. The lower level of reasonable appeal is information that provides the product function. Interest and expression (such as pleasure and achievement) were used most often for emotional appeal. These results show that the most important issue is the emotional value in consumption in understanding the consumer. Marketing managers should also be aware of the functional value as well as an emotional value.

• 한국의류학회지
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• 제31권1호
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• pp.21-32
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• 2007

The purpose of this study is to establish the idea of sustainable slow design by analyzing literatures and preceding cases, based on the external elements of a design including forms, the methods of expression, materials and colors. This study reviewed the previous literature of books and pictures related to the research for case studies and content analysis. fashion books, magazines, and web-sites published from 2000 to 2005 were analyzed for this research. The sustainable slow design trends in fashion can be summarized as follow. The first is a timeless style which has sustain ability in design independently of the versatile fads and relies on functionality, serving the purpose of design. One of the examples is both clothes designed by Burberry and suits by Chanel. The second is a hand-touch style which the more time for outputs can be positively tolerated, in favor on eco-friendly design through the techniques of manual arts. The third is a renewable design which the combined values of design with reuse and renewal result in recreation of past ecology as shown in the technique of designs by mix & match. The forth is a transformable design which features the multi-purpose and multi-forms, eventually extending the lift cycle of products. As a result of analysis of the four designs above, it can be inferred that the representation of past styles, the mixture of old design with new design, the appropriate combination of conventional fabrics with advanced ones, the ecological trends of sports look was emerging.

• 미술이론과 현장
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• 제16호
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• pp.201-224
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• 2013

The tradition of the representative art style in the Sinosphere, Shanshui hua, expresses the traditional representation of the harmony and principle of the universe. This tradition is reflected in the Chinese garden. These Chinese gardens were precisely the three-dimension representations of Shanshui hua, a visual form of abstract expression of the oriental philosophical thinking. This research determines and draws attention to the vestiges of the reflection of Shanshui hua in the European gardens through visual art and culture. It will also approach the two subjects, Shanshui hua and garden, from a transcultural view to integrally analyze visual art. The appearance of Anglo-Chinese gardens, reflecting Shanshui hua, foreshowed a big change in traditional European gardens. This is a concrete example of the transcultural phenomenon. This has formed the typical naturally curved English gardens in the gardening history. This also divided these English gardens completely from the symmetrical, geometrical French gardens. This study considers the influence and the reverberation of Shanshui hua reflected on European gardens in the European culture. The cultural exchange of European and Chinese styles in the 18th century left an impact on the European gardening style history. Finally, this study analyzes the origin of these Anglo-Chinese gardens and its content to approach it with a transcultural view as a research methodology.

• 복식
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• 제50권
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• pp.97-118
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• 2000

The purposes of the present research were (1) to investigate the sociological factors influencing the increase of ambivalence and the relationship between, the ambivalence and fashion change(2) to categorize sets of the ambivalence expressed for contemporary fashion and (3) to examine the frequency and the patterns of ambivalence presented for contemporary fashion. This research was conducted through in depth literature review and content analysis. Data was collected from 806 colored pictures presented on 'Collections' from 1972 to 1988. Eight types of clothing cues were incluede: look color texture decorative motifs of clothing collar sleeve and wearer's headdress/hair style and make-up. The results of this study were as follows: 1 The popularization of culture has been accelerated by mass production mass consumption and mass media. Since the 1980s postmodernism and poststructuralism have resulted in the breakdown of dualistic distinction. As the ambiguity of meaning in appearance increases the meaning is negotiated constantly for identity. 2. The most frequenctly expressed ambivalence in clothing was feminity/masculinity and tradition/modernity and wealth/poverty was the least. The number of ambivalent expression were the highest during 1990s. The rapid growth in ambivalence of tradition/modernity was found in 1970s feminity/masculinity in 1980s and modesty/immodesty in 1990s. Within a clothing style ambivalence was manifested through feminine look in white for beauty/ugliness feminine look mainly in yellow/red for wealty/poverty sexy look dominantly in black for modesty/immodesty androgynous look in black for feminity/masculinity and through ecology look most frequently in black for tradition/modernity.

• International Journal of Computer Science & Network Security
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• 제22권5호
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• pp.163-167
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• 2022

The article explores linguo-stylistic influence markers in essayistic texts. The novelty of this investigation is provided by its perspective. Essayism is looked at as a style of thinking and writing and studied as a holistic philosophical and cultural phenomenon, as a revalent form of comprehension of reality that features non-lasting author's judgements and enhancement of the author's voice in the text. Based on the texts by V. Rosanov, G.K. Chesterton, and D. Dontsov, the remarkable English, Russian, and Ukrainian essay-writers of the first party of the 20th century, the article tracks the typical ontological-and-existentialist correlation at the content, stylistic, and semantic levels. It is observed in terms of the ideas presented in the texts of these publicists and the lexicostylistic markers of the influence on the reader that enable these ideas to implement. The explored poetic syntax, key lexemes, dialogueness, intonational melodics, specific language, free associations, aphoristic nature, verbalization of emotions and feeling in the psycholinguistic form of their expression, stress, heroic elevation, metaphors and evaluative linguistic units in the ontological-and-existentialist aspects contribute to extremely delicate and demanding nature of the essayistic style. They create a "lacework" of unpredictable properties, intellectual illumination, unexpected similarity, metaphorical freshness, sudden discoveries, unmotivated unities.

• 패션비즈니스
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• 제23권6호
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• pp.1-15
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• 2019

Appropriation is of considerable significance in a cultural trend of thought, as one of the means of realizing the post-modernism period. With the increasing use of appropriation techniques in modern fashion, it is necessary to study the external performance and internal aesthetic value of appropriation in fashion. In the book of cultural appropriation, American scholar James o young divides into three categories of appropriation in culture, namely: object appropriation, content appropriation, and subject appropriation. Based on James O Young's three types of appropriation techniques summarized in the theory of the cultural appropriation, the purpose of this study is through the appropriation of the poncho of traditional Mexican clothing in modern fashion as an example; analyzing the external appropriation characteristics and internal aesthetic significance of different appropriation type. The results are as follows. First, designers take the Originality in modern fashion by expressing Mexican Poncho's form, color, pattern, and material as it is through object appropriation technique. Second, through the Mexican folk poncho's style, designers used these to show the similarity produced by content appropriation in modern fashion. Third, designers used the poncho's design concept or poncho's culture, blending the theme of the collection, adding different color, pattern or materials such as fur, lace, and wool, and presenting a new image different from folk costumes through creative subject appropriation technique.

• 한국멀티미디어학회논문지
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• 제13권7호
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• pp.1105-1114
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• 2010

이 논문은 제13회 부산국제영화제(2008년10월2일부터10월10일까지 개최)조직위원회로부터 의뢰를 받아 필름으로 제작한 20초 분량의 공식트레일러 제작에 관한 연구결과를 요약한 것이다. 디지털콘텐츠 제작에서의 정체성과 방향성 확립이 필요한 시기에 한국적인 수묵채색화 기법을 3D Animation과 접목시켜 제 13회 부산국제영화제의 공식트레일러 제작에 활용하였다. 서양화가 신창식화백의 '아리랑_희망I(공식 포스터)를 모티브로 한국적인 수묵채색화의 특징을 고찰하여 모델링, 쉐이딩, 렌더링 단계에서 먹의 농담, 선의 강약, 수묵채색화의 색채요소를 디지털기법으로 어떻게 표현할 수 있는가에 대한연구결과 이다.

• 한국게임학회 논문지
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• 제19권3호
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• pp.33-42
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• 2019

본 논문은 가상현실(Virtual Reality)속 입체 공간에서 동양화 중 '산수화'를 표현할 수 있는 방법에 대해 연구한 결과이다. 그림 속으로 들어가 교감하며 감상하는 동양화의 특성과 가상현실이라는 매체가 가진 '몰입성'의 유사점을 중심으로 동양화의 대표적인 특징 세 가지(여백, 시점, 그림자)를 정리하고, 디지털 콘텐츠 속에서 구현하는 과정을 연구했다. 자연스러운 수묵기법의 표현을 위해 산, 나무 텍스쳐를 제작했고 콘텐츠 환경으로 여백, 그림자를 표현했으며, 동선 스토리텔링으로 시점을 재현했다. 단순히 동양화의 표현유형을 적용시킨 콘텐츠가 아닌, 체험자가 실시간으로 시점을 변환하며 감상 할 수 있는 차별화된 콘텐츠라는 점에 의의를 둔다.

• 한국의류산업학회지
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• 제22권6호
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• pp.727-738
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• 2020

This study focused on popular YouTube subculture content and male YouTuber characteristics. We conducted a case study on YouTube videos and viewer's comments of male YouTubers who interacted with subculture or fashion themes within YouTube. Based on Dick Hebdige's subculture theory, we categorized male subculture characteristics of style expression to show how YouTube plays a role in the formation of subculture. The representative types of male subculture were divided into metro sexual, adolescent boys, drag queen, and homosexual. YouTube simultaneously played a role in accumulating video viewing as well as indirect experiences in various communication activities and cultures among viewers. YouTube was used as a space for video producers as well as viewers and subscribers to discover and build identity. Subculture makes people aware of cultural diversity within society, and their doubles and lifestyles serve as important clues to track culture and fashion changes. This research is significant in the field of fashion media and subculture research due to its examination of male subculture phenomenon on YouTube based on an analysis of the video content of culture insiders and viewers' comments as well as immediate responses.

• 디자인학연구
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• 제19권5호
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• pp.313-322
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• 2006

화면을 구성하는 여러 가지 조형요소 중에서 형태는 그려지고 표현된 모양에 따라 어린이의 심리적 반응을 불러일으킬 뿐만 아니라 이야기내용에 따른 주제와 배경의 관계, 등장인물이 처한 상황이나 감정 등을 전달하는 시각적 진술방식이라고 할 수 있다. 본 연구는 화면에 표현된 형태가 시각적, 심리적으로 어린이에게 어떻게 작용 하는가를 분석하기 위하여 먼저, 형태에 대한 어린이의 지각발달과 지각경험이 어린이의 연령에 따라 다르게 나타나는 것을 살펴보았으며, 어린이의 독창성과 창의성발달, 시각적, 심리적 사고발달, 그리고 꿈과 상상력 자극에 영향을 미친다는 것을 파악하였다. 그리고 형태의 표현형식을 재현적 형태표현, 단순화된 형태표현, 과장된 형태표현, 왜곡된 형태표현으로 각각 구분하여 그 특성을 알아보고, 이를 1, 2차에 걸쳐 진행되는 설문자료로 활용하여 어린이의 표현 형태별 유형에 따른 반응과 선호도를 분석하였다. 끝으로 어린이의 반응분석 통하여 도출된 결과는 일러스트레이터의 개성과 창의성이 바탕이 된 형태표현에 도움이 됨은 물론, 일러스트레이션을 배우는 학생들의 효과적인 표현방법 연구와 실험에 활용될 것으로 사료된다.