• 가족자원경영과 정책
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• 제12권3호
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• pp.119-145
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• 2008

This study was designed to verify the influence of mothers on their young adults in pro-environmental consuming consciousness and behavior. The compiled data are based on the responses of questionnaires from 278 young adults who reside in Seoul, Korea. The data were analyzed by frequency, standard deviation, mean, unitary dispersion, rank revolution analysis, analysis of variance (ANOVA), and multiple regression analysis by SPSS 14.0K for Windows. This study has discovered the following: First. A mother's pro-environmental consuming behavior is one of the most important factors significantly influencing a young adult's consciousness and behavior. Second. A friendly and positive consciousness about the environment enhances pro-environmental consuming behavior. A close inter-relationship exists between consciousness and behavior. However, some significant discrepancy was found between pro-environmental consuming consciousness and pro-environmental consuming behavior; that is, the level of pro-environmental consciousness was higher than the level of pro-environmental behavior. Third. Sensitivity to environmental information influenced pro-environmental consumption consciousness and behavior. Female students are more concerned about and sensitive to environmental matters than are male students. Fourth. Among the subordinate dependent variables, recycling behavior is most influenced by independent variables. Among the pro-environmental consuming behavior sector, a mother's disposal behavior exerts the most influence on the young adult's behavior. In the results of this study, it is pointed out that it is absolutely necessary fur young adults to bring up their practice level of pro-environmental purchase and consuming behaviors, and it is advised that appropriate and relevant education programs should be developed.

• Child Health Nursing Research
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• 제10권2호
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• pp.205-216
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• 2004

Purpose: The purpose was to investigate the factors influencing alcohol consuming behavior of the female university students to provide the basic data for a nursing intervention program to improve health and prohibit of alcohol consuming behavior. Method: The subjects were 134 female university students, studying at K university and K educational university in Chungnam province from April 1 to 20, 2002. The instruments were the alcohol consuming behavior scale, that is drinking intensity score, and alcohol problem developed by Shin(1998), refusal self-efficacy scale by Aas et. al.(1995), alcohol expectancy by Goldman at. al.(1989), TPQ scale by Cloninger(1991), depression scale modified by Shin(1977) using Zung(1965)' tool, family cohesion scale by Olson at. al.(1983). The data were analyzed using descriptive statistics, Pearson correlation coefficient, canonical correlation and stepwise multiple regression. Result: The most powerful predictor of alcohol consuming behavior was influence of friends-drinking(21.0％). A combination of economic status(8.0％), and personality of novelty seeking(3.0％), accounted for 32.0％ of the variance in alcohol consuming behavior. Conclusion: I recommended that economic status, influence of friends drinking frequently, and personality of novelty seeking were contained of the developing nursing intervention program for decreasing the alcohol consuming behavior in female university students.

• 한국의류학회지
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• 제34권9호
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• pp.1491-1503
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• 2010

This study examines the characteristics of consumers on the ambivalent clothing consuming behavior and the relationship of relevant variables. The data were obtained from 400 females over 20 years old who lived in the cities of Daejeon or Seoul in October in 2009. The values consist of four dimensions: success-oriented value, social value, family-oriented value, and individual value. Value-conscious consumption consists of two dimensions: emotional value-conscious consumption and functional value-conscious consumption. The aforementioned four dimensions of value have positive effects on ambivalent clothing consuming behavior. In addition, emotional value-conscious consumption has a significant relationship on all 5 types in ambivalent clothing consuming behavior. The findings of this study are expected to be used to find niche markets and establish advanced advertising strategies.

• 한국가정과교육학회지
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• 제9권1호
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• pp.161-177
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• 1997

The purpose of this study is to understand middle school students’behavior of purchasing school things at rural area and to provide basic data which is necessary for consumer education to help them with more reasonable purchasing behavior. The results of this study were as follows； 1) The level of purchasing behavior for the school things of middle school students at rural area is 3.15 out of perfect Score 5, and shows medium level. Middle school students’behavior of purchasing school things at rural area showed significant difference in social demographic variables such as sex, grade and keeping a record money spending. 2) 75.5% of middle school student’s consuming experiences was show to be on a midium. According to the results of this study, it was showed the more consuming experience they had, the more reasonable purchasing behavior they did. There was significant positive correlation between consuming experiences and behavior of purchasing school things. 3) Middle school students at rural area were highly realizing the necessity for consuming education both at home(91%) and at school(93.9%). Also, there was a significant positive correlation between the necessity for consumer education and behavior of purchasing school things.

• 복식
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• 제58권2호
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• pp.1-14
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• 2008

This study aimed to investigate the associations between clothing consumption values and the ambivalent clothing consuming behavior of young female adults. To explain the ambivalent consuming behavior prevailing in the contemporary fashion market, five dimensional consumption values proposed by Sheth(1991) were adopted as explanatory factors, and fashion leadership and spending were included as moderating factors. Data collecting using written survey instrument yielded one hundred and seventy two complete responses from female consumers aged between 20 and 39. Factor analysis on clothing consumption values resulted in five dimensional structures of consumption values for the sample: expressive, epistemic, functional, social, and fashionable values. Among these, expressive, functional, and social values significantly affected ambivalent consuming behavior. The effect of expressive value was strong regardless of fashion innovativeness, opinion-leadership, and monthly income of consumers, however, the effects of epistemic, functional, and social values were changed depending on the moderating factors.

• 한국식생활문화학회지
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• 제21권3호
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• pp.280-289
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• 2006

The purpose of this study is to investigate exploratory wine consuming behavior based on demographic characteristics of wine consumers. A questionnaire was organized and distributed widely to a thousand of wine consumers who could be easily met at wine bars or restaurants, retail stores, wine expositions and wine sampling parties. Total of 793 completed questionnaires (Male: 48.4%, Female: 51.6%) were obtained and analyzed using SPSS package (v.10.0) program. The results of the present study discuss general demographic characteristics of participated subjects, the expenditure for wine, frequency and amount for wine taking, preference of the origin of wines, and preferred wine style. The results also show that why the consumers purchase wine, where they drink or purchase the wine, and what makes they prefer a particular wine bar. Consumers' information search behavior and important factor on wine selection process are presented at the end of the results as well. The current research suggests that gender and age are critical factors to understand wine consuming behavior of customers and improving the knowledge and service level of wine specialists is powerful marketing tool at practical fields.

• 한국의류산업학회지
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• 제8권6호
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• pp.639-646
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• 2006

The purpose of this study is to examine clothing benefits seeking and buying behavior depending on the level of environmental awareness. The results showed a significant relationship between the level of environmental awareness and the factors of demographic characteristics, such as age, marital status, educational status, and type of housing, occupation, and average household income. However, there was no significant difference between those by gender. In relationship between the level of environmental awareness and clothing benefits seeking behavior, there were significant differences between the following groups. such as social stability-oriented, brand-oriented, individuality-oriented, and comfort-oriented group. With regard to the relationship between environment-friendly consuming behavior and demographic characteristics, there were significant differences in all factors of the demographic characteristics. Buying behavior showed a significant relationship with all factors of demographic characteristics except type of housing. Using behavior matched a significant relationship with all factors of demographic characteristics. Disposition behavior demonstrated a significant relationship with all factors except marital status. In terms of the effect of clothing benefits sought on the environment-friendly consuming behavior, the results suggested a significant relationship of brand-oriented, individuality-oriented, comfort-oriented, and price-oriented factors. Buying behavior showed a significant relationship with brand-oriented, comfort-oriented, and price-oriented factors. Using behavior demonstrated a strongly significant relationship with comfort-oriented factor while disposition behavior suggested a strong relationship with price-oriented factor.

• 한국학교ㆍ지역보건교육학회지
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• 제17권3호
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• pp.1-10
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• 2016

Objectives: The purpose of this study was to verify correlation between social support & psychosocial stress and drinking behavior after consuming alcohol among college students. Methods: This study surveyed by questionnaire 440 students who consumed alcohol regularly from 36 colleges around the country in 2014. Data were analyzed using the program SPSS 21. Results: The effects of social support on problem behavior after drinking and psychosocial stress had significant influence with each path coefficient -0.178(CR= -3.408, p<0.001) and -0.294(CR= -6.195, p<0.001). Also, the effects of psychosocial stress on problem behavior after drinking had significant influence with path coefficient -0.141(CR= -2.858, p<0.05). Social support had significant influence(p<0.001) on problem behavior after drinking through psychosocial stress, serving as a mediator variable, and social support had significant influence on problem behavior after drinking through psychosocial stress. Conclusions: Problem behavior after consuming alcohol held strong relevance in social support and psychosocial stress.

• 한국가정과교육학회지
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• 제28권4호
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• pp.111-122
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• 2016

본 연구는 부모의 가공식품 소비행태가 초등학생 자녀의 식행동-식습관, 식품 기호도 및 섭취빈도-에 미치는 영향을 알아보고자 수행하였다. 경상북도에 소재하는 3개 초등학교에 재학 중인 학생 312명과 그들의 부모 312명을 대상으로 설문조사를 실시하였고, 자료 분석을 위하여 SAS 8.0 통계프로그램을 이용한 신뢰도 검증, 교차분석, t-test 및 일원변량분석을 실시하였다. 연구 결과에 따르면, 부모의 가공식품 소비행태가 자녀의 식행동과 밀접하게 연관되어 있는 것으로 나타났다. 가공식품에 대한 부모의 선호도, 섭취빈도, 긍정적인 인식 수준이 높을수록 자녀의 식습관 및 간식섭취행동에 부정적인 영향을 미치며 가공식품을 구매할 때 부모가 식품표시를 확인하는 수준이 높을수록 자녀도 합리적인 소비행태를 보이는 것으로 나타났다. 게다가 자녀의 가공식품에 대한 기호도 및 섭취빈도 역시 부모의 영향을 받는 것으로 나타났다. 구체적으로, 부모의 가공식품 기호도가 높은 집단의 자녀가 씨리얼류(p<.05), 패스트푸드(p<.001), 탄산음료(p<.001)에 대한 기호도가 높았으며, 부모의 가공식품 섭취빈도가 높은 집단의 자녀가 탄산음료(p<.05)에 대한 기호도가 높았다. 특히, 자녀의 가공식품 섭취빈도는 부모의 영향을 더 많이 받았는데, 부모의 가공식품에 대한 기호도 및 섭취빈도가 높을수록 자녀가 과일류(p<.001)와 유제품류(p<.05)는 적게 섭취하는 반면, 씨리얼류(p<.001), 면류(p<.001), 분식류(p<.01), 과자류(p<.001), 탄산음료(p<.01), 패스트푸드(p<.01)는 더 자주 섭취하였다. 본 연구결과들은 부모의 가공식품 소비 행태가 자녀들의 식습관, 식품 기호도 및 섭취빈도에 유의미한 영향을 미치므로, 부모들의 현명한 식품선택과 소비가 중요함을 시사한다. 따라서 학령기 어린이들의 건강한 식생활과 합리적인 식품선택을 위하여 부모를 대상으로 하는 식생활 교육 프로그램을 개발하여 활용하는 방안을 마련해야 할 것이다.

• 감성과학
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• 제7권3호
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• pp.37-50
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• 2004

본 연구에서는 현재 한국 사회에서 가장 대표적인 디지털 컨텐츠 제품으로 등장한 온라인 게임 중 물리적으로 유사한 특성을 지니고 있지만 전혀 다른 형태의 세계로 발전해간 두 개의 제품, 리니지와 에버퀘스트를 대상으로 소비자의 게임 인식과 소비 행위에 따라 게임의 성격이 어떻게 다르게 규정되고, 그리고 소비자의 행동 특성이 특정 제품의 성격을 어떻게 변화시키는지를 탐색하였다. 첫째로 각각의 게임에 대한 소비자의 인식의 차이를 알아보기 위해, 게임의 매력과 만족을 주는 주된 활동, 친구관계, 캐릭터의 선택과 육성의 측면에서 비교해 본 결과, 리니지 게이머들은 리니지 세계를 현실과 유사한 가치와 의미를 지닌 새로운 생활공간으로 인식하고 있는 반면, 에버퀘스트 게이머들은 에버퀘스트 세계를 게임 자치로서의 기능에 초점을 둔 환타지 세계로 인식하고 있었다. 또한 게임 인식에 따른 게임 소비 행동을 게임 속 공동체 활동과 연애와 같은 사적인 관계의 측면에서 비교해본 결과, 구체적인 게임 소비 행동에서 차이가 나는 것으로 나타났다. 이러한 결과는 온라인 게임과 같은 사이버 공간의 가상의 디지털 이미지 또는 컨텐츠 제품들의 경우, 소비자가 지닌 경험이나 가치에 따라 제품에 대한 인식이 달라질 수 있으며, 이런 인식의 차이는 각각의 소비자들이 동일한 제품도 다르게 소비할 수 있음을 시사한다. 즉 디지털 이미지 또는 컨텐츠 제품들의 가치와 의미는 소비자에 의해 결정된다는 것을 시사한다고 할 수 있다.