• Journal of Fashion Business
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• v.13 no.3
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• pp.99-108
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• 2009

The purpose of this study is to analyze the middle-aged British women's apparel purchase behavior. The results of this study can be used to present the tendency of Korean middle-aged women's apparel purchase behavior when they become the old-aged by comparing and analyzing the British women's purchase behavior. We found that they prefer to choose and purchase their clothes by their own decision-making and search for actively the new brands for old age. Strong willingness was showed that their level of consumption amounts for clothing would be the same level between middle-aged and old-aged. It was also presented that they like to see a old-aged fashion model for fashion advertisement rather than a younger one and prefer to use the expression of 'mature' rather than a stereotypical expression such as a silver, gray and gold. The segmentation of fashion market by age can not be simply standardized. We expect that the propensity for clothing purchase behavior pattern of middle-aged women will not be changed and keep the same tendency by the time of their old-aged. We expect that this research results can be used as a basic material for another study and setting up the product developments and marketing strategies.

• The Journal of Information Technology
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• v.6 no.3
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• pp.45-51
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• 2003

The purposes of this study were to identify Avatar benefits and characteristics of Avatar users. Avatars are imaginary characters that people use to represent themselves in the Cyber. The number of Netizens who want to consume avatars is increasing. It is necessary to understand about the consumption behavior of the Netizens who use Avatars. These data comes from Pollever Research Company in Korea on Oct. 2003. The factor Analysis of the data resulted in five factors that contribute to Avatar Benefits: uniqueness, response, assurance, self-expression, proxy satisfaction and affirmative. And we have found out meaningful themes, showing psychological experiences, purchasing strategies and repurchasing behavior of Avatars in the process of the consumption. The results showed a significant affect on each factor of the benefits and multiful regression analysis. Affirmative response was affected by self-esteem, fashion leadership and conspicuous value. So many Netizens were using unlimited purchasing coupons, exchanging Avatars and buying-selling-buying. Strategies for obtaining involved purchasing Avatars in order to get game points. The reason why Hangame site was No.1 of Avatar site in Korea. We have found out that Netizens needed to repurchase Avatars. Because they wanted to maintain positive psychological experiences in Avatar consumption.

• Fashion & Textile Research Journal
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• v.8 no.2
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• pp.177-182
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• 2006

The purpose of this study is to examine the effect of media on plastic surgery experiment. Firstly this study try to find the relationship between exposure to media and other intervening factors(e.g., body image, self-esteem, fashion attitude). The data collected for this study was gathered through questionnaire survey with 443 female students in Seoul. The results are as follows: Using ANOVA, we found that those prefer the magazine over TV or Internet had positive body image, higher self-esteem, and positive fashion attitude(e.g., personality/self-expression, fashion leadership, sexual attraction). Using regression analysis, we found that the we found that the factors influence plastic surgery behavior are the exposure to magazine and the factors influence plastic surgery planning are the clothing attitude (especially fashion leading power, sexual attraction).

• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.159-167
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• 2021

The increasingly severe environmental problems such as resource depletion and ecological damage, and consumers' concern for sustainable fashion, make the fashion industry chain develop towards green energy saving. The purpose of this study is to explore the attitude and consumption psychology of specific groups towards sustainable fashion consumption, as well as their specific views and attitudes towards recycled textiles or fabrics for re-manufacturing clothing. This paper attempts to understand how the characteristics of recycled clothing affect consumer. Based on the review of relevant literature, a series of determinants affecting consumer behavior is determined, and the characteristics of recycled products, such as expression value and social value, are determined. An online questionnaire was designed based on this conceptual framework, and 226 valid, complete answers were received. The results show that the emphasis on social value and environmental protection consciousness can effectively affect consumers' decision-making. These findings were helpful to the research of whole green environmental protection and ecological clothing recycling industry system, promote the sustainable development of the clothing industry.

• Journal of Korea Multimedia Society
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• v.14 no.3
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• pp.462-470
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• 2011

Retargetability is typically achieved by providing target machine information, ADL, as input. The ADL are used to specify processor and memory architectures and generate software toolkit including compiler, simulator, etc. Simulator are critical components of the exploration and software design toolkit for the system designer. They can be used to perform diverse tasks such as verifying the functionality and/or timing behavior of the system, and generating quantitative measurements(e.g., power energy consumption) which can be used to aid the design process. In this paper, we generate the energy consumption estimation simulator through ADL. For this goal, firstly, we describes the energy consumption estimation and monitoring informations on the ADL based on EXPRESSION. Secondly, we generate the energy estimation and monitoring simulation library and then constructs the simulator, RenergySim. Lastly, we represent the energy estimations results for MIPS R4000 ADL description. From this subjects, we contribute to the efficient architecture developments and prompt SDK generation through programmable experiments in the field of mobile software development.

• Journal of the Korean Home Economics Association
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• v.40 no.5
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• pp.119-132
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• 2002

The purposes of this study were 1) to classify female consumers on VALS, 2) to identify the differences of psychological characteristics and demographics among the classified groups, and 3) to investigate the apparel benefits, buying behavior, shopping practices and psychological characteristics of each groups. For the study, a sample of 340 female consumers participated in this survey research. The data was analyzed utilizing descriptive statistics, factor analysis, cluster analysis, $\chi^2$-test, one-way ANOVA and Duncan test. Seven dimensions of values were identified by factor analysis: Consumption-oriented, Achievement-oriented , Diligence/sincerity-oriented, Pessimistic value tendencious, conservative/conventional value oriented, Dignity-oriented and Socialite-oriented. Based on these dimensions female consumers classified into three clusters: inner values-directed group, passive/inactive group, and achievement-oriented group. Achievement-oriented group showed the highest scores in optimum stimulation level and materialism, and tended to be younger and be employed than the other two groups. Both inner values-directed group and achievement-oriented group showed higher scores in self-expression/individuality and quality out of five apparel benefit than passive/inactive group. Innovative communicators, fashion innovators and fashion opinion leaders were mostly in the achievement-oriented group, while fashion followers and fashion indifferents were mostly in the passive/inactive group. It was revealed that achievement-oriented group had a larger number of fashionable clothing items and experienced more activities in vogue. Also, there were significant group differences in shopping practice, such as average monthly allowance, number of annual purchase clothing items.

• Journal of Korean Biological Nursing Science
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• v.22 no.4
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• pp.279-287
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• 2020

Purpose: Some of the adolescent drinks more sugar-sweetened beverages. However, there is little evidence on the effect of eating behavior on emotional state and neurochemical changes under stress, especially on the levels of typical inhibitory neurotransmitters and gamma-aminobutyric acid. This article demonstrates that sucrose or saccharin drink reduces stress-related behavior responses and GABAergic deficits in adolescent rats. Methods: We randomly assigned 7-weeks-old Sprague-Dawley male rats to three groups: control group (Control), restraint stress only group (Stress), and restraint stress with unrestricted access to saccharin solution (Saccharin) and sucrose solution (Sucrose) as a positive control. We evaluated both anxious and depressive moods using an open field test and forced swim test, respectively. Using western blot analyses, the expression of a GABA-synthesizing enzyme, glutamate decarboxylase-67 (GAD67) and GABAergic markers, including calbindin and parvalbumin was assessed in the prefrontal cortex and the amygdala. Results: We found that both the drinks alleviated anxiety and depressive moods, induced significant attenuation in GAD67 level, and reduced calbindin level under stress in the prefrontal cortex and the amygdala. Conclusion: The results provide an understanding of the effect of sucrose or saccharin drink on stress-related responses. We propose the consumption of sweet drinks as a plausible strategy to alleviate stress-related alterations in adolescents.

• Journal of Ginseng Research
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• v.41 no.2
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• pp.151-158
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• 2017

Background: Chong-Myung-Tang (CMT) extract is widely used in Korea as a traditional herbal tonic for increasing memory capacity in high-school students and also for numerous body ailments since centuries. The use of CMT to improve the learning capacity has been attributed to various plant constituents, especially black ginseng, in it. Therefore, in this study, we have first investigated whether black ginseng-enriched CMT extracts affected spatial learning using the Morris water maze (MWM) test. Their molecular mechanism of action underlying improvement of learning and memory was examined in vitro. Methods: We used two types of black ginseng-enriched CMT extracts, designated as CM-1 and CM-2, and evaluated their efficacy in the MWM test for spatial learning behavior and their anti-inflammatory effects in BV2 microglial cells. Results: Our results show that both black ginseng-enriched CMT extracts improved the learning behavior in scopolamine-induced impairment in the water maze test. Moreover, these extracts also inhibited nitric oxide production in BV2 cells, with significant suppression of expression of proinflammatory cytokines, especially inducible nitric oxide synthase, cyclooxygenase-2, and $interleukin-1{\beta}$. The protein expression of mitogen-activated protein kinase and nuclear $factor-{\kappa}B$ pathway factors was also diminished by black ginseng-enriched CMT extracts, indicating that it not only improves the memory impairment, but also acts a potent anti-inflammatory agent for neuroinflammatory diseases. Conclusion: Our research for the first time provides the scientific evidence that consumption of black ginseng-enriched CMT extract as a brain tonic improves memory impairment. Thus, our study results can be taken as a reference for future neurobehavioral studies.

• Geomechanics and Engineering
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• v.14 no.3
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• pp.225-231
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• 2018

In this paper, in order to explain the splitting of cylindrical rock specimen under uniaxial loading, cracks in cylindrical rock specimen are divided into two kinds, the longitudinal crack and the slanting crack. Mechanical behavior of the rock is described by elastic-brittle-plastic model and splitting is assumed to suddenly occur when the uniaxial compressive strength is reached. Expression of the stresses induced by the longitudinal crack in direction perpendicular to the major axis of the crack is deduced by using the Maxwell model. Results show that the induced stress is tensile and can be greater than the tensile strength even before the uniaxial compressive strength is reached. By using the Inglis's formula and simplifying the cracks as slender ellipse, the above conclusions that drawn by using the Maxwell model are confirmed. Compared to shearing fracture, energy consumption of splitting seems to be less, and splitting is most likely to occur when the uniaxial loading is great and quick. Besides, explaining the rock core disking occurred under the fast axial unloading by using the Maxwell model may be helpful for understanding that rock core disking is fundamentally a tensile failure phenomenon.

• Convergence Security Journal
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• v.18 no.3
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• pp.61-68
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• 2018

As the digital broadcasting era settled in, the TV, which was only used to watch broadcast programs, developed as a medium for operating various data services. This means that an environment, in which the viewers' TV usage behavior can be changed from a passive attitude to an attitude of actively consuming the media, has been established. Since the advertising market is an industry that is heavily influenced by changes in the media, these changes causes changes in the form of advertising and the advertising consumption behavior of viewers. In this environment, the broadcasting industry needs to think about the new growth strategy that links the possibility of data service with the advertisement market. In this study, we designed a data service that provides supplementary information of an ID advertisement, which has the weakness of short exposure time and shortage of information expression space. Specifically, we have designed the usage scenario and user interface of the data service and developed a method, based on the international digital broadcasting standard DV B, that provides the supplementary information defined by the type of ID advertisement to the data service.