• 한국생활과학회지
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• 제17권3호
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• pp.485-492
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• 2008

The study is to provide the types of fashion consumption of male and female university students and to analyze fashion involvement to the types and students' source of fashion information. Then the correlations were examined between fashion involvement and source of fashion information. The data were analyzed by a factor analysis, one-way ANOVA, Duncan test, cluster analysis, cross-tabulation analysis. The results are as follows: 1. The awareness about fashion consumption is classified into five factors: "hedonic consumption", "impulsive consumption", "brand loyal consumption", "prudent consumption", and "independent consumption". The fashion involvement to the types is categorized into four factors; "pleasure", "trend", "image", and "risk awareness". The source of fashion information is categorized into "mass media", "product information", and "personal information". 2. The fashion consumption is classified into three types: "an independent consumer type", "a brand loyal/ prudent consumer type", and "an impulsive consumer type". 3. In the fashion involvement to the types and the source of fashion information, there is a high correlation between the factors of "mass media" and "trend", "product information" and "pleasure" and "personal information" and "trend".

• 복식
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• 제60권8호
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• pp.118-131
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• 2010

The purpose of this study was to identify the differences in cosmetics brand selection by product type, and the differences in ambivalent cosmetics consumption attitude by ambivalent clothing consumption attitude. The subjects of the study were females aged 20 plus, living in Seoul and Gyeonggi Province between January and February 2008, and 427 questionnaires were used for analysis. For data analysis SPSS 17.0 statistical program was used, and principal component analysis, paired t-test and t-test were conducted. The results and conclusions of this study are as follows: firstly, the differences in cosmetics brand selection by product type were investigated. The results showed that domestic high-priced brands of skincare products were selected most often, that foreign high-priced brands of base products and color products were selected most frequently, that domestic low-and medium-priced brands of hair products were selected most often, and that foreign low-and medium-priced brands of body products were selected most frequently. In particular, foreign high-priced brands of color products were most favored, followed by domestic low-and medium-priced brands. The subjects selected foreign high-priced brands, which are the most expensive, and domestic low-and medium-priced brands, which are the least expensive, at the same time. They displayed ambivalent consumption patterns. Secondly, the differences in cosmetics consumption attitude by ambivalent clothing consumption attitude were examined. Groups high on ambivalent clothing consumption attitude had a higher cosmetics consumption attitude than groups low on ambivalent clothing consumption attitude.

• 한국컴퓨터정보학회논문지
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• 제23권4호
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• pp.167-173
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• 2018

This purpose of this study was to analyze the variables associated with the ethical consumption behavior of children consumers. This subjects were 431 elementary school students. PASW 18.0 was used for data processing to do frequency analysis, T-test, one-way ANOVA, correlation analysis and multiple regression analysis. The results were as follows. First, children consumers tend to a little higher everyday ethical consumption behavior than others-oriented ethical consumption behavior. Second, as a result of analyzing ethical consumption behavior according to social economic variables, a high tendency of ethical consumption behavior was shown in groups that personality is extrovert and their household economic status is over upper middle class and father's age is higher. Third, the variables affecting ethical consumption behavior of children consumers were self-regulation ability, materialism, altruism, personality tendency, household economic status. Materialism had a negative effect but self-regulation ability, materialism, altruism, personality tendency, and household economic status had a positive effect.

• KIEAE Journal
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• 제12권2호
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• pp.77-82
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• 2012

Data mining is to discover problems in the large amounts of data. Also, data mining trying to find the cause of the problem and the structure. Building energy consumption patterns, the amount of data is infinite. Also, the patterns have a lot of direct and indirect effects. Discussion is needed about the correlation. This work looking for the cause of energy consumption. As a result, energy management can find out the issue. Building energy analysis utilizing data mining techniques to predict energy consumption. And the results are as follows: 1) Using data mining technique, We classified complicated data to several patterns and gained meaningful informations from them. 2) Using cluster analysis, We classified building energy consumption data of residents and analyzed characters of patterns.

• 한국조리학회지
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• 제13권3호
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• pp.293-307
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• 2007

This article was to provide information enabling us to respond effectively to the well being market which has great potential of growth by studying well-being consumption behaviour according to the lifestyles of dining-out customers and to find out how their lifestyles have influence on well-being by investigating their patterns according to demographical characteristics of dining-out customers who play key role in consumption and will have great purchasing power in food service industry. First, factor analysis of variation of lifestyle, 6 factors are named conscious style, realistic style, self-regard style, health-focusing style, changeable style, and fashion-sensitive style. Second, factor analysis of well-being consumption behaviour, 5 factors over eigen 1 are selected and used in a research and they are named healthful food principle, physical health principle, mental health principle, confidence principle, and old-age planning principle. Analysis result reveals that there exists significant relationship between lifestyle and well-being consumption behaviour.

• 대한가정학회지
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• 제36권10호
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• pp.131-144
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• 1998

The purpose of this study was to examine the differences of symbolic consumption of adolescents, and the effects of demographic factors on the symbokic consumption in clothing. Data were administered to 957 adolescents in middle, high school, and college students living in Seoul, Chonju, Sunchon, Yousu, and Kwangyang from May to June 1997. For analysis of the data, factor analysis, t-test, one-way ANOCA, duncan's multiple range test, and multiple regression analysis were employed. The results of this study were summarized as follows. 1) Symbolic consumption in colthing were shown to have the significant differences accoding to age, gender, the level of urbanization, parent's education, father's occupation, social stratification groups. The higher the age, the level of urbanization, and parent's education, father's occupation, social stratification is, or the female, the higher is symbolic consumption in clothing. 2) According to the results of the regression analysis examining the rerlative influences of variables affecting symbolic consumption in clothing, the relative importance of the variables are in order of; income, gender, age, mother's education, residence, and their explanatory powere totalled 11.5%.

• 한국의류산업학회지
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• 제9권6호
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• pp.589-594
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• 2007

The purpose of this study was to investigate the effect of Chemyon(social-face) on wedding consumption behavior. To perform this study, the questionnaires were administered to 305 women in seoul and the data were analyzed by Frequency, Factor Analysis, and Multiple Regression Analysis. In the result of factors analysis, Chemyon factors were divided into being formal, being conscious of other people, and being ashamed. Consumption behaviors were divided into pursuit of high quality, pursuit of individuality, pursuit of actual profit, and pursuit of fashion. In the result of this study, the more people give an account of formality, the more they behave pursuit of high quality and the less they behave pursuit of individuality and fashion. The more they make much importance of being conscious of other people, the more they pursue consumption of individuality and fashion. Also the more high consumption of fashion, the less they have being conscious of other people. Therefore we can find through this study that Chemyon has an influence on wedding-beauty consumption behavior.

• 대한가정학회지
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• 제37권10호
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• pp.91-106
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• 1999

The purpose of this study is to analyze empirically the influences of different types of household income and asset in the consumption expenditures of homeowners and lessees with deposit. The data used in this study were the 1996 Korea Household Panel Study. 1,512 households data were selected for the final analysis. The statistical methods adopted for data analysis were frequency, percentage, one-way ANOVA, crosstabs, multiple regression analysis, and chow-test. The results are as follows: (1) There were the differences between three groups in the expenditure levels of each consumption category and the shares of each consumption category of total expenditures. (2) The change of labor income influenced more significantly consumption expenditures of homeowners and lessees with deposit, compared to changes of different types of household income. Also homeowners and lessees with deposit changed their consumption expenditures in different ways to changes of various types of household income. (3) Homeowners increased more significantly their consumption expenditures to increase of net asset than lessees with deposit.

• 복식문화연구
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• 제15권5호
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• pp.810-824
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• 2007

The purpose of this study was to examine the women consumers' pursued clothing images and consumption values according to the value system. The data was obtained from questionnaires filled out by 305 women living in Seoul and Gyung-gi. For data analysis, factor analysis, cronbach's alpha, ANOVA and cluster analysis were used. The results of this study were as follows: First, value, pursued clothing images and clothing consumption values were consisted of various factors. Second, women's values influenced on the pursued clothing images and clothing consumption values. Third, according to value factors, women classified into four groups, And they showed different pursued clothing images and consumption values. Also they were differentiated with shopping frequency and age. Therefore, value system was the important factor which can suggest the women's pursued clothing images and consumption values and marketer should know the value system of targeting consumers.

• 한국의류학회지
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• 제29권1호
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• pp.68-78
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• 2005

The purpose of this study was to examine the women consumers' clothing consumption value and involvement according to size of the city. 538 females living in Seoul(large city) and Jecheon(small city) were surveyed for this study. For data analysis, factor analysis, t-test, and regression were used. For clothing consumption value, five factors of value were founded and labeled as functional, emotional, epistemic, social and conditional value. Three factors of clothing involvement were also identified as clothing/fashion, symbolism and reasonability involvement. Size of the city influenced total clothing consumption value and involvement. Also, size of the city influenced clothing consumption value and involvement factors. When the cities were divided into two groups(large and small city), they showed different clothing consumption values and involvements according to the demographic variables.