• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.61-74
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• 2019

본 연구의 목적은 화장품 소비자들의 성향을 파악하고, 소비성향 요인을 중심으로 제품선택속성과 정보탐색행동에 어떠한 영향을 주는지에 대하여 영향관계를 알아보고자 한다. 이를 통해 화장품 시장의 차별화된 마케팅 전략수립 방안을 찾음으로서 기업 경영에 필요한 실무적 시사점을 제안하고 화장품 산업에서 마케팅 방향을 설정하는데 유용한 정보를 제공하고자 하는 것에 의의를 두고 있다. 연구의 결과는 다음과 같다. 각 변수의 요인을 추출한 결과 쇼핑성향은 유행추구 성향, 쾌락 추구 성향, 과시 추구 성향, 경제 추구 성향으로 도출되었고, 제품선택속성은 브랜드 요인, 서비스 요인, 마케팅 요인, 품질 요인으로 도출되었으며 정보탐색행동은 구매 전 탐색, 지속적 탐색으로 도출되었다. 변수 간 영향관계를 알아보기 위해 선행연구를 근거로 3개의 가설을 설정하였다. 검증한 결과 첫째, 소비성향은 제품선택속성에 부분적 영향을 미치는 것으로 나타났다. 둘째, 소비성향은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다. 제품선택속성은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다.

• 한국식품영양학회지
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• 제24권4호
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• pp.607-616
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• 2011

We identified the intake pattern and consumption propensity of milk and sought improvements to promote consumption of milk. We targeted 362 preschool children aged 5~7 years old who attended nursery school in the Bucheon area. Questionnaires were distributed and 328 questionnaires were collected. Approximately 36.2% of boys and 31.2% of gorls drank milk six times per week. A total of 32.9% of the preschool children drank more than 2 cups of milk/day. Approximately 72.9% of them currently drink white milk, and 46.0% preferred milk to processed milk. The reasons why they drink milk included 'want to be tall'(66.5%) and 'good health'(52.4%). Mothers(54.6%)and preschool children(39.3%) were the purchasers with the greatest impact on product purchases. Consumer propensity to buy milk was shown in the order of expiration date(4.80 points), and nutrition facts(4.01 points). (4.88 points) and enhanced nutrients(4.59 points) should be promoted for milk consumption. Therefore, it is thought that continuous nutrition education should be made together in order to increase consumption of milk of children and education targeting teachers and school parents should be conducted as well. And in order for children to drink milk without repulsion, the development of various products satisfying both symbolic aspects and nutritional aspects should continue to be made.

• 한국관광식음료학회지:관광식음료경영연구
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• 제15권2호
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• pp.23-41
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• 2004

This study aimed at categorizing food product consumer's life types, understanding properties of each type, identifying differences in the food consumption pattern, and suggesting a strategical plan to implement market segmentation for the future food products. A demonstrative analysis revealed that consumption tendencies of the sample group in the Busan area could be categorized into four types-popular brand orientation, convenience and practicality orientation, and change and innovation oriention; an analysis of demographical differences in each group demonstrated that variabes of age and family formation showed a significant difference within a significant level. A test of differences in the significance among food consumption types in each group demonstrated that there was no signifcant difference in the number of dining-out, average cost of dining-out per person, dining-out of the week, cost of dinner, and attributes of food service selection. To the contrary, there was a significant difference in the purpose of dining-out, place of lunch, cost of lunch, menu of dinner, and food service information medium among consumption tendencies of each within a significant level.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.82-82
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• 2003

The purposes of this study were to examine the purchasing and using behaviors of cosmetics according to women's consumption propensity. A self administered Questionnaire was used and the subjects were 600 women of 20s and 30s in Jeonbuk Province. The data collecting periods were July, 2003. Means, percentages, and frequency were calculated. And factor analysis, cluster analysis, one-way ANOVA, and Chi-square test were done by use of SPSS PC (Ver. 10.0).

• 패션비즈니스
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• 제21권1호
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• pp.88-98
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• 2017

This study intended to investigate correlations between the consumption tendency, determination factors of the distribution of Korean cosmetics, and purchasing patterns of Korean cosmetics. This study investigated characteristics and differences between each factor by analyzing consumption tendency, determination factors of distribution channels, and purchasing patterns of Korean cosmetics of adult women in their 20 ~ 50s who have used Korean cosmetics and reside in Beijing, China. It also, investigated the effect of the shopping propensity of consumers on determination factors of the distribution channels and purchasing patterns of Korean cosmetics. According to the results of our investigation, it was identified that 'pleasure-seeking tendency' and 'brand-seeking tendency' have postive effects on 'service', and 'pleasure-seeking tendency', 'brand-seeking tendency', and 'rational purchasing propensity' have positive effects on 'professionalism'. In regards to the effect of shopping propensity on purchasing patterns of Korean cosmetics, it was identified that 'brand-seeking tendency' has a positive effect on 'planned purchasing behavior', 'brand reputation seeking behavior', and 'dedicated purchasing behavior'. It was verified that 'rational purchasing propensity' has positive effect on 'planned purchasing behavior', 'pleasure-seeking tendency' and 'trend-seeking tendency' on 'brand reputation seeking behavior', and 'trend-seeking tendency' on 'dedicated purchasing behavior'. This study is expected to provide basic data for Korean cosmetics brands to use for improving the marketing of products entering the Chinese market by using appropriate distribution channels. These channels are determined through identifying the correlation of each factor consumption tendency of Chinese women, determination factors of the distribution channels Korean cosmetics, and purchasing patterns of Korean cosmetics.

• Human Ecology Research
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• 제56권6호
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• pp.555-571
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• 2018

This study identified the characteristics of fashion rental service users as well as analyzed their purchase decision-making processes. A qualitative investigation was conducted through in-depth interviews with 13 women in their 20s-30s who have experienced renting fashion items due to a high interest in fashion. The results of the study are summarized as follows. The need recognition stage analyzed ventilation by mass media, SNS impact, curiosity, saving shopping time and money, awareness of situational necessity, and creation of various styles. The information search stage analyzed how users obtained information from 2 different sources of nonmarketer-dominated sources and marketer-dominated sources. The pre-purchase stage analyzed the evaluation of alternatives in which study participants used 2 evaluation criteria for fashion rental services and fashion rental items. The purchase stage analyzed how participants wait and select desired items (when receiving the notification of rentable items) or select alternative products. The consumption stage examined the usage frequency and usage method. The study divided the post-consumption evaluation stage into 2 categories for evaluation: personal feelings and service. The post-consumption behavior stage analyzed how participants displayed WOM, eWOM and purchase rental product behavior. Clothing shopping orientation of study participants is displayed in 5 dimensions of brand-seeking propensity, individuality-seeking propensity, economic efficiency-seeking propensity, rationality-seeking propensity, and pleasure-seeking propensity. This study identified three main characteristics in the study participants: interest in the fashion, favorable attitude toward used fashion items, consciousness of others.

• 한국콘텐츠학회논문지
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• 제17권7호
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• pp.634-647
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• 2017

본 연구의 목적은 여대생의 여가소비유형에 따른 가족여가활동과 가족여가만족 및 여가이득과의 구조적 관계를 규명하는 데에 있다. 여대생을 대상으로 2016년 5월9일~5월30일까지 설문조사 한 257부 자료를 분석에 활용하였고. 자료처리는 SPSS 18.0과 AMOS 18.0을 이용하여 분석하였다. 분석 결과, 가족여가활동은 가족여가만족에 유의한 영향을 주며, 가족여가만족이 여가이득에 유의한 영향을 주는 것으로 나타난 반면, 가족여가활동이 여가이득에 미치는 직접적인 영향은 없는 것으로 나타났다. 여가소비유형에 따른 가족여가활동과 가족여가만족 및 여가이득의 차이를 보면, 가족여가활동과 가족여가만족의 영향 관계에서 통계적으로 유의한 차이를 나타냈다. 즉 가치추구 여가형이 가족여가활동을 할수록 가족여가만족에 가장 큰 영향을 받는 것으로 나타났으며, 다음으로는 소극적 이상추구 여가형, 실리추구 여가형 순으로 나타났다. 여가소비유형에 따라 가족여가활동에 대한 만족이 다르다는 점을 확인할 수 있었다.

• 가정과삶의질연구
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• 제22권4호
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• pp.157-171
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• 2004

In this study, adolescent consumers were first classified by their consumption propensity, and different types of adolescent consumers were compared regarding their consumption behavior and allowance management. The adolescents were classified into four groups by type of control and symbol-orientation. The adolescents of the external control group possessed more commodities than the internal control group. There were significant differences in the patterns of allowance management in the four groups. The low-external symbol group owned more commodities than high-external symbol group. The high-external symbol group considered external appearance more important when purchasing commodities.

• 가정과삶의질연구
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• 제27권2호
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• pp.139-153
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• 2009

This study examined the conspicuous consumption and consumption tendencies of the adolescent consumer and also identified factors that influence the adolescent consumer's conspicuous consumption and consumption tendencies. The data were obtained from a questionnaire completed by high school students(N=679), and were analyzed by ANOVA, and multiple regression analyses. The findings of this study are as follows: First, both the consumption tendencies and the conspicuous consumption of adolescent consumers were above average. Second, the consumption tendencies of adolescent consumers were related to the allowances they received. In particular, the consumption tendencies of adolescent consumers who spent allowances of more than won 20,0000 were higher than those of the other groups. In addition, the propensity for conspicuous consumption was related to the education level of parents, the parents' income, and the amount of the adolescent's allowance. Conspicuous consumption was shown to be higher when the parent's had graduate or postgraduate school degrees than when the parents were high school graduates. Although higher income was related to the propensity for conspicuous consumption, adolescent consumers who spent won 10,0000-20,0000 were more likely to exhibit conspicuous consumption than those who spend over won 20,0000. Third, the variables that had the most influences on consumption tendencies were commercials watched and the adolescent's group of friends, while the most effective variables that had the most influence on conspicuous consumption were consumption tendencies and consumer education level.

• 복식
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• 제67권3호
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• pp.47-65
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• 2017

The purpose of this study was to divide respondents by consumption values, and to examine the differences in their cosmetic purchase behavior. Cosmetic purchase behavior consisted of variables such as purchase frequency, purchase amount, place of purchase, purchase reason, reason for using cosmetics, purchase propensity, degree of using information source, and selection criteria. A survey was conducted with 308 women between the ages 20 and 29 from December 5th to 10th 2016. Data collected from the respondents through an Internet survey were analyzed using descriptive statistics, factor analyses, cluster analysis, analyses of variance and chi-square tests. Four consumption value dimensions emerged that were termed emotional, differentiated individuality-pursuing, functional and social value. The respondents were classified into three groups(emotional consumer group, functional consumer group, active consumer group) by cluster analysis using four dimensions of consumption value. The results of the analyses of variance and chi-square tests showed significant differences in purchase frequency, place of purchase, purchase reason, reason for using cosmetics, degree of using information source and selection criteria among groups classified by consumption value. However, there were no differences in purchase amount and purchase propensity among them.